Logos and Var iat ions 01Color Palette 07Typography 11Tagl ine and Slogan 15Imagery Specif icat ions 19Other Jazz I tems 22

L o g o s & V a r i a t i o n sMain Mark & LogoVariat ions of the LogoDifferent S izesLogo Correspondence

02

Here is the Main Logo and its Negative Form. These will be used for all principle and formal uses and it should not be altered. Also the (tm) symbol must be included because the logo is an official trade mark of the company. There will be some color variation freedom with this main logo/trademark but that will be discussed in one of our later sections.

This is a different Variation and usable Logo or Trade Mark. Because Club blueNote is an innovator of the Jazz and Music World it is going to have to be that new and innovative ALL ROUND. Because of this the font of this logo a completely modified font type that should not be altered as well. Again like the main logo the coloring will be flexible but we’ll discuss that later.

Here we have a correspondence logo that may be used in any situation and can be pretty much altered any way desired. The frame can be altered or there can be no frame at all. Also in the company the note be changed to other common and similar imagery. (IE) Using half notes, whole notes, sharps symbols, flats symbols, etc.

03

The main color Schemes and their Numbering are all listed here to the top and the side. But this is one of the biggest flexible options is the color variation. Basically for the main logos the colors should match the colors shown above but it is optional. Also for any other items needing colors shades between #0399cd and #002f3f work best but basically any blue color is allowed. That gives you the option to be unique.

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Color Palette• Primary Colors• Variations• Pantone Coloring

• Primary Font• Variation of Fonts

• Uses of Fonts

Primary Font: “Broadway BT”

Secondary Font: “Century Gothic”

Tertiary Font: “Franklin Gothic Book”

Jazz Music is and awesome style of music.

Used for basically all other uses for Club blueNote.

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The tagl ine wi l l be set in either Century Gothic or Frankl in Gothic Book. The tagl ine should be no larger than twice the s ize of the logo but can be any s ize smal ler than that restr ict ion.

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TAGLINESand SLOGANS

andOTHER STUFF

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• Image Uses• Advertisement Specs• Deals & Specials

• Website Layout• Advertisements• Imagery• Deals and Specials

1Jazz : noun, of ten at t r ibut ive \ |jaz\

1. a : Amer ican mus ic developed especia l ly f rom ragt ime and b lues and character i zed by propul s ive syncopated rhythms, po lyphonic ensemble p lay ing, vary ing degrees of improv i sat ion, and of ten del iberate d i s tor t ions of p i tch and t imbreb : popular dance mus ic in f luenced by jazz and p layed in a loud rhythmic manner

2 . empty ta lk : humbug <spouted a l l the sc ient i f ic jazz — Pete Mart in>

3. s imi la r but unspeci f ied th ings : s tu f f < that wind, and the waves , and a l l that jazz — John Updike>