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What’s next in Tech?
iMedia Canada
8 April 2014
They Call ME
1
Red Fury @redfurynyc
They Call US
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The brief
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A Top 10 List for Marketers of “What’s Next in Tech?”
TOP TEN LISTS ARE FOR THE BIRDS
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So I have Heard
http://adage.com/article/cmo-strategy/top-10-reasons-marketers-forsake-top-10-lists/292267/
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Could always be worse
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There are radical shifts in media consumption
and audience behavior occurring
They can all be attributed in some way
to three major changes in technology:
Mobility
Changing Human Machine Interfaces (HMI)
The Evolution of the Cloud
Let’s Start with the Enablers
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WHAT’S NEXT IN TECH FOR
MARKETERS
The Furious top 10:
PRIVACY: APPEARANCES
MATTER
Number 1:
1.
AUGMENTED REALITY:
FULFILLMENT NOT EXPERIENCE
Number 2:
2.
UBER-FICATION OF
EVERYTHING
Number 3:
3.
TECH BECOMES HIGH FASHION:
NO GOOGLE GLASS
Number 4:
4.
EDUCATION IS
DEMOCRATIZED
Number 5:
5.
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Fun pic
PRICING BECOMES REAL
TIME
Number 6:
6.
GRANDMA HAS A
SMARTPHONE
Number 7:
7.
3D PRINTING
Number 8:
8.
EVERY TOUCHPOINT IS A
POINT OF SALE
Number 9:
9.
SILENCE IS DUE FOR A
COMEBACK
Number 10:
10.
