C.L.U.E. Review 6

CLUE Review 6

• 1. Successful product names may appear to have been named by magic, however the naming process is methodical and deliberate.

CLUE Review 6

• 1. Successful product names may appear to have been named by magic; however, the naming process is methodical and deliberate.

CLUE Review 6

• 2. Choosing the right name and tagline is critical consequently companies are eager to hire specialists.

CLUE Review 6

• 2. Choosing the right name and tagline is critical; consequently, companies are eager to hire specialists.

CLUE Review 6

• 3. Naming is a costly endeavor, fees may range up to $70,000 for a global name.

CLUE Review 6

• 3. Naming is a costly endeavor; fees may range up to $70,000 for a global name.

CLUE Review 6

• 4. Expanding markets are in Paris France Beijing China and Dubai City United Arab Emirates.

CLUE Review 6

• 4. Expanding markets are in Paris, France; Beijing, China; and Dubai City, United Arab Emirates.

CLUE Review 6

• 5. As she was about to name a fashion product, Rachel Hermes said “If I am launching a new fashion label, the task becomes very difficult. I have to find a name that communicates the creative style that the brand is to embody.”

CLUE Review 6

• 5. As she was about to name a fashion product, Rachel Hermes said: “If I am launching a new fashion label, the task becomes very difficult. I have to find a name that communicates the creative style that the brand is to embody.”

CLUE Review 6

• 6. For a new unisex perfume, Hermes considered the following names Declaration, Serenity, and Earth.

CLUE Review 6

• 6. For a new unisex perfume, Hermes considered the following names: Declaration, Serenity, and Earth.

CLUE Review 6

• 7. Naming is not a problem for small companies however it is a big problem for global brands.

CLUE Review 6

• 7. Naming is not a problem for small companies; however, it is a big problem for global brands.

CLUE Review 6

• 8. Hermes started with a thorough competitive analysis it included quantifying the tone and strength of competing names.

CLUE Review 6

• 8. Hermes started with a thorough competitive analysis; it included quantifying the tone and strength of competing names.

CLUE Review 6

• 9. Attending the naming sessions were James Harper, marketing director, Reva Cruz, product manager, and Cheryl Chang, vice president.

CLUE Review 6

• 9. Attending the naming sessions were James Harper, marketing director; Reva Cruz, product manager; and Cheryl Chang, vice president.

CLUE Review 6

• 10. Distribution of goods has become global therefore names have to be registered in many countries.

CLUE Review 6

• 10. Distribution of goods has become global; therefore, names have to be registered in many countries.