CNP’s Strategic Plan 2011-14

Helen Jackson Chief Executive

CNP Strategic Plan 2011-14

• Why make changes?

• Meeting National Park needs

• Consolidating CNP strengths

• Future direction

• New work programmes for 2011-14

• Next steps

Why make changes?

• Radical change in CNP’s operating environment e.g. policy, planning, funding for National Parks

• One of four 2008-13 CNP aims now achieved

• Sustainability challenges for small charities

CNP’s work must be driven by the needs of National Parks, and by the needs of

people and society

Campaigning to meet needsFor people e.g.

• Escape, inspiration, spiritual renewal

• Entitlement to access and enjoy NPs

• Health and wellbeing

• Viable rural communities

• Accessible / sustainable transport

• Affordable housing

• Natural resources -services from the landscape

For National Parks e.g.

• Ways to address funding cuts and their impact

• Demonstrating the relevance and value of NPs to the nation

• Addressing climate change

• Responding to threats

• Restoration, enhancement, conservation of landscapes and wildlife

• Public engagement in NPs

Consolidating CNP’s strengths• 75 years of successful

campaigning

• Influential independent watchdog

• Ground-breaking Mosaic engagement programmes

• Strong partnerships across sector

• Efficient and effective charity

A new direction• Revitalised purpose

• More emphasis on people and engagement

• Strengthened partnerships

• Public engagement in campaigning

• Mosaic development

• Expanded, sustainable funding base

• Outcomes focus

Vision and mission

Mission:

To inspire everyone to enjoy and look after National Parks

Vision:

National Parks are beautiful and inspirational places enjoyed and valued by all

3 new strategic aims 2011-141. Promote a greater understanding of

National Parks by demonstrating the benefits they can bring to society

2. Protect and enhance National Parks by strengthening the support they receive and challenging the threats to them

3. Promote greater enjoyment of and access to National Parks so that people become more committed to look after them

New work programmes 2011-14

Aim 1: Promote a greater understanding of National Parks by demonstrating the benefits they can bring to society

Objectives:

1. Demonstrate the value, impact and potential of National Parks to partners, supporters and decision makers

2: Secure cross government support for statutory National Park purposes in England and Wales

Aim 2: Protect and enhance National Parks in England and Wales by strengthening the support they receive and challenging the threats to them

Objectives:

3. Strengthen campaign partnerships, lead debate and take action as the national watchdog on major issues affecting National Parks

4: Secure the expansion of the Lake District and Yorkshire Dales National Parks

Aim 3: Promote a greater enjoyment of and access to National Parks so that people become more committed to look after them

Objectives:

5. Establish CNP as a leader on engagement and equalities within the National Parks sector

6: Increase public engagement in National Parks Campaigns

Internal objectives to build CNP capacity to deliver the new strategy

Objectives:

7. Deliver strategic objectives through best practice in management, governance and partnership working

8: Secure long-term and sustainable income to deliver the strategic objectives

Summary: the new 3 year strategy

• Consolidates CNP’s strengths as a campaigning charity

• Addresses identified external needs within charitable objects

• Provides clarity about future CNP activity to partners and funders

• Delivers measurable change for National Parks

• Drives annual business plans

Working in partnership • CNP aims to strengthen partnerships and grow sector

capacity in developing and delivering the strategy

• Our mission is to inspire everyone to enjoy and look after National Parks.

13 unique landscapes

One dedicated independent voice to protect and promote National Parks