Follow Naval Surface Forces on

Facebook: Surface WarriorsTwitter: Surface Warriors

CDPAO Social Media Training

It’s bigger than Facebook…

Publicly Available Command Web Sites

Password Protected Web Sites

E-mail

TraditionalMedia

SocialMedia

Same message, multiple venues

What can social media do for you?

• “Push and pull” concept• Provide correct information in a timely manner• Cultivate tone; help members identify with the command• Keep your finger on the pulse of the command

Social media is a commitment

…the Commander.

•Immediate communication: The commander can get information immediately to target publics

•Two-way communication: The commander can receive near-real time feedback on information that’s distributed

•Unmediated dialogue: 100% of the message reaches target publics

…the Advocate.

•Connect with the Sailors, Navy communities, and commands

•Easily receive timely information on their interests (ships, aviation, etc.)

•Connect with other advocates and share and feel part of that community

•Connect with the Navy and feel part of the greater Navy community

…the Navy Family.

•Stay in touch with their Sailor, regardless of location, in near real time.

•Connect with their Sailor’s command and understand their role in its mission.

•Connect with other spouses/family members and share sense of community

•Reach out to family service resources in a trusted platform

Provides value to:…the Sailor.

•Stay in touch with family & friends, regardless of location, in near real time quickly and easily and share experiences.

•Connect with their command, peers, and service in a way integrated into their life.

•Collaborate and seek out professional development with peers and mentors

Keys to Social Media Success• Be professional

– This is an official site– credibility– Nothing “disappears” from the

Internet• Team effort

– New endeavor– Work with leadership and those

interested• Active management

– Daily updates– Respond to questions– Monitor for privacy and OPSEC

considerations• Admin’s do have authority to

remove content in violation– Key to negating unofficial sites

• Become a “one stop” site

MUST support the Command

Why Facebook?

• Target audience online and active– Easy to pull information

from, and network with, other Navy commands

• Versatile, easy to use– Photos, stories, videos,

and discussion forums

• Multiple administrators minimize workload

• CNSP PA standing by to help– Easy to amplify

message

What kind of account?

• Fan Page– Ship and family

• Commanding Officer designates administrator– Rec: CDPAO– Multiple

administrators

• Page information– Use official email– “USS Command

Name (xxx ##)”

What information?• “Big Navy” news• Ship/command information

– History, crest, FAQ’s– Welcome aboard– Official stories and photos

released during

• Family group information• Event photos (without tags)• Q & A discussions

– Utilize experts from your command

• Ship’s leadership• Chaplain• Medical• Career counselor• Sailor spotlight

Command Page

• Professional presence

• Focus on conveying information

• Esprit de corps

• Empowers Omb/family rep– Can post more

specific info without bogging down command site

• Discussion-based– Candid forum

Family Page

• “one stop shopping”

• Seamless integration of command and family messages

• Allows command more control over posts

• Allows for multiple managers

Blended Page

If you are not there… someone else is

What NOT to post• OPSEC

– Troop movement schedules– Current and future locations of military units

and ships– Descriptions of overseas bases– Unit morale– Results of operations– Discussions of areas frequented by service

members overseas– Daily military activities and operations– Technical information– Operation plans– Details of weapons systems– Equipment status

• Meeting times and places– “Our next meeting has been set! Click here

for more information”• Names and relationships• Remember: OPSEC applies to email, too

REMEMBER: OPSEC and Navy Core Values

Privacy: Protecting your command

6 Safety Tips:

1. Don’t just accept the default privacy and security settings – take a look and adjust as needed

2. Choose a complex and unique password for each of your accounts

3. Watch out for 3rd party applications

4. Carefully read the privacy policies and terms of service

5. When in doubt, ask BEFORE posting!

6. Never assume information is secure.

“It seems to me that people have fallen into two basic camps…Camp Paranoia consists of the people who are appalled at the idea of posting your name, hometown and a photo of yourself out there on the big bad internet…Camp Naivete is made up of people who will post “Just leaving Joe’s Bar on 5th and Main for a long walk home” to their 5,000 Twitter followers and FB Friends.” Kat French http://www.socialmediaexplorer.com/2009/05/13/keeping-safe-in-social-media/

Where to find information?

• www.navy.mil– Stories– Photos– Video

• Other commands on Facebook– Surface

Warriors– U.S. Navy

• Official Ship’s sites

Follow Naval Surface Forces on

Facebook: Surface WarriorsTwitter: Surface Warriors

CDPAO Social Media Training