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Clouded Vision

Can the public cloud replace traditional

broadcast infrastructure?

December 2017

James Gilbert, CEO Pixel Power Ltd

• How has technology evolved to facilitate cloud broadcasting?

• What are the practicalities of moving to a cloud deployment?

• Should you consider it – weighing up the pros and cons

• Demonstration

• Q&A

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Technology Evolution (1)

Traditional playout chain with best of breed devices and SDI infrastructure

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Technology Evolution (2)

Channel In a Box – Collapse multiple (but not all) functions into a single device

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Technology Evolution (3)

Replace hardware devices with software modules, SDI interconnect with IP streams

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Technology Evolution (4)

Virtualize the software modules and run them anywhere

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What are the practicalities of moving to a cloud deployment ?

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Commercial Considerations

• Standardise workflows

• Managed service or run your own

• Choosing a provider

• Choosing a payment model

• Staffing

• Security

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Commercial Considerations

• Standardise workflows

• Managed service or run your own

• Choosing a provider

• Choosing a payment model

• Staffing

• Security

December 2017 Can the public cloud replace traditional broadcast infrastructure?

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Commercial Considerations

• Standardise workflows

• Managed service or run your own

• Choosing a provider

• Choosing a payment model

• Staffing

• Security

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Commercial Considerations

• Standardise workflows

• Managed service or run your own

• Choosing a provider

• Choosing a payment model

• Staffing

• Security

December 2017 Can the public cloud replace traditional broadcast infrastructure?

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Commercial Considerations

• Standardise workflows

• Managed service or run your own

• Choosing a provider

• Choosing a payment model

• Staffing

• Security

December 2017 Can the public cloud replace traditional broadcast infrastructure?

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Commercial Considerations

• Standardise workflows

• Managed service or run your own

• Choosing a provider

• Choosing a payment model

• Staffing

• Security

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Technical Considerations

• Location

• Standards

• Streams and content transfer

• New set of suppliers

• Distribution

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Technical Considerations

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• Location

• Standards

• Streams and content transfer

• New set of suppliers

• Distribution

Technical Considerations

• Location

• Standards

• Streams and content transfer

• New set of suppliers

• Distribution

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Technical Considerations

• Location

• Standards

• Streams and content transfer

• New set of suppliers

• Distribution

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Technical Considerations

• Location

• Standards

• Streams and content transfer

• New set of suppliers

• Distribution

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Practical example – AWS based Disaster Recovery

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Why you SHOULD embrace the cloud

• Scalable

• Flexible

• Everywhere

• Choice of pricing models

• Enables new revenue generating opportunities

• Enables unified workflows for linear, VOD and OTT

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Why you might want to wait

• Limited choice of vendors

• Lack of adopted standards

• Interoperability issues

• Economics

• Skills availability

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Summary

• Linear playout in the cloud is possible today

• Migration from SDI to IP to Virtual solutions will take time

• Invest in technology which has proven cloud deployment capability

• Be prepared to change your workflows and acquire new skills

• The biggest challenge is not technical

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People are the biggest challenge, not the technology

But… Solution providers can help

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Demonstration

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• AWS Hosted

• Local Control

• Zixi used for contribution and monitoring

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Questions ?

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