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CNRS – Mobile phone. Source: CNRS 2004 (Jan – Jun 2004) 36 cities in China. Mobile phone ownership. % own mobile phone. Source: CNRS Jan-Jun 2004 Universe/ Sample: Individuals 15+ in 36 China cities (87,843,784/ 40,691); Past month Phoenix Chinese viewers (12,650,839/ 5,329). - PowerPoint PPT Presentation
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Connecting Chinese Worldwide
CNRS – Mobile phone
Source: CNRS 2004 (Jan – Jun 2004)
36 cities in China
Connecting Chinese Worldwide
Mobile phone ownership
62.2
76.3
All 15+ in 36 cities Phoenix Chinese viewers
% own mobile phone
Source: CNRS Jan-Jun 2004Universe/ Sample: Individuals 15+ in 36 China cities (87,843,784/ 40,691); Past month Phoenix Chinese viewers (12,650,839/ 5,329)
Connecting Chinese Worldwide
Brand of mobile phone owned
1.8
2.0
2.4
2.6
3.3
3.9
5.5
18.2
30.0
22.0
0 5 10 15 20 25 30 35
Alcatel
Konka
Sony Ericsson
Ericsson
TCL
Philips
Siemens
Samsung
Motorola
Nokia
Phoenix Chinese viewers
All 15+ in 36 cities
%Source: CNRS Jan-Jun 2004Universe/ Sample: Mobile phone owners in 36 China cities (54,660,464/ 22,812); Mobile phone owners who watched Phoenix Chinese viewers in past month (9,651,000/ 3,844)
Top 10 brands
Connecting Chinese Worldwide
Phoenix Chinese viewers owned more imported mobile phone brands than CCTV-1 viewers
Index
Connecting Chinese Worldwide
Potential mobile phone purchasers% planning to buy mobile phone in the next 6 months
6.0
8.1
All 15+ in 36 cities Phoenix Chinese viewers
%
Source: CNRS Jan-Jun 2004Universe/ Sample: Individuals 15+ in 36 China cities (87,843,784/ 40,691); Past month Phoenix Chinese viewers (12,650,839/ 5,329)
Connecting Chinese Worldwide
Brand of mobile phone planning to buy in the next 6 months
1.4
1.6
1.9
2.5
3.1
3.5
4.3
18.0
30.9
19.1
0 5 10 15 20 25 30 35
Bird
Sony
Philips
Haier
Siemens
TCL
Sony Ericsson
Samsung
Motorola
Nokia
Phoenix Chinese viewers
All 15+ in 36 cities
%Source: CNRS Jan-Jun 2004Universe/ Sample: Individuals 15+ who planned to buy mobile phone in the next 6 months in 36 China cities (5,289,662/ 1,772); Individuals 15+ who watched Phoenix Chinese viewers in past month and planned to buy mobile phone in the next 6 months (1,025,030/ 324)
Top 10 brands