1. Track: Marketing Thought Leaders@kyleplacy #CNX14#CNX14Trends Transforming ConsumerCommunicationKyle Lacy, Director of Global ContentSalesforce ExactTarget Marketing Cloud

2. Track: Marketing Thought Leaders@kyleplacy #CNX14@kyleplacy 3. Track: Marketing Thought Leaders@kyleplacy #CNX14Whats Next?@kyleplacy 4. Track: Marketing Thought Leaders@kyleplacy #CNX14Click the center icon >>>>>and browse for the image you wantto insert.IF IMAGE INSERTS IN FRONT OFFOOTER,Right click on the image andSelect Arrange/Send to Back 5. Track: Marketing Thought Leaders@kyleplacy #CNX14Whats Next?@kyleplacy 6. Track: Marketing Thought Leaders@kyleplacy #CNX14Whats Now?@kyleplacy 7. Track: Marketing Thought Leaders@kyleplacy #CNX14@@kykleylpelpalcaycy #ETFOM 8. Track: Marketing Thought Leaders@kyleplacy #CNX14@@kykleylpelpalcaycy #ETFOM 9. Track: Marketing Thought Leaders@kyleplacy #CNX14 10. Track: Marketing Thought Leaders@kyleplacy #CNX14 11. Track: Marketing Thought Leaders@kyleplacy #CNX14 12. Track: Marketing Thought Leaders@kyleplacy #CNX14 13. Track: Marketing Thought Leaders@kyleplacy #CNX14 14. Track: Marketing Thought Leaders@kyleplacy #CNX14 15. 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Track: Marketing Thought Leaders@kyleplacy #CNX14Activities Used on Smartphone (Financial and Banking)605040302010050.756.541.7 42.135.229.7 29.648.459.552.342Australia Canada China Germany UK USA53.320122013 26. Track: Marketing Thought Leaders@kyleplacy #CNX14The connectedconsumer isconstant. 27. Track: Marketing Thought Leaders@kyleplacy #CNX14@kyleplacy 28. Track: Marketing Thought Leaders@kyleplacy #CNX1442% of US consumerspurchased a product ontheir mobile phone (2013).Googles Our Mobile Planet Report 29. Track: Marketing Thought Leaders@kyleplacy #CNX1483% of US consumersresearch products whilein-store on their mobilephone.Googles Our Mobile Planet Report 30. Track: Marketing Thought Leaders@kyleplacy #CNX14 31. Track: Marketing Thought Leaders@kyleplacy #CNX14three.The AmazonEffect/Affect@kyleplacy 32. Track: Marketing Thought Leaders@kyleplacy #CNX14three.The AmazonEffect/Affect@kyleplacyeCommerce 33. Track: Marketing Thought Leaders@kyleplacy #CNX14@kyleplacy 34. 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Track: Marketing Thought Leaders@kyleplacy #CNX14How do we make onedepartments outputsanother departmentsinputs? 71. Track: Marketing Thought Leaders@kyleplacy #CNX14seven.HumanizingAutomation@kyleplacy 72. Track: Marketing Thought Leaders@kyleplacy #CNX14Completes the MortgagePayments CalculatorVisits website to login to hisonline banking and notices apromotion for a home buyingguide; clicks to learn moreBegins the mortgage pre-approvalprocess by fillingout a form to request moreinfoReceives a push notification toschedule an appointment with aMortgage Specialist and doesso in the company Mobile appReceives an email with alist of materials to bring to hisappointment in a few daysMeets with his MortgageSpecialist and completes thepre-approval processReceives a push notificationto remind him of his in-branchappointment the next dayReceives a follow-up email tocongratulate him on his pre-approvalas well as info on nextsteps in the home buying processUses the company mobile appto keep track of homes theyvisit; finds the perfect homeFaceTimes with the brokerand sends her the listing info;is able to begin the process ofputting in an offer right then 73. Track: Marketing Thought Leaders@kyleplacy #CNX14Data equalsRelevance 74. Track: Marketing Thought Leaders@kyleplacy #CNX14ExperienceequalsRelevance 75. Track: Marketing Thought Leaders@kyleplacy #CNX14Data beatsOpinions 76. Track: Marketing Thought Leaders@kyleplacy #CNX14We must move from numberskeeping score to numbers thatdrive better actions.David WalmsleyHead of MultichannelMarks & Spencer@kyleplacy 77. Track: Marketing Thought Leaders@kyleplacy #CNX14Take the after-session survey! (setup 2)Take the Survey inthe Connections2014 Mobile AppJoin theConversation!#CNX14$50Best BuyGift Card 78. Track: Marketing Thought Leaders@kyleplacy #CNX14