Clorox Co.

The History Of Clorox*Started on May 3rd, 1913

*One Product… Commercial Grade Bleach

*Oakland, California

Product List-

• Household Cleaners– Bleach– Clorox Wipes– Toilet Bowl Cleaners– Clean-up Bleach Spray

• Others– Hidden Valley Ranch– Fresh Step Litter– Burts bees– KC Masterpiece

Strategic Issues:

Health Movement

Products are NOT environmentally safe…

Internal Analysis

Doing well financiallyDupont Chart

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5.000

10.000

15.000

20.000

25.000

2003 2004 2005 2006 2007

PM

ROA

ROE

EM

TAT

CEO

Executive VP(Corporate Staff)

Division A (Senior VP) International

Division D (Senior VP) General Counsel

Division C (Senior VP) Human Resources

Division B (Senior VP) Chief Financial Officer

International Auditing

Sales

Growth

Marketing

Global Research

Product Supply

Global Health

Porter’s 5 Forces Model

Threat of New Entrants (low)Threat of Substitute Products and Services (low)Bargaining Power of Byers (high)Bargaining Power of Suppliers (low)Industry Competitors (high)

Industry Competitors

• High

• 3 major competitors

• Unwritten Rule

• Large Market Area

Bargaining Power of Buyers

Retail Stores

High

Shelve Space

In Store Brand Name

Consumers

Low

No Real Substitutes

Power of Production

Options

• Stop Acquiring New Companies

• Sell Weak Subsidiaries

• Expand GreenWorks

Recommendations

• Expand GreenWorks – Sponsor Projects

Trevor

• 2007 Flagship Launch• 3 Aspects of Production

– Renewable Resource– Biodegradable– Free of Petrochemicals

• Added Bonuses– Sustainable– Not Tested on Animals

Product Line• Consists of 5 Primary Products

Natural All-Purpose Cleaner

Natural Toilet Bowl Cleaner

Natural Dilutable Cleaner

Natural Bathroom Cleaner

Natural Glass and Surface Cleaner

Core Ingredients

• Coconut Oil• Lemon Extract• Mint and Other Plant

Extract• Corn-Based Ethanol• Filtered Water• Lactic and Citric Acids

Additional Info…

• Can Be Found Anywhere• Works Better Than Traditional• Research and Development for 5

Years– Desire– Develop– Discover

Doing Good Deeds

• Success = Profitability• Brad Pitt

– $100,000– Make It Right– New Orleans

• Katrina

Implementation

• Production and Operations• Marketing• Accounting and finance• Research and Development• Human Resource Management

Recommendations—Take Em’ or Leave Em’

• Cease acquisition of companies that have no affiliation with the household cleaning industry

• Sell some of their subsidiary companies that are not-in-line with the Clorox brand name and its products.

Recommendations—Take Em’ or Leave Em’

• Focus marketing efforts on branding Green Works with Clorox brand name and image