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Cloud Computing – en ny Service Management udfordring. Henning Glegg-Sørensen Cloud Services, IBM September 26 th , 2013. On today ’ s smarter planet, businesses globally are challenged to innovate while managing an unprecedented rate of change. 62%. 200 billion. 1 billion. 60,000. - PowerPoint PPT Presentation
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© 2013 IBM Corporation
Cloud Computing – en ny Service Management udfordring
Henning Glegg-SørensenCloud Services, IBMSeptember 26th, 2013
2 © 2013 IBM Corporation
On today’s smarter planet, businesses globally are challenged to innovate while managing an unprecedented rate of change.
200 billion 60,00062%of workloads will be cloud-
based
cyber attacksevery day
physical assets with IT
intelligence
1 billion consumers will
have smartphones
3 © 2013 IBM Corporation
New technology is playing a critical role in achieving organizational objectives.
1 Technology factors People skills Market factors Macro-economic
factors Regulatory concerns Globalization
Source: IBM CEO Study
For the first time, CEOs identify technology as the most important external force impacting their organizations
4 © 2013 IBM Corporation
While the CEO sees technology as key, the CIO and IT face pressures that are rapidly becoming unsustainable.
$12B, 9%
51 B, 38%
$70B, 53%
$25B, 15%
$82B, 51%
$55B, 34%
$28B, 13%
$131B, 62%
$54B, 25%
$25B, 10%
$171B, 68%
$56B, 22%
2000 2005 2010 2013
While overall spending grew 89% from $133B to $252B, management of infrastructure grew at 235% and now represents close to 70% of total
Manag
emen
t spe
nd
Overall spend
+235%
+89%
$51B, 38%
Source: IDCManagement Server Power and cooling
5 © 2013 IBM Corporation
Fuels investments inINNOVATION
Drives need for continuous IT OPTIMIZATION
OPTIMIZATION INNOVATION
Today’s Leaders are Leveraging Cloud to Balance Optimizing their Existing Systems with Innovation
6 © 2013 IBM Corporation
The Economics of Computing are Changing
Rethink IT
Reinvent business
Thus, organizations are creating business-IT partnerships to apply technology in new, innovative ways
Lower costs and efficiency of systems of record
Transformation and innovation in new modes of engagement
Improve operating dexterity
Reinvent client relationships
Provide new profit opportunity
React with agility Speed innovation Improve economics
Value delivered
Change management
Test provisioning
Install database
Install of operating system
Provisioning environment
Design and deploy business applications
From traditional To cloudMonths
Weeks
1 day
1 day
▄
Months
Days or hours
20 minutes
12 minutes
30–60 minutes
51% cost savings
Days/Weeks
“Our commitment to informed decision making, led us to consider private clouddelivery of Cognos via Cloud, which is the enabling foundation that makes
possible +$20M savings over 5 years.”– IBM Office of the CIO
Cloud: creating and delivering IT services
7
8 © 2013 IBM Corporation
Two major application deployment models have emerged in cloud adoption
Scalable
Virtualized
Automated Lifecycle
Heterogeneous Infrastructure
Cloud Enabled
Elastic
Multi-tenant
Integrated Lifecycle
Standardized Infrastructure
Cloud Native
+Existing
Middleware Workloads
EmergingPlatform
Workloads
Compatibility with existing systems“Systems of Record”
Exploitation of new environments“System of Engagement”
SoftlayerSCE+
9 © 2013 IBM Corporation
Adoption patterns are emerging for successfully beginning and progressing cloud initiatives
Cut IT expense & complexity through a cloud enabled data center
Accelerate time to market with cloud platform services
Gain immediate access with business solutions on cloud
Innovate business models by becoming a cloud service provider
10 © 2013 IBM Corporation
Common Open Standards Technology and Industry Ecosystem
DeployDesign
Business Process as a ServiceSoftware as a Service
Platform as a Service
Infrastructure as a Service
Consume
Enables private/hybrid cloud service delivery and management
Cloud Enablement Technologies
Secure and scalable cloud managed services platform
Managed Cloud Services
Pre-built cloud SaaS business applications and solutions
Cloud Business Solutions
SmartCloud capabilities are built on common platform, with a commitment to open standards.
11 © 2013 IBM Corporation
A global hosting leader
Top 100,000 SitesBy Hosting Provider
Source: Hostcabi.net
Customers 21,000 in 140 countries
Devices 100,000
Employees 685
Data centers 13
Network PoPs 17
12 © 2013 IBM Corporation
A working definition
Cloud (n) On-demand compute with consumptive billing
• On-demandRapidly provisioned services
• ComputeServers, network, storage, firewalls, ancillary services
• Consumptive billingTurns traditional fixed IT costs into variable – monthly or hourly
• Initial model – virtualized multi-tenancy computing – does not meet requirements for 100% of applications and use cases
• For broadest applicability, user-selectable levels of performance and isolation are required
© 2013 IBM Corporation
IBM Global Technology Services
13
Move lower tier’s production workloads and test & development to the Cloud…Cloud via IBM Softlayer (a possible solution)
Free trial in one monthhttp://www.softlayer.com/info/free-cloud
14 © 2013 IBM Corporation
A better platformUnified architecture with common management and programming interfaces
• Common command and control interface across a unified architecture
• Combine bare-metal servers, public cloud instances and private cloud deployments into distributed hybrid architectures and manage from a single control pane and API
• All deployed on-demand and provisioned in real-time
• Ideally suited to big data deployments, high I/O and latency-sensitive apps
15 © 2013 IBM Corporation
Standardized, modular infrastructureOne platform, myriad solutions to serve a broad range of customer requirements for performance, isolation
• Highly flexible architecture• One platform for public cloud servers,
private clouds, bare metal servers• Complete integration• Unified systems management & API• Technology-neutral platform• Support for broad range of operating
systems, virtualization platforms• Build hybrid, distributed, high-
performance architectures and manage from a single pane of glass
• Pay by the hour or the month for a truly variable IT operations model
x86 Server
Bare Metal
Private Clouds
Virtual Servers
Public Clouds
Hybrid Clouds
?
16 © 2013 IBM Corporation
Robust, full-featured API – Application Programming Interface
Improves customer control, reduces error, increases flexibility
SoftLayer API provides 1,600 function calls to over 200 services
Supports REST, SOAP & XML-RPC interfaces
Enables full auto-scaling implementations
Comprehensive documentation, libraries and support
Functions include:• Automatic server deployment• Service provisioning• Reboots & reloads• Ticketing• Hardware configuration• Software load• DNS• Network• Storage• Security scans • Monitoring
17 © 2013 IBM Corporation
Service portfolio
18 © 2013 IBM Corporation
21,000 leading-edge customers*
Social
Software as a Service
Mobile & Communications
Marketing and Digital Media
Enterprise
Hosting & Service Providers
Games and Entertainment
Platform as a Service
Bump Voxer Instapaper Yelp
* SoftLayer references
19 © 2013 IBM Corporation
20 © 2013 IBM Corporation
Global footprint
13 data centers
17 network PoPs
Global private network
100,000SERVERS
21,000CUSTOMERS
22,000,000DOMAINS
21 © 2013 IBM Corporation
• High-performance public network with transit from multiple tier-1 carriers• Secure OOB management via VPN• Private network for intra-application and inter-facility communications,
access to shared services• Native IPv6 support• Virtual racks for integrated management• Complete suite of network services
Triple-network architecture