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Climate Science Under Attack: how can we change the narrative? NOAA Dr Melanie Fitzpatrick, Climate Scientist Jean Sideris, Outreach Coordinator Union of Concerned Scientists 27 th April, 2010

Climate Science Under Attack: how can we change the narrative? NOAA Dr Melanie Fitzpatrick, Climate Scientist Jean Sideris, Outreach Coordinator Union

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Page 1: Climate Science Under Attack: how can we change the narrative? NOAA Dr Melanie Fitzpatrick, Climate Scientist Jean Sideris, Outreach Coordinator Union

Climate Science Under Attack: how can we change the narrative?

NO

AA

Dr Melanie Fitzpatrick, Climate Scientist

Jean Sideris, Outreach Coordinator

Union of Concerned Scientists27th April, 2010

Page 2: Climate Science Under Attack: how can we change the narrative? NOAA Dr Melanie Fitzpatrick, Climate Scientist Jean Sideris, Outreach Coordinator Union

Talk Outline

• Contrarians: 1990s to present• Manufacturing doubt• Recent events• Public opinion polls• Restoring scientific integrity• What you can do

Page 3: Climate Science Under Attack: how can we change the narrative? NOAA Dr Melanie Fitzpatrick, Climate Scientist Jean Sideris, Outreach Coordinator Union

Exposing the Campaign of Deception

• Oil and coal industry

• Junk science

• Manipulated media

• Orchestrated “astroturf”

Page 4: Climate Science Under Attack: how can we change the narrative? NOAA Dr Melanie Fitzpatrick, Climate Scientist Jean Sideris, Outreach Coordinator Union
Page 5: Climate Science Under Attack: how can we change the narrative? NOAA Dr Melanie Fitzpatrick, Climate Scientist Jean Sideris, Outreach Coordinator Union

Smoke, mirrors and hot airUCS report, 2007

• ExxonMobil, Phillip Morris, R.J. Reynolds• Manufactured uncertainty• Front groups

www.ucsusa.org/assets/documents/global_warming/exxon_report.pdf

Page 6: Climate Science Under Attack: how can we change the narrative? NOAA Dr Melanie Fitzpatrick, Climate Scientist Jean Sideris, Outreach Coordinator Union

Funding Disinformation

Fred SingerJohn Christy

Richard

Lindzen

David Legates

Sally Baliunas

Pat Michaels

Tim BallCraig Idso

Sherwood IdsoWillie Soon

www.exxonsecrets.org www.sourcewatch.org

Page 7: Climate Science Under Attack: how can we change the narrative? NOAA Dr Melanie Fitzpatrick, Climate Scientist Jean Sideris, Outreach Coordinator Union

The “blogosphere”

blog

noun : \blog, bläg\

Etymology: short for Weblog

Date: 1999

: a Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer; also : the contents of such a site

— blog·ger noun

— blog·ging noun

climateaufit.org

Page 8: Climate Science Under Attack: how can we change the narrative? NOAA Dr Melanie Fitzpatrick, Climate Scientist Jean Sideris, Outreach Coordinator Union

*-gate* Climate, Glacier, Amazon, Sea, Pachauri, etc

• Stolen emails from UEA

• Himalayan glaciers

• Amazon reference

• Netherlands sea level

• IPCC process review

• Lawsuit against EPAPhoto: Indutiomarus, Wikimedia Commons

Page 9: Climate Science Under Attack: how can we change the narrative? NOAA Dr Melanie Fitzpatrick, Climate Scientist Jean Sideris, Outreach Coordinator Union

Senator Inhofe’s Report

Released by Minority Senate Committee

February 23rd, 2010

Raymond Bradley Keith BriffaTimothy Carter Edward CookMalcolm Hughes Phil JonesThomas Karl Michael MannMichael Oppenheimer Jonathan OverpeckBenjamin Santer Gavin SchmidtStephen Schneider Susan SolomonPeter Stott Kevin TrenberthThomas Wigley

“In our view, the CRU documents and emails reveal, among other things, unethical and potentially illegal behavior by some of the world’s preeminent climate scientists.”

‘Consensus’ Exposed: The CRU Controversy

Photo: US Navy 050210-N-2383B-253

Page 10: Climate Science Under Attack: how can we change the narrative? NOAA Dr Melanie Fitzpatrick, Climate Scientist Jean Sideris, Outreach Coordinator Union

What the Public Believes

Global Warming’s Six Americas, January, 2010Leiserowitz, Maibach, Roser-Renouf

http://environment.yale.edu/uploads/SixAmericasJan2010.pdf

Page 11: Climate Science Under Attack: how can we change the narrative? NOAA Dr Melanie Fitzpatrick, Climate Scientist Jean Sideris, Outreach Coordinator Union

Scientists: Trusted Messengers

http://woods.stanford.edu/research/surveys.html

Page 12: Climate Science Under Attack: how can we change the narrative? NOAA Dr Melanie Fitzpatrick, Climate Scientist Jean Sideris, Outreach Coordinator Union

Maintaining Scientific Integrity• Lead with good science

• Demystify science

• Personalize science

• Be visible and approachable

Lizette Kabré/University Of Copenhagen

Page 13: Climate Science Under Attack: how can we change the narrative? NOAA Dr Melanie Fitzpatrick, Climate Scientist Jean Sideris, Outreach Coordinator Union

Communication Training

Page 14: Climate Science Under Attack: how can we change the narrative? NOAA Dr Melanie Fitzpatrick, Climate Scientist Jean Sideris, Outreach Coordinator Union

Main Message: Climate Scientists Agree!

Examining the Scientific Consensus on Climate ChangeDoran and Zimmerman, EOS Transactions, January, 2009

tigger.uic.edu/~pdoran/012009_Doran_final.pdf

Page 15: Climate Science Under Attack: how can we change the narrative? NOAA Dr Melanie Fitzpatrick, Climate Scientist Jean Sideris, Outreach Coordinator Union

What the Public Needs to Hear

• Global warming is real (scientists agree)

• Largely human-caused

• Impacts humans (not just other animals, “outside” ecosystems)

• Solutions exist

AscensionTechnology, Inc

Page 16: Climate Science Under Attack: how can we change the narrative? NOAA Dr Melanie Fitzpatrick, Climate Scientist Jean Sideris, Outreach Coordinator Union

Public understanding

PPM Energy

Union of Concerned Scientists, 2007

Union of Concerned Scientists, 2010

Page 17: Climate Science Under Attack: how can we change the narrative? NOAA Dr Melanie Fitzpatrick, Climate Scientist Jean Sideris, Outreach Coordinator Union

Photo: NOAA

Profiles of Scientists

Photo by Brenda Ekwurzel

Photo: Regina Carns

Page 18: Climate Science Under Attack: how can we change the narrative? NOAA Dr Melanie Fitzpatrick, Climate Scientist Jean Sideris, Outreach Coordinator Union

Letters-to-the-Editor and Op-Eds

Page 19: Climate Science Under Attack: how can we change the narrative? NOAA Dr Melanie Fitzpatrick, Climate Scientist Jean Sideris, Outreach Coordinator Union

Debunking misinformation

www.ucsusa.org/global_warming/science_and_impacts/global_warming_contrarians

Page 20: Climate Science Under Attack: how can we change the narrative? NOAA Dr Melanie Fitzpatrick, Climate Scientist Jean Sideris, Outreach Coordinator Union

Weight of the Evidence

www.ucsusa.org/evidence

Page 21: Climate Science Under Attack: how can we change the narrative? NOAA Dr Melanie Fitzpatrick, Climate Scientist Jean Sideris, Outreach Coordinator Union

Useful Resources• UCS: www.ucsusa.org/evidence

• Real Climate: www.realclimate.org

• Skeptical Science: www.skepticalscience.org

• Peter Sinclair – Crock of the Week

• DeSmogBlog: www.desmogblog.org

For more information:[email protected]

Union of Concerned Scientistswww.ucsusa.org

Page 22: Climate Science Under Attack: how can we change the narrative? NOAA Dr Melanie Fitzpatrick, Climate Scientist Jean Sideris, Outreach Coordinator Union

What you can do!

For more information:Jean Sideris

[email protected]

• Share upcoming publications with us

• Build relationships between journalists and scientists

• Monitor your local media

• Submit op-eds, letters to the editor

• Participate in targeted press conferences

• Respond to online news articles (national, regional, local)

• Seek out and speak at local events