Club Leadership Summit Event Guide

welcoMeto the clubleaDershipsummitbuilDing for the futureGoodwood 6th – 8th December 2015

official partners

A PAST & FUTURE OF INNOVATIONBUILDING FROM EXPERIENCESince 1914 Toro has been dedicated to delivering superior products

and irrigation solutions to golf clubs around the world. Toro continues

to invest in research and development year after year to ensure we

provide the most innovative solutions to our customers.

©2015 The Toro Company. All rights reserved.

The Leader in Golfvisit www.toro.com

EGCOA

P R E F E R R E DS U P P L I E R

OFFIC IAL SUPPLIER

CONTENTS

Welcome 3

cls contacts 5

Delegate list 6

official agenda 8

sunday speaker 11

monday speakers 14

tuesday speakers 19

builDing for the future

www.clubleadershipsummit.com 1

Charter. Management. Maintenance.gamaaviation.com+44 (0) 1252 553020

Ordinary didn’t get you here. Extraordinary will take you there.

London.Geneva.Moscow.Dubai.Hong Kong.Las Vegas.New York.Palm Beach.

WELCOME

Welcome to the 2015 club leadership summit which is very kindly supported bytoro, e-Z-go, gama aviation, castiglion del bosco and swingsure. the idea of thesummit originated from a gathering hosted by Kopplin & Kuebler (in either arizona orflorida) each year.

the club leadership summit gathers the top club industry professionals and we arelooking forward to discussing the theme of “building for the future”, which can beadapted from the most successful business models and apply them to the privateclub industry. following on from the hsbc forum in shanghai we see the clubindustry in a very positive place after some difficult times and i am sure we will all goaway motivated to take the industry to the next level.

i hope and truly believe that you will learn from international experts in their fieldsboth inside and outside of the industry, enjoy networking with your peers andbenchmark yourselves against the top venues and managers in europe.

the summit should prove to be hugely motivating and provide many new contactsallowing individuals to help over come difficulties or become aware of new solutions.

the summit also offers our partners the opportunity to access the very best clubsunder one roof, whilst being seen to help managers with their education and theircareer development. this will establish a long term trust and bond not easily achievedby traditional methods. We would like to thank all our partners for their support.

niall flanaganchairman, the club leadership summit

builDing for the future

www.clubleadershipsummit.com Goodwood 3

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15:44

YOUR CONTACTS FOR THE SUMMIT

niall, Doug & ben will be your points of contact throughoutthe event. if you need any help or have any queries pleaseuse the contact details below.

niall flanagan07725 333 [email protected]

Doug green07768 057 [email protected]

ben hawksworth07872 038 [email protected]


DELEGATE LIST

david addison Director of golf castiglion del bosco s.r.l.

paul armitage general manager le golf national

david Balden Director of operations caledonian club

steve Bauerle senior Vice president golftec

Matz Bengtsson ceo Visbygk

Michael Bonsor hotel manager rosewood london

Michael Braidwood Director of education cmae

andy Brown corporate accounts manager toro

eddie Bullock consultant goodwood

craig Buglass creative Director Dunhill links collection

Valentina Buracchi sales executive castiglion del bosco s.r.l.

tony d'errico president cmaa

duncan daines group chief marketing officer gama aviation

francesco david Director of golf finca cortesin

sofia davies founder one for the boys

annabelle dudley head of italy Desk savill’s

luke edgcumbe general manager royal mid surrey gc

niall flanagan managing Director club inc.

James fuller club manager thorndon park golf club

stuart Gillett general manager golf at goodwood

John Glendinning managing Director close house

richard Goodley acting general manager the Wisley

Mike Gosling Videographer mike gosling Video

douglas Green cfo club inc.

dubravka Griffiths operations manager buckinghamshire gc

wolfgang Hahn owner lobo del mar

www.clubleadershipsummit.com

russell Hannah Director of operations img golf

Ben Hawksworth owner bam! marketing

Giles Helbert managing Director Queen's club

Juan Hernando general manager spanish federation‐national golf centre madrid

Jorgen Kjellgren ceo bastad gc

fredrik Kocon ceo more than golf

dick Kopplin owner Kopplin & Kuebler

Mark lewis Director of golf gcc cannes‐mougins

chris lomas general manager Worplesdon gc

tim lowe secretary betchworth park gc

Bert Mackay general manager castlerock gc

iain Mcinally Venue support manager european tour courses

simone pallesi ceo castiglion del bosco s.r.l.

Gary peddie general manager parkstone gc

rupert price sales Director e-Z-go

patrick rahme co‐founder and ceo all square

Javier reviriego coo/general manager real club Valderrama

simon rice recruitment consultant middle east

david shepherd Director of golf monte rei g&cc

Jeremy slessor managing Director european golf Design

dean smith manager brentford fc

charlotte thomas associate Director, royal bank of canadarelationship manager

alex williamson ceo goodwood

alex woodward general manager boyce hill golf club

simon wordsworth ceo 59 club

Goodwood 7

OFFICIAL AGENDA

sUndaY6TH DECEMBER

MondaY7TH DECEMBER

tUesdaY8TH DECEMBER

16:00check-in goodwood hotelreception

17:45transfer tothe Kennelsfrom hotel reception

18:00champagnereceptionthe Kennels


10:00Javier reviriego,General Manger,Valderammasimon wordsworth,ceo, 59 clubMichael Braidwood,director ofeducation, cMaasteve Bauerle,senior Vicepresident, Golftecfuture trends in clubmanagement

09:15duncan daines,Group chiefMarketing officer,Gama aviationmanaging customersfuture expectations

14:00wolfgang Hahn(owner, lodo del Mar),simone pallesi (ceo,castiglion del Boscos.r.l.)owners vision

16:00dean smith,Manager,Brentford fcleading a team

lUn

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08:45transfer to Jackiestewart pavilionfrom hotel reception

09:25niall flanagan,chairman, clubleadershipsummit.Welcome

09:00arrival tea/coffeeJackie stewart pavilion

15:30refreshmentBreak

09:00arrival tea/coffeecedar suite,goodwood hotel

19:00alex williamson,ceo, Goodwood Welcome to goodwood

19:30craig Buglass,creative director,dunhill linkscollectionfuture of retail

20:00netwokingand foodthe Kennels

22:00carriages

09:30tony d’errico,president, cMaafuture of clubeducation

10:15dick Kopplin,partner, Kopplin& Kueblergoverning for the future

11:15Michael Bonsor,Hotel Manager,rosewood londonsense of place

17:15Monday closure& transfer to HotelJackie stewart pavilion

18:30transfer toGoodwood Housefrom hotel reception

19:00tour ofGoodwoodHouse

14:00close of summit

Goodwood 9


12:15lunch & networking the richmond arms,goodwood

20:00Gala dinner/charity auctiongoodwood house

11:00paul armitage,General Manager,le Golf nationaladapting culture forthe future


sUndaY SPEAKER

alex joined goodwood in 2008 as cfo, becoming ceo at the end of 2012. he worksclosely with lord march, executive chairman, to develop and drive businessstrategy that delivers sustainable growth across the whole goodwood group.

from 1987 to 1992 alex studied at eastbourne college before gaining a ba(hons) from the university of newcastle. having qualified as an accountantwith ernst & Young, london in 1999, he took charge of finance for Warner musicasia pacific.

in 2003, alex joined emap from Warners where he took on their many localradio stations before most recently moving to first choice, plc, first based in spainwhere he had global financial responsibility for a 140,000 hotel bed bank anddestination services operation, before returning to the uK as head of financefor the specialist sector worldwide.

aleX Williamson ceo, gooDWooD


MondaY SPEAKERS

tony D’errico, ccm (certified club manager), cce (certified chief executive),general manager/chief operating officer of Westwood country club in st. louis,mo, was elected president of the club managers association of america (cmaa) at its 88th World conference on club management and club business expo,held in san antonio, tX.

D’errico has been serving as the general manager/chief operating officer ofWestwood country club since 1999 and joined cmaa in 1993. he has served onseveral national committees including as the co-chairman of the chapter/memberservices committee, and the certification committee, among others. D’errico firstjoined the board of Directors in 2007 and most recently served as the Vice president.

on the chapter level, D’errico has served as the Vice president and president for thest. louis District chapter. prior to his time in st. louis, D’errico was active with thecarolinas and florida chapters of cmaa as a regional Director.

D’errico remains an active member of other charitable endeavors, working as a boyscouts of america leader and as an adjunct facilitator for several allied associations.he is also an avid volunteer of his community church and has been a guest lecturerfor the university of central florida, university of south carolina, university ofmissouri and forest park community college for club management programs.

tonY D’errico ccm, cce presiDent, cmaa

Dick has been a featured speaker for past fourteen years at the club managersassociation of america’s annual conference where he has continued to provideeducation on governance and management topics to private club and communitygeneral managers. he has also conducted seminars on club governance worldwide in madrid, spain; st. andrews, scotland; singapore, malaysia; london, england;edinburgh, scotland and milan, italy.

he presently serves as a partner of Kopplin & Kuebler.

Dick is the recipient of the boardroom magazine’s lifetime achievement award in 2011.

DicK Kopplin partner, Kopplin & Kuebler

currently hotel manager of award winning, ultra-luxury hotel rosewood london,michael has over 15 years of experience in luxury hotel management. having begunhis career with the four seasons, michael then moved to claridge’s as food andbeverage manager before becoming the hotel operations manager. for those whotuned into the 2012/13 bbc series ‘inside claridge’s’, michael will be a familiar face.over the years, michael has also acted as a spokesperson for the luxury serviceindustry, giving talks to prestigious brands including bentley, Jaguar and britishairways along the years.

michael bonsor hotel manager, roseWooD lonDon


MondaY SPEAKERS

December 9, 1963: born in oberhausen, germany

1983: baccalaureate, bischof-neumann schule, Königstein, germany

1983-1985: professional language studies in tours, france; exeter and oxford, england; salamanca, spain

1989: b.a. Yale college, magna cum laude

1989 – 1992: general manager intergráfica méxico, mexico city (distribution of graphic and printing machinery, newspaper and commercial printing).

1993: mbas inseaD, fontainebleau, france

1994 – 2002: Kirch media, munich, germany. general manager usa, nY/los angeles (acquisition and production of all tV and movie product for Kirch media). 2004 – present: independent developer / majority owner of el Zafiro and el Zafiro ii, costalegre, méxico.

residences: munich, st. moritz, monterrey/ mexico, chamela bay, costalegre, mexico marital status: married to cristina lobeira brittingham. 4 children.

languages: fluent in german, english, french, spanish, Working knowledge of italian.

Wolfgang hahn oWner, lobo Del mar

simone started his career as a financial analyst with imi bank in milan (italy) in 1991.he then moved to london, where he joined the investment banking departmentat paribas capital markets (later bnp paribas london), covering the italian market.between 1993 and 2000 simone executed several equity capital markets transactionand originated a significant deal flow in m&a.

in 2000 simone joined the ferragamo family’s holding company in florence (italy),heading its business development department.

in 2002 he then becomes a partner of atlas capital group, a leading funds ofhedge funds manager, headquartered in london with branches in new York,geneva, tokyo and nassau. simone was responsible for opening the italian officeand building the institutional and private clients’ business.

since april 2010, simone is ceo at castiglion del bosco, a unique 4,500 acresprivate estate close to montalcino (si) in tuscany (italy). the property includes afive star 23 suites hotel and amenities, 9 restored tuscan Villas and an 18 holetom Weiskopf’s designed golf course. castiglion del bosco is also the 5thlargestproducer of brunello di montalcino wine.

simone graduated cum laude in economics at the university of rome (italy).he speaks fluent english and french.

simone pallesi ceo, castiglion Del bosco

Goodwood 15

NOTES


Goodwood 17

MondaY SPEAKERS

football career captain of every team played for. Walsall fc youngest ever captain.hereford united record signing. first ever signing made under the ͚bosman͛ tribunal.led leyton orient out in two play-off finals at Wembley and the millennium stadium.

professional footballer 1987 –2005: appearances – 674, goals –72.

Walsall fc 1987-1994 hereford united 1994-1997, leyton orient 1997-2003sheffield Wednesday 2003-2004, port Vale 2004-2005.

coaching and Management careerpromotion from league 2 to league 1 during first season of coaching.

guided Walsall fc from relegation when taking over 9 points adrift at the bottomof league 1 - January 2011.

manager of the month – January 2013, august 2015

led Walsall fc to their first appearance at Wembley in 127 years in 2015, for theJohnstone ͛s paint trophy final in front of 72,000+ supporters. eventually losing0 – 2 against bristol city.

Was 3rd longest serving manager in the football league and 4th overall.

living the dream!leyton orient head of Youth 2005 leyton orient assistant manager 2005-2009,Walsall fc head of Youth 2009-2011, Walsall fc manager 2011-2015.brentford fc 2015-present.

Dean smith manager, brentforD fc


tUesdaY SPEAKERS

Duncan is in charge of all marketing and sales support activities for gama aviation plc,the global aviation services company specialising in aircraft charter, managementand maintenance. With over 145 aircraft under management across 20+ aircrafttypes representing approx. $2.5 billion of assets; gama aviation is in the top fiveaviation services companies globally.

one client segment the group services, are the aviation needs of uhnW and hnWindividuals through their travel concierge, charter and aircraft management offers.in this respect, part of Duncan’s role is to create mutual, affinity relationships andwhite label services, which allow clubs to benefit from private travel and his clientsto benefit from access to the clubs.

Duncan will be speaking at the event and looks forward to active conversation withthe club managers attending.

Duncan Daines group chief marKeting officer, gama aViation

Goodwood 19


NOTES

Goodwood 21

tUesdaY SPEAKERS

michael braidwood is the Director of education for the club managers association of europeand is responsible for the on-going delivery of their management Development programmes.

a certified club manager and advanced fellow of the pga, michael’s previous experiences haveseen him hold the following positions: operations Director for braemar golf Developments(2010 – 2014). prior to that, michael was the ceo of bahrain international golf course company(2008 – 2010). before being promoted to ceo, michael was general manager of the riffagolf club, bahrain (1998 – 2008). before moving to bahrain, michael was a golf professionalat the gleneagles hotel, scotland.

michael braiDWooD ccm Director of eDucation, cmae

steve bauerle is the senior Vice president of business Development, for golftecenterprise, llc and is the owner of seven golftec franchises in minnesota and ohio. he began working for golftec in 1999 and has played an integral role in the company’sfranchise operations as well as their overseas market expansion.

steve graduated with a b.b.a. in marketing from the professional golf managementprogram at mississippi state university. he was elected to pga membership in 1999 andserves on the associate board of Directors for the boys and girls club. in addition, he is abig brother with big brothers and big sisters of colorado in their sport buddies program.his hobbies include hiking, snowboarding, crossfit, golf, surfing, and mountain biking.

steVe bauerle senior Vice presiDent, golftec


Javier is 41 years old. born in madrid. married with two daughters. he graduated with a Degree inbusiness administration from florida a&m university. other education includes a mba in hospitalityand golf club management from florida state university, an mba in sports management fromuniversity of barcelona and a Degree in turf management from university of georgia.

Javier is currently the coo/general manager at real club Valderrama. he has lead the completetransformation and revitalization of the golf club. this includes leading a multimillion renovationproject on the golf course and clubhouse, whilst turning the financials of the club from €1 millionoperating loss to €1 million profit. currently the membership is full with a large waiting list. thegolf course is currently ranked #49 in the World.

JaVier reViriego coo/general manager, ValDerrama

simon Wordsworth, the ceo at 59club, has two ryder cups on his cV, plus multiple europeantour and senior tour events, and he is a r&a qualified referee.

between 1992 and 2005 he was at the famed belfry resort as golf operations manager, head ofgolf and, in the latter years, director of golf, which gave him an unrivalled insight into golf eventmanagement and service at the very highest level.

he decided to utilise this knowledge and experience to launch the atol-abta bonded aspirationgroup, which specialises in event management within the golf, leisure and conference sectors.and, in march 2008, he launched 59club, a specialist golf and leisure benchmarking business.

simon WorDsWorth ceo, 59 club

tUesdaY SPEAKER

paul has been living in france since graduating from university in newcastle upon tyne in theuK in 1991, and has worked within the golf industry for 20 of these 24 years.

he has progressed through many golf operational roles, and to venue management, centralmarketing management, and regional management for chains and group operations.

before taking his current role with the french golf federation as general manager at le golfnational in september 2014, paul was the managing Director for a network of french golfcourses called leclub golf, owned by ngfgolf. under paul’s leadership leclub golf grew from45 golf courses to 120 within the french network alone, and a further 200 affiliate courses werecontracted quickly making leclub golf europe’s largest loyalty programme for golfers andpurchasing alliance for golf club supplies.

paul was brought into le golf national four years in advance of france’s hosting of golf’sgreatest team event – the ryder cup 2018 – to work with the federation and prepare the venueboth physically and operationally to host the event and capture every opportunity that will arise.paul will lead le golf national throughout its path of re-positioning, as well as with the creationof a new commercial strategy to accompany its vision of becoming france’s premier golfingfacility, and a model for the rest of the french golf industry to look up to in 2018 and beyond.

paul is 46 years old, claims to hit long drives but is known to miss short putts!

paul armitage general manager, le golf national

Goodwood 23

NOTES

www.clubleadershipsummit.comGoodwood24

club inc.

50 grosvenor hill

mayfair

london

W1K 3Qt

Documents

Club Leadership Summit Event Guide