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Cluster policy in Catalonia Barcelona, 3rd October 2014

Cluster policy in Catalonia - Advantage AustriaKids cluster Habitat Sport Beauty Fashion Railway Fish Farming Biotech ICT Optics and photonics Agricultural machinery Motorcycle Gourmet

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Page 1: Cluster policy in Catalonia - Advantage AustriaKids cluster Habitat Sport Beauty Fashion Railway Fish Farming Biotech ICT Optics and photonics Agricultural machinery Motorcycle Gourmet

Cluster policy in Catalonia

Barcelona, 3rd October 2014

Page 2: Cluster policy in Catalonia - Advantage AustriaKids cluster Habitat Sport Beauty Fashion Railway Fish Farming Biotech ICT Optics and photonics Agricultural machinery Motorcycle Gourmet

1 •1

Population: 7,539,618

16% of the Spanish population, similar to the population of Switzerland

Area: 32,106 km2

GDP: € 208 bn

18.7% of Spanish GDP, similar to countries like Israel or Finland

GDP per capita (ppp 2012): € 27,442

Catalonia: 117.2

Spain: 99.4

EU-27: 100

Sources: INE , Eurostat , Idescat

Introduction A Snapshot on Catalonia

Page 3: Cluster policy in Catalonia - Advantage AustriaKids cluster Habitat Sport Beauty Fashion Railway Fish Farming Biotech ICT Optics and photonics Agricultural machinery Motorcycle Gourmet

Germany 833 14.6%

France 730 12.7%

USA 618 10.9%

Netherlands 601 10.5%

Italy 551 9.6%

UK 371 6.5%

Switzerland 295 5.2%

Luxembourg 283 5.0%

Denmark 197 3.4%

Portugal 134 2.3%

Japan 131 2.3%

Belgium 127 2.2%

Austria 84 1.4%

Sweden 80 1.4%

Ireland 56 1.0%

Others 617 10.5%

Total 5,708 100.0%

Foreign companies represent 2% of the industrial sector, 23% of industrial employment and 43% of exports.

Percentage of multinationals in Catalonia as part of the Spanish total (by countries of origin).

•Source: Invest in Catalonia (Catalonia), 2014 and Informa/Dun&Brandstreet 2013 (Spain).

Breakdown by countries of origen of the multinationals in Catalonia, (% of total).

International business appeal.

24%

28%

31%

35%

36%

36%

37%

41%

45%

46%

51%

54.1%

57.8%

62.0%

69.2%

71.5%

75.1%

83.9%

87.3%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

PortugalUnited Kingdom

NederlandsSweden

New ZealandIreland

GermanyTOTAL

SwitzerlandLuxemburg

BelgiumHong Kong

FranceDenmark

CanadaAustria

ItalyUnited States

Japan

•According to the FDI Markets, Catalonia was the leading continental European region in terms of international investment attraction and job creation in 2013.

Page 4: Cluster policy in Catalonia - Advantage AustriaKids cluster Habitat Sport Beauty Fashion Railway Fish Farming Biotech ICT Optics and photonics Agricultural machinery Motorcycle Gourmet

•Turnover by activity •Source: IDESCAT.

•Data 2013.

3

•Diverse productive base •Total industry’13: €38,414 M

Page 5: Cluster policy in Catalonia - Advantage AustriaKids cluster Habitat Sport Beauty Fashion Railway Fish Farming Biotech ICT Optics and photonics Agricultural machinery Motorcycle Gourmet

Catalonia: A Holistic Cluster Ecosystem

1.200 active companies in 25 clusters

Pro-clusters Government since 1993

Business Schools (IESE,ESADE)

training Cluster Professionals

TCI Headquarters

Some world-leading Cluster Consultants

Page 6: Cluster policy in Catalonia - Advantage AustriaKids cluster Habitat Sport Beauty Fashion Railway Fish Farming Biotech ICT Optics and photonics Agricultural machinery Motorcycle Gourmet

Why clusters?

Transformational projects

Market intelligence

Valuable networking

Value proposition

Page 7: Cluster policy in Catalonia - Advantage AustriaKids cluster Habitat Sport Beauty Fashion Railway Fish Farming Biotech ICT Optics and photonics Agricultural machinery Motorcycle Gourmet

6

INDUSTRY – OWN PRODUCT COMPANIES

FOOD (food, children specific products-breakfast, snack..- confectionery, sweets...)

SALES BIG DISTRIBUTION CHANNEL

HYGIENE, COSMETICS, HEALTH (Cologne, soap, nappies, creams, medicines...)

FASHION AND ACCESSORIES (Clother, shoes, accessories for children...)

HABITAT (decor, children’s furniture, home textile...)

CHILDCARE ITEMS (prams, child car seats...)

LEISURE AND ENTRETEINMENT (toys, audiovisual products, books...)

SCHOOL EQUIPMENT (stationery,textbooks...)

Retailers

Child

specialist

Independent

Retailers

Child specialist

IMA

GE

OW

NER

S-LI

CEN

SES

LIC

ENSE

S ST

AK

EHO

LDER

S

Independent Retailers

DIS

TRIB

UTI

ON

School Distribution

Pharmacy

MARKET

ORGANISED EDUCATION SERVICES

ORGANISED LEISURE SERVICES

Kids related activities value chain in Catalonia

Innovating in cluster policies: the case of Catalonia

aprox. 300 companies over 3 bn € aggregated total

sales

Page 8: Cluster policy in Catalonia - Advantage AustriaKids cluster Habitat Sport Beauty Fashion Railway Fish Farming Biotech ICT Optics and photonics Agricultural machinery Motorcycle Gourmet

CLUSTER INITIATIVES 1.WATER-TREATMENT 2.FISH FARMING 3.BEAUTY 4.MACHINERY 5.BIOTECH 6.MEAT PROCESSING 7.ENERGY EFFICIENCY 8.SPORT INDUSTRIES 9.RAILWAYS 10.FOODSERVICE 11.SOLAR ENERGY 12.GOURMET 13.HÀBITAT 14.AGRICULTURAL MACHINERY 15.ADVANCED MATERIALS 16.MOTOCYCLES 17.OPTICS AND PHOTONICS 18.PACKAGING 19.KIDS PRODUCTS 20.CORK PRODUCTS 21.MEDICAL DEVICES 22.FASHION 23.WINE 24.AUTOMOTIVE 25.MENTAL HEALTH

Page 9: Cluster policy in Catalonia - Advantage AustriaKids cluster Habitat Sport Beauty Fashion Railway Fish Farming Biotech ICT Optics and photonics Agricultural machinery Motorcycle Gourmet

Raw materials Technology Products Strategy Final market

Productive process

CR

OSS

-SEC

TOR

IAL

MU

LTIP

RO

DU

CT

Water treatment

Kids cluster

Habitat

Beauty Sport

Fashion

Railway

Fish Farming

Biotech

ICT

Optics and photonics

Agricultural machinery Motorcycle

Gourmet food

GROUPING FACTOR

+

-

TRADITIONAL CLUSTER INITIATIVES

EMERGING CLUSTERS INITIATIVES

“NEW GENERATION “ CLUSTER INITIATIVES

Innovating in cluster policies: the case of Catalonia

8

ILLUSTRATIVE

Pork meat

Page 10: Cluster policy in Catalonia - Advantage AustriaKids cluster Habitat Sport Beauty Fashion Railway Fish Farming Biotech ICT Optics and photonics Agricultural machinery Motorcycle Gourmet

The future will be hybrid

Water cluster

Gourmet cluster

Railway Clúster

Fashion Clúster

•KIDS Clúster

Sports Clúster

ICT cluster

Page 11: Cluster policy in Catalonia - Advantage AustriaKids cluster Habitat Sport Beauty Fashion Railway Fish Farming Biotech ICT Optics and photonics Agricultural machinery Motorcycle Gourmet
Page 12: Cluster policy in Catalonia - Advantage AustriaKids cluster Habitat Sport Beauty Fashion Railway Fish Farming Biotech ICT Optics and photonics Agricultural machinery Motorcycle Gourmet

•@ACCIO

Moltes gràcies!!! Joan Martí [email protected]