#CNX14 - 7 Technology Trends Transforming Customer Communication

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Technology trends are important to any business because they define the next generation of marketing and consumer strategy. We’ll focus on the quickly evolving communication landscape and the impacts of increased consumer mobility, localization, smart machines, and the power of social. Based on six years of extensive research of over 10,000 global consumers, we've discovered seven trends that will be changing your business in the years to come. The session will equip you with the knowledge needed to understand and use tools to build a successful brand.

Text of #CNX14 - 7 Technology Trends Transforming Customer Communication

  • 1. Track: Marketing Thought Leaders@kyleplacy #CNX14#CNX14Trends Transforming ConsumerCommunicationKyle Lacy, Director of Global ContentSalesforce ExactTarget Marketing Cloud

2. Track: Marketing Thought Leaders@kyleplacy #CNX14@kyleplacy 3. Track: Marketing Thought Leaders@kyleplacy #CNX14Whats Next?@kyleplacy 4. Track: Marketing Thought Leaders@kyleplacy #CNX14Click the center icon >>>>>and browse for the image you wantto insert.IF IMAGE INSERTS IN FRONT OFFOOTER,Right click on the image andSelect Arrange/Send to Back 5. Track: Marketing Thought Leaders@kyleplacy #CNX14Whats Next?@kyleplacy 6. Track: Marketing Thought Leaders@kyleplacy #CNX14Whats Now?@kyleplacy 7. Track: Marketing Thought Leaders@kyleplacy #CNX14@@kykleylpelpalcaycy #ETFOM 8. Track: Marketing Thought Leaders@kyleplacy #CNX14@@kykleylpelpalcaycy #ETFOM 9. Track: Marketing Thought Leaders@kyleplacy #CNX14 10. Track: Marketing Thought Leaders@kyleplacy #CNX14 11. Track: Marketing Thought Leaders@kyleplacy #CNX14 12. Track: Marketing Thought Leaders@kyleplacy #CNX14 13. Track: Marketing Thought Leaders@kyleplacy #CNX14 14. Track: Marketing Thought Leaders@kyleplacy #CNX14 15. 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Track: Marketing Thought Leaders@kyleplacy #CNX14Activities Used on Smartphone (Financial and Banking)605040302010050.756.541.7 42.135.229.7 29.648.459.552.342Australia Canada China Germany UK USA53.320122013 26. Track: Marketing Thought Leaders@kyleplacy #CNX14The connectedconsumer isconstant. 27. Track: Marketing Thought Leaders@kyleplacy #CNX14@kyleplacy 28. Track: Marketing Thought Leaders@kyleplacy #CNX1442% of US consumerspurchased a product ontheir mobile phone (2013).Googles Our Mobile Planet Report 29. Track: Marketing Thought Leaders@kyleplacy #CNX1483% of US consumersresearch products whilein-store on their mobilephone.Googles Our Mobile Planet Report 30. Track: Marketing Thought Leaders@kyleplacy #CNX14 31. Track: Marketing Thought Leaders@kyleplacy #CNX14three.The AmazonEffect/Affect@kyleplacy 32. Track: Marketing Thought Leaders@kyleplacy #CNX14three.The AmazonEffect/Affect@kyleplacyeCommerce 33. Track: Marketing Thought Leaders@kyleplacy #CNX14@kyleplacy 34. Track: Marketing Thought Leaders@kyleplacy #CNX14@kyleplacy 35. Track: Marketing Thought Leaders@kyleplacy #CNX14@kyleplacy via ben-evans.com 36. Track: Marketing Thought Leaders@kyleplacy #CNX14@kyleplacy via ben-evans.com 37. Track: Marketing Thought Leaders@kyleplacy #CNX14@kyleplacyvia ben-evans.com 38. Track: Marketing Thought Leaders@kyleplacy #CNX14@kyleplacyvia ben-evans.com 39. Track: Marketing Thought Leaders@kyleplacy #CNX14@@kykleylpelpalcaycy#m#EixTwFeOstM14 40. Track: Marketing Thought Leaders@kyleplacy #CNX14 41. Track: Marketing Thought Leaders@kyleplacy #CNX14@kyleplacyvia ben-evans.com 42. Track: Marketing Thought Leaders@kyleplacy #CNX14 43. Track: Marketing Thought Leaders@kyleplacy #CNX14four.@kyleplacyBrandPersonalization 44. Track: Marketing Thought Leaders@kyleplacy #CNX1412-25% increase in sales ifthe transactional messageincludes personalizedproduct recommendations.Salesforce ExactTarget Marketing Cloud@kyleplacy 45. 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Track: Marketing Thought Leaders@kyleplacy #CNX14How do we make onedepartments outputsanother departmentsinputs? 71. Track: Marketing Thought Leaders@kyleplacy #CNX14seven.HumanizingAutomation@kyleplacy 72. Track: Marketing Thought Leaders@kyleplacy #CNX14Completes the MortgagePayments CalculatorVisits website to login to hisonline banking and notices apromotion for a home buyingguide; clicks to learn moreBegins the mortgage pre-approvalprocess by fillingout a form to request moreinfoReceives a push notification toschedule an appointment with aMortgage Specialist and doesso in the company Mobile appReceives an email with alist of materials to bring to hisappointment in a few daysMeets with his MortgageSpecialist and completes thepre-approval processReceives a push notificationto remind him of his in-branchappointment the next dayReceives a follow-up email tocongratulate him on his pre-approvalas well as info on nextsteps in the home buying processUses the company mobile appto keep track of homes theyvisit; finds the perfect homeFaceTimes with the brokerand sends her the listing info;is able to begin the process ofputting in an offer right then 73. Track: Marketing Thought Leaders@kyleplacy #CNX14Data equalsRelevance 74. Track: Marketing Thought Leaders@kyleplacy #CNX14ExperienceequalsRelevance 75. Track: Marketing Thought Leaders@kyleplacy #CNX14Data beatsOpinions 76. Track: Marketing Thought Leaders@kyleplacy #CNX14We must move from numberskeeping score to numbers thatdrive better actions.David WalmsleyHead of MultichannelMarks & Spencer@kyleplacy 77. Track: Marketing Thought Leaders@kyleplacy #CNX14Take the after-session survey! (setup 2)Take the Survey inthe Connections2014 Mobile AppJoin theConversation!#CNX14$50Best BuyGift Card 78. Track: Marketing Thought Leaders@kyleplacy #CNX14