Cloud ready

The Cloud is Real:

Are You Ready?

Learn how to choose the right cloud

solution for your business

An InformationWeek Webcast

Sponsored by

Webcast Logistics

Today’s Presenters

Brad Kirby

HP Group Manager,

Microsoft Product Partnership Team

Matt Kimball

AMD Software Product Marketing Manager,

Server Business Unit

Tom Hall

Global Product Marketing Manager,

WW Sales & Product Marketing,

Applications Services, HP Enterprise Services

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

The Cloud is Real: Are You Ready? Learn how to choose the right

cloud solution for your business

March 27, 2012

5 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Poll Question 1

Q. Does your company use cloud technology today?

A. Yes, Public Cloud

B. Yes, Private Cloud

C. Yes, Public and Private Cloud

D. No, but we are evaluating private cloud options

E. No, but we are considering public cloud options

F. No, and we haven’t even begun


Agenda

• Trends: Cloud is happening with or without IT

• HP’s Cloud Strategy and Vision

• Private, Public, Hybrid

• Considerations for Cloud Transformation Decisions

• How to Determine Application and Workload Suitability

• Integrated AMD/HP Solutions

• Next Steps


Trends


Poll Question 2

Q. What is driving your interest in Cloud Computing?

A. Reduce operational costs

B. Gain operational efficiencies

C. Business agility

D. Centralized management


3 Global Mega Trends

Changing

Workforce

2 Technology

Advancements

1

Evolving

Business

Models

3


Business is outpacing IT

Business is adopting cloud 2.5x faster than IT1

• Drivers: speed, flexibility, economics

While CIO’s are concerned about cloud risk 70% have security top of mind2

79% concerned about vendor lock-in3

75% worried about cloud performance and availability3

63% prefer integration of cloud services and on-premise services3

Sources:

1. Ignoring Cloud Risks A Growing Gap Between I&O And The

Business, Forrester Research, Inc., March 24, 2011

2. Goldman Sachs Equity Research, January 2011

3. IDC, Enterprise Panel Survey, November 2010


HP and AMD: A Shared Vision


Poll Question 3

Q. What do you see as your organization’s biggest obstacle to deploying cloud?

A. Security

B. Organizational Inertia

C. Can’t see the ROI

D. Lack of “cloud expertise” on staff


IT becomes the builder and broker of services

Strategic Role of IT Changing

BUILD on-premises

cloud services

CONSUME

off-premises

services

securely

TRANSFORM legacy

infrastructure and

applications and

processes

MANAGE AND

SECURE across

legacy applications

and cloud assets


Deliver the right services at the right time

HP Cloud Mission

ENABLE ANY SERVICE Infrastructure, platform, application, business process

SUPPORT ANY DEPLOYMENT MODEL Public, private, hybrid, traditional IT

SUPPORT ANY CONNECTED DEVICE Smartphones, tablets, printers, embedded devices

Traditional

Private Public


HP Cloud Strategy

• To seamlessly deliver context-aware, secure services to businesses and

consumers via a hybrid delivery model sourced across traditional, private and

public cloud offerings

MANAGE AND SECURE Cloud and existing IT services

CONSUME Flexible cloud services

BUILD Cloud Solutions for Private & Public Clouds

TRANSFORM Infrastructure and applications for the Cloud

Burst


Cloud Transformation Considerations


Poll Question 4

Q. On the topic of planning and deployment of cloud services, would your

organization …

A. Perform the planning, assessment and deployment with in-house IT staff?

B. Look to a third party (Consultant, SI) to assist with planning and assessment, but deploy with in-

house IT staff?

C. Assess and plan in-house, but look to a third party to deploy?

D. Look to a third party to plan, assess and deploy cloud services?


Hybrid Delivery is the Future

Delivering the right services at the right time based on business requirements

Traditional

Private

Public

Business Users Developers Individuals

SPEED

INNOVATIONS

IMPROVE BUSINESS

AGILITY

ACCELERATE

TIME

TO VALUE

REDUCE COSTS

DELIVER CHOICE

DEVELOP ONCE,

RUN ANYWHERE


Migrate at your own pace

Maturity Model to a Hybrid Environment

Standardize &

consolidate

Self service

infrastructure

& applications

Self service

delivery with

full automation

& lifecycle

management

Brokered

services &

dynamic

sourcing

based on

business

requirements

Virtualize and

automate

Infrastructure Transformation + Evolution

Applications Transformation + Evolution


HP: Complete Solutions for Hybrid Delivery

Flexible, secure

cloud services for

all businesses

Turnkey private

and public clouds

with full cloud

service automation

Consulting services to plan,

design, and implement cloud

Seamless heterogeneous management, security and governance

of services across traditional, public, and private cloud





Burst


HP: Complete Solutions for Hybrid Delivery





Burst Cloud System

Azure Appliances

(future)

Enterprise Cloud

Services (Compute

& Security)

HP Cloud Services

(Compute & Object

Storage)

Cloud Discovery Workshop

Cloud Application Services for Windows Azure

Cloud Service Automation

Cloud Management and Security Solutions


IT Starts with the server…

Transaction Processing Cores, memory, and I/O capabilities to handle large amounts of users and data

Energy Efficiency Low power consuming CPUs and platforms for “scale out” cloud server farms

Virtualization Hardware assisted virtualization for reduced overhead and increased isolation of VMs

Performance and Scalability CPUs with predictable performance to handle peaks in traffic

Security Hardware assisted security to keep out intruders and protect sensitive data


Cloud Service Delivery Models

(On-Premise)

Infrastructure (as a Service)

Platform (as a Service)

Storage

Servers

Networking

O/S

Middleware

Virtualization

Data

Applications

Runtime

Storage

Servers

Networking

O/S

Middleware

Virtualization

Data

Applications

Runtime

Man

ag

ed

by v

en

do

r

Man

ag

ed

by v

en

do

r

Yo

u m

an

ag

e

Yo

u m

an

ag

e

Storage

Servers

Networking

O/S

Middleware

Virtualization

Applications

Runtime

Data

Software (as a Service)

Man

ag

ed

by v

en

do

r

Storage

Servers

Networking

O/S

Middleware

Virtualization

Applications

Runtime

Data

Yo

u m

an

ag

e


Transformation Approach

Apps Apps

Applications Assessment

Level 2 transformation strategy determination (x to x)

Level 1 transformation strategy determination (RE’s)

Applications Migration

Applications Migration

Cloud Service Types

Cloud Deployment Models

IaaS PaaS SaaS

Public Private Virtual Private

Dedicated/ Hosted (Retain, Retire)

Suitable for SaaS Suitable for Preferred Target / Public cloud

Need modernisation analysis Not Suitable for Cloud

Applications Rationalization

Cloud-specific workload analysis

Risk analysis & TCO BPA

• Relearn

• Replace

• Re-interface

• Re-architect

• Re-host

• Retire


Application/Workload Suitability


Work Load Patterns Suited for Cloud

Usage Co

mp

ute

Time

Average

Inactivity

Period

On and off workloads (e.g. batch job)

Over provisioned capacity is wasted

Time to market can be cumbersome

Co

mp

ute

Time

Average Usage

Unexpected/unplanned peak in demand

Sudden spike impacts performance

Can’t over provision for extreme cases

Average Usage Co

mp

ute

Time

Successful services needs to grow/scale

Keeping up w/growth is big IT challenge

Complex lead time for deployment

Co

mp

ute

Time

Services with micro seasonality trends

Peaks due to periodic increased demand

IT complexity and wasted capacity

Average Usage


Key Application Characteristics

Business

• Geographic regulatory

requirements

• Workload variability

• Software licensing restrictions

• Software vendor support

• Service level requirements

• Security policies

Technical

• Context or core

• External dependencies

• Language of application

• Physical hardware dependencies

• Data encryption

• Operating system requirements

• Parallel processing


How Do Cloud Workloads Scale?

Cloud workloads are very different than traditional data center loads

Cloud work is “spiky” in nature, you must be able to account for both the peaks (with

more cores) and the valleys (with more power efficiency)

Low computation

Heavy Computation

Cores Matter

Power

Efficiency

Matters


AMD Processors

The Cornerstone of the Cloud


Heavy-duty processing power with massive scalability

Quick response times, thanks to high compute density,

memory capacity, and memory bandwidth

Higher density can mean more power in less space

Low energy consumption and cooling costs with intelligent

and cutting-edge power management capabilities

Low overall cost to run a peak-performing, high

scalable Cloud appliance

AMD Opteron™ Processors: The Core of the Cloud


AMD PROCESSORS IN A VIRTUALIZED WORLD

More resources to pool in your virtualized converged infrastructure

Up to 16 cores

Four memory channels

Power Management

Greater Resources Per Processor AMD-V™ Technology

Easier To Deploy

Larger pool of resources enables

greater VM consolidation

Easier To Manage

Common architecture makes managing

virtual pools easier

Easier To Move

Extended Migration delivers great flexibility for load balancing and

disaster recovery

Tagged TLB - Efficient switching between virtual

machines for better application responsiveness.

Rapid Virtualization Indexing (RVI) - Hardware-

based virtual machine memory management.

AMD-V™ Technology Extended Migration –

Helps enable live migration of VMs between all

available AMD Opteron™ processor generations.

I/O Virtualization - Enables direct device access

by a virtual machine for increased integrity and

security.


AMD and HP in Action

Coming Soon…


AMD and HP – Leading the Field

AMD and HP Delivering

Solutions Dense Cloud Data

Center

Performance

Power Efficiency

Cost


Windows Azure™ Platform: Premier Platform-as-a-Service

Windows Azure, a cloud-based operating

system, provides the basis for scalable

application functionality and storage

resources

Microsoft® SQL Azure™ is the database,

adding a relational data management

capability to applications hosted on the

platform

Windows Azure AppFabric is a collection

of services supporting applications both

in the cloud and on premise

Windows Azure Platform addresses complex data management issues, developer

needs and storage, as well as the basic server computing capacity itself.

HP Cloud Platform Powered by Windows Azure will enable enterprises

to deploy the Windows Azure platform in their own data centers


HP Cloud Platform Benefits

Quickly build elastically-scalable

applications. Rapidly scale applications, and

migrate IT workloads to the cloud. Reduce your datacenter footprint

requirements.

Offer PaaS and IaaS from your

own datacenter.


Develop a strategic map for the Hybrid Delivery journey

Cloud Discovery Workshop

• ALL VISUAL, INTERACTIVE workshop

format with HUMAN-SIZE DISPLAYS

covering top ten cloud topics

• CUSTOMIZED discussion for your industry

and business

• Delivered by HP Cloud EXPERTS bringing

real life examples and best practices

• ACTIONABLE recommendations

summarized in report after the workshop

FEATURES

1-day HP Cloud Discovery Workshop provides comprehensive view on multiple cloud

topics including cloud concepts, financials, governance, security using over 1000 visuals.

BENEFITS

• COMMON VISION built on facilitated discussion

•Increased SPEED to offer cloud services

•OBJECTIVE evaluation of cloud risk and opportunities

•BEST PRACTICES for cloud infrastructure and application transformation

•Prioritization for STRATEGIC cloud related initiatives

•HP Architecture and technologies for cloud OVERVIEW


Related Links

• For HP Cloud Discovery Workshop details, visit:

http://www8.hp.com/us/en/business-services/it-

services.html?compURI=1077460

• Learn more about HP in the cloud at: http://www.hp.com/go/cloud

• Get more information about AMD in the cloud at: http://www.amd.com/cloud

• For more information about AMD and HP, please visit

http://h17007.www1.hp.com/us/en/iss/111411.aspx#amd_technologies

http://www8.hp.com/us/en/business-services/it-services.html?compURI=1077460





http://www.hp.com/go/cloud



http://www.amd.com/cloud



http://h17007.www1.hp.com/us/en/iss/111411.aspx


Thank you

Q&A Please Submit Your Questions Now

Brad Kirby

HP Group Manager,

Microsoft Product Partnership Team

Matt Kimball

AMD Software Product Marketing Manager,

Server Business Unit

Tom Hall

Global Product Marketing Manager,

WW Sales & Product Marketing,

Applications Services, HP Enterprise Services

Resources

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http://www.netseminar.com

For more information please visit:


http://www.netseminar.com/


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Cloud ready