Close the gender pay gap

Close the gender pay gap

http://ec.europa.eu/equalpay

2http://ec.europa.eu/equalpay


Framework of the campaign


Framework of the campaign: legislation

Legislation in the EU

Equality between women and men: a fundamental value of the EU already in the Treaty of Rome (1957).

Directive 75/117: principle of equal pay for the same work or for work of equal value.

Article 141 of the Treaty calls for equal pay for work of an equal value.

Directive 2006/54 (The Recast Directive) on equal opportunities and equal treatment in employment and occupation.


Roadmap for equality between women and men 2006-10

• Challenges: significant and persistent inequalities.

• Adopted in 2006.

• Policy Commitments: Gender mainstreaming in EU policies.

• Six priority areas: Achieving equal economic independence for men and women; Enhancing reconciliation of work and family life Promoting equal participation of men and women and in decision-

making; Eradicating gender-based violence and trafficking; Eliminating gender stereotypes in society; Promoting gender equality outside the European Union.


Communication 2007 "Tackling the pay gap between women and men"

• Adopted in July 2007.

• Causes of the gender pay gap.

• Possible actions: Exploring ways to improve the legislative framework and its

implementation. Exploiting to the full the European Strategy for Growth and Jobs. Encouraging employers to respect equal pay. Supporting the exchange of good practice at Community level.

• Engagement of all interested parties: Commission, Member States, social partners.


Framework



What’s the gender pay gap


What’s the gender pay gap and how is it measured?

• As a whole women earn less than men • The gender pay gap is measured as the difference between

men’s and women’s pay (based on hourly earnings across the economy)

• On average, women in the EU earn 17,4 % less than men• Improvement in female employment over the last decades• But persisting gender pay gap in the EU and widening in

some countries• The pay gap goes far beyond the single issue of equal pay

for equal work• Consequence of ongoing discrimination and inequalities in

the labour market


Gender pay gap figures

Pay gap between women and men in unadjusted form in EU Member States - 2007 (Difference between men's and women's average gross hourly earnings as a percentage of men's average gross hourly earnings)

0

5

10

15

20

25

30

IT MT PL PT SI BE LU BG RO LV FR HU IE EU27 ES DK SE FI LT EL UK DE CY CZ NL SK AT EE

perc

en

t

Source: Eurostat. Structure of Earnings Survey 2006 and national sources (2007) for yearly SES-comparable estimates. Provisional data for EU-27, BE, BG, EE, EL, ES, FI, FR, IT, MT and UK. See introductory text of the statistical annex for detailed information.



The gender pay gap campaign


Launch of the campaign(3 March 2009)

Media seminar and press conference. Press coverage of 400 printed and on-line articles

Press conference

Cocktail Media seminar

Q&As for Commissioner



• The Commission has launched a campaign on closing the gender pay gap in the context of International Women's Day

• The aim of the campaign is to raise awareness on the gender pay gap and how it can be tackled

• Target audience: general public but also employers and workers

• Main messages of the campaign : Closing the gender pay gap Creates a more equal society Has benefits for workers Makes good business sense Need efforts of all interested parties



• Website in 22 languages with information about what the EU is doing and good practices from countries across Europe

• Toolbox with information on the gender pay gap

• Video news release and video clip about the gender pay gap

• Actions at national level: Examples of actions in the field of national legislation, social partners' agreements, equality plans, awareness-raising and other types of initiatives.


Website


Campaign materials: Toolbox

Distributed on demand via the website and direct marketing to employers and workers organisations


Dissemination of campaign material


Audiovisual tools: VNR and Info clip



• Banners displayed in the Berlaymont and in Belliard

• Advertising in: Time magazine, 2/16/30 March International Herald Tribune EMEA, 7 Mars El País, 12 Mars The Observer, 8 Mars La Repubblica, Suddeutsche Zeitung, Le Monde - 9 Mars In-flight magazines – March

• Advertising in buses in 5 pilot cities: Berlin, Brussels, Budapest, Madrid and Warsaw.

• Promotional material.


Banners

Belliard

Berlaymont


Magazines Inflight Magazines

Le Monde,Süddeutsche Zeitung, La Repubblica, The Observer, El Pais, IHT Emea, Time

Air France, Iberia, High Life, Easy Jet, Sas, Up, Csa Review, Ulisse, Ryanair, Kaleidoscope, Wizzit, B There !

Campaign visibility: Advertising


Advertising The campaign reaches many target groups: employers, workers and their representatives but also European citizens

WarsawMadridBudapestBrusselsBerlin BrusselsBerlin


Stand(Circus events)

Prague

Paris

Marseille

Lisbon

Brussels

Thessaloniki

Warsaw


The gender pay gap across the lifecycle Concept and visuals

• Stereotypes shape women's and men's roles in society, starting at a very early age

• Traditions and stereotypes may influence, for example, the choice of educational paths and later, employment patterns


The gender pay gap across the lifecycle

• Women’s skills and competences are under-valued especially in those occupations where women predominate

• Women often work in sectors where wages are, on average, lower than those dominated by men



• Women’s opportunities for progression and higher pay in the workplace are affected by their family responsibilities



• When women retire their lower earnings mean lower pensions and higher risk of poverty

Where can you go?

http://ec.europa.eu/equalpay

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Documents

Close the gender pay gap