Cloud Vendor Report · 2017-08-31 · Review Signed Off; On Annual Review Cycle Report Data Confidence 100% Data Last Audited and Updated November 2015 provision of: Client Cloud

Cloud Vendor Report on

Cloudify UK Ltd (A Fictitious MSP)

prepared for

Contact Name of Company Name

Intellectual Property of BEC - Produced on 01/06/2016 for Contact Name of Company Name under NDA - Do Not Distribute

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CONTENTS

Introduction & Context 3

About the BEC Report and the CLOVER™ Rating Scale 3

Our Approach to Data Collection and Data Accuracy 3

Data Accuracy Rating 4

Cloudify UK Ltd at a Glance 4

Official Company Biography 5

Overview including Commercial Strength and UK Cloud Pedigree 6

Infrastructure Architecture including DC Topology & Platform 6

IaaS Cloud Platform and Services Maturity 7

Operational Risk Profile 7

Reference Clients and Vertical Alignment 7

Overall Clover Rating 7

Key metrics for Cloudify UK Ltd 8

General Company details 9

Account Management Team – Primary Contacts and Roles 9

Company Annual and Recurring Cloud Revenues 10

Dun and Bradstreet Ratings (based on most recent report) 10

Employees, Customers & References 10

Calculated Metrics (based on 2014 revenues) 11

Industry Awards, Accreditations & Recent Independent Audits 11

Data centres used for UK Cloud Services – Ordered by Relevance to London Clients 12

Data Centre Connectivity Information 13

Core Technical Services Offered to Market 13

Cloud Platform Detail 14

Vendor /Technology Details for Underlying Cloud IaaS Platform 14

List Pricing Metrics 15

White-Label or Outsource Relationships 15


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Introduction & Context

This is a summary of the Cloud Vendor Report (CLOVER) information held on file by Behind Every

Cloud Ltd with regard to Cloudify UK Ltd. This information is supplied strictly under the terms of the

prevailing Non Disclosure Agreement and must not be provided to a third party without the express

prior written permission of BEC.

The purpose of this report is to quickly convey the outcomes of the comprehensive analysis of key

high-level metrics and attributes of Cloudify UK Ltd by Behind Every Cloud as they pertain to the

provision of Infrastructure centric Private and Multi-Tenanted Cloud Services to meet the needs of

Medium sized London Asset and Investment Management firms.

About the BEC Report and the CLOVER™ Rating Scale

Behind Every Cloud is a specialist consultancy providing proven expert advice on IT Strategy and

Cloud Vendor Selection to its target niche markets within the London Finance Sector. The partners of

BEC are Senior IT Infrastructure Consultants, with over 63 years of combined design, delivery and

management experience.

The CLOVERTM rating scale is a visual summary of the relative score of the Cloud Services offered

to the London Finance sector by Cloudify UK Ltd against a number of key vendor selection criteria –

with a rating from 0 to 5 (zero typically reflects a “no data held” status).

Our Approach to Data Collection and Data Accuracy

Behind Every Cloud routinely conducts Cloud Vendor Selection consultancy engagements on

behalf of clients in the London Finance Sector. These selection processes are extremely thorough

and involve the arduous submission of extensive information by Cloud Vendors, and the subsequent

detailed analysis of the information by our specialist consultants. The ongoing effort invested by BEC

on this Vendor Due Diligence and Pre-Qualification work will in turn significantly reduce the amount

of cost and drain on resources usually required to complete a typical 2 stage RFI / RFP vendor

selection process when compared to the more common approach of conducting this process from

a standing start.

From the outset, the process and systems adopted for these engagements was designed to

capture, update, electronically analyse and enable a quantified comparison report such as this for

all vendors involved. We also aspire to accurately rate our own confidence in our data and to

provide transparent information about its source.


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Data Accuracy Rating

Status of Vendor Report Review

Signed Off; On Annual Review Cycle

Report Data Confidence 100%

Data Last Audited and Updated

November 2015

Client Cloud Product Requirement

BaaS or DRaaS Only

Fully Dedicated Private Cloud (incl. DR)

IaaS (Dedicated Compute, Shared SAN))

Nature of Last Review / Engagement:

Account Strategic Lead Discussion

Cloudify UK Ltd at a Glance

� OVERALL CLOVER™ RATING

Within the caveat of the report data confidence rating (left), this score presents the overall Cloud Vendor Rating for Cloudify UK Ltd as a provider of core Infrastructure as a Service and/or Platform as a Service environments.

NB: This report does NOT therefore include or assess the quality of services offered by Cloudify UK Ltd for the provision of: - On-site (i.e. on-premise) remote server

management services - Standalone Disaster Recovery as a Service or

Backup as a Service - Desktop and end user support services - Niche specific application / platform support - Market data feeds or low-latency trading services

Where the client requires BEC to provide an assessment of these or other service components, this will be presented under separate cover to the client along side this standard Clover Report.

� Long history of Cloud Platform development

� Very strong commercially, UK wide and globally

� Excellent understanding of Cisco UCS and NetApp Flexpod reference architecture (and Software Defined Networking)

� DC sites too close for FCA compliance

� Perhaps too large and bureaucratic for some smaller clients. A lack of vertical alignment restricts ability to map to more specific needs.

� SAN based replication, and Self Service orchestration and DR automation capabilities not sophisticated.


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Official Company Biography

Cloudify Ltd is a fictitious MSP. The data presented within this report is a merger of the data from several real MSP which is redacted and changed in order to make it abstract – tereby ensuring that BEC complies with <Redacted Strapline> Cloudify is an international IT solutions and managed services provider with a breadth of knowledge and expertise in communications and collaboration; data centre and cloud services; and managed services. With its international headquarters in the UK, Cloudify Group employs over X,000 people worldwide, including highly trained service specialists who design, specify, deploy and manage complex IT infrastructures and data centre solutions to meet the needs of over X,500 corporate and public sector customers. Cloudify partners with Cisco, HP, IBM, CA Technologies, NetApp, Microsoft, Oracle, VMware and ServiceNow on an international basis and has specialised solutions for enterprise and medium sized companies in vertical markets covering financial services, telecommunications, media and technology, education, healthcare, retail, government, manufacturing and professional services, helping customers benefit from cutting-edge technologies in a cost-effective way. The Cloudify Group has annualised revenues of over $XXXX million, from operations in Europe, North America, Latin America and Asia Pacific, and is one of the leading IT and Communications service providers, specialising in the areas of advanced technologies and services.


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Overview including Commercial Strength and UK Cloud Pedigree

With a pedigree derived from a history of networking and compute layer support of customers internal environments, Cloudify is a very large global IT vendor that is able to provide a full range of UK wide service offerings - including a respectable Cloud platform - to the UK finance market. Their commercial size and global pedigree provides a level of confidence with regard to depth and quality of available resource, and their relatively early (2009) entry into the Cloud market when compared to the peers has resulted in mature platform. In the South American operation in particular, Cloudify is experiencing dramatic growth. As the XXX biggest Cisco partner and XXX biggest NetApp partner in the UK, Cloudify has solid leverage over, and an enviable basis upon which to expect speedy issue resolution for the FlexPod platform. Their overall DC topology is acceptable without being outstanding, and when combined with their deep understanding of the Cisco NetApp UCS reference architecture and software defined networking results in a highly credible offering. In BEC’s view, Cloudify is a solid example of a more traditional large scale Value Added Reseller / Systems Integrator that has added a “Cloud” / IaaS capability to its portfolio. For client’s requiring a less commoditised, more bespoke solution, Cloudify are considered likely to be a good fit.

Infrastructure Architecture including DC Topology & Platform

Cloudify has invested heavily in Cloud technologies and Data Centre facilities over a protracted period. Of particular note is their relatively early real-world implementation of what has become defined as a "Software Defined Environment". In 2013 Cloudify had built and were able to demonstrate the only working implementation that BEC had seen of a truly portable physical Flexpod/UCS Cloud platform. Cloudify claim that their work in this area was a heavy influencer on the Flexpod reference architecture definition. Their investment in scripting development and toolsets centred around the Cisco and NetApp UCS / Flexpod reference architecture stack enables an automated build out of a Cloud stack and associated configurations to support the "push button" move of load from one UCS physical footprint to another identical stack in a different DC. Whilst this end result is now largely equally achievable at the virtualisation layer using new age replication tools such as Zerto - it is certainly none-the-less an impressive technical achievement. BEC have not yet completed a Due Diligence visit on the purpose built Tier 3 Cloudify XXXXXXXX DC that was acquired in 201X as a part of the £X0M XXXXXXX Ltd purchase, but the site is reportedly of a high standard. The (more recently invested in) XXXXXXXX DC - whilst certainly a high quality facility - does betray its origins as a DC built within the outer skin of a traditional commercial building. Of probably greater concern is the relatively limited physical separation between these sites which at 1X miles is at the lower threshold of current views of ideal. However the high level of “SDN” capability that Cloudify can deliver in the form of the Flexpod Reference Architecture enables them to quickly and consistently deploy new, somewhat bespoke, dedicated environments into any third party (or on-premise) DC of a client’s choosing. Their relationship with Equinix also allows a level of well connected colo/vendor diversity choice. As well as a very strong ability to build Flexpod reference architecture based Private / Dedicated environments, Cloudify offer three "flavours" of pure play Cloud: - An AIX Chipset based version - a Shared x86 UCS Stack -- and the "XXXXXXXX" £/resource/minute version of same Clients can cross connect to the XXXXXXXX Cloud for "burst" requirements and physical servers can be iScsi or FC connected into a dedicated platform. Cloudify will offer solutions using a dedicated compute layer connected to a shared storage playtform if so required. In Q1 2016 Cloudify announced their Cloud 2.0 offering which is essentially a vcloud director with a AirVM portal


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layer on top

IaaS Cloud Platform and Services Maturity

As at Q1 2016, Cloudify were designing their Cloud V2.0 offering. Cloudify have developed their cloud offerings over a 5 year period and the V1.0 Cloud platformis based on the proven Cisco Netapp Flexpod UCS reference architecture. Their investment in tools to support the software based reconfiguration of the Cisco Blade compute, Cisco Nexus switching and the Netapp SAN prove a deep understanding of these technologies and their applications within Cloud platforms. They have a relatively small number of Cloud customers - but each client operates a relatively large Cloud footprint with Cloudify (average approx. X00 VM's - but this is heavily skewed by one very large XXXXXX sector customer). The option of either Cisco C series Rack Mount or B Series Chassis servers provides modularity. For Private Cloud clients Cloudify deploy a range of automation and orchestration options, and consequently the potential for clients to meet their user self-service and Development Operations support is good. Cloudify can offer a managed DR service using either SAN dependent (NetApp SnapMirror or IBM SAN Volume Controller (SVC)) for data/VM replication, or Virtualisation layer implementation of vSphere SRM, but offer only a Design and Deliver function for Veeam. This potentially introduces limitations in the extent to which Recovery Point Objectives can be reduced below a 15 minute threshold, can increase vendor stickiness and also can restrict the extent to which recovery point “consistency” across an application Protection Group can be guaranteed. Cloudify can install and manage either VMware vRealize Orchestration or CA Automation Suite Orchestration to provide e.g. self service and cost transparency features.

Operational Risk Profile

Cloudify is a global firm with very large annual operational revenues. In the UK their turnover is just shy of £X00M, a growth of some £X5M which includes operations in XXXXXXX acquired during 201X. Their Cloud revenues are growing at a health rate, nearly doubling over the 2 years to 201X. Their maximum credit score from D&B is very large indicating them to be a "safe" partner, and whilst their relatively small negative tangible net worth (-£X.6M) is possibly an accounting reflection of the XXXX refinancing arrangements ,it may be worthy of further investigation.

Reference Clients and Vertical Alignment

Cloudify has a number of Finance clients including XXXXXXX Building Society, and is based in XXXXXX, but has only recently fully committed internally to a strategic alignment with the Finance sector (among others). BEC’s primary concerns in recommending Cloudify for consideration to small and medium sized organisations are that whilst they offer a full end-to-end “one throat to choke” service fully delivered by UK centric staff, they remain a very large organisation. Accordingly we remain to be convinced that they will be as responsive as is required to the needs of smaller clients in the finance niche market.

Overall Clover Rating


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Key metrics for Cloudify UK Ltd

DC Topology

Accreditations

Cloud Employees UK

Cloud Customers UK

Years in Cloud UK

D&B Rating

Av. Revenue per UK Cloud Customer per annum

UK Cloud Revenue per annum

Percentage of UK Revenue from Cloud

Flexibility and Scalability

Global Coverage

Metric 0 1 2 3 4 5

Data Centre Topology no dataPoor DC1, DC2

and DC3

Good DC1 but DC2 and DC3

poor

Good DC1, But DC2 and DC3 >

100 Miles;Good DC1, But DC2 and DC3 <

20 Miles

Good DC1, DC2 and DC3

Accreditations none

Vendor but no relevant

Independent Accreditations

Independent, but no relevant

Vendor Accreditations

Independent and Vendor Accreds,

but missing ISO27001

Independent and Vendor Accreds, but missing ITIL

Full Independent and Vendor

Accreditations

Cloud Employees UK no data 0-24 25-49 50-99 100-249 250+Cloud Customers UK no data 0-49 50-99 100-149 150-199 200+Years in Cloud no data 0-1 2-3 4-5 6-7 8+D&B Rating no data 3 - 2 - 1Av. Revenue per UK Cloud Customer no data 0-99 100-199 200-299 300-399 400+UK Cloud Revenue no data 0-9 10-19 20-29 30-39 40+Percentage of UK Revenue from Cloud no data 0-20 21-40 41-60 61-80 81-100


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General Company details

Company Legal Entity Name Cloudify UK Ltd Company Main Phone Number +44 207 XXX XXXX Website http://www.Cloudify.com/ London or Other Primary UK Office Address: XXXXXXXX XXXXXX XXXXX UK Year Company Established: 198X Year Commenced Cloud Services: 200X Company Ownership Profile: Subsidiary Global Operations True Head Office Location UK Global Offices EMEA: XXXXX, XXXXX, UK, XXXXX, XXXXX, XXXXX

USA: Offices in 15 states LATAM: 7 Locations APAC: 7 Locations

Account Management Team – Primary Contacts and Roles

First Name Last Name Title Mobile No. Email

First Last UK CTO [email protected]

First Last Client Director [email protected]

First Last Account Manager [email protected]

First Last Managed Services - Sales Director

[email protected]

First Last Managing Director [email protected]

First Last EU Chief Digital Officer

[email protected]


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Company Annual and Recurring Cloud Revenues

UK Annual Revenue (£M) Global Annual Revenue (£M)

2014 XXXX.X XXXX.X

2013 XXXX.X XXXX.X

2012 XXXX.X XXXX.X

Incl. UK Cloud Annual Revenue (£M) Incl. Global Cloud Annual Revenue (£M)

2014 XX.X XXX

2013 XX.X XXX

2012 XX.X XXX

Dun and Bradstreet Ratings (based on most recent report)

Risk indicator 1

1=Minimum risk of business failure; 2=Lower than Average risk of business failure; 3=Greater than Average risk of business failure; 4=High risk of business failure; -

represents no data

Latest Annual Revenue £XXX.XXM

Maximum Credit £XXXXXXX

Employees, Customers & References

UK employees Global employees

Total X80 X000

Incl. Cloud Specific X0 X00

Internal IT

Customers UK Customers Global Customers

Total XX8 X500

Incl. Cloud Specific X2 X50

Reference customers

XXXXXXXX XXXXXXX XXXXXXX


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Calculated Metrics (based on 2014 revenues)

Percentage of UK Customers on Vendor Cloud X%

Percentage of Total UK Revenue from Cloud Services X8.44%

Percentage Growth in UK Cloud Revenue X4.5%

Average Revenue (£K) per UK Cloud Customer £X85K

Average Number of VM’s per UK Cloud Customer X80.8

Average Revenue (£) per VM on Vendor’s UK Cloud £X008

Percentage of UK Employees dedicated to Cloud Services X4.58%

Industry Awards, Accreditations & Recent Independent Audits

Please see the table below for the accreditations that Cloudify UK Ltd have achieved over the past years:

Industry Accreditations Other Accreditations

GCloud IL1 ISO/IEC 20000 (Service Management) ISO/IEC 27001:2005 (Info Security) ISO/IEC 14001 (Environmental) ISO/IEC 9001 (Quality) ITIL v3 PCI DSS v3.1 Level 2 Prince 2 FlexPod Certified Cisco Cloud Provider

<Redacted>

Awards Won and Independent Audits

<Redacted>


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Data centres used for UK Cloud Services – Ordered by Relevance to London Clients

The following table shows the Behind Every Cloud recommended data centres ordered in relevance for Contact Name of Company Name with the data centre separations also shown:

DC Vendor & Site

Name Vendor DC Relationship

Postcode DC Flood

Risk Description

Uptime Institute Status

1 Cloudify UK - XXXX

Primary London Data Centre

XXXXXX Low

Purpose built facility acquired as a part of the 200X purchase of XXXXX. £XM refresh in Summer 201X.

Tier 3 + Self Certified

2 Cloudify UK - XXXX

Secondary London Data Centre

XXXXXX Low

Converted commercial building facility fully refitted in 201X. Due Dil visit completed.

Tier 3 + Self Certified

3 Telehouse East (Docklands)

Alternative London Data Centre

XXXXXX High

BEC does not favour Canary Wharf DC's due to heightened Flood and Terrorism exposure and increasing Power restrictions.

Tier 3 Self Certified

Data Centres Available Both Inside and Outside M25: True

Data Centre Separation (distances in miles)

DC 1 & 2 1X

DC 1 & 3 X5

DC 2 & 3 X7

Confirmation that Data Centres do not share a proximity risk

True

Comments:


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Data Centre Connectivity Information

Connectivity Ownership Own Dark Fibre Between DCs

Connectivity in place and available between data centres 10Gbps

Data Centre Interconnect Cost per Gbps – List Price/£Mth £

Data Centre Interconnect – Default Bandwidth Per Client

Core Technical Services Offered to Market

Public Cloud Integrator Backup as a Service - BaaS Collaboration - IM and Covergence Datacentre - Colo Datacentre Facilities - Multiple Sites Datacentre Location - Single Disaster Recovery as a Service - DRaaS Full IT Support - Large Bus. Focus Full IT Support - Medium Bus. Focus Full IT Support - Small Bus. Focus Direct Sales - Hardware Compute & OS Help Desk End User 24/7 Help Desk End User - Bus. Hrs Infrastructure aaS incl DR - IaaS Infrastructure on Demand (Short Term) Database Mgmt - Oracle Database Mgmt - SQL Monitoring Services Monitoring Software Network Bulk Capacity & Intrnat'l Direct Sales - Network Network IP Value Add ISP, MPLS & VPN Network Point to Point WAN Services On Premise Desktop Support On Premise Server and Network Support Platform aaS - PaaS eg Exchange or SQL Private Cloud - Dedicated Private Cloud - Multi-Tenanted Public Cloud - Self Service & API Public Cloud - Email Security Monitoring Services Software - Virtualisation Layer Direct Sales - Storage Voice - Hosted Voice - On Premise Mainframe Support Mainframe Services

Advertised Service Availability 99.99%

Petabytes of Storage under Management 20

Current Virtual Machine (Server) Count on UK Cloud 25000


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Cloud Platform Detail

UK / EU Cloud Nodes XXXXXX (UK) XXXXXX (UK)

US Cloud Nodes XXXXXX (US) XXXXXX (US) XXXXXX (US)

APAC Cloud Nodes TBC

Private Cloud Orchestration Layer Vmware VCloud Director;HP Helion;CA Cloud Manager;Cisco UCS Director

Public Cloud Orchestration Layer Vmware VCloud Director

Orchestration Platform Customised by Vendor True

Details of customisation Both technical integration, customization, API development etc and the business consulting to develop workflows and processes in IT

Vendor /Technology Details for Underlying Cloud IaaS Platform

Primary Vendor Compute Cisco Systems Secondary Vendor Compute IBM Primary Vendor SAN NetApp Secondary Vendor SAN IBM Primary Vendor Network Cisco Systems Secondary Vendor Network Hewlett Packard Primary Vendor Hypervisor VMware Secondary Vendor Hypervisor IBM Primary Vendor Replication NetApp Secondary Vendor Replication IBM Primary Vendor Telco BT Secondary Vendor Telco Vtesse Networks Ltd (Interoute) Notes: For the compute components - Cisco are X86 based and IBM systems are AIX based. NetApp SnapMirror and IBM SAN Volume Controller (SVC) used for data/VM replication.


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List Pricing Metrics

Virtual Machine Entry Level List Price/£Mth:

(based on 1 vCPU, 1GB RAM, 50GB HDD) £XX.XX

Uplift per vCPU – List Price/£Mth £XX.XX

Uplift per GB vRAM – List Price/£Mth £XX.XX

Uplift per GB Storage – List Price/£Mth: £XX.XX

Uplift per GB Fast Storage – List Price/£Mth: £XX.XX

Backup as a Service cost per GB - List Price/£Mth £XX.XX

DR Uplift as % of Production VM costs XX%

Microsoft SPLA Licensing included True

Antivirus Management and Monitoring included False

White-Label or Outsource Relationships

Cloud Supplier Backup-aaS

Cloud Supplier Desktop-aaS

Cloud Supplier DR-aaS

Cloud Supplier Infrastructure-aaS

Cloud Supplier Platform-aaS XXXXX Limited

Cloud Supplier Software-aaS

Front End Services

This report format and the information contained herein is supplied strictly to the Client on a confidential basis with the express permission of the Vendor and its further distribution is prohibited under the terms of the prevailing Non Disclosure Agreement between BEC and the Client, and between BEC and the Vendor within the Clover ALIGN programme contract. Under no circumstances may this report be provided to a third party without the express prior written permission of BEC. BEC will enforce its rights to protect its Intellectual Property in this area to the full extent f the law. Whilst BEC takes all reasonable care to ensure that the information provided herein is valid and accurate, much of this information is provided to BEC directly by the Vendor under NDA. As such the information and the opinions provided by BEC within this Clover Report are provided on an "information only" basis, to inform the Client or Vendor’s decision-making processes and BEC cannot be held liable for any inaccuracies. The opinions provided by BEC are provided on a "best endeavours" basis, and the development and review of these opinions is strictly governed by our internal code of conduct to ensure that they are fairly and quantitatively prepared based on factual data and ongoing market feedback to BEC. The vendor has reviewed these opinions and provided input and comments where desired but the right to the formation of a final opinions presented resides with BEC. The raw data within this report cannot be released to the Client without the Vendor's permission, but the opinions presented within the report remain the confidential information and the intellectual property of BEC.

END OF REPORT

Documents

Cloud Vendor Report · 2017-08-31 · Review Signed Off; On Annual Review Cycle Report Data Confidence 100% Data Last Audited and Updated November 2015 provision of: Client Cloud