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Presented by:
Tom De Ruyck
Guess some of
my favorite brands
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Which brand is this?The Boston Consulting Group, 2014
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Which brand is this?The Boston Consulting Group, 2014
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Which brand is this?Market Realist, 2014
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Robin Chase, 2014
Age Rooms Hotels Countries
4 650,000 192
65 645,000 4400 100
93 610,000 3800 88
44 530,000 4452 92
Which brand is this?
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What do they have in common?
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Jumping the curve
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Innovation beyond the product
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Platform for diversity
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and develop a platform for diversity?
What’s in the mix?
How to think beyond the product
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I D E Aincubation diversity empathy assessment
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ID Aincubationdiversity assessment
Eempathy
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Impact
measurement
#5E
empathy
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Impact
measurement
#5
empathy
To develop relevant ideas and
concepts, companies need to identify
with and understand the context, the
emotions and the (unarticulated) needs
of their customers.
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In-sight |’in.sit|
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It is the DNA of
your product
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How to
empathize to
uncover
these
insights?
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You are NOT alwaysyour consumer
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I love discovering new neighborhoods in
my city. Now that I am a parent I am
rediscovering the city in a new way, but I
feel limited in my mobility. I wish their was
a quicker way to conquer the city together
with my baby.
Urban parents insight
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Impact
measurement
#5D
diversity
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Impact
measurement
#5
diversity
Generating ideas is the act
of connecting experiences and
synthesizing new things. More is better.
More diverse is better.
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In ideation,
quantity of ideas
leads to quality
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Look outside
your organization
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Impact
measurement
#5I
incubation
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Impact
measurement
#5
incubation
As innovation is by nature an
iterative process, empathy and
diversity need to be an integral part
of the process, not just an ad hoc
intervention. Ideas shape in time,
so does collaboration.
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Ideas shape in time
NPD is an iterative process
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Impact
measurement
#5A
assessment
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It’s not only about
killing ideas
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Context
is gold
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Game of Context
Sample screening
Mission statement
Picture upload
Concept evaluation
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IDincubationdiversity
4 principles of
Co-creative Innovation
Aassessment
Eempathy
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