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Marisol Vindiola Director of Mexico Initiatives 520-770-2167 • [email protected] Meredith Lipscomb Partner and CTA Manager 520-770-2170 • [email protected] Updated November 2019 CO-OP Mexico Marketing and spanish Outreach Program Cost Partner Marketing Packages Specs/ Comments Vamos a Tucson Website Advertising - DTN manages the Vamos a Tucson digital paid content program with programs starting at $100 to $200 per month depending on industry category and page Vamos a Tucson Social Media Advertising- (Facebook, Instagram & Twitter) Sponsored Giveaway Campaign Co-Op 20-30 sec Promo Video production in Spanish for Social Media (Facebook, Instagram & Twitter) 4 mentions on Social Media Channels Bonus: Visitor Center Hermosillo Videoboard Vamos a Tucson Monthly E-Newsleter blast to Mexico Consumer Database - One sponsored story Brochure Distribution at Visitor Centers in Mexico - Hermosillo and Cd. Obregon Offices For more information: Vamos a Tucson TV Segment in “Entre Todos” MegaCable- (One) 2-minute segment TV Advertising in Telemax - 40 - 20: Sec Promo Spots 40 - 20: Sec Promo Spots (One) 2-minute segment Brochure display in Hermosillo and Cd. Obregon offices. Ad Placement on Electronic Billboard Nogales Border - (300) 20: Sec spots daily Ad Placement on Electronic Billboard Hermosillo - (150) 15: Sec spots daily Ad Placement on Electronic Billboard Cd. Obregon - (300) 10: Sec spots daily Vamos Visitors Guide in Spanish -Full Page Editorial Partner editorial with Image Vamos a Tucson Social Media Advertising- (Facebook, Instagram & Twitter) Sponsored content 4 mentions per month or 1/week. Header Image • Home Page Sponsor Spotlight Text Link • Run of Site Banner Mobile Banner • Featured listing Premium Page Sponsor $200 $100- per ad/per month per month per month per month per month per quarter per month per month per month per month annually $750 $600 $1,250 $1,000 $2,000 $1,000 $850 $850 $500 $150 $500 100K + followers to drive traffic to partner website 100K + followers to drive traffic to partner website or social media channel Video Production Cost 40K+ Subscribers 40K +Guides distributed in local businesses and key Tucson market neighbohods in Hermosillo 30K + Daily Traffic Approx. 180K + Daily Traffic Approx. 135K + Daily Traffic Approx. Additional Notes: *Investment in this Co-Op Mexico Marketing–Spanish Outreach Program includes a 1-year Visit Tucson Partnership for non-lodging partners.

CO-OP Mexico Marketing19 - Visit Tucson · 2019. 11. 15. · Co-Op 20-30 sec Promo Video production in Spanish for Social Media (Facebook, Instagram & Twitter) 4 mentions on Social

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Page 1: CO-OP Mexico Marketing19 - Visit Tucson · 2019. 11. 15. · Co-Op 20-30 sec Promo Video production in Spanish for Social Media (Facebook, Instagram & Twitter) 4 mentions on Social

Marisol Vindiola Director of Mexico Initiatives520-770-2167 • [email protected]

Meredith Lipscomb Partner and CTA Manager 520-770-2170 • [email protected]

Updated November 2019

CO-OP Mexico Marketing and spanish Outreach Program

CostPartner Marketing Packages Specs/ Comments

Vamos a Tucson Website Advertising - DTN manages the Vamos a Tucson digital paid content program with programs starting at $100 to $200 per month depending on industry category and page

Vamos a Tucson Social Media Advertising- (Facebook, Instagram & Twitter) Sponsored Giveaway Campaign

Co-Op 20-30 sec Promo Video production in Spanish for Social Media (Facebook, Instagram & Twitter)4 mentions on Social Media Channels Bonus: Visitor Center Hermosillo Videoboard

Vamos a Tucson Monthly E-Newsleter blast to Mexico Consumer Database - One sponsored story

Brochure Distribution at Visitor Centers in Mexico - Hermosillo and Cd. Obregon O� ces

For more information:

Vamos a Tucson TV Segment in “Entre Todos” MegaCable- (One) 2-minute segment

TV Advertising in Telemax - 40 - 20: Sec Promo Spots 40 - 20: Sec Promo Spots

(One) 2-minute segment

Brochure display in Hermosillo and Cd. Obregon o� ces.

Ad Placement on Electronic Billboard Nogales Border -(300) 20: Sec spots daily

Ad Placement on Electronic Billboard Hermosillo - (150) 15: Sec spots daily

Ad Placement on Electronic Billboard Cd. Obregon - (300) 10: Sec spots daily

Vamos Visitors Guide in Spanish -Full Page Editorial Partner editorial with Image

Vamos a Tucson Social Media Advertising- (Facebook, Instagram & Twitter) Sponsored content 4 mentions per month or 1/week.

Header Image • Home Page SponsorSpotlight Text Link • Run of Site Banner Mobile Banner • Featured listingPremium Page Sponsor

$200$100-

per ad/per month

per month

per month

per month

per month

per quarter

per month

per month

per month

per month

annually

$750

$600

$1,250

$1,000

$2,000

$1,000

$850

$850

$500

$150

$500

100K + followers to drive tra� c to partner website

100K + followers to drive tra� c to partner website or social media channel

Video Production Cost

40K+ Subscribers

40K +Guides distributed in local businesses and key Tucson market neighbohods in Hermosillo

30K + Daily Tra� c Approx.

180K + Daily Tra� c Approx.

135K + Daily Tra� c Approx.

Additional Notes:*Investment in this Co-Op Mexico Marketing–Spanish Outreach Program includes a 1-year Visit Tucson Partnership for non-lodging partners.