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Climate Change Knowledge Network in Indian Agricult ure (CCKN-IA)

SWOT-Analysis of Agriculture Knowledge Information Networks

Part 2 – Jharkhand State

October 2014

Prepared by

Pratyush Ranjan Singh

State Agricultural Advisor of CCKN-IA – Jharkhand

EXECUTIVE SUMMARY

SWOT-Analysis of CCKN-IA – Part 2: Jharkhand State

Executive Summary

Climate change increases the frequency of extreme events such as droughts and floods, delayed

monsoon onset, intermittent dry spells and heat waves within the growing period. Farmers, depending

upon their socio economic status feel the impact of these events differently. Recurrence of floods or

drought often leads to large-scale disruption of agricultural activities and causes considerable distress.

Authentic and timely information to the farmers is prerequisite to deal with or minimize the impact of

climate adversities, which the present Agricultural Information Exchange System cannot deliver.

Although a number of Agricultural Knowledge and Information Networks (AKINs) exist, there is a lack

of availability of effective, timely, dynamic, authentic and farmers-friendly sustainable agricultural

information network for all the stakeholders (policy makers at national and state levels, extension

agents, intermediaries, and farmers, etc.).

This SWOT-analysis for Jharkhand state was conducted in the frame of the Indo-German technical

cooperation project CCKN-IA (Establishment of a climate change knowledge network in Indian agricul-

ture). Study aims to examine state players in agriculture and climate change sector, who can play

significant role in implementing the future CCKN-IA technology framework. This SWOT-analysis

constitutes a first step contributing to Output A of the CCKN-IA-project: “Governmental, non-

governmental and private CCKN partner organizations provide climate relevant services“. One of the

subsequently formulated activities is defined as: “Appropriate stakeholders (government, non-

governmental and private) are involved as CCKN partners.“

The assessment covers all public and private key organizations, active in the agricultural sector and

could play a prominent role in the establishment of the network at Jharkhand. In the initial phase, 31

organizations (Government, corporate, NGO, national, local or International organizations or pro-

grams) were listed at Jharkhand state (see Appendix 2). They were chosen based on the criteria of

their possible involvement in providing services to farmers in agriculture, livestock, fishery, weather,

market and other agriculture related domain later, direct and initial interactions were carried out with

20 organizations. Some of the organizations proved irrelevant and were excluded for the next interac-

tion of assessment. Final assessment took place to identify the most promising organizations. Eleven

organizations were identified as potential and interested stakeholders for CCKN-IA at Jharkhand and

later, SWOT analysis of 11 organizations was carried out based on their different domain expertise.

All recommended organizations have been scrutinized on the basis of different parameters, like-.

Authenticity of their content, hyper localized content in local vernacular language, operation or key to

operate in pilot State and Districts, financial strength and reputation in market etc. As a final recom-

mendation the following organizations were selected for CCKN-IA network:

EXECUTIVE SUMMARY


India Meteorological Department (IMD) - Premier national institute providing weather based ser-

vices, it has linkage with Birsa Agriculture University with regard to Agro Advisory bulletin.

Birsa Agriculture University (BAU) - Scientific knowledge on agriculture. Engaged in Agro-climatic

Zone specific Research and engaged with issuing Agro Advisories in collaboration with IMD.

State Agricultural Management and Extension Trainin g Institute (SAMETI) - State level institution

responsible for organizing need based training programs. 'SAMETI' is linked with ATMA centers and

has close linkage with institutions like KVKs, ZRS, State Agricultural University, NGOs, and Manage-

ment Institutions like MANAGE.

IFFCO Kisan Sanchar Limited (IKSL) - Provides services related to- Agriculture, weather and market

through Mobile phones via voice messages to registered farmers. Also manages KCC for specific

queries.

ICAR Research Complex for Eastern Region Research C enter, Ranchi (Horticulture and Agro

Forestry Research Program) - Knowledge domain on vegetables, horticulture and agro forestry can be

linked to CCK-IA network.

Ramakrishna Mission Ashram (KVK) - Carry out field level demonstration, trainings and specific

research in Ranchi district, which is one of the districts of CCKN-IA. Knowledge domain for crops

package and practices at district level.

Society for promotion of Wasteland Development (SPW D) - Local NGO that has experience work-

ing in agriculture sector in Ranchi district. Holds good reputation with the community members and

can act as a community facilitator agency.

Mobile Agricultural School and Services (MASS) - Innovative extension mode to disseminate

information related to agriculture. Uses mobile bus to disseminate information via visual aid/ films and

training.

National e Governance Plan for Agriculture (NeGP-A) - Development of comprehensive state portal

for 12 cluster of services (Weather Forecast, Market prices, drought management etc.)-Dissemination

mode of NeGP-A will be block level Agricultural Technology Information Center (ATIC), which can be

the platform that CCKN-IA network can use.

Tagore Society Rural Development (TSRD)- TSRD is a local NGO that has experience working in

agriculture sector in East Singhbhum district. Holds good reputation with the community members and

can act as a community facilitator agency.

KVK East Singhbhum - Carry out field level demonstrations, trainings and specific research in East

Singhbhum district, which is one of the districts of CCKN-IA. Knowledge domain for crops package

and practices at district level.

i

CONTENTS

SWOT-Analysis of CCKN-IA – Jharkhand State

Contents

1 Background information ............................ ................................................... 1

2 Objective and methodology ......................... ................................................. 2

2.1 Explanation of the objective ................................................................. 2

2.2 Methodology ........................................................................................ 2

Desk research ......................................................................... 3 2.2.1

Short listing of AKINs at national level .................................... 3 2.2.2

Intensification of interaction..................................................... 3 2.2.3

Assessment form .................................................................... 3 2.2.4

Understanding SWOT ............................................................. 4 2.2.5

CCKN-IA-SWOT-analysis ....................................................... 5 2.2.6

SWOT parameters description ................................................ 6 2.2.7

3 Results ........................................... ................................................................. 9

3.1 Overview of organizations ................................................................. 10

3.2 Overview and characterization of Primary content providers ............. 13

3.3 Overview and characterization of Technology service

providers ............................................................................................ 15

3.4 Overview SWOT ................................................................................ 17

SWOT of authorized primary content providers .................... 17 3.4.1

SWOT of Technology providers ............................................ 20 3.4.2

4 Assessment......................................... ......................................................... 23

4.1 Primary content providers .................................................................. 23

Weather and climate ............................................................. 23 4.1.1

Agro advisories ..................................................................... 23 4.1.2

Market ................................................................................... 24 4.1.3

Agriculture Insurance: ........................................................... 24 4.1.4

Crops / Package and Practices ............................................. 24 4.1.5

ii

CONTENTS


Horticulture ............................................................................ 24 4.1.6

Government programs .......................................................... 25 4.1.7

Livestock ............................................................................... 25 4.1.8

4.2 Technology service providers ............................................................ 25

Call Center ............................................................................ 25 4.2.1

IVRS ..................................................................................... 25 4.2.2

Mobile App ............................................................................ 26 4.2.3

Out Bound Dialer (OBD) ....................................................... 26 4.2.4

Print Materials ....................................................................... 26 4.2.5

Radio .................................................................................... 26 4.2.6

SMS ...................................................................................... 26 4.2.7

Video ..................................................................................... 27 4.2.8

Village Information Center..................................................... 27 4.2.9

Web Based Portals ............................................................... 27 4.2.10

Training Programs ................................................................ 27 4.2.11

5 Recommendations for Jharkhand ..................... ......................................... 28

Annexes ........................................... ........................................................................ 33

Annex 1: Short list of organizations retained as po tential partners

of CCKN-IA ........................................ ................................................ 35

Annex 2: AKINs inventory for Jharkhand ............ ........................................... 59

iii

FIGURES & TABLES


Figures

Figure 1: CCKN-IA identified partners .......................................................................... 28

Tables

Table 1: Format at the CCKN-IA-SWOT-Matrix .............................................................. 5

Table 2: List of 20 organizations identified as potential partners in

CCKN-IA ........................................................................................................... 9

Table 3: List of 11 organizations retained as potential partners in

CCKN-IA ......................................................................................................... 10

Table 4: Overview of organizations ............................................................................... 12

Table 5: Primary content providers ............................................................................... 14

Table 6: Technology service providers .......................................................................... 16

Table 7: SWOT of Primary content providers ................................................................ 17

Table 8: SWOT of Technology service providers .......................................................... 20

Table 9: Domain of Expertise of CCKN-IA Network organization

recommended at Jharkand .............................................................................. 29

Table 10: Suggestion of specific organizations for specific roles in

CCKN-IA Network at Jharkhand ...................................................................... 30

iv

ABBREVIATIONS


Abbreviations

AIC Agri Insurance Company

AKIN Agricultural Knowledge and Information Network

AMFU Agromet Advisory Field Units

BAU Birsa Agriculture University

CCKN-IA Climate Change Knowledge Network in Indian Agriculture

GoI Government of India

ICAR Indian Council for Agriculture Research

ICT Information and Communication Technology

IKSL IFFCO Kisan Sanchar Limited

IMD Indian Meteorological Department

IT Information technology

ITK Indigenous Technical Knowledge

IVR Interactive Voice Response

JSAC Jharkhand Space Application Centre

KCC Kisan Call Center

KVK Krishi Vigyan Kendras (Agriculture Science Centers)

MASS Mobile Agricultural School and Services

MoU Memorandum of Understanding

NeGP-A National e Governance Plan for Agriculture

NGO Non-Governmental Organization

NMSA National Mission for Sustainable Agriculture

OBD Out Bound Dialer

SAMETI State Agricultural Management and Extension Training Institute

SAU State Agriculture Universities

SMS Short Messaging Services

SPWD Society for promotion of Wasteland Development

SWOT Strengths, Weaknesses, Opportunities and Threats

TSRD Tagore Society Rural Development

U. No. Unique number

VAS Value Added Service Provider

ZRS Zonal Research Station

1

CHAPTER 1 Background information


CHAPTER 1 Background information

Agriculture in India provides not only food security but also the livelihood for about 60% of the Indian

population. However, agriculture is prone to climate variability and increasing impact of climate

change. Under the National Action Plan on Climate Change (NAPCC), the Government of India has

launched eight National Missions during the XII Five year plan. The National Mission for Sustainable

Agriculture (NMSA) and the Mission on Strategic Knowledge on Climate Change target an agricultural

growth rate of four per cent per annum and also enable the country to cope with the impacts of a

changing climate.

The National Mission for Sustainable Agriculture aims to support climate adaptation in agriculture

through the development rainfed technologies, expansion of weather insurance mechanisms, and

agricultural practices. Focus areas for the mission are development of dry-land agriculture, risk man-

agement, access to information, on farm water management, and soil health.

The National Mission on Strategic Knowledge for Climate Change aims to get a better understanding

of climate science, impacts and challenges as well as increased collaboration on national as well as

international levels.

“Climate Change Knowledge Network in Indian Agriculture” CCKN-IA, is an Indo-German technical

cooperation project, which started in September 2013. It serves both above-mentioned National Mis-

sions and will operate in two pilot districts each of three pilot states (Jharkhand, Maharashtra and

Odisha). The intended knowledge network will be established similar to a hub-and-spokes model not

only disseminating information but also receiving feedback from the end users.

Climate change increases the intensity and changes the frequency of extreme events such as

droughts and floods, delayed monsoon onset, intermittent dry spells and heat waves within the grow-

ing period. Farmers feel the impact of these events differently, depending on their location and socio

economic buffering capacity. Recurrence of floods or drought often leads to large-scale disruption of

agricultural activities and causes considerable distress. Effective information exchange is a prerequi-

site to counteract timely to the impacts and reduce vulnerability especially of small-scale farmers.

Although a number of Agricultural knowledge and Information Networks (AKINs) exist, there is lack of

availability of effective, timely, dynamic, authentic and farmer-friendly sustainable agricultural infor-

mation, disseminated through a network available to all stakeholders (policy makers at national and

state levels, extension agents, intermediaries, and farmers, etc.).

This present study assesses existing AKINs in the Government or the private sector, with the purpose

of identifying the key institutions, which can contribute relevant and high quality technical expertise

and content for an improved future system. Based on the outcome of this study an institutional and

technical framework for a platform will be designed which collects, processes and disseminates agri-

culture relevant information. The study was carried out with the underlying principle that duplication of

institutional, technical and content related aspects should be avoided.

2 2

CHAPTER 2 Objective and methodology



2.1 Explanation of the objective

This report should be conceived as tool for decision-making. It is addressed to all stakeholders of

CCKN-IA and provides information on the outcome of the assessment of a number of AKINs. It will

help stakeholders to select the most suitable and appropriate organizations as partners for the CCKN-

IA project. The study was conducted at:

• National Level

• State Level o Jharkhand o Maharashtra o Odisha

The broad purpose of the Strength, Weakness, Opportunity, and Threat (SWOT) analysis study is to

first assess the current scenario in terms of agriculture knowledge information flow in the state at

various levels, its reliability, regularity and applicability for target users, relevance to local context and

timeliness, etc. This assessment process also envisages detailed discussion and interaction with

potential AKINs in the state just to get a thorough understanding of the organization’s mandate, areas

of expertise, content development process, validation or screening process and dissemination chan-

nels. The key objectives can be summarized as follows:

• To identify and shortlist potential agencies / players engaged in AKINs and agricultural extension services

• Take stock of AKINs operations and current scenario of agricultural extension services in the state

• To create a thorough understanding on operational mechanism and uniqueness of services for each of the player through preliminary assessment / interaction / interviews

• Prepare an assessment report short listing players under sub-category based on SWOT frame-work – strengths / Weakness / opportunity to plug / Threats niche in the proposed CCKN-IA framework (consortium partners)

2.2 Methodology

This SWOT-analysis was performed at national level and state level (Jharkhand, Maharashtra and

Odisha) to detect the Strengths; Weaknesses, Opportunities and Threats (SWOT) of the information

providers. Potential stakeholders have been filtered on the basis of various parameters like their

willingness to partner, key role in one of the thematic areas, and strong knowledge or technical back-

ground. Using methods suggested by GIZ’s Capacity Works Manual, organizations were evaluated for

3



better understanding and justification for selection of an organization. The assessment was done for

public and private key organizations, which are active in the agricultural sector and could play a prom-

inent role in the establishment of the network on national level and in the three pilot states. In a first

step organizations were shortlisted based on their relevance, indicating their name, role, subject and

form of organization.

At a later stage, each organization was categorized after assessment for a direct interaction with the

organization’s responsible officers.

Desk research 2.2.1

The careful selection of organizations was a crucial, as there are many organizations working in the

Indian agriculture or rural sector. Identification was therefore divided in multiple stages. It started with

a phase of desk research of about 15 days where the CCKN-IA-team searched for organizations

through the internet and personal networks. All available data were entered into an excel file. Alto-

gether 88 organizations were listed covering the national level and state level:

• Jharkhand state 31

• Maharashtra state 32

• Odisha state 25

Short listing of AKINs at national level 2.2.2

The list was comprehensive, and there were organizations from every category and every knowledge

domain or technical capability. In order to select and assess partners appropriately, a short listing was

performed at multiple levels. Multiple rounds of interactions were involved; assessment forms were

designed and filled out by interested partners. Finally, the SWOT-analysis was made on basis of

interactions and filled assessment forms.

Intensification of interaction 2.2.3

During a second round of discussions short-listed organizations received more detailed information on

the project and were asked to provide feedback on their potential interest to participate. Thus, a num-

ber of meetings were held. Out of the shortlisted organizations some did not respond, some didn’t

show interest, and some of them had services linked with other premium organizations.

Assessment form 2.2.4

For those organizations showing keen interest to partner in the project an assessment form was

developed and filled out having a personal discussion with respective organizations. At this stage of

the process, detailed information was taken into account assessing each individual organization with

regard to its technical capabilities, the content offered, but also e.g. their willingness, operation in

thematic relevant areas, their financial sustainability and strength in ICT or content generation, work-

4 4



ing for improvement of farmers and/or rural population. In a final step of the analysis, the information

obtained in the assessment forms was used for a detailed SWOT-analysis.

Understanding SWOT 2.2.5

Before presenting details about the SWOT-analysis of potential partners, it should be understood what a SWOT-analysis is and how useful it can be to identify partners for CCKN-IA.

A SWOT-analysis provides a simple but useful framework for analyzing an organization’s strengths, weaknesses, opportunities and threats that it offers or faces. It helps focusing on strengths, minimizing threats, when taking the greatest possible advantage of opportunities available. A SWOT-analysis can be used to "kick off" strategy formulation, or in a more sophisticated way as a serious strategy tool.

Strengths and weaknesses are often internal to an organization, while opportunities and threats gen-erally relate to external factors. For this reason, the SWOT-analysis is sometimes called Internal-External Analysis and the SWOT Matrix is sometimes called an IE Matrix.

Strengths:

• What advantages does the organization have?

• What does it better than anyone else does?

• What unique resources can be drawn upon that others cannot?

• What do people in the specific field of expertise see as strengths?

• What is the organization’s Unique Selling Proposition (USP)? Weaknesses:

• What should be avoided?

• What are people see as weaknesses in a specific field of? Opportunities:

• What could be improved?

• What good opportunities can be spotted?

• What interesting trends organization is aware of?

• Useful opportunities can come from such things as:

• Changes in technology and markets on both a broad and narrow scale.

• Changes in government policy related to the field.

• Changes in social patterns, population profiles, lifestyle changes, and so on.

• Local events. Threats

• What obstacles are faced by the organization?

• What are competitors doing?

• Are quality standards or specifications for products or services changing?

• Is changing technology-threatening position in the market?

• Any bad debt or cash flow problems?

• Could any of the weaknesses can effect business seriously?

5



CCKN-IA-SWOT-analysis 2.2.6

As the first step of analysis, organizations were categorized into two categories depending on their

nature of business as:

Technology service provider organizations:

Organizations from a technical background or which are stronger in technology, were categorized as

ICT service providers (detailed explanation is provided in Section ).

Primary Content Providers:

Organizations, engaged in research activities in the field of agriculture and related domains or affiliat-

ed to Ministry of Agriculture or ICAR for agriculture development were listed in this category.

To better assess each organization, a SWOT table was created containing a parameters relating to

essential CCKN-IA requirements. Here below the format of the CCKN-IA SWOT matrix is shown as

well as further details on each point included in the SWOT table:

Table 1: Format at the CCKN-IA-SWOT-Matrix

Supportive: Negative

Inte

rnal

Orig

in /

curr

ent s

ituat

ion

Strength:

• Capacities (human resources, technology, knowledge, financial)

• Willingness / commitment • Key player in an existing and working

network • Thematic relevance • Quality of services (content, timeliness,

efficiency, reach, Innovative) • Compliance with rules and regulations • Operation in Pilot States and Districts • Feedback mechanism

Weakness:

• Limited resources (human resources, tech-nology, knowledge, financial)

• No commitment/willingness • Not clearly positioned in a network • Too generic • Obsolete / outdated facilities / technology /

content • Too costly • Poor track record in compliance • Non-Operative in Pilot States and Districts

Ext

erna

l inf

luen

ce /

futu

re Opportunities:

• Increase capacities • Enter new markets / thematic fields • Potential to contribute and access the

network (innovativeness reach, technolo-gy, content)

• Access to additional external funds • Increase motivation / reputation / visibility • Access to knowledge

Threats:

• Increasing competition / numbers of players • Changing policy framework • Leadership dependence / person centric • Increasing costs due to specific require-

ments / technology • Dependency in the network / lack of com-

mitment on the part of Network partners • Pace of changes in technology / knowledge • Changes in behavior

6 6



SWOT parameters description 2.2.7

Strength:

• Capacities (human resources, technology, knowledge, financial)

Organization should have enough manpower to run projects successfully, strong technical or con-tent knowledge and financial stability to stand with CCKN-IA for next 3 years.

• Willingness / commitment

Organization should be willing and committed to make project successful.

• Key player in an existing and working network

Organization should play key role in at least one project

• Thematic relevance

Organization should be working at least in one of the themes of CCKN-IA

• Quality of services (content, timeliness, efficiency, reach, Innovative)

Organization should provide quality content or quality in technical or human intervention services

• Compliance with rules and regulations

Organization should comply with Government rules and regulations

• Operation in Pilot States and Districts

It would be a big asset, if organizations were already operating in the Pilot States or even at dis-trict level of CCKN-IA. That would mean, that content would be already available at local level and from a technical perspective experience on ICT related implementation strategies has been collected.

• Feedback mechanism

Organization should have a feedback for their services provided in place. For example they should have feedback data of from villages or operation area.

Opportunities:

• Increase capacities

To identify if selected organization could increase their capacity if required. This can be related to technical aspects or at knowledge base.

• Enter new markets / thematic fields

It would be a plus point if the organization is willing to approach or projecting to new thematic fields of CCKN-IA

• Potential to contribute and access the network (innovativeness reach, technology, content)

This point will be a plus point for such organizations to increase their visibility and extend their field of expertise

• Access to additional external funds

Chance of organization to receive funds from external sources

• Increase motivation / reputation / visibility

Being part of the CCKN-IA Network will increase motivation and reputation through exposure at national and international level

7



• Access to knowledge

Organizations participating in the CCKN-IA Network will have exclusive access of timely and pri-mary information as well as technology

Weakness:

• Limited resources (human resources, technology, knowledge, financial)

If the organization shows limitation to increase manpower or already going through limitations of resources, knowledge, technology or finances then it can effect badly during implementation of the project and such endanger the complete project progress

• No commitment/willingness

Organizations will be contacted further for partnership if willingness is not visible in initial commu-nications it is interpreted as lack of interest

• Not clearly positioned in a network

A big negative point if organizations position is not clear in any of the project or network they are working currently

• Too generic

Generic content is not relevant for CCKN-IA project, CCKN-IA requires specific and hyper-localized content in local language or dialect

• Obsolete / outdated facilities / technology / content

Innovativeness is the key for CCKN-IA. Willingness or disinterest in applying latest technology or missing understanding of applying latest information is not compatible to the CCKN-IAs project philosophy.

• Too costly

Services have to be economic, especially to ensure sustainability in terms of a long term imple-mentation

• Poor track record in compliance

Compliance is required

• Non-Operative in Pilot States and Districts

This will be considered only in case of content providers not technology service providers.

Threats:

• Increasing competition / numbers of players

CCKN-IA will observe competition of each organization with others and how they prove them-selves better than others players

• Changing policy framework

Change in policy relates to Government policies, and CCKN-IA will look at this aspect as serious threat

• Leadership dependence / person centric

Projects or organizations should be based on a stable organizational and personal fundament and not depend on the willingness on single individuals.

8 8



• Increasing costs due to specific requirements / technology

CCKN-IA budget is fixed, hence increased expenditures on a later stage due to improper plan-ning jeopardize project progress and funds

• Dependency in the network / lack of commitment on the part of Network partners

Dependency on others or lack of commitment may bring hindrances in CCKN-IA project imple-mentation. It is always better to collaborate with an organization, which has in-house capabilities other than dependency on others.

• Pace of changes in technology / knowledge

Fast or slow pace changes in technology/knowledge both may bring issues in implementation es-pecially for small stakeholders

• Changes in behavior

Behavioral changes in staff effects project implementation, on the other hand behavioral changes in users brought up by projects brings success to the project.

9

CHAPTER 3 Results


CHAPTER

3 Results

31 organizations were listed at Jharkhand state (see Annex 1: Short list of organizations retained as

potential partners of CCKN-IA, page 35). They were chosen in view of their possible involvement in

providing services to farmers in agriculture, livestock, fishery, weather, market and other agriculture

related domain and irrespective of their type e.g. Government, corporate, NGO, national, local or

International organizations or programs.

In a direct and initial interaction 20 (see table 2) organizations were approached and checked. Some

of the organizations proved irrelevant and were excluded for the next iteration of assessment.

Table 2: List of 20 organizations identified as potential partners in CCKN-IA

S. No. Organization Name S. No. Organization Name 1 Jharkhand State Agricultural Marketing

Board http://jsamb.nic.in/

11 Ramakrishna Mission Ashram (KVK) http://www.rkmranchi.org/

2 India Meteorological Department http://www.imd.gov.in/

12 Society for promotion of Wasteland Development (SPWD) http://www.spwd.org/

3 Agriculture Insurance Company of India Limited (AIC) http://www.aicofindia.com/

13 BAIF Development research Founda-tion (BAIF Institute for Rural Vocational and Advancement – Jharkhand) http://birva.org.in/

4 Birsa Agriculture University- Extension Department http://www.baujharkhand.org/

14 Mobile Agricultural School and Ser-vices (MASS)

5 IFFCO Kisan Sanchar Limited IKSL

15 Society for Rural Industrialization http://www.sriranchi.org/

6 State Agricultural Management and Extension Training Institute (SAMETI) http://www.sameti.org/

16 Pragaya Kendra (Common Service Centre) – NeGP

7 Department of Agriculture and Cane Development http://agri.jharkhand.gov.in/

17 National e Governance Plan for Agriculture- NeGP-A

8 Agriculture Expert System, Birsa Agricul-ture University http://bau-eagriculture.com/

18 Zonal Research Stations (ZRS) AMFUs

9 Jharkhand Space Application Centre (JSAC) http://jsac.jharkhand.gov.in/

19 Tagore Society Rural Development (TSRD) http://tsrd.org/

10 ICAR Research Complex for Eastern Region Research Center, Ranchi (Horti-culture and Agro Forestry Research Program)

20 KVK East Singhbhum http://kvkeastsinghbhum.com/

10 10

CHAPTER 3 Results


Based on first assessment, among these 20 mentioned organization 11 were identified as potential

partners.

Table 3: List of 11 organizations retained as potential partners in CCKN-IA

U No. Organization Name Page 2 India Meteorological Department

http://www.imd.gov.in/ 37

4 Birsa Agriculture University- Extension Department http://www.baujharkhand.org/

39

5 IFFCO Kisan Sanchar Limited IKSL

41

6 State Agricultural Management and Extension Training Institute (SAMETI) http://www.sameti.org/

43

10 ICAR Research Complex for Eastern Region Research Center, Ranchi (Horticul-ture and Agro Forestry Research Program)

45

11 Ramakrishna Mission Ashram (KVK) http://www.rkmranchi.org/

47

12 Society for promotion of Wasteland Development (SPWD) http://www.spwd.org/

49

14 Mobile Agricultural School and Services (MASS) 51 17 National e Governance Plan for Agriculture- NeGP-A 53 19 Tagore Society Rural Development (TSRD)

http://tsrd.org/ 55

20 KVK East Singhbhum http://kvkeastsinghbhum.com/

57

3.1 Overview of organizations

The process of comparing different organizations, made it necessary to categorize the potential stake-

holders. In this way a clearer picture can be given by being able to compare within one category.

Basically organizations were assigned to one of the following two categories:

• Primary content provider is an organization whose nature of business comes from research based work, most of such organizations are research and development institutes which were es-tablished with mandate to do research on particular subject, field or domain and strengthen Govt. policies and educational institutes.

• Technology service provider organizations come from the technical background having al-ready served as VAS service provider or whose strength and focus lies in technology not in content generation, such organizations come mostly from corporates or people having IT or mo-bile background. They have secondary preference in content generation and they are not registered to do research work.

Each of these organizations were clustered in a second step based on institutional setup and corre-

sponding subcategories:

11

CHAPTER 3 Results


Governmental Institution:

• All organizations, institutes and other establishments, which either are directly under GoI admin-istration or affiliated to GoI or set up by Government of India as a company under section 25 of the Companies Act1 will be included under this category.

NGO:

• International NGOs are those having headquarters in any country other than India and having liaison, branch or regional office in India, from where they are operating and having status of not-for-profit organization.

• National NGOs are any organizations that have headquarters in India and are registered under Indian Laws of Societies registration Act of India and having status of Not-for-Profit organization.

Enterprise:

• International Enterprise are those which have headquarters in any country other than India and have liaison, branch or regional office in India, from where they are operating and established with subject of profits and earning money

• National Enterprises are any organizations which have headquarter in India and registered under Indian Laws of Company’s Act and established with subject of profits and earning money

• Social Enterprise (SE) are defined as organizations that have triple bottom line returns (Social, Environmental and Financial), namely they address social and environmental needs such as af-fordable health services and energy, and have a financially sustainable revenue model (or plan to become sustainable in the near future). It is important to note that the definition is not limited by legal structure. SEs may be registered as private limited companies, cooperatives, not-for-profits, trusts or other types of legal entities. However, the legal structure of an SE may have a bearing on the type of funds they can attract. Not-for-profits, for instance, cannot solicit equity invest-ments, but can have access to debt capital.2

State Specific is any organization that is working at Jharkhand state.

1 http://www.mca.gov.in/Ministry/actsbills/rules/CR1956.pdf

2 Asian Development Bank Report- http://www.sankalpforum.com/wp-content/uploads/2013/05/india-social-

enterprise-landscape-report.pdf

12 12

CHAPTER 3 Results


Table 4: Overview of organizations

U.No. Name Provider of

Gov

ernm

ent

NGO Enterprise

Sta

te s

peci

fic o

rgan

izat

ion

Aut

horiz

ed P

rimar

y co

nten

t

Tec

hnol

ogy

deve

lopm

ent

and

diss

emin

atio

n

Inte

rnat

iona

l

Nat

iona

l

Inte

rnat

iona

l

Nat

iona

l

Soc

ial

1 Jharkhand State Agricultural Marketing Board ● ● ●

2 India Meteorological Department ● ● ●

3 Agriculture Insurance Company of India Limited (AIC) ● ● ●

4 Birsa Agriculture University- Extension Department ● ● ● ●

5 IFFCO Kisan Sanchar Limited IKSL ● ●

6 State Agricultural Management and Extension Training Institute (SAMETI)

● ● ●

7 Department of Agriculture and Cane Development ● ● ●

8 Agriculture Expert System, Birsa Agriculture University ● ● ● ●

9 Jharkhand Space Application Centre (JSAC) ● ● ●

10 ICAR Research Complex for Eastern Region Research Center, Ranchi (Horticulture and Agro Forestry Research Program )

● ● ●

11 Ramakrishna Mission Ashram (KVK) ● ● ●

12 Society for promotion of Wasteland Development (SPWD)

● ● ●

13 BAIF Development research Foundation (BAIF Institute for Rural Vocational and Advancement Jharkhand)

● ● ●

14 Mobile Agricultural School and Services (MASS) ● ● ●

15 Society for Rural Industrialization ● ● ●

16 Pragaya Kendra (Common Service Centre) – NeGP ● ● ●

17 National e Governance Plan for Agriculture- NeGP-A ● ● ● ●

18 Zonal Research Stations (AMFUs) ● ● ●

19 Tagore Society Rural Development (TSRD) ● ● ●

20 KVK East Singhbhum ● ● ● ●

13

CHAPTER 3 Results


3.2 Overview and characterization of Primary conte nt providers

• Agro-Advisory: covers a vast subject and should not be limited to just some major crops. Crop varieties, which are subject to Agro-Advisory, can be divided in Field Crops (e.g. cereal, pulses, oilseeds, fiber, spices, and fodder) and Horticulture Crops (vegetables, flowers, condiments, aro-matic & medicinal, fruits & nuts, and plantation)

• Human Health: includes general health advisories to women, farm field workers and children in rural population, it includes nutritional aspect in rural population.

• Indigenous Technical Knowledge (ITK): those pieces of knowledge which are gathered by vari-ous organizations during interaction with farmers, which include some innovation by a particular farmer in his field to combat certain problem or old age techniques used by farmers which are very effective and useful.

• Insurance: advisories related to benefits of taking Agri-Insurance, and Governmental support provided in Insurance, this section will help in taking claims also.

• Livestock: section will look into livestock which help in farming, animal which supports daily needs of villagers and animals which increase income of farmers.

• Market: has many aspects. The major demand of farmers is updated market price, this includes linkages to big buyers and warehousing of crops as well.

• Natural Disaster: deals with any kind of disaster, which could affect village or farm fields includ-ing, drought, flood, heavy rain, cyclone, etc.

• Weather: section looks in short-, medium and long term forecast and relates it to agro-advisory.

• Government Programs: section looks for information on government programs.

• Horticulture: section looks for information related to horticulture and agro forestry

• Crop package and Practices: section looks for the information on crops package and practice that are regional specific.

14 14

CHAPTER 3 Results


Table 5: Primary content providers

U. No. Organization Domain of Expertise

Agr

o-A

dvis

ory

Hum

an H

ealth

Indi

geno

us T

ech-

nica

l Kno

wle

dge

Insu

ranc

e

Live

stoc

k

Mar

ket

Nat

ural

Dis

aste

r

Wea

ther

Gov

ernm

ent

Pro

gram

Hor

ticul

ture

Cro

p pr

actic

es

1 Jharkhand State Agricultural Market-ing Board

●

2 India Meteorologi-cal Department ●

3 Agriculture Insur-ance Company of India Limited (AIC)

●

4 Birsa Agriculture University- Exten-sion Department

● ● ● ● ●

7 Department of Agriculture and Cane Development

●

8 Birsa Agriculture University ● ● ● ● ●

10 ICAR Research Center, Ranchi ● ●

11 Ramakrishna Mission Ashram (KVK)

● ● ●

13 BAIF Development research Founda-tion

●

17 NeGP-A ● ● ● ● ● ● ●

18 Zonal Research Stations (AMFUs) ●

20 KVK East Singhbhum ● ● ● ●

15

CHAPTER 3 Results


3.3 Overview and characterization of Technology se rvice providers

• Call Center comes in 3 categories:

o Physical Call Center is a “normal” call center as we know from day to day life, with high end infrastructure and agents sitting 24x7 on desk to resolve queries

o Cloud Call Center is a call center where, physical infrastructure is totally removed as to save money and initial interaction to customer is handled by computer operated IVR (Interactive Voice Response) and response are provided from a server based database. In case a query is not resolved it is then forwarded on mobile to a relevant Subject Matter Expert

o Hybrid Call Center is mix of both above, call centers to save money in terms of high end in-frastructure and also give feel of human interaction.

• IVR stands for Interactive Voice Response, which is a computer operated series of options, where each option leads to another option or final answer. The caller has to provide entry with numeric numbers as their desired query or question.

• Mobile Apps is any kind of application, which could run on mobile as an Application (Apps). This is not limited to high end smartphones, since basic phones even can run Apps through applying USSD (Unstructured Supplementary Service Data) as well. USSD derives data in real time based on input from users mobile App. There are various USSD based Apps running on mobiles, mostly used to check talk time balance in mobile phones.

• Out Bound Dialer Calls are bulk voice calls to users to inform about any information, provided by MNOs (Mobile Network Operator) or VAS (Value Added Service). In farming practice, many ser-vice providers use OBD as first mode because it can be understood by illiterate and provided in local dialects.

• Print Media disseminates any content on paper either on national or local level. Newspapers, magazines, tabloid or A4 size content pasted on walls will come in this category.

• Radio ; Agro-advisories and agro related programs aired on radio will come under this category and community radios will be used more preferable over national radios to reach farmers be-cause in community radio villagers relate themselves and its widely listened over National Radios.

• SMS stands for Short Messaging Service, which can be received through mobile phones. This technology is widely used in the service industry.

• Videos are best way to show any activity which can be understood in a few minutes as live example in local language.

• Village Information Center a physical hub established in village to give various to farmers, such as live video shows, access to internet, and availability of print materials as well as personal in-teraction.

• Training programs personal contacts, field visits and training sessions on agriculture, livestock, and forestry programs are some of the means that are used to disseminate information to farmers in the rural area where penetration of technology and literacy level is low.

16 16

CHAPTER 3 Results


Table 6: Technology service providers

U.I. Organization Domain

Cal

l Cen

ter

IVR

Mob

ile A

pps

Out

Bou

nd D

iale

r C

alls

Prin

t Med

ia

Rad

io

SM

S

Vid

eo

Vill

age

Info

rmat

ion

Cen

-

ter

Web

Sys

tem

/ Pla

tform

Tra

inin

g pr

ogra

m

4 Birsa Agriculture University-Extension Department ● ● ●

5 IKSL ● ●

6 State Agricultural Management and Extension Training Institute (SA-METI)

● ● ●

8 Agriculture Expert System, Birsa Agriculture University ● ● ●

9 Jharkhand Space Application Center (JSAC) ●

10 ICAR Research Complex for Eastern Region Research Center, Ranchi (Horticulture and Agro Forestry Research Program)

● ●

11 Ramakrishna Mission Ashram (KVK) ● ● 12 Society for promotion of Wasteland

Development (SPWD) ●

14 Mobile Agricultural School and Ser-vices (MASS) ● ●

17 National e Governance Plan for Agriculture - NeGP-A ● ● ● ●

18 Zonal Research Stations (AMFUs) ● ● 19 Tagore Society Rural Development

(TSRD) ●

20 KVK East Singhbhum ● ●

17

CHAPTER 3 Results


3.4 Overview SWOT

SWOT of authorized primary content providers 3.4.1

Table 7: SWOT of Primary content providers

U. No. Organization Strength (Internal)

Weakness (Internal)

Opportunities (External)

Threat (External)

1 Jharkhand State Agricultural Marketing Board

The organization is working to provide better marketing facilities to the marginal farmers. It also focuses to develop rural markets and use information technology in marketing of agricultural products. It has information related to market profile of all the districts of Jharkhand. It also provides information related to "Online market price" for the agriculture product through Agmarknet.

Market rates for all the districts are not regularly updated online.

Market rates of Mandis (Big markets) are only available.

CCKN-IA can get contents on “Market Rates” and “Arrival of agricultural commodi-ties”.

2 India Meteorological Department

Premier National Institute providing Weather based services to Government and Private sectors; Agro-Meteorology Division deals with weather forecasts, and agro-advisories.

IMD weather information is generated at district level and hence misses out on micro-climatic variations. Absence of Doppler Radar reduced the accuracy of the weather forecasts. Feedback mechanism not developed.

Collaboration with CCKN-IA will offer opportunity of refining the information services at block level. Continue the already existing linkages with Birsa Agriculture University for weather forecast and advisories.

Private providers such as SKYMET as they are also offering competition through tailor made and innovative information products (Weather based insurance).

3 Agriculture Insurance Company of India Limited (AIC)

The products available for farmers in Jharkhand state are - National Agricultural Insurance Scheme (NAIS); Modified National Agricultural Insurance Scheme (MNAIS); and Weather Based Crop Insur-ance Scheme (WBCIS).

Extent and reach of insurance is limited to few farmers.

Possibility to link farmers with weather based insurance facilities in the pilot areas of CCKN-IA.

Government support

4 Birsa Agriculture University- Extension Department

BAU is involved in conducting research specific to agro-climatic zones. Birsa Agriculture University has strong capacity in terms of research staff, infrastructure and finance from ICAR. Developed web portal on agriculture, forestry and livestock (knowledge domain). BAU has developed SMS and IVRS systems to disseminate information.

Administration and management right of e- agriculture expert system is with BAU. Farmer’s database at e-agriculture expert system can be improved.

Strong potential to contribute as primary content provider for agriculture domain. BAU existing e- extension system can form an integral part to CCKN-IA framework. Scientists from BAU can act as trainers and master trainers for various agriculture domains as they have very strong scientific research base. BAU can undertake various research, model and pilot projects under CCSAMMN component of NMSA.

Favorable government support

CHAPTER 3 Results



Weakness (Internal)


Threat (External)

7 Department of Agriculture and Cane Development

Administers and implements all the govern-ment agriculture programs at Jharkhand.

Delay in decision-making process due to paper work.

Can facilitate convergence of different agriculture programs. Develop conducive policy environment and support for other network partners.

Change/ transfers of decision making authorities

8 Agriculture Expert System, Birsa Agriculture University

Has knowledge domain for agriculture, livestock and forestry on web portal. IVRS and SMS services functional.

Financial support to maintain the system. Administrative and management rights owned by BAU.

The knowledge domain of e-agriculture expert system can be used for knowledge domain of CCKN-IA.

9 Jharkhand Space Application Centre (JSAC)

JSAC is premier Remote Sensing Center. It promotes establishment of satellite based networks for Information exchanges, networking of technical / knowledge based institution, etc. JSAC has installed automat-ed weather stations in collaboration with State Agriculture Department and ISRO.

Information on weather is available at their website and shared only by e-mail to some selected organizations.

Remote sensing activities – GIS mapping.

Not clearly positioned with CCKN-IA framework.

10 ICAR Research Complex for Eastern Region Research Center, Ranchi (Horticulture and Agro Forestry Research Program)

Conduct research, extension and project planning for development of horticulture and agro forestry suitable for different agro

ecological zones in eastern region. Devel-oped technologies on rain water harvesting. Developed technologies related to horticul-ture and agroforestry.

Knowledge domain on vegetables, horticul-ture and agro forestry. Linkage for conducting research, extension and project planning for development of horticulture and agro forestry. Linkage for availability of quality seeds and planting materials. Training programs of climate change Adaptations for horticulture, agroforestry and vegetables. Conduct research under NMSA-CCSAMMN component in respective pilot districts.


Agro-climatic Zone specific Research on Varieties and Agricultural Practices related to climate vulnerabilities. It is the only KVK present in Ranchi district and has its own network to reach out to farmers in its operational area. Frequent visits of scientists to the field area enable lab to land technolo-gy transfer.

KVK receives weekly Agro-advisory from ZRS Ranchi but the system is not well developed to share the agro advisories to the farmers.

KVK can work in close collaboration with ZRS on developing local specific agro advisories contents. Every year KVK develops annual action plan for conducting training. Their training programs can specifically include trainings on climate change adaptations, understanding agro-advisories, weather forecasts, and use of ICT in agriculture. Crop specific contingency plans at block level can be developed by KVK.

Other NGOs working in the same operational area of the KVK may sometimes have a conflicting interest. Extreme climate events like –drought, cyclone, flood, etc. may affect the field demonstrations and impede develop-ment of crop specific contingency plans.

19

CHAPTER 3 Results



Weakness (Internal)


Threat (External)

13 BAIF Development research Foundation (BAIF Institute for Rural Vocational and Advancement – Jharkhand)

Knowledge domain for livestock. It is committed for promotion of dairy husbandry in the state and providing an opportunity for rural poor in Jharkhand to become self-reliant, self-employed through dairy hus-bandry.

Can contribute to livestock knowledge domain along with BAU.

18 Zonal Research Stations (AMFUs)

Agro-climatic Zone specific and district specific agro advisories are developed twice in a week.

Agro Advisories developed at the ZRS does not reach to large number of farmers.

ZRS can develop the block specific agro advisories. The resource persons from ZRS can develop master trainers to understand weather forecast and agro advisories.

Needs additional financial and human capacities.

20 KVK East Singhbhum Agro-climatic Zone specific Research on Varieties and Agricultural Practices related to climate vulnerabilities. It is the only KVK present in East Singhbhum district and has its own network to reach out to farmers in its operational area. Frequent visits of scientists to the field area enable lab to land technolo-gy transfer.

KVK receives weekly Agro-advisory from ZRS Darisai but the system is not well developed to share the agro advisories to the farmers.

KVK can work in close collaboration with ZRS on developing local specific agro advisories contents. Every year KVK develops annual action plan for conducting training. Their training programs can specifically include trainings on climate change adaptations, understanding agro-advisories, weather forecasts, and use of ICT in agriculture. Crop specific contingency plans at block level can be developed by KVK.

Other NGOs working in the same operational area of the KVK may sometimes have a conflicting interest. Extreme climate events like –drought, cyclone, flood, etc. may affect the field demonstrations and impede develop-ment of crop specific contingency plans.

CHAPTER 3 Results


SWOT of Technology providers 3.4.2

Table 8: SWOT of Technology service providers


Weakness (Internal)


Threat (External)

2 India Meteorological Department

Existing web-based platforms, SMS services to farmers

SMS service is not very effective. Most of the farmers are not aware of Weather forecast and agro advisories bulletins and SMS facilities

IMD can issue weather forecast at block level. IMD can train cadre of people at state, district and block level on understanding Weather forecasts.

Financial support for Doppler Radar is required to be in place.

4 Birsa Agriculture University- Extension Department

Integral part of existing network and supports KVKs, IMD, IKSL and KCC. Has developed Agriculture Information center.

Farmers’ database needs to be increased. BAU existing e- extension system can form an integral part to CCKN-IA framework. Scientists from BAU can act as trainers and master trainers for various agriculture domains as they have very strong scientific research base.

5 IKSL Farmers that are subscribed to Airtel Green SIM card receive 4 to 5 pre -recorded voice messages every day. Each pre- recorded message is based on different themes. Call center facilities – is also available that works as a helpline number for the farmers

Farmers have to purchase the Airtel Green SIM card in order to subscribe the IKSL services.

IKSL is the only service provider that uses OBD to send voice messages to the farmers, it can be one of the major stakeholder in the CCKN-IA framework to reach out to the farmers that are illiterate but has mobile phones

Farmers generally change the mobile network provider with respect to the changes in the market recharge plans. As IKSL services are depended on Airtel network, farmers need to have an incentive to continue Airtel network.


SAMETI is a state level institution responsi-ble for organizing need based training programs. SAMETI is linked with ATMA centers and has close linkage with institu-tions like KVKs, ZRS, State Agricultural Universities, NGOs, Management Institutions MANAGE. It manages the Farmers Portal for creating the farmers database and sharing of district level specific information. SAMETI can be integral part of CCKN-IA network to provide training to different stakeholders at different levels. It also manages the ATIC centers that will collect and disseminate agriculture related information at block level.

Trainings programs for CCKN-IA can be integrated with SAMETI annual training programs. ATIC centers can be used for information sharing from the block levels to Panchayats. Implementation of District level Strategic Research and Extension plan with close coordination with SAMETI, Birsa Agriculture University, district agriculture offices, KVKs and NGOs. Large scale farmers registration can be undertaken by SAMETI District specific information can be sent to farmers of the concerned district only as they manage farmer’s portal

8 Agriculture Expert System, Birsa Agricul-ture University

Integral part of existing network. Use of SMS, IVRS system.

Farmers’ database needs to be increased. BAU existing e- extension system can form an integral part to CCKN-IA framework. Scientists from BAU can act as trainers and master trainers for various agriculture

21

CHAPTER 3 Results



Weakness (Internal)


Threat (External)

domains as they have very strong scientific research base.

9 Jharkhand Space Application Centre (JSAC)

JSAC has installed automated weather stations in collaboration with State Agricul-ture Department and ISRO at block level.

Information on weather is only available online and through e-mails.

Not clearly positioned in the CCKN-IA network.

10 ICAR Research Complex for Eastern Region Research Center, Ranchi (Horti-culture and Agro Forestry Research Program )

Provides SMS to the farmers on horticulture practices.

The database of the farmers is limited to the farmers that had attended the training programs. Feedback system not developed.

Knowledge domain on vegetables, horticul-ture and agro forestry can be linked to CCK-IA network.


Conducts year round training programs for the farmers; On farm demonstrations; Agro-climatic Zone specific Research on Varieties and Agricultural Practices. Frequent visits of scientists to the field area enable lab to land technology transfer.

KVK receives weekly Agro-advisory from ZRS Ranchi but the system is not well developed to share the agro advisories to the farmers. Only works in Angara Block of Ranchi district. .

KVK can work in close collaboration with ZRS on developing local specific agro advisories contents. Every year KVK develops annual action plan for conducting training. Their training programs can specifically include trainings on climate change adaptations, understanding agro-advisories, weather forecasts, and use of ICT in agriculture.

Other NGOs working in the same operational area of the KVK may sometimes have a conflicting interest. Extreme climate events like –drought, cyclone, flood, etc. may affect the field demonstrations and impede development of crop specific contingency plans.

12 Society for promotion of Wasteland Development (SPWD)

Experience in implementing agriculture projects; good reputation and linkage’s with government organizations; good reputation in the villages of Ranchi district

Financial stability depends on the ongoing projects of the NGOs; Lack of technical personnel in agriculture field.

Community Based Organizations formed by SPWD and its sister organization SISU can be used as a platform to train farmers and share information. Field level staff can be used at village level trainers.

Competition with similar NGOs working in the same area

14 Mobile Agricultural School and Services (MASS)

Innovative system of extension - videos and mobile bus; Experience in developing films and training on agriculture; Supported by ATMA centers

Financial stability depends on the ongoing projects of the NGOs; Lack of Technical personals in agriculture field; mobility in monsoon season and villages with poor infrastructure connectivity may be an issue

Videos on climate adaptation measures can be developed and farmers can be trained using the videos.

Competition with similar NGOs working in the same area.

17 National e Governance Plan for Agriculture- NeGP-A

New mission mode project that is developing the web portal for 12 clusters of services related to agriculture. This web portal will be the hub of agriculture knowledge domain. Systems will be built for Kisan call center and farmers knowledge management system. NeGP-A program will gather and disseminate agriculture information though ATIC centers at block levels.

This is still an ongoing program and system is yet to be developed.

Weather based services and agro advisories can be linked with NeGP-A program. CCKN-IA can use the available infrastructure of ATIC centers to collect and disseminate information from/at block level.

NeGP-A progress needs to be synchronized with the progress of CCKN-IA.

CHAPTER 3 Results



Weakness (Internal)


Threat (External)

18 Zonal Research Stations (AMFUs)

Well -trained staff to develop agro advisories at district level. Weather based agro advisories are prepared with regard to 5 days of weather forecast.

Limited sharing of advisories though e-mails, SMS, and print materials. Limited farmer’s database.

Trained staff of ZRS can be used to develop block specific agro advisories if they receive block specific weather forecast. Trained staff of ZRS can train pool of trainers on under-standing weather forecast and agro advisories at block and Panchayat levels.

19 Tagore Society Rural Development (TSRD)

Experience in implementing agriculture projects; good reputation and linkages with government organizations; good reputation in the villages of East Singhbhum district

Financial stability depends on the ongoing projects of the NGOs; Lack of Technical personals in agriculture field

Community Based Organizations formed by TSRD can be used as a platform to train farmers and share information

Competition with similar NGOs working in the same area

20 KVK East Singhbhum Conducts year round training programs for the farmers; On farm demonstrations; Agro-climatic Zone specific Research on Varieties and Agricultural Practices. Frequent visits of scientists to the field area enable lab to land technology transfer.

KVK receives weekly Agro-advisory from ZRS Darisai but the system is not well developed to share the agro advisories to the farmers. Only has the database of the farmers that attend trainings sessions at KVK.

KVK can work in close collaboration with ZRS on developing local specific agro advisories contents. Every year KVK develops annual action plan for conducting training. Their training programs can specifically include trainings on climate change adaptations, understanding agro-advisories, weather forecasts, and use of ICT in agriculture.

Other NGOs working in the same operational area of the KVK may sometimes have a conflicting interest. Extreme climate events like –drought, cyclone, flood, etc. may affect the field demonstrations and impede development of crop specific contingency plans.

23

CHAPTER 4 Assessment


CHAPTER

4 Assessment

The shortlisted organizations at Jharkhand present a good mix of primary content providers and

technology providers across the various domains relevant to CCKN-IA. Following section presents the

assessment of these organizations.

4.1 Primary content providers

Weather and climate 4.1.1

Based on the domain of expertise, India Meteorological Department (IMD) is the premier institute that

offers weather forecasts at Jharkhand. It’s a government organization and has linkages with Birsa

Agriculture University (BAU) for issuing agro advisories at district level. Weather forecasts and Agro

Advisories are currently being issued regularly for all the districts of Jharkhand. Regarding the cost,

IMD provides weather forecasts and agro advisories free of cost. IMD is an important stakeholder at

Jharkhand that is currently issuing weather forecast to BAU and Zonal Research Stations (ZRS). This

existing channel of communication can be strengthened if IMD is the stakeholder of CCKN-IA. Major

network players like IKSL – KCC also depend on IMD for weather data. Regarding the quality of

weather forecast, weather forecasts are currently being issued at district level. Block level forecast will

improve the quality of IMD forecast.

JSAC has established Automated Weather Stations (AWS) at 60 blocks at Jharkhand with the support

of State Agriculture Department. The weather information is currently available at their website and

thus has limited use.

Hence, it can be proposed that IMD can be important stakeholder that can provide weather forecasts

to CCKN-IA network.

Agro advisories 4.1.2

At Jharkhand, IMD and Birsa Agriculture University (BAU) issue Agro Advisories for each 24 districts.

Birsa Agriculture University along with ZRS receives weather forecasts from IMD and prepares Agro

Advisories in English and Hindi languages twice in a week. Currently, Agro Advisories are issued

regularly for each district. The Agro Advisories contains specific information regarding weather fore-

cast, crop practices, livestock and horticulture. The Agro Advisories are authorized by IMD and BAU

and are issued timely.

As BAU along with ZRS are currently engaged with preparing agro advisories, IMD and BAU can be

considered as important stakeholder for CCKN-IA network.

24



Market 4.1.3

Market rates are provided only by Agmarknet portal at Jharkhand by Jharkhand State Agricultural

Marketing Board. Agmarknet is a Government of India portal and it could be used as an important

stakeholder at National level CCKN-IA Network as it is already being used by many service providers

for Mandi rates.

Agriculture Insurance: 4.1.4

AIC is the only organization at Jharkhand that can provide primary information related to insurance.

Crops / Package and Practices 4.1.5

BAU has the knowledge domain for agriculture, livestock, and forestry. As it’s a state agriculture

university, recommendations of BAU are considered primary and authorized. BAU covers the pilot

districts and provides a whole range of services to the State Agriculture Department, SAMETI, KVKs,

NGOs and farmers. It is also engaged with research on crop varieties, package of practices, horticul-

ture and livestock.

Both KVKs, Ramakrishna Mission Ashram and KVK East Singhbhum are engaged in conducting on

farm demonstrations and field trials of research varieties in their respective districts. Their knowledge

and learning can a part of crops knowledge domain.So, for the knowledge domain of crops and pack-

age and practices, BAU, Ramakrishna Mission Ashram, and KVK East Singhbhum can be considered

as important stakeholder for CCKN-IA network at Jharkhand.

Horticulture 4.1.6

ICAR Research Complex for Eastern Region, Research Center, Ranchi conducts research, extension

and project planning for development of horticulture and agro forestry suitable for different agro eco-

logical zones in eastern region. It has linkages with Department of Agriculture and cane development,

GoJ, SAMETI, BAU, NABARD, Institute of forest productivity, Indian Institute of Natural Resins and

Gums, Ramakrishna Mission, NGOs. It has good training center and has developed technologies for

horticulture, vegetables, and agro forestry.

ICAR Research Complex for Eastern Region, Research Center, Ranchi can be considered as a

knowledge domain for horticulture, agro forestry and vegetables for the CCKN-IA network at Jhar-

khand.

25



Government programs 4.1.7

SAMETI and Department of Agriculture and Cane development, GoJ are the major agencies that had

the knowledge domain of all the agriculture programs implemented at state. SAMETI and Department

of Agriculture and Cane development, GoJ, can be considered as primary authorized Knowledge

domain of government programs for the CCKN-IA network at Jharkhand.

Livestock 4.1.8

BAU undertakes basic, applied and adaptive research in all disciplines relating to livestock and poultry

production. It has updates and standardize package of practices concerning feeding, management,

health coverage including disease diagnosis, breeding strategies, reproduction and livestock and

poultry production technology.

BAU can be considered as knowledge domain for livestock for the CCKN-IA network at Jharkhand.

4.2 Technology service providers

Call Center 4.2.1

IKSL manages the Kisan Call Centre. Selected farmers use Kisan Call Centre toll free number

(18001801551) to get agriculture related information. IKSL has team of agriculture experts that an-

swers to farmer’s query. However, awareness of farmers related to Kisan Call Center is very limited at

Jharkhand and few farmers’ access services from the Kisan Call Center. Limited use of Kisan Call

Centre due to lack of awareness is also evident from the baseline survey conducted at Jharkhand.

Further, development of Call Centre at BAU is also under progress.

NeGP-A also intends to develop a Call Centre that will provide information to the farmers. However,

NeGP-A is yet to start the development of Call Centre in Jharkhand and the possibilities are that

NeGP-A may use IKSL (Kisan Call Centre) or BAU Call Centre services in this regard.

Summing up, currently IKSL is the only organization that is currently managing the Call Centre that is

operational. IKSL can be one of the stakeholders of CCKN-IA Network that currently uses Call Center

as a technology to provide agriculture information. However, awareness on Kisan Call Center among

the farmers of Jharkhand needs to be developed.

IVRS 4.2.2

Birsa Agriculture University, e-agriculture expert system is the only organization that uses IVRS tech-

nology to disseminate agriculture information.

26



Mobile App 4.2.3

There are no organizations at Jharkhand that uses mobile apps for dissemination of information.

Out Bound Dialer (OBD) 4.2.4

IKLS is only organization that provides agriculture information using OBD technology. Farmers that

are subscribed to Airtel Green SIM card receive 4-5 pre-recorded voice messages every day.

Print Materials 4.2.5

BAU, ZRS and KVKs use print materials to disseminate agriculture information.

Radio 4.2.6

Birsa Hariyali radio uses the radio technology as a mode to disseminate agriculture related infor-

mation. However, this radio station is not currently in use. Secondly, as per the baseline survey of

CCKN-IA conducted at Jharkhand, farmers had low preference to use radio to access agriculture

related information.

SMS 4.2.7

Currently, BAU, SAMETI, ZRS use SMS to disseminate agriculture related information to the regis-

tered farmers. SAMETI registers farmers to the Farmers Portal. However, only 25000 farmers are

registered at Jharkhand. District level specific advisories are sent to farmers that reregistered at

Farmers Portal. BAU has also developed a database of farmers to disseminate agriculture related

information through SMS.

Kisan Call Center also registers farmers whenever a farmers calls to the Call Center. Specific infor-

mation desired by farmers is shared to the registered farmers through SMS. However, the extent of

registered farmers is low at Jharkhand.

ICAR Research Complex for Eastern Region Research Center, Ranchi also uses SMS to disseminate

information on horticulture to selected farmers that had attended training programs at the institute.

NeGP-A program also intends to develop SMS based system so as to disseminate agriculture related

information. However, the system is still in development phase.

Overall, use of SMS to disseminate agriculture information is limited at Jharkhand. Furthermore,

chances that same farmers gets registered for SMS service through different organization also exists.

With regard to SMS based information dissemination, SAMETI, BAU, and IKSL (Kisan Call Center) will

be the important stakeholders for the CCKN-IA network.

27



Video 4.2.8

MASS is the only organization that uses films to disseminate agriculture related information to the

farmers at Jharkhand.

Village Information Center 4.2.9

NeGP-A program intents to develop ATIC centers at block level with computers and Internet connec-

tivity so as to collect as well as disseminate agriculture related information through these centers. The

system is yet in the development phase. This may provide an opportunity for CCKN-IA network to

regularly gather and disseminate information up-to block levels through the ATIC centers.

Web Based Portals 4.2.10

Updated Agro Advisories are available at IMD and BAU web portal. NeGP-A intends to develop web

portal consisting of 12 clusters of services including weather and markets.

Training Programs 4.2.11

BAU, SAMETI, ICAR Research Complex for Eastern Region Research Center, Ranchi, Ramakrishna

Mission Asharm, KVK-East Singhbhum, SPWD, and TSRD uses training programs to disseminate

agriculture information. SPWD and TSRD are local NGOs present in the Ranchi and East Singhbhum

district respectively and have promoted community groups and have local field staff to train farmers at

village level.

BAU, KVKs, SAMETI, and ICAR Research Complex for Eastern Region Research Center, Ranchi

have year round training programs on agriculture related topics for block, district and state level partic-

ipants.

Summing up from the above assessment of organization on primary content providers and technology

service providers, following organizations appears to be important for CCKN-IA network at Jharkhand.

28

CHAPTER 5 Recommendations for Jharkhand


5 Recommendations for Jharkhand

Based on the assessment of primary content providers and technology providers, it is recommended

that the following organizations can be part of the CCKN-IA network for Jharkhand.

Figure 1: CCKN-IA identified partners

Table 9 presents the domain of expertise of organization recommended for CCKN-IA network at

Jharkhand. This recommendation does not mean that rest of the organization have been eliminated,

they are still retained on the list and will be considered appropriately while finalizing with the State

Steering Committee.

CHAPTER

29



Table 9: Domain of Expertise of CCKN-IA Network organization recommended at Jharkand

U.No Organization Domain of Expertise

2 India Meteorological Department Premier National Institute providing Weather based services, Linkage

with Birsa Agriculture University for Agro Advisory bulletin.

4 Birsa Agriculture University Scientific knowledge on agriculture. Engaged in Agro-climatic Zone

specific Research and engaged with issuing Agro Advisories in

collaboration with IMD.

5 IFFCO Kisan Sanchar Limited (IKSL) Provides services related to- Agriculture, Weather and Market through

Mobile phones via voice messages to registered farmers. Also man-

ages KCC for specific queries.

6 State Agricultural Management and

Extension Training Institute (SA-

METI)

State level institution responsible for organizing need based training

programs.' SAMETI' is linked with ATMA centers and has close

linkage with institutions like KVKs, ZRS, State Agricultural Universi-

ties, NGOs, Management Institutions MANAGE.

10 ICAR Research Complex for Eastern

Region Research Center, Ranchi

Knowledge domain on vegetables, horticulture and agro forestry can

be linked to CCK-IA network.

11 Ramakrishna Mission Ashram (KVK) Carry out Field level demonstration, trainings and specific research in

Ranchi district, which is one of the districts of CCKN-IA.

12 Society for promotion of Wasteland

Development (SPWD)

Local NGOs that has experience working in agriculture sector in

Ranchi district. Holds good reputation with the community members.

14 Mobile Agricultural School and

Services (MASS)

Innovative extension mode to disseminate information related to

agriculture. Uses mobile bus to disseminate information via visual

aid / films and training.

17 National e Governance Plan for

Agriculture- NeGP-A

Development of comprehensive state portal for 12 cluster of services

(Weather Forecast, Market prices, drought management etc.)

Dissemination mode of NeGP-A will be block level Agricultural Tech-

nology Information Center (ATIC), which can be the platform that

CCKN-IA network can use.

19 Tagore Society Rural Development

(TSRD)

Local NGOs that has experience in working in agriculture in East

Singhbhum district. Holds good reputation with the community

members.

20 KVK East Singhbhum Carry out field level demonstration, trainings and specific research in

East Singhbhum district, which is one of the districts of CCKN-IA.

30



Table 10: Suggestion of specific organizations for specific roles in CCKN-IA Network at Jharkhand

U.ID Organization Primary content provider Technolog y provider Communication Channel

2 India Meteorological

Department

Weather based services,

and Agro Advisory bulletin.

Web based Platform

4 Birsa Agriculture

University

Knowledge domain for

Agriculture, livestock, and

forestry. Agro advisories

SMS, Web Portal,

IVRS, and Trainings

Web based Platform,

training, and Print

5 IFFCO Kisan Sanchar

Limited (IKSL)

OBD and Call Centre Call Center, OBD

6 State Agricultural

Management and

Extension Training

Institute (SAMETI)


Government programs

Training programs,

SMS

Print, Web based Platform,

SMS, ATMA centers,

training

10 ICAR Research

Complex for Eastern

Region Research

Center, Ranchi

Knowledge domain on

vegetables, horticulture

and agro forestry can be

linked to CCK-IA network.

Training programs at

district level

Training

11 Ramakrishna Mission

Ashram (KVK)


crops package and prac-

tices at district level


district and block level

Training, Field Demonstra-

tions

12 Society for promotion

of Wasteland Devel-

opment (SPWD)

Trainings programs at

village level


tions

14 Mobile Agricultural

School and Services

(MASS)

Videos and films Videos and Film

17 National e Govern-

ance Plan for

Agriculture- NeGP-A

Block level Agricultural

Technology Information

Center (ATIC), SMS,

IVRS and Call Center

Web based Platform, ATIC,

19 Tagore Society Rural

Development (TSRD)

Trainings programs at

village level


tions

20 KVK East Singhbhum Knowledge domain for

crops package and prac-

tices at district level


district and block level


tions

31



Birsa Agriculture University (BAU): BAU covers the pilot districts of CCKN-IA and can act as a

knowledge domain for crops livestock, agro advisories, indigenous technical knowledge, and crop

practices. It can be engaged on research on crop varieties, package of practices, horticulture and

livestock as part of climate change adaptation. BAU experiences can be used for developing Call

Centers and IVRS for CCKN-IA network. Learning from NICRA project can be useful for CCKN-IA

network members. It is acting as a technology provider through the channels of SMS, IVRS, print

materials, trainings and web portal.

Krishi Vigyan Kendras –East Singhbhum: KVKs can be engaged for taking up research, pilot

projects at respective districts under NMSA-CCSAMN. KVKs are also functioning as Technology

Providers for East Singhbhum through their year round training programs. KVK can be engaged with

developing crop specific and block specific contingency plans.

Ramakrishna Mission Ashram –KVK-Ranchi: KVKs can be engaged for taking up research, pilot

projects at respective districts under NMSA-CCSAMN. KVKs are also functioning as Technology

Providers for the Ranchi district through their year round training programs. KVK can be engaged with

developing crop specific and block specific contingency plans.

Indian Meteorology Department: As the premier provider of weather related data, forecasts, warn-

ings and analysis, IMD is an indispensable partner dealing with climate change. Furthermore the

Agromet Division is actively engaged in providing weather and agro-advisories though SMS and Web-

platform. Major network players like IKSL – KCC also depend on IMD for weather data

IFFCO Kisan Sanchar Limited (IKSL) – Kisan Call Cen tre: IKSL and Kisan Call Center is opera-

tional in Jharkhand. The IKSL model uses voice messaging through mobile while KCC uses the call

centre model. Both services are provided free to farmers. Its technology can be used in the pilot

blocks where access to mobile phones is high and literacy levels are low.

SAMETI: SAMETI is a state level institution responsible for organizing need based training programs.

SAMETI is linked with ATMA centers and has close linkage with institutions like KVKs, ZRS, State

Agricultural Universities, NGOs, Management Institutions MANAGE. It manages the Farmers Portal for

creating the farmers database and sharing of district level specific information. SAMETI can be inte-

gral part of CCKN-IA network to provide training to different stakeholders at different levels. It also

manages the ATIC centers that will collect and disseminate agriculture related information at block

level.

ICAR Research Complex for Eastern Region Research C enter, Ranchi (Horticulture and Agro

Forestry Research Program): It can act as a Knowledge domain on vegetables, horticulture and

agro forestry. It can be linkage with CCKN-IA Network for conducting research, extension and project

planning for development of horticulture and agro forestry. It can be linkage for availability of quality

seeds and planting materials. ICAR Research Complex for Eastern Region Research Center can

provide training programs of climate change Adaptations for horticulture, agroforestry and vegetables.

It can conduct research under NMSA-CCSAMMN component in respective pilot districts.

32



Society for promotion of Wasteland Development (SPWD): SPWD is a local NGO working the

Ranchi district. Field workers of SPWD can be trained on climate change adaptation measures that

can train the farmers in the villages of Ranchi district. Further, on farm demonstrations of technology

can be carried out with help of SPWD, District Agriculture Office and KVKs. Field staff of SPWD can

be used to regularly update the information on weather and agro advisories and market rates at villag-

es. Community Based Organizations formed by SPWD and its partner organizations can be used as a

platform to train farmers and share information. Field staff can be used in monitoring of the field activi-

ties and feedback mechanism.

Tagore Society Rural Development (TSRD) : TSRD is a local NGO working the East Singhbhum

district. Field workers of TSRD can be trained on climate change adaptation measures that can train

the farmers in the villages of East Singhbhum district. Further, on farm demonstrations of technology

can be carried out with help of TSRD, District Agriculture Office and KVKs. Field staff of TSRD can be

used to regularly update the information on weather and agro advisories and market rates at villages.

Community Based Organizations formed by TSRD can be used as a platform to train farmers and

share information. Field staff can be used in monitoring of the field activities and feedback mechanism.

Mobile Agricultural School and Services (MASS) : MASS has innovative extension mode to dissem-

inate information related to agriculture. It uses mobile bus to disseminate information via visual aid/

films and training. MASS can train farmers specifically on climate change adaptation measures

through films and videos CCKN-IA network can use MASS service to develop context specific films on

understanding weather forecast and agro advisories.

NeGP-A: NeGP-A is currently developing a comprehensive state portal for 12 clusters of services

(Weather Forecast, Market prices, drought management etc). Department of Agriculture and Cane

Development, GoJ is implementing this program across Jharkhand. Dissemination mode of NeGP-A

will be block level Agricultural Technology Information Center (ATIC), which can be the platform that

CCKN-IA network can use.

33

ANNEXES


Annexes

34

Annexes


35


Annex 1: Short list of organizations retained as potential partners of CCKN-IA

36

ANNEX 1: SHORT LIST OF ORGANIZATIONS RETAINED AS POTENTIAL PA RTNERS OF CCKN-IA


37



2 – Indian Meteorological Department

A) CONTACT:

Anal Emmanuel Kujur, Asst Metrology Grade 1, 0651‐2253133, 09431574911, e-mail: [email protected] Name of Institution & Address: Indian Metrological Department, Ranchi, Airport Road. Dhurwa, Ranchi, Jharkhand.

B) CATEGORY: Primary Content Service Provider – Government of India

C) ORGANIZATION DETAILS:

Agricultural Meteorology Division, India Meteorological Department (IMD), mandate is to minimize the impact of adverse weather on crops and to make use of crop-weather relationships to boost agricultural production. Besides, weather forecasts, agro advisories for farmers are issued by IMD’s Forecasting Offices along with the Birsa Agriculture University. District level weather forecasts are issued twice in a week - Tuesday and Friday.

D) ACTIVITIES

The India meteorological department maintains a countrywide network of observational stations from where weather reports are received at Pune through the Regional Telecommunication Hub (RTH) based at New Delhi. With the help of these reports and other observations from the globe, the Pune office issues the All India Daily Weather Bulletin and Weather Forecasts for the entire country.

E) OUTREACH OF ACTIVITIES : National (all states)

F) APPLIED TECHNOLOGIES: Web, SMS based alerts, weather information and agro-advisories

G) COMMUNICATION CHANNELS: Web, SMS based alerts, weather information and agro-advisories

H) BUDGET / FINANCIAL RESOURCES: IMD is under the Ministry of Earth Sciences (MoES)

38



I) SWOT ANALYSIS OF IMD


Inte

rnal

Orig

in /

curr

ent s

ituat

ion

Strength:

• IMD has own set of observatories for data collection.

• Compliant with GoI regulations • IMD has strong capacity in weather forecasting

for all districts of Jharkhand, which fits strongly into mandates of CCKN-IA

• IMD has linkages with Birsa Agriculture Universi-ty for issuing agro advisories, IKSL, leading newspapers of Jharkhand, All India Radio, De-partment of Disaster Management, and Doordashan.

• IMD is providing regular weather information and agro-advisories free of cost on its website. The weather forecast for next 5 days are given by IMD to AMFUs on Cloud condition, Max temper-ature, Minimum temperature, RH %, and Wind speed.

• Local forecast is given twice in a day 10:30 hrs and 15:00hrs and overall Jharkhand weather Bulletin is issued every day at 13:00 hrs by the IMD center at Jharkhand.

Weakness:

• IMD weather information is generated at district level and hence misses out on micro-climatic variations.

• Absence of Doppler Rader reduce the accuracy of the weather forecasts.

• Since it is a GoI institution certain bureaucratic procedures may be expected regarding tie-ups.

• IMD has to be coordinated at national level for getting into MoUs.

• Feedback mechanism Ineffective.

Ext

erna

l inf

luen

ce /

futu

re

Opportunities:

• IMD can demonstrate the potential to participate in innovative ventures and can be a valuable primary content on weather forecast provider to the network.

• Collaboration with CCKN-IA will offer opportunity of developing the weather services at block lev-el.

• Continue linkages with Birsa Agriculture Univer-sity for weather forecast and advisories.

• Simulation models for specific crops productivity based on weather forecast can be developed.

Threats:

• Private providers such as SKYMET as they are also offering competition through tailor made and innovative information products (Weather based insurance)

• Unfavorable government policy and support.

39



4 – Birsa Agriculture University (BAU)

A) CONTACT: 1. Dr. A Wadood Nodal Officer Chairman, Department of Agricultural Physics and Meterology Birsa Agriculture University Kanke -834006, Ranchi Jharkhand, Phone – 9431371693, Tel- 0651-2450073 E-mail- [email protected] 2. Dr . B. K Jha Agriculture Extension Education Birsa Agriculture University Kanke -834006, Ranchi Jharkhand, E-mail – [email protected] B) CATEGORY: Primary Content Service Provider – Research Institute under ICAR C) ORGANIZATION DETAILS: BAU carries out programs and activities of education, research and

extension through three faculties (Agriculture, Veterinary Sciences & Animal Husbandry, and Forest-ry) with thirty-five departments, College of Biotechnology, six Directorates, three Zonal Research Stations and farms, one University farm, and sixteen Krishi Vigyan Kendras (KVKs) in 16 districts.

D) ACTIVITIES: Degree Courses, Research and Extension E) OUTREACH: All over Jharkhand. F) APPLIED TECHNOLOGIES: Personal contacts, Field visits, SMS, IVRS, Web portal, TV Shows and

radio talks, video conferencing, trainings and exposure visits G) COMMUNICATION CHANNELS: Community radio, Call centers and Toll free numbers for agricul-

ture, veterinary and horticulture related issues.

Printed materials in the form of booklets, folders and bulletin etc.

ISDN based video conferencing.

Trainings & Exposure visits

Soil testing, vertenary advisories under NICRA, E-extension in collaboration with C-DAC Kolkata to

provide mobile based solutions on agriculture, vertnary and horticulture.

H) BUDGET / FINANCIAL RESOURCES: Research work is supported by ICAR.

40



I) SWOT – Birsa Agriculture University

Supportive: Negative In

tern

al O

rigin

/ cu

rren

t situ

atio

n

Strength:

• Strong capacity in terms of research staff, infrastructure and finance from ICAR.

• BAU is involved with IMD in preparing Agro-advisories. Scientists are also on stand-by to answer telephonic queries from farmers and agencies including IKSL, KCC.

• BAU is compliant to ICAR rules and regula-tions

• Operational in whole Jharkhand • Developed web portal on agriculture, forestry

and livestock (knowledge domain). BAU has developed SMS and IVRS systems to dis-seminate information.

• Linkages with IMD, KVKs, and ZRS, SMAETI and state agriculture department.

• Rich knowledge domain on agriculture, livestock, forestry and other agriculture the-matic areas.

Weakness:

• Farmers database at e-agriculture expert system can be improved

• Dependent on ICAR for funds to finance research • Feedback mechanism not in place i.e weak links

with farmers. • Administration and management rights of e- agricul-

ture expert system has to be retained by BAU. • Limited reach of SMS and IVRS in the operational

areas

Ext

erna

l inf

luen

ce /

futu

re

Opportunities:

• Strong potential to contribute as primary content provider for agriculture domain

• BAU existing E- extension system can form an integral part to CCKN-IA framework knowledge domain.

• Can act as trainers and master trainers for various agriculture domains as preparing and understanding Agro Advisories at district and block level.

• Can undertake various research, model and pilot projects under CCSAMMN component of NMSA

• Learning from NICRA project can be incorpo-rated to CCKN-IA

Threats:

41



5 – IFFCO KISAN SANCHAR LIMITED (IKSL) and KISAN CA LL CENTRE (KCC)

A) CONTACT:

1. M. M Tewary (State Manger) – Ph 09631680359 e-mail- [email protected] 2. Suraj k Sinha (Marketing Manager) Ph 9955599219, e-mail- [email protected] 3. Rohit Kumar (MIS executive) – Ph 8521598888

B) CATEGORY Technology Service Provider – National Enterprise

C) ORGANIZATION DETAILS: Indian Farm and Fertilizer Cooperative promote IKSL. IKSL also oper-ates the MoA funded Kisan Call Centre (KCC) across the country.

D) ACTIVITIES: IKSL provides services related to – Agriculture, dairy, Fisheries, Banking, government schemes, weather forecast, health and market. Specifically IKSL provides services by – 5 voice messages to area of interest to rural community’s every day, helpline number for solution of queries by experts, focused services for specific groups of particular interest. IKSL also operates the MoA funded Kisan Call Centre across the country.

E) OUTREACH OF ACTIVITIES: Currently, approximately 1.5 lakhs farmers in Jharkhand are sub-scribed to IKSL services.

F) APPLIED TECHNOLOGIES : Mobile telephone/ Call Centre

G) COMMUNICATION CHANNELS: OBD and Call Centre

H) BUDGET / FINANCIAL RESOURCES IKSL supported by IFFCO. KCC supported by MoA.

42



I) SWOT of IKSL and KCC


tern

al O

rigin

/ cu

rren

t situ

atio

n

Strength:

• In-house experts do all the pre-recording of the voice massage at Patna regional center and approved by Delhi

• IKSL has strong technical and financial capaci-ty. and is engaged by Government of India to implement the KCC. .

• Willingness to be part of the CCKN-IA network • -Strong linkage with state government. And

key player of mobile based OBD services in state.

• Regular interaction with farmers having Airtel Green Sim card via 4-5 voices messages eve-ry day.

• Compliance with rules and regulations Private enterprise, however under government regula-tions for KCC.

• Operational in Pilot States and Districts • Existing Feedback mechanism –Field visits,

feedback calls from operators, documentation of success stories.

Weakness:

• Since it is not a primary content provider, knowledge generation capacity is limited.

• Farmers have to purchase the Airtel Green SIM card in order to subscribe the IKSL ser-vices.

• The time at which the farmers will receive the voice message it not defined. IKSL shares that time at which farmers will receive the voice message can’t be defined as it depends on the congestion of the network at particular time.

• Services on agro advisories depend on issue of agro advisories by IMD and Birsa Agricul-ture University for development of content.

• In order to listen to the voice recorded call, farmers have to carry their mobile phone throughout the day. As the time of receiving messages are not defined, risk of missing out the call may be high when farmers are en-gaged in their field work.

• Less phone uses among target population and women.

• Most of the farmers are not aware of the Kisan Call center and hence not accessing to the services.

Ext

erna

l inf

luen

ce /

futu

re

Opportunities:

• As IKSL is the only service provider that uses OBD, it can be one of the major stakeholder in the CCKN-IA framework to reach out to the farmers that are illiterate but has mobile phones.

• IKSL has great motivation to expand its services in the rural parts of Jharkhand. IKSL is ready to tailor its messages that are specific and in accordance to the need of the farmers.

• IKSL already has developed a system for dissemination of information. Its platform can be used in selected pilot blocks of CCKN-IA in the initial phase in accordance to the need of CCKN-IA.

• Create awareness among the farmers on Kisan Call Center.

Threats:

• Farmers generally change the mobile network provider with respect to the changes in the market recharge plans. As IKSL services are depended on Airtel network, farmers need to have an incentive to continue Airtel network.

• Farmers can purchase the Airtel Green SIM card locally. Sometimes, SIM cards are dis-tributed in groups through the special aided programs. In such cases, farmer’s details are not recorded individually. Jharkhand, being affected by left wing extremism, misuse of ser-vices can happen and poses serious threats.

43


SWOT-Analysis of CCKN-IA Part 2 – Jharkhand State

6 – State Agricultural Management and Extension: Tr aining Institutes (SAMETI)

A) CONTACT:

Shri Jata Shankar Chaudhary Director SAMETI, Krishi Bhawan Campus, Kanke Road, Ranchi-834008, Jharkhand [email protected] Phone number – 9204063080/81/84 B) CATEGORY: Technology Service Provider – State Specific C) ORGANIZATION DETAILS: SAMETI is a State level institution, which is autonomous with greater

flexibility in structure and functioning and are responsible for organizing need based training pro-grams for the project implementation functionaries of different line departments as well as the farming community. 'SAMETI' has to function with the technical guidance of the National Institute of Agricultural Extension Management.

D) ACTIVITIES Providing training on following topics

- Agricultural extension policy, reforms, and progress - Agriculture institution capacity building - Agricultural markets, supply chain management and extension projects - Allied extension and water/ input use efficiency - Knowledge management, ICT and mass media - Women and households food and nutritional security and urban agriculture - Agrarian studies, disadvantage areas, NMR extension and social mobilizations

E) OUTREACH OF ACTIVITIES : All over the states F) APPLIED TECHNOLOGIES: Training sessions, sharing of information of government schemes

via SMS registered at Farmers portal G) COMMUNICATION CHANNELS: Training sessions and SMS H) BUDGET / FINANCIAL RESOURCES: MoA and GoJ

44



I) SWOT of SAMETI


Inte

rnal

Orig

in /

curr

ent s

ituat

ion

Strength:

• SAMETI act as a nodal agency for organiza-tion of Management & Extension Training for officers and employees of the Department of Agriculture, Animal Husbandry, Horticul-ture, Fishery, Sericulture and other allied departments for capacity building.

• Close linkage with KVKs, ZRS, State Agricul-tural Universities, NGOs, Management Institutions MANAGE

• Manages the Agriculture Technology Infor-mation Center (ATIC) at Block level and ATMA centers at districts.

• Manages the farmers portal Send SMS on government schemes, specific technical sub-jects to registered farmers

• As this is government promoted organization, implementation of external programs is easi-er with SAMETI

• Well trained IT staff and operational in all districts of Jharkhand.

Weakness:

• Improved coordination with KVKs and ZRS • Availability of master trainers on different the-

matic fields at state level. • ATIC centers need to work in close collaboration

with the district and block offices. • Development of infrastructure at ATIC centers. • Decision making at Nodal cell. • Feedback mechanism needs to be developed

Ext

erna

l inf

luen

ce /

futu

re

Opportunities:

• Trainings programs for CCKNIA can be integrated with SAMETI annual training pro-grams.

• ATIC centers can be used for information sharing from the block levels to Panchayats.

• Implementation of District level Strategic Research and Extension plan with close co-ordination with SAMET, Birsa Agriculture University, district agriculture offices, KVKs and NGOs.

• Large scale farmers registration can be undertaken by SAMETI

Threats:

• Favorable government policy and support • Change in staffing at Block level ATIC centers

45



10 - ICAR Research Complex for Eastern Region, Rese arch Center, Ranchi

A) CONTACT:

Dr. Bikash Das, Sr. Scientist, Fruit Science ICAR Research Complex for Eastern Region Research Center, Ranchi

Palandu, Ranchi, 834010, Jharkhand, Phone – 0651 2260141

B) CATEGORY: Primary content provider and Technology disseminator, ICAR institute C) ORGANISATION DETAILS: ICAR Research Complex for Eastern Region Research Center,

Ranchi; formerly known as Horticulture and Agro Forestry Research Program, HARP) was estab-lished as a research station by ICAR in1979 under tribal-sub-plan. The main emphasis was on improvement of vegetable crops through judicious management of the introduced and plant genet-ic resources of crops for developing new varieties having biotic and abiotic stress tolerance/ resistance with the ultimate objective of boosting the production and productivity of vegetable crops in the eastern region as a whole. In APRIL 2001, the center was attached to ICAR research complex for Eastern region, Patna as Horticulture and Agro Forestry Research Program under di-vision of Natural Resource Management.

D) ACTIVITIES: Research, Training, and Consultancy E) OUTREACH OF ACTIVITIES : Eastern Region of India F) APPLIED TECHNOLOGIES : Scientific research G) COMMUNICATION CHANNELS : Trainings H) BUDGET / FINANCIAL RESOURCES: Institution is supported by ICAR

46



I) SWOT ANALYSIS OF ICAR RESEARCH COMPLEX FOR EASTE RN REGION, RESEARCH CENTER, RANCHI


Inte

rnal

Ori

gin

/ cur

rent

situ

atio

n

Strength:

• Conduct research, extension and project planning for develop-ment of horticulture and agro forestry suitable for different agro ecological zones in eastern region.

• Developed technologies on rain water harvesting • Developed technologies related to horticulture and agroforestry • Produces and supplies genuine planting material of different fruits

and vegetables on large scale • Linages with Department of Agriculture and cane development,

GoJ, SAMETI, BAU, NABARD, Institute of forest productivity, Indian Institute of Natural Resins and Gums, Ramakrishna Mis-sion, NGOs.

• Good training facilities at the center • Availability of quality seeds and planting materials • Outreach in Eastern part of India • Institution is compliant to ICAR rules and regulations

Weakness:

• Decisions related to sharing of information/knowledge taken at the ICAR

• Physical distance of the institution

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futu

re Opportunities:

• Knowledge domain on vegetables, horticulture and agro forestry • Linkage for conducting research, extension and project planning

for development of horticulture and agro forestry • Linkage for availability of quality seeds and planting materials • Training programs of climate change Adaptations for horticulture,

agroforestry and vegetables • Conduct research under NMSA-CCSAMMN component in re-

spective pilot districts

Threats:

• Supportive policy environ-ment

47



11- Ramakrishna Mission Ashram – KVK-Ranchi (Divyay an)

A) CONTACT:

Dr. A K Singh, Program Coordinator, and team members E-mail Address [email protected] Phone number- 09430379197 RamaKrishna Mission Ashrama, Divyayan Krishi Vigaya Kendra (KVK), Morabadi, Ranchi, Jhar-khand, Phone – 0651-2551008

B) CATEGORY: Krishi Vigyan Kendra (KVK): Authorized Primary Content Provider - Research Institute under ICAR; also categorized as Non-Government Organization (NGO)

C) ORGANIZATION DETAILS: Ramakrishna Mission Ashram centre was established in 1927. Divyayan Krishi Vigyan Kendra - A residential training centre for tribal and rural youth in agricul-ture and its related activities was started in 1969 under the name Divyayan. In 1977 Divyayan was recognized by ICAR to establish and run a Krishi Vigyan Kendra.

D) ACTIVITIES: Pre-structured and tailor made training programs on different agriculture related

domains. Mobile AV aids, Farmer’s fair, Front Line demonstrations. E) OUTREACH OF ACTIVITIES : Ranchi district. However with regard to pilot block of CCKN-IA,

Rama Krishan Misssion Ashram is working in Angara block and not operational in Ormanjhi block. F) APPLIED TECHNOLOGIES: The information on agriculture is primarily provided through

trainings and in-person field visits.

Available infrastructure at Divyayan KVK:

Classroom building, Multipurpose Conference hall, Green House for Tissue culture lab, KVK in-formation Hub, Poultry and Duckery unit, Progeny orchard, Honey processing unit, Mushroom Processing unit, Vermi-compost unit, Dairy unit, Computer Center, Divyayan Library, Fish Hatch-ery for artificial breeding, Video conferencing system, Village resource system, Fishery pond, Solar energy park, Permanent exhibition hatchery for poultry, Printing press, Gayan Vahinee, Au-ditorium, Faculty center for UG/PG program, Soil testing lab, Laboratory for honey testing, Weather station, Plant protection laboratory, Tissue culture laboratory Bio-fertilizer laboratory, and Internet Kiosk at Library.

G) COMMUNICATION CHANNELS: Trainings, in-person field visits, on farm demonstrations,

monthly meeting with the village level workers H) BUDGET / FINANCIAL RESOURCES

KVK initiatives are supported by ICAR.

48



I) SWOT analysis of Ramakrishna Mission – KVK-Ranch i


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Strength:

• KVK has strong capacity in terms of tech-nical staff, research capability and infrastructure.

• It is the only KVK present in Ranchi district scientists to the field area enable lab to land technology transfer

• Past experience in satellite based video conferencing. This system is not operational now but their experiences can benefit the CCKNIA

• Good response from beneficiaries during baseline survey in Angara block. Ramakrish-na Mission Ashram is also engaged in spreading out technologies like SRI, seed production, front line demonstrations etc.

• Their feedback mechanism is primarily based on the monthly review meetings, Vi-vekananda Seva Sangh meetings, and field visit of the staff.

• Linkages with State Agriculture Department, SAMETI, BAU and other NGOs.

Weakness:

• Ramakrishan Mission Ashram receives weekly Agroadvisory from ZRS Ranchi but it not being forwarded to farmers.

• It dependents on ICAR for funds to carry out research programs.

• Feedback mechanism can be improved. • Needs to work with close collaboration with

ATMA center and other NGOs operational in the area.

• Works only in Angara Block of CCKNIA

Ext

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Opportunities:

• KVK can work in close collaboration with ZRS on developing local specific agro advi-sories contents.

• Climate change specific trainings can be incorporated in annual training plans of KVK.

• The subject Matter Specialists (SMS) can be trained as a master trainers on climate change adaptations measure at district level.

• On farm demonstration for specific crops can be conducted by KVKs with participation of local communities.

• Specific crop contingency plans at block level can be developed by KVKs.

• Quality seeds can be developed under the seed multiplications programs that may suf-fice the need of quality recommended seeds for the local community.

• KVK can take up model, research, pilot project under the NMSA –CCSAMMN com-ponent.

Threats:

• Other NGOs working in the same operational area of the KVK may sometimes have a con-flicting interest.

• Extreme climate events like –drought, cyclone, flood, etc. may affect the field demonstrations and impede development of crop specific contingency plans.

49



12 – Society for Promotion of Wastelands Developmen t (SPWD)

A) CONTACT: Pran Ranjan Program Director –Eastern Region Eastern Region Office HI – 214, Harmu Housing Colony, Ranchi – 834 012, Jharkhand Ph: 0651-2246421 (Eastern Region Office) Email: [email protected] C) CATEGORY: Technology Service Provider / Research work – NGO – State specific D) ORGANIZATION DETAILS:

A national level organization working since 1982 for the case of natural resource management through

action research projects around land, water, forest with the partnership of several good civil society

organization in several parts of country. In last 32 years SPWD have worked with around 100 big and

small civil society organizations and with different national and international agencies like World Bank,

WHH, SDTT, MoRD, MoEF, ICMOD etc. The Eastern region office of SPWD has following work history.

E) ACTIVITIES: Promotion of livelihood, agricultural services and other related domains through

women SHGs. F) OUTREACH OF ACTIVITIES: All over Jharkhand. G) APPLIED TECHNOLOGIES: Trainings, personal contacts, village level facilitators

Village meeting, Exposure to technology, Use of quality IEC materials, Training to staffs & Pro-gressive Farmers, Local Kisan melas, State level Kisan Melas and State level / National level workshops.

H) COMMUNICATION CHANNELS:

I) BUDGET / FINANCIAL RESOURCES

Budget needs to worked out in relation to the outreach of the program activities.

50



J) SWOT of SPWD


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Strength:

• Experience in implementation of agriculture project like System of Rice Intensification promotion project; Sustainable Integrated Farming System; Biodiversity Conservation through Community based Natural Resource management; MKSP under NRLM for Wom-en Farmer promotion for agriculture based livelihood security in Jharkhand

• Trained field level staffs at village levels • Experience in implementing government

projects in the project area. • Works in the pilot blocks of CCKNIA in

Ranchi district. • Empaneled with State Agriculture Depart-

ment in Jharkhand and NABARD • Good reputation at community level and

have formed community organizations • Developed community based organization in

pilot blocks of CCKNIA.

Weakness:

• SPWD is not direct implementation of the projects (implementation work is carried out with local partners/ sister organizations SISU)

• Deal with unskilled / semiskilled staffs of partners organization

• Lack manpower at program team • Only one field offices at Jharkhand (Ranchi) • Limited technical persons in agriculture

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Opportunities:

• Field workers can be trained on climate change adaptation measures that can train the farmers in the villages of Ranchi district

• On farm demonstrations of technology can be carried out with help of SPWD and SISU KVKs and BAU

• Field staff of the NGO can be used to regu-larly update the information on weather and agro advisories and market rates at villages

• Community Based Organizations formed by SISU can be used as a platform to train farmers and share information

• Field staff can be used in monitoring of the field activities and feedback mechanism

Threats:

• Other NGOs working in the same area need to be coordinated and share similar infor-mation

• Volatile development sector – regular staff dropout

• Low pay package of staff affects the regular commitment in work

• Competition with similar area organizations in the sector

• Financial sustainability

51



14 - Mobile Agricultural School and Services (MASS)

A) CONTACT:

Vijay Bharat

Mobile Agricultural School and Services

“Parvati Kailash” Gadi Goan, PO Hotwar, PS Sadar, Ranchi Jharkhand, 835217 Mobile- 9431588284, 9525108215 e-mail- [email protected] B) CATEGORY: Technology Service Provider – State Specific- NGO


Mobile Agricultural School and Services is a unique initiative aimed to transcend the power of agricul-tural technologies among the farming communities. The knowledge transfer is done through mobile training service. The training program is conducted in a big training bus, which is equipped with projec-tors, laptops, digital screen, generator, inverter, films of different package and practices of crops, hand-outs, and a panel of experts. It has liaison with government agencies like –ATMA and other NGOs. 50 farmers are accommodated in one training program for 4 hours in a village D) ACTIVITIES: Training farmers through video films using mobile bus service E) OUTREACH OF ACTIVITIES: All over Jharkhand F) APPLIED TECHNOLOGIES: Video films G) COMMUNICATION CHANNELS: Video films through mobile bus H) BUDGET / FINANCIAL RESOURCES Service charges are around INR 200 per participants. Currently their major programs are operational through ATMA centers

52



I) SWOT – Mobile Agricultural School and Services ( MASS)


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Orig

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ion

Strength:

• Innovative mode of technology transfer – mobile bus and video films – Primarily attract farmers attention

• Has its own film making division that pre-pared short films of regional context

• MASS has got staff for training that includes – Project director, system operator, agricul-ture scientists and expert, and training in charge

• Records the feedback of farmers at the end of training sessions.

• Follow up through the Krishak Mitra and selected farmers to track the adoption of technology.

• Linkages with ATMA of all the districts of Jharkhand. Linkage with NABARD, NHM, BAU, and NGOs.

• Trains farmers specifically on seed treat-ment, soil heath, vegetable nursery, IPM, INM, SRI, integrated farming system, medic-inal plants, biofertilizers, livestock management and irrigation methods.

• MASS participated in the SPW at Jharkhand and willing to partner with CCKNIA

Weakness:

• Exact extent of adoption rates is difficult to gauge

• Mobility may be issue in Monsoon season or where the road infrastructure is very limited/ less developed

• Would need to develop master trainers on specific issues of weather forecast and agro advisories.

• MASS Services are available at a cost. • As a not-for-profit NGO, MASS has limited

financial resources to fund expansion

Ext

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ture

Opportunities:

• Train farmers specifically on climate change adaptation measures through films and vide-os

• CCKNIA can use MASS service to develop context specific films on understanding weather forecast and agro advisories

• MASS services can be linked with ATMA and KVK training programs

• Mass services can be utilized in both the CCKNIA pilot districts of the Jharkhand

Threats:

• Other NGOs working in the same area need to be coordinated and share similar infor-mation

• Increasing costs due to specific requirements / technology

• Decision making is person centric

53



17 - National e Governance Program - Agriculture (N eGP-A)

A) CONTACT:

Minhaj Khan, e-mail - [email protected] Phone number -9835118226 Directorate of Agriculture, Krishi Bhawan, Kanke, Ranchi, Jharkhand B) CATEGORY: Technology Service Provider – Government Program C) ORGANIZATION DETAILS: Technology Service Provider for Government Mission Mode Pro-

gram under the State Category of the National e-Governance Plan (NeGP) duly approved by the Union Cabinet in May, 2006.

D) ACTIVITIES:

The common applications with respect to 12 clusters of services (listed below) are to be developed and implemented down to blocks.

1. Information on Pesticides, fertilizers and seeds 2. Providing information on soil health 3. Information on crops, farm machineries, training and Good Agricultural Practices (GAP) 4. Information on forecasted weather 5. Information on price, arrivals, procurement points, and providing interaction platforms 6. Electronic certification for Export and imports 7. Information on marketing infrastructure 8. Monitoring implementation/ Evaluation of schemes and programs 9. Information on fisheries inputs 10. Information on Irrigation infrastructure 11. Drought Relief and Management 12. Livestock management

E) OUTREACH OF ACTIVITIES: Operational in Jharkhand (Central Government Program)

F) APPLIED TECHNOLOGIES: Internet Touch Screen Kiosks, Krishi Vigyan Kendras (KVKs), Kisan Call Centres (KCCs), Agri-Clinics, Common Service Centres (CSCs) and Mobile Phones (Broadcast, IVRS, Voice-recognition and Interactive Messaging, using USSD i.e. Unstructured Supplementary Service Data). Central Agriculture Portal and State Agriculture Portals developed under this Project.

G) COMMUNICATION CHANNELS: Delivery of services to various stakeholders shall be done through multiple modes including Government Offices, Internet Touch Screen Kiosks, Krishi Vigyan Kendras (KVKs), Kisan Call Centres (KCCs), Agri-Clinics, Common Service Centres (CSCs) and Mobile Phones (Broadcast, IVRS, Voice-recognition and Interactive Messaging, using USSD i.e. Unstructured Supplementary Service Data). Central Agriculture Portal and State Agriculture Portals developed under this Project

H) BUDGET / FINANCIAL RESOURCES: Central government program

54



I) SWOT ANALYSIS OF NeGP-A


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Strength:

• It’s a government program that is working on developing web portal on 12 clusters of ser-vices, which includes weather, agro advisories, and markets.

• Will develop system up to block level that will gather and disseminate information regularly.

• Block level ATIC centers are provided with hardware (computers) and are currently be-ing provided with Internet connectivity by the government to enter and update regular in-formation.

• Will develop systems for Kisan call center and Kisan Knowledge management system so as to disseminate information through call centers, SMS and IVRS.

Weakness:

• This is an ongoing program and systems are yet to be developed

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Opportunities:

• It’s information on forecasted weather service aims at providing disaggregated dis-trict/ block level information on each agroecological sub region forecasted weath-er, agro met advisories, SMS alerts for forecast weather and crop impacts and grievance management through multiple services delivery channels to the farmers. As this too is a government program, close co-ordination with NeGPA will be required.

• Its information on crops, farm machineries, training and Good Agricultural Practices (GAP) service aims at providing on agro-nomic practices for different crops as per the recommendations of scientific institutions. Services would be provided through automa-tion of dissemination of information of pest roving, expert advice on different aspects of crops management and grievances man-agement through multiple service delivery channels to the farmers It also aims to pro-vide digital tool kit to trainers and progressive farmers using ICT, and SMS based alters on training calendar. In addition, the service aims at collecting, sorting, indexing, and dis-seminating information on good agricultural practices generated by farmers, and re-search institutions. This can be integrated with CCKNIA.

• Services like drought relief and manage-ment, markets information can be linked to CCKN-IA.

Threats:

• Supportive policy environment • Close coordination with Department of

agriculture and Department of IT

55



19 - Tagore Society for Rural Development –TSRD

A) CONTACT: Nand Lal Bakshi – Project Director -09431762446 Kali Panda Santra – Project staff – 9006898315 Bhishma Nath Mahto –Project Staff- 77161805152 Tagore Society for Rural Development –TSRD Field Office- Village- Macha, PO- Birra, Via- Patamda, District- East-Singhbhum, Jharkhand, Pin- 832105 E-mail - [email protected] B) CATEGORY: Technology Service Provider – NGO


The Patamda Project of TSRD was established in 1980 when the area was affected with severe

drought. The primary focus of the project was to create livelihood opportunities and reduce the migra-

tion through creation of irrigation facilities and improved agricultural practice. Apart from livelihood,

health, environment, education, social awareness are the important aspects of intervention.

D) ACTIVITIES:

Self Help Group promotion Tribal development and women empowerment Value chain development Improve Agriculture- Drip Irrigation and Intensive vegetable cultivation, Development, Promotion of Horticulture Awareness generation on health and other social issues

E) OUTREACH OF ACTIVITIES: East Singhbhum district of Jharkhand; In Patamda and Boram

blocks (selected under CCKN-IA) TSRD is working in 157 villages. F) APPLIED TECHNOLOGIES: Trainings, personal contacts, village level facilitators and village

meetings G) COMMUNICATION CHANNELS: Trainings and personal contacts H) BUDGET / FINANCIAL RESOURCES: Budget needs to be worked out in relation to the

outreach of the program activities.

56



I) SWOT of TSRD


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ion

Strength: • Experience in implementation of agriculture

project like System of Rice Intensification promotion project; Sustainable Integrated Farming System; Community based Natural Resource management; MKSP under NRLM for Women Farmer promotion for agriculture based livelihood security in Jharkhand

• Trained field level staffs at field level • Experience in implementing government

projects in the CCKN-IA project areas. • Works in the pilot blocks of CCKN-IA • -Good reputation at community level and

have formed community organizations • Linkages with District Agriculture Offices

Weakness: • Deal with unskilled / semi-skilled staffs • Lack manpower at program team • Only one field offices at Jharkhand (East

Singhbhum) • Limited technical persons from agriculture • Linkages with KVK and ATIC needs to be

developed

Ext

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Opportunities: • Field workers can be trained on climate

change adaptation measures that can train the farmers in the villages of East Singhbhum district

• On farm demonstrations of technology can be carried out with help of TSRD, District Agriculture Office and KVKs

• -Field staff can be used to regularly update the information on weather and agro adviso-ries and market rates at villages

• Community Based Organizations formed by TSRD can be used as a platform to train farmers and share information

• Field staff can be used in monitoring of the field activities and feedback mechanism

Threats: • Other NGOs working in the same area need

to be coordinated and share similar infor-mation

• Volatile development sector – regular staff dropout

• Low pay-package of staff affects the regular commitment in work

• Competition with similar area organizations in the sector

• Financial sustainability

57



20 - Krishi Vigyan Kendra (KVK)-East Singhbhum

A) CONTACT: Dr Arti Beena Ekka, Krishi Vigyan Kendra, East SinghbhumVill- Darisai, (Kharia

Colony), P.O- Barakhurshi, Via- Mahulia, Jharkhand, Pin Code- 832304. Phone – 06585291810, Mobile number- 9430305501, E-mail [email protected] [email protected]

B) CATEGORY: Krishi Vigyan Kendra (KVK): Authorized Primary Content Provider - Research Institute under ICAR

C) ORGANIZATION DETAILS: KVK, East Singhbhum was established in April 2005 under host institution Birsa Agricultural University (BAU), Jharkhand. The KVK is situated on NH-33 (Tata- Kolkata route) at village-Darisai. It is 26 km from district headquarters Jamshedpur and 14 km from Ghatsila block.

D) ACTIVITIES: - Extension of area under pulses and oilseeds - Promotion of integrated nutrient, pest & disease management (INM, IPM & IDM) - Special emphasis on natural resource management, Women empowerment & farm mechanization - Promotion of Horticultural crops, value addition and market oriented activities - Emphasis on improvement of local breeds and animal husbandry management - Improved/ high yielding varieties (HYVs) of different crops (Paddy, Maize, Wheat, Oilseeds, Puls-

es and Horticultural crops) - Imparts on & off campus vocational training programs - Training program on FLD oilseed and pulses - Frontline demonstrations - Seed Production

E) OUTREACH OF ACTIVITIES: Ghatsila, Musabani, Jamshedpur, Dhalbhumgarh, Chakulia, Baharagora, Patamda, Potka, Du-maria, Boram, Gurabangha blocks of East Singhbum

F) APPLIED TECHNOLOGIES: Trainings, in-person field visits, on farm demonstrations, monthly meeting with the village level workers

G) COMMUNICATION CHANNELS: Trainings, in-person field visits, on farm demonstrations, monthly meeting with the village level workers; KVK has taken down the mobile numbers of the some farmers that had attended the training pro-grams at KVK. SMS alerts on agro advisories are being shared to these farmers. However, exact number of farmers that receive the SMS alerts was not available. During the baseline survey of CCKN-IA, farmers were not aware about the SMS alerts and agro advisories.

H) BUDGET / FINANCIAL RESOURCES: It dependents on ICAR for funds to carry out research

programs.

58



I) SWOT of KVK- EAST SINGHBHUM


Inte

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Orig

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ituat

ion

Strength:

• Strong scientific human resources and infrastructure available; strong capacity in terms of conducting research

• KVK-East Singhbhum has expressed their willingness to participate in the CCKN-IA network.

• It is the only KVK present in East Singhbhum district with enable lab to land technology transfer

• KVK is involved in conducting research specific to agro-climatic zones.

• Their feedback mechanism is primarily based on the monthly review meetings and field visit of the staff.

Weakness:

• Limited resource persons at KVK. • It dependents on ICAR for funds to carry out

research programs. • Feedback mechanism can be improved • Needs to work with close collaboration with

ATMA center and other NGOs operational in the area with regard to harmonizing the annual training programs.

Ext

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Opportunities:

• KVK can work in close collaboration with ZRS on developing local specific agro advi-sories contents.

• The subject Matter Specialists (SMS) can be trained as a master trainers on climate change adaptations measure at district lev-el.

• On farm demonstration for specific crops can be conducted by KVKs with participa-tion of local communities.

• Specific crop contingency plans at block level can be developed by KVKs.

• Quality seeds can be developed under the seed multiplications programs that may suf-fice the need of quality recommended seeds for the local community.

• KVK can take up model, research, pilot project under the NMSA –CCSAMMN com-ponent.

Threats:

• Other NGOs working in the same opera-tional area of the KVK may sometimes have a conflicting interest.

• Extreme climate events like –drought, cyclone, flood, etc. may affect the field demonstrations and impede development of crop specific contingency plans.

59

ANNEX 2: AKIN S INVENTORY FOR JHARKHAND


Annex 2: AKINs inventory for Jharkhand

60

ANNEX 2: AKINS INVENTORY FOR JHARKHAND


61



Agriculture (Crops- weather-market) Knowledge Information Networks (AKINs) - Jharkhand (Web based survey)

Sl No Name of Institu-tion / organization

Address of Institution / organization

Brief Description Remark

1 Jharkhand State Agricultural Market-ing Board

Jharkhand State Agricul-tural Marketing Board, Itki road Ranchi. Web Link http://jsamb.nic.in/

The organization is working since March 2001 with an objective to provide better marketing facilities to the marginal farmers specially involved in horticulture. It also focuses to develop rural markets and use information technology in marketing of agricultural products.

The website provides information related to market profile of all the districts of Jharkhand. It also provides information related to "Online market price" for the agricul-ture product. The web page is linked to Agmarknet link. The web page also has a link for weather and it is linked to accuWeather.com.

2 Agricultural Meteor-ology Division

www.imdagrimet.gov.in Agri Meteorology Division, India Meteorological Dept, Ministry of Earth Sciences. http://www.imdagrimet.gov.in/

Agricultural Meteorology Division, India Meteorological Department (IMD), Pune is to minimize the impact of adverse weather on crops and to make use of crop-weather relationships to boost agricultural production. Besides, forecasts and advisories for farmers are issued by IMD’s Forecasting Offices located at different State capitals.

Weather forecast- District level weather forecast- Twice in a week - Tuesday and Friday. Agro-advisory – Weekly AAS district wise (Based on AFMU in Jharkhand), SMS advisory (English and Hindi), Bi weekly State composite AA bulletin.

3 Birsa Agricultural University (BAU)

Birsa Agricultural University Kanke, Ranchi - 834006 Jharkhand, India Phone: +91-651-2450832 Fax: +91-651-2450850 Website: www.baujharkhand.org

BAU was established in 1981. The programs and activities of education, research and exten-sion are carried out through three faculties (Agriculture, Veterinary Sciences & Animal Husbandry, and Forestry) with thirty five departments, College of Biotech-nology, six Directorates, three Zonal Research Stations and farms, one University farm, and sixteen Krishi Vigyan Kendras (KVKs) in 16 districts.

The website of BAU has a "weather watch" section. It is liked to tempera-ture bulletin and District Agromet Advisory Service that provides Agromet Advisory Bulletin in Hindi and English language for all the districts. The updated Composite Agromet Advisory service Bulletin is also linked to BAU website in the weather watch section. BAU is also linked to Web Enabled Access of Agricultural Information portal. Recently in September 2013, on a pilot basis BAU with collaboration from Center government has launched an SMS advice service for 300 farmers. The free SMS are being sent via the national portal for farmers www.farmers.gov.in

4 IFCCO Kisan Sanchar Limited (IKSL)

IKSL, Plot no 2101, Ashok Purum, Opposite Ashok Nagar, Road Number 04, Ranchi, Jharkhand - 835002 web site- http://www.iksl.in/

Indian Farmers Fertilizers Cooperative Limited (IFFCO) with Bharti AIRTEL and Star Global Resources Limited has promoted IKSL as a joint venture.

Through green SIM card, five free messages are delivered to farmers every day. Subscribers of Green SIM card holders have access to Helpline numbers. The services are related to pest management, nutrition, soil management, dairy and animal husbandry management.

5 Farmers Portal Department of Agriculture & Cooperation, Ministry of Agricul-ture, Government of India.

http://farmer.gov.in/home-new.html

Provides services related to crops, seeds, pesticides, market prices, machineries, fertilizers, package of practices, insurance, storage, credit, and is linked to agromet advisories.

Provides state and district level information related to crops, fertiliz-ers, pesticides, market prices, etc. Farmers can also register themselves with the Portal and get SMS adviso-ries.

62







SAMETI, Jharkhand Krishi Bhawan Campus Kanke Road, Ranchi. Website-http://www.sameti.org/

SAMETI is a state level autono-mous institution that is responsible for organizing need based training programs for the project implementation functionar-ies of different line departments as well as the farming community. It has close linkages with institu-tions like KVKs, ZRS, State Agricultural Universities, NGOs, Management Institutions MAN-AGE. SAMETI uses appropriate faculty resource from these institutions for training and consultancy services to ATMA functionaries, farmers and other clients.

SAMETI develops systematic linkage between State, Regional and International Institution in the field of Agricultural Extension Management. The website is linked to all the ATMA centers of Jharkhand state and Kisan call center.

7 Department of Agriculture and sugar cane devel-opment - Government of Jharkhand

Department of Agriculture and sugar cane develop-ment - Government of Jharkhand, Nepal House, Doranda, Ranchi. Website- http://agri.jharkhand.gov.in/

The overall objective of the department is to improve the agriculture practices and liveli-hoods of the farmers in Jharkhand. Apart from technologi-cal aspects, ensuring new, cheap and timely availability of inputs assumes significant importance.

The department provides information related to agriculture schemes and programs, Acts, Links for ATMA, SAMETI, market price, soil maps, GIS maps, and expert advice. However the information on district level weather is only linked to AccuWeather.com. Under e-citizen section crop price and farmers discussion forums are available. However, the farmers discussion forum is not in use. Agromet Advisory services are not linked with depart-mental webpage. Under the e-citizen section, "expert advices" are availa-ble that is linked to http://bau-eagriculture.com/

8 Agricultural Expert System- BAU, Ranchi

http://bau-eagriculture.com/ The web portal provides infor-mation in English and 6 regional languages. It provides information related to agriculture, livestock and forestry. Under agriculture, information is provided on - crops, soil health and field preparation, fertilizers, water management, crop protection, implements, post-harvest, finance, schemes, insurance, markets, and weather. Under weather - weather forecast, district wise description, and weather-based suggestion are given. Weather forecast and weather-based suggestions are regularly updated. Farmers and other can get significant infor-mation under the "Ask Questions" section that have provisions for domain based questions or typing specific questions as per require-ment. It’s also linked to Birsa Hariyali Radio station (Hindi).

63






9 Birsa Hariyali Radio Station

Birsa Agricultural University Kanke, Ranchi - 834006 Jharkhand, India

Birsa Hariyali Radio Station was at 107.8 FM is established at BAU headquarters. It provides infor-mation related to agriculture, health and hygiene in the radius of 20 km.

3 hours broadcast daily in two transmissions ( 1:00 PM to 2:00 PM and 4:00 PM to 6:00 PM). Provides information related to crops man-agement practices, market rates, and weather conditions.

10 National Institute of Agriculture Exten-sion and Management -Kisan Call Center)

Kisan Call Centre (Ministry of Agriculture) IFFCO Kisan Sanchar Limited Mithapur Agriculture Farm Rasayan Bhavan, Mitha-pur, Patna (For Bihar and Jharkhand state)

A Kisan Call Center consists of a complex of telecommunication infrastructure, computer support and human resources organized to manage effectively and efficiently the queries raised by farmers instantly in the local language. Mainly, Subject Matter Specialists (SMSs) using tele-phone and computer, interact with farmers to understand the problem and answer the queries at a Call Centre

Provide information on queries related to crop production, crop protection, Horticulture, marketing to farmers. Toll free number -1800-180-1551

11 Department of Disaster manage-ment - Government of Jharkhand

Department of Disaster Management, Project Building , Dhurwa, Ranchi Jharkhand

The department administers Jharkhand State Disaster Management Act, Control Jharkhand State Disaster Management Authority, Disaster Management Plans / Policy, Disaster Management Training, Meteorology Crop & Rainfall Statistics; Responsible for - preparedness, Prevention, Mitigation, Response, Relief and Rehabilitation.

As the website of Department is not available, the extent of services provided by the department is not clear at this point of time.

12 Jharkhand Space Applications Center (JSAC)

Jharkhand Space Applica-tions Center Second Floor, Engineer's Hostel No. 1 Near GoalChakkar, Dhurwa, Ranchi-834004, Jhar-khand Tel : 0651-2401719, Fax : 0651-2401720 website- http://jsac.jharkhand.gov.in/

Jharkhand Space Applications Center (JSAC) under Department of Information Technology, Govt. of Jharkhand is a premier Remote Sensing Center established in the year 2003 with its space applica-tion activities taking the lead and initiative for the overall develop-ment of the State.

Natural Resource Management, Rural development, e-governance, disaster management. It promotes establishment of satellite based networks for Information exchanges, networking of technical / knowledge based institution, etc. The agency provides services to e-governance, rural development, tribal welfare, agriculture information system, Automatic weather station, and water quality. However, the link for services - agriculture information system and automatic weather station does not work.

13 NICRA- All India Coordinated Research Project on Agro meteorology - Real time AWS Data (http://aicrpam-nicra-aws.in/)

http://www.nicra-icar.in/nicrarevised/

National Initiative on Climate Resilient Agriculture (NICRA) is a network project of the Indian Council of Agricultural Research (ICAR) launched in February 2011. The project aims to enhance resilience of Indian agriculture to climate change and climate variability through strategic research and technology

Online weather station under the NICRA -All India Coordinated Research Project on Agro meteorolo-gy -Website http://aicrpam-nicra-aws.in/ provides real time AWS data for Gumla, Chatra, Palamu and Koderma in Jharkhand.

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demonstration. The research on adaptation and mitigation covers crops, livestock, fisheries and natural resource management. The project consists of four components viz. Strategic Research, Technology Demon-stration, Capacity Building and Sponsored/Competitive Grants.

14 ICAR Research Complex for Eastern Region, Research Center, Ranchi Horticulture and Agro-forestry Research Program (formerly, Central Horticultural Experiment Station)

The Principal Scientist and Head, Horticulture and Agro-forestry Research Program, Plandu, Namkom, Ranchi-834010. Phone Nos.: (+91 651) 2260207, 2260141. E-mail: [email protected]

This is a one of the divisional research station of ICAR Re-search Complex for Eastern Region, Patna. The Division started with following objectives 1. To conduct research, extension and project planning for develop-ment of horticulture and agro-forestry suitable for different agro-ecological region in eastern region. 2. To develop technology on rain water harvesting and multiple use of water for development of horticulture and agro-forestry. 3. To develop and transfer improved production technologies on horticulture and agro-forestry. 4. To produce and supply genuine planting material of different fruits and vegetables in large scale. 5. Function as information portal for horticulture and agro-forestry development in the region.

HARP undertakes strategic & adaptive research for efficient integrated management of natural resources to enhance productivity of agricultural production system through agro forestry & horticultural crops. It has an automatic weather station. However, it does not have its webpage and the extent of agro advisory services provided by HARP needs to be explored.

15 AICRPAM - CRIDA- Crop Weather Outlook

http://www.cropweatheroutlook.in/

The Web site is operating from the Central Research Institute for Dryland Agriculture (CRIDA), Hyderabad where the AICRPAM is located and is linked to the ICAR Web site for a wider use by the planners, researchers, farming community and other public users.

Under the "Value Added Weather Information"- the data on weekly report on crop -weather conditions, current weather data, and agro advisory is available for Jharkhand Ranchi.

16 Ramakrishna Mission Ashrama (KVK)

Ramakrishna Mission Ashrama Divyayan Krishi Vigyan Kendra Swami Vishuddhananda Road Morabadi, Ranchi - 834008, http://www.rkmranchi.org/

Ramakrishna Mission Ashrama and its branches are engaged in diverse activities in the field of Medical, educational, cultural, social, spiritual, rural and tribal upliftment, relief and rehabilitation (Disaster Management). It has a residential training center for tribal and rural youth that was started in 1969 for providing training in agriculture and its related activities under the name Divyayan. In 1977 Divyayan was recognized by ICAR to establish and run a Krishi Vigyan Kendra (KVK). Ramakrishna Mission Ashrama supplies inputs like

Divyayan Training Unit has different laboratories and spacious class room with audio-visual facility to build scientific temperament in the trainees. Divyayan has laboratories like Soil and plant testing lab., Honey Testing Lab., Plant Protection Lab.,Mushroom Production Lab., Bio-Fertilizer Lab., Tissue culture lab. etc. RamaKrishna Mission Ashrama has other infrastructure like -Divyayan Hostel, Agricultural-cum-horticultural Demonstration Farm, Progeny Orchard, Mushroom Training Unit, Poultry, Dairy, Soil-testing, Vermicul-ture, Bio-fertilizer Units, and village resource centers. The web page of

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planting materials, seeds, vermicomposting, Mushroom and services like soil analysis. An automatic weather station has been installed to record local weather data like atmospheric pressure, humidity, wind speed and rain fall. All the data gets recorded automatically and gets down loaded to computer at regular interval.

Divyayan is currently under up gradation.

17 Watershed Organi-zation Trust (WOTR)

Watershed Organization Trust (WOTR), C/o Hallan Kiro Priyadarshy Enclave, M-7, Ashok Vihar P.S. Ashok Nagar, P.O. Doranda Ranchi Dist. – 834002, Jharkhand Mobile: 0-9973114628 web site- http://wotr.org/

WOTR is a premier institution in the field of Ecosystem-based Watershed Development and Climate Change Adaptation. WOTR projects cover 7 states in India and benefit over a million lives. WOTR is a Capacity Building and Support Agency as well as a Direct Project Imple-menter. It works on the thematic like Ecosystems-based watershed development; Climate change adaptation (CCA) project; Biodiversity & eco-system services; Adaptive sustainable agriculture; Agro-meteorology; Water budgeting; Sustainable livelihoods; Disaster risk reduc-tion; Drinking water & sanitation; Health & nutrition; Women’s empowerment; and Alternate energy. WOTR’s concept of Agro-meteorology uniquely combines locale-specific Met-advisories and Agro-advisories that provide timely information to farmers so that they can plan their agricultur-al activities accordingly. The Agro-meteorology component of WOTR Climate Change Adapta-tion project ensures: Local weather data is available to the farmers. Local community understands and uses weather information for agriculture planning and man-agement. Agro-advisories are provided based on local weather data.

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18 Society for Promo-tion of Wastelands Development (SPWD)

Eastern Region Office HI – 214, Harmu Housing Colony, Ranchi – 834 012, Jhar-khand Ph: 0651-2246421 (Eastern Region Office) Email: [email protected] website- http://www.spwd.org/

Society for Promotion of Waste-lands Development (SPWD) works on the thematic areas of land, water, forest resources, livestock's and livelihoods. It aims to promote, encourage, aid, finance, organize and assist in the improvement of the productive capacity of degraded lands and thereby also to create additional employment opportunities through suitable conservation, reclamation and cultural practices including tree cropping, fish farming, irrigation, improved chulas. Wood gasifies and other technologies, etc. SPWD undertakes programs of the Society through assistance and co-operation of educational institutions. It provides training programs for village level workers and for the corporate and voluntary sectors for strengthen-ing their afforestation programs through better utilization of land and water resources.

SPWD is in the process of enhancing the database of its documentation centre, so as to handle issues related to climate change at the local, regional, state and national level. To begin with, the data bases in project locations will be consolidated and the common state and national data bases updated to take into account the minimum parameters required for monitoring climate change in project locations and putting them in appropriate scalar levels. The States of Rajasthan, Uttrakhand, Madhya Pradesh, Chhattisgarh, Jharkhand, Orissa and Andhra Pradesh are proposed to be taken up for study.

19 BAIF Development Research Founda-tion (BAIF institute for Rural Vocation and Advancement- for Jharkhand)

BAIF institute for Rural Vocation and Advance-ment, Farmers' Training Centre Campus, Near Sudha Dairy, HEC Sector II, Dhurwa, Ranchi 834 004, Jharkhand Phone : 0651-2444188 Fax : 0651-2440193 website - http://www.baif.org.in/ and http://birva.org.in/

The major activities of BAIF are promotion of dairy husbandry, goat husbandry, water resources development, sustainable agriculture and agri-horti-forestry for rehabilitation of tribal on degraded lands and various rural non-farm activities for generating employment for landless families. Environmental sustainability and empowerment of women cut across all these programs. BAIF started its operation in Jharkhand in 2005 and for effective execution & implementation of program, registered a society in Jharkhand in year 2007 named BAIF Institute For Rural Vocations and Ad-vancement (BIRVA). BIRVA is committed for promotion of dairy husbandry in the state and providing an opportunity for rural poor in Jharkhand to become self reliant, self employed through dairy husbandry. Dairy Develop-ment Activities of BIRVA in Jharkhand is catering two important aspects viz. contribution in economic growth of the state through milk production and providing sustainable livelihood opportunities to the people of the state through dairy husbandry. BIRVA is committed for sustaina-

BAIF Institute for Rural Vocation and Advancement (BIRVA) is an associ-ate organization of BAIF.

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ble & socio- economic develop-ment of Jharkhand.

20 Gramin Vikas Trust (GVT)

Zonal Office-East Gramin Vikas Trust, 212, Pani Jahaj Kothi, Kanke Road, Ranchi – 834008 (Jhar-khand)

GVT is a National Level Organiza-tion established by Krishak Bharti Cooperative Limited (KRIBHCO) with the support of Government of India and Department for Interna-tional Development (DFID), UK. It is working in ten states (Gujarat, Madhya Pradesh, Chhattisgarh, Rajasthan, Uttar Pradesh, Haryana, West Bengal, Orissa, Bihar and Jharkhand). GVT's approach to rural development and livelihood improvement is to promote skill development & income generating activities; encourage social entrepreneur-ship; improve farm productivity & add value to farm and non-farm activities; provide market linkages for rural output (produce, goods or services); build capacity for sustainable and healthy approach to use of natural resources, agriculture related inputs and watershed management; and reduce risk & vulnerabilities relating to nutrition, health and shelter.

In Jharkhand it works in 10 districts. (Ranchi, Gumla, Chaibasa Godda, Latehar, Pakur, Saraikela, Sa-hebganj, Simdega, and West Singhbum). Under Natural Resource Management, (NRM) GVT has carried out extensive work in Soil and Water Conservation, Agricultural Research & Extension, Animal Husbandry, Diversified Agriculture, Capacity Building etc.

21 Digital Green (Head office address ) D6 and E6, Clarion Collection Shaheed Jeet Singh Marg New Delhi 110016 India Website - http://www.digitalgreen.org/

Digital Green partner with different NGOs and government depart-ments in various states and then train farmers in each district to make and show short videos where farmers record their problems, share solutions and highlight success stories. Farmers are given handheld battery- operated cameras to shoot and handheld pico projectors to show the videos to small groups of people in electricity-starved villages. Digital Green team ensures that each film is techni-cally sound. Digital Green also follows up to see whether a film has been shown in a village. Digital Green works with existing, people-based extension systems, aiming to amplify their effective-ness through our ICT-enabled approach. Their model combines technology and social organiza-tion to maximize the potential of building the capacity of communi-ty members on improved, sustainable agriculture, livelihood and health interventions.

In the collection center of Digital Green webpage, there are videos on agriculture practices in different local regional languages.

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22 United Telecom Limited (UTL)

UNITED TELECOMS LIMITED # 18A/19, Doddanekundi Industrial Area, II Phase, Mahadevapura Post, Bangalore - 560 048, Karnataka, India.

UTL is committed to provide Telecommunication Products & Services and its Competitive Price, On-time Delivery and Prompt Service esteem Software Services of consistent Quality to satisfy it. UTL Group of Compa-nies are engaged in telecom, e-governance, I.T, Power, steel, training and Mobile device.

In the State of Jharkhand: Jharkhand Common Service Centers: UTL is setting up 2943 Common Service Centers (CSCs) in the divisions of Ranchi (703), Hazaribagh (1657) &Kolhan (583) for a period of 4 years. All CSCs in the villages will be broadband Internet enabled and would offer a basket of Government-to-Citizen (G2C) and Business-to-Customer (B2C) services. Each CSC has a networked kiosk offering various G2C and B2C services – run by a village level entrepreneur. Services envisaged include e-government services, education, health and tele-medicine, financial, entertainment and others.

23 Mobile Agricultural School and Services (MASS)

Mobile Agricultural School and Services (MASS), Shri Vijay Bharath, Mobile No.09431588284

Shri Vijay Bharath founder of ‘Mobile Agricultural School’ (MASS), provides a platform to the farmers of remote villages in Jharkhand and Bihar in access-ing, understanding and adopting modern methods of Agriculture services and inputs which will take them one rung above in the ladder of agro-economic development. Shri Bharath has adopted an innovative method of reaching the farmers in their villages by a mobile bus Service called ‘Agricultural School and Services’ popularly called MASS.

MASS provides following services to farmers in remote villages in Jhar-khand and Bihar- The Bus Moves from village to village equipped with audio visual aids such as projector, screen , laptop, electronic board , inter net and CDs on packages and practices of local crops. It has the built in training inputs in the electronic devices covering the information about the latest farm technologies and market information on prices of different Agri commodities. Training programs cover thrust areas such as Organic farming, Vermi compost, cultivation of medicinal plants and floriculture for over 50 farmers sitting in vehicle in one session. The bus carries Agri inputs such as seeds, fertilizers, and pesticides for sale to the farmers at cheaper costs compared to the local market. Mr. Bharath through MASS provides on farm services to farmers- such as soil testing- and also offers solutions to a variety of problems faced by the farmers in the field.

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24 All India Radio All India Radio-6, Ratu road Ranchi- 834001 (Jharkhand) 0651- 2283310

All India Radio is radio broadcast-er of India and a division of Prasar Bharati. It covers all the 24 districts of Jharkhand and covers approximately 3.2 corers of population. Its program are composed as-Hindustani Classi-cal and Light Classical , Light Music, Devotional Music, Film music , Regional Folk & Tribal music; Special Audience Pro-gram: Farm & Home, Industrial, Senior Citizen, Women’s Children, Youth & Tribal program Spoken Word Program: Feature, Documentary Talk, Discussion, Literary, Morning Information Prog, Sports Prog, Informative Feature, Legal Aid Prog, Sympo-sium , Interview, Education B’cast, Science & Environment Health & Drama.

Languages in which the programs are broadcasted are- Hindi , English , Urdu & Sanskrit, Tribal Dialects and Regional language( Nagpuri, Kurukh, Khariya, Mundari, Ho, Santhali, Khortha, Kurmali, Panchpargania)

25 Agricultural Insur-ance Company of India (AIC)

Agricultural Insurance Company of India (AIC) (Regional Office) 1st Floor, Tara Tower, Radium Road, Cutchery Chowk, Ranchi – 834 001 (Jhar-khand)

The Agriculture Insurance Company of India Limited AIC offers yield-based and weather-based agricultural insurance in India, crop insurance programs in almost 500 districts of India. It covers almost 20 million farmers, making it the biggest crop insurer in the world in number of farmers served. Agriculture Insurance Company of India Limited is a limited company headquartered out of New Delhi. AIC aims to provide insurance coverage and financial support to the farmers in the failure of any of the notified crop as a result of natural calamities pests and diseases. The plan provides comprehensive risk insurance for yield losses due to natural fire and lightning, storms, hailstorms, cyclone, typhoon, tempest, hurricane, tornado flood, inunda-tion, landslide, drought, dry spells, pests/diseases, etc.

The products available for farmers in Jharkhand state are - National Agricultural Insurance Scheme (NAIS); Modified National Agricultural Insurance Scheme (MNAIS); and Weather Based Crop Insurance Scheme (WBCIS).

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26 Asian Institute for Sustainable Development (ASID)

Asian Institute for Sustain-able development (AISD) SREENIBAS, Asha Shree Garden Road(Near Tagore Hill) Morabadi, Ranchi – 834 008. Jharkhand State, Phone + Fax : +91 651 2551034 Website: www.aisdindia.org

Asian Institute for Sustainable Development was founded as a research and educational institute by Christian educationists, social scientists, engineers, and social workers. Organization is regis-tered under Society Registration Act XXI of Jharkhand. Its current activities are :-Offering consultan-cy service for carrying various survey works related to people's social, economic, developmental and psychological aspects; Implementing community devel-opment projects to ensure holistic development of community; Carrying out fundamental researches in the field of natural resources, health, education, and bio-medical instrumentation; and Providing training to trainers of trainees on sustainable resource use, health management, child rights, capacity buildings of stakeholders and livelihood based enterprise management.

The research advisors of Asian Institute for Sustainable Development have developed expertise in several distinct areas, which are related to social, educational, developmental and economic research. It has a full-fledged Research and Consultancy Wing, which has been conducting various social, economic and psychological researches through its research advisors for past few years. The experiences of the research advisors vary from 5 to 25 years. Besides these, AISD is also imparting training on various research method-ologies.

27 Society for Rural Industrialisation (SRI)

Society for Rural Industrial-isation Behind Doctor's Colony Bariatu, Ranchi-834 009 Phone: 0651-6452751, 6572139 Email : [email protected], [email protected] Website: www.sriranchi.org

SRI is a national level voluntary organization, committed to render scientific and technological support for rural development, based on present and emerging global knowledge. The relevant knowledge bank is identified and the most potential one adopted. It is then converted into technology which villagers can adopt, own and manage. Through a scientifi-cally planned training and post training support, the technology is transferred to become a part of rural life. Thus SRI endeavors to change the role of the marginal-ized community from that of a mere recipient of welfare measures to that of a responsible partner in the development process. The aim is to go beyond livelihood security in order to introduce a system that ensures sustained growth and improvement in the quality of life of the rural poor in general and tribal community in particular in and around Jhar-khand. Linkage and networking with various state governments, community based organizations and industries facilitate the interventions. Thus the innova-tions of SRI find extensive application, covering different

Techno-scientific activities of SRI are conducted through three thematic groups, Technology for Marginal Farmers. Technology for Village women Technology for Rural professionals. Technology Development: SRI has well equipped laboratories and workshops for carrying out research, development and engineering. The product and processes developed through these facilities are put in use through structured training and technology support system.

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states and communities.

28 Action for Social Advancement (ASA)

Action for Social Advance-ment (ASA), 3rd floor, Shivshakti Niwas, Besides Syndicate Bank, Opp-SBI Ranchi, Kutchery, Ranchi, 834001, Jharkhand

Action for Social Advancement (ASA) is a non-profit organization, head quartered at Bhopal and working for the livelihoods improvement of rural poor in over 1000 villages in Madhya Pradesh and Bihar since 1996. They have started their operation in Jhar-khand also. They work on the issues of Land and water devel-opment, Agriculture Productivity enhancement, agri business development for small farmers, institutional credit for agriculture and research and training.

Brief profile of ASA - http://www.asaindia.org/ASA%20Profile%20April.%2012.pdf

29 Pragaya Kendra (Common Service Centre)

Name of the Organization: Jharkhand Agency for Promotion of IT Address: Gr Floor, Engineers Hostel 2, Near Golchakkar, Dhurwa, Ranchi City: Ranchi State: Jharkhand Country: India Zip Code: 834004 - Website - www.csc.gov.in

The CSC is a strategic corner-stone of the National e-Governance Program (NeGP), approved by the Government in May 2006, as part of its commit-ment in the National Common Minimum Program. The CSCs would provide high quality and cost-effective video, voice and data content and services, in the areas of e-governance, education, health, telemedicine, entertain-ment as well as other private services. A highlight of the CSCs is that it will offer web-enabled e-governance services in rural areas, including application forms, certificates, and utility payments such as electricity, telephone and water bills. In addition to the universe of G2C services, the CSC Guidelines envisage a wide variety of content and services that could be offered as listed below: • Agriculture Services (Agriculture, Horticulture, Sericulture, Animal Husbandry, Fisheries, Veterinary) • Education & Training Services (School, College, Vocational Education, Employment, etc.) • Health Services (Telemedicine, Health Check-ups, Medicines) • Rural Banking & Insurance Services (Micro-credit, Loans, Insurance) • Entertainment Services (Movies, Television) • Utility Services (Bill Payments, Online bookings) • Commercial Services (DTP, Printing, Internet Browsing, Village level BPO).

Jharkhand is the first State in the country to adopt the CSC Scheme. Soon after the inception of the CSC Scheme, Jharkhand Agency for Promotion of IT (JAPIT) was appoint-ed as the SDA and the State Government appointed three SCAs: Zoom Developers, Alternatives for India Development (AID) and United Telecoms Ltd (UTL) for setting up of 4562 CSCs – one per each Gram Panchayat. CSCs in Jharkhand were branded as the Pragya Kendras. The State took series of steps in order to enable better project implementation, such as approval of a uniform CSC transaction rates, allocation of space for CSCs in Panchayat Bhawans at Re 1 rent, directives to all local authorities, setting up of Block and District CSC Coordination centres at Zero revenue support etc.

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30 Tata Steel Rural Development Society (TSRDS)

Tata Steel Rural Devel-opment Society, 3-‘E’ Road, Northern Town, Bistupur, Jamshedpur, Jharkhand.

T.S.R.D.S. works on all the above and more under 3 baskets namely: Empowerment, Income generation and Health & Hygiene. In order to enhance the economic status of the target population following activities focused: Skill Up gradation (Need Based Vocational Training) - Training on pump set repairing , TV repairing, scientific method of farming, etc. Agro- Based Interventions (Agriculture extension & training on crop planning Nursery raising & Afforestation, Livestock Management & Food processing units) Helping rural youth plan for their future through allied activities- Encouraging rural poor to supplement their income, extending assistance in initiating goatery, initiatives under the Swarn Jayanti Swa Rojgar Yojna etc.

TSRDS covered 32 villages around Jamshedpur (in the state of Jhar-khand in eastern India) in its first year of operation. Today, the Society has seven separate units, six in Tata Steel's operational areas, and covers 600 villages in the states of Jhar-khand and Orissa (also in eastern India). TSRDS is actively involved in the spheres of livelihood generation, health and hygiene, and people empowerment.

31 NeGP-A (National e Governance Program -Agriculture)

Directorate of Agriculture, Krishi Bhawan, Ranchi Jharkhand, Pin 834008

NeGP-A: is a project that intends to development of comprehensive agriculture portal. A state agricul-ture portal for – • Increased penetration of information in input at the grass roots level • Increased transparency in conduct of the sub services such as Registration, Licensing, Testing and Certification • Improvement in the market realization of the commodity prices and arrivals • Improvement in the realization of best practices, GAP and package of practices across crops and state • Decrease delivery time, with increased availability, accuracy and responsiveness of services • Ability to localize, customize, and further personalize infor-mation to suit the needs of the farmers • Increased participation of academic institutions in infor-mation generation, customization and dissemination • Increased farmers participation in sharing information through virtual mechanisms

Implementation of this program has recently been started in Jharkhand. The systems are being established at state , district and block levels. This project has good potential for linkages with CCKN-IA as one of the services of NeGP -A is related to providing weather forecast and AAS.

Documents

Climate Change Knowledge Network in Indian Agriculture ...cckn-ia.org/download/publications/150122/12_SWOT_Analysis_Report... · 4.2.11 Training Programs ... IKSL IFFCO Kisan Sanchar