Consumer

Retailer Manufacturer

Consumer Market

Analytics

Consumer Personal

Shopping Aids

Retailer-Consumer Information Services

Manufacturer-Retailer

Market Analysis

Consumer Market Analytics 2527 Farmcrest Drive, Suite 424

Herndon, Virginia 22071-3170

Phone (703) 435-2719 FAX (703) 713-6077

Consumer Market

Analytics

Retailer Consumer Market Analytics provides information products and services in three areas: retailer-to-consumer direct marketing services, personal shopping aids, and statistical market analysis. CMA products and services are keyed to the rapid convergence of communications and information technologies.

CMA Shopper Club™ electronic kiosks provide seamless integration of information services from retailer to consumer. Weekly special items, discounts, and coupon information can be quickly updated and retrieved by CMA Personal Shopping Aids.

Consumer

CMA Personal Shopping Aids are designed for users to realize cost savings and manage home finances. Smart Shopper™ and Coupon Saver™ are easy-to-use and are available for Macintosh™, Windows™, and Newton MessagePad™ systems.

Windows is a trademark of Microsoft Corporation. Macintosh, Newton, and MessagePad are trademarks of Apple Computer, Inc.

Market Analysis CMA Market Analysis tools include proprietary shopper profile databases and market dynamic models. Key information analysis products are:

Cross Product Correlations Product Response Projections

0

10

20

30

40 Cereal

Juice Projected

Projected

Cereal & Juice Market Share

Market %

Other Other Snapple Shredded Wheat Cheerios Corn Flakes Minute Maid Welch's Raisin Bran Ocean Spray

Shopper profiles are aggregated by proprietary database technologies at Shopper Club kiosks and points-of-sale. The unique information in these profiles allows CMA to estimate brand and product linkages and predict market response with high statistical precision.