CLIENT’NAME’ MOBILE’APP’SUITE’PUBLISHER’ SOLUTION’€¦ · Creative Spark’s mobile, multi-platform app suite solution for content publishers is an easily customised,

CLIENT NAME

MOBILE APP SUITE PUBLISHER

SOLUTION BY CREATIVESPARK (PTY) LTD

CONFIDENTIAL: NOT FOR PUBLICATION OR CIRCULATION

11.05.2012

VERSION 1.0

Earlgo Building, Office 102, First Floor, CNR Kloof & Park Gardens, 8001 Postnet Suite 67, Private Bag X7 Sea Point, 8060 T: +27 21 422 0683 F: +27 86 572 6057

www.creativespark.co.za [email protected]

(PTY) LTD

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Creative Spark Interactive | 2010/016508/07 | VAT No: 4280255383 | www.creativespark.co.za

TABLE OF CONTENTS

1 THE APP SUITE SOLUTION ............................................................................................. 3

1.1 iOS – iPhone, iPod Touch and iPad ................................................................................ 3 1.2 Android ............................................................................................................................ 4 1.3 WebAPP Site ................................................................................................................... 4 2 KEY FEATURES ................................................................................................................ 5

3 KEY SERVICES ................................................................................................................. 5

4 WHAT YOU NEED TO PROVIDE ...................................................................................... 5

4.1 Section breakdown .......................................................................................................... 5 4.2 RSS feeds per section or global RSS feed with section categories ................................ 5 4.3 Main colours of your app ................................................................................................. 5 4.4 High resolution logo ......................................................................................................... 5 4.5 Ad tags ............................................................................................................................ 5 5 REVENUE MODEL ............................................................................................................ 6

5.1 Advertising Spec examples: ............................................................................................ 6 6 COSTING ........................................................................................................................... 7

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1 THE APP SUITE SOLUTION Creative Spark’s mobile, multi-platform app suite solution for content publishers is an easily

customised, independent answer to widening your reach in our fast growing mobile market.

Through this proprietary, technology content offering we are able to replicate our existing

mobile platforms for your brand. This allows for a far more cost-effective and simpler

installation.

It is a fully hosted, SaaS service that operates on a licence fee.

Currently these platforms include iPhone, iPod Touch, iPad and Android, and WebApp

applications covering both bottom of the pyramid as well as high LSM, smartphone users

respectavely. Each platform is tried and tested built on a robust and advanced backend for

which there is a dedicated team to assist with queries and updates as part of a monthly

retainer or as required.

Extending your existing conent to these various mobile platforms will:

1. Increase market penetration to mobile users.

2. Create an additional sustainable revenue stream via advertising.

3. Increase overall daily traffic.

4. Increase return traffic (Frequency).

A working example of Memeburn across our current mobile platform, app suite offering:

1.1 iOS – iPhone, iPod Touch and iPad

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1.2 Android

1.3 WebAPP Site

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2 KEY FEATURES Each bespoke mobile application will use RSS feeds to pull directly from your existing

publisher website resulting in no extra work or required resources capacity. These feeds can

be customised according to the existing platform template and Creative Spark will assist in

identifying key objectives as well as the content layout. Content is still updated directly via

any existing website CMS to be automatically pulled through to the mobile app.

In-depth metrics are available through Google Analytics with more specific stats i.e. number

of downloads, obtainable through Flurry. Both tracking codes are imbedded within the coding

of the application and can be adjusted according to your requirements.

3 KEY SERVICES Creative Spark offers the following services:

App development - coding and set up of RSS feeds.

Mobile/WAP site domain registration.

Customise your bespoke mobile platform according to standard UX and UI principles.

Identify core categories and assist with content layout, according to the platform

template.

Load the app to relevant App Stores for download.

4 WHAT YOU NEED TO PROVIDE 4.1 Section breakdown 4.1.1 Up to 8 main sections

4.1.2 Up to 5 subsections per main section

4.2 RSS feeds per section or global RSS feed with section categories 4.2.1 Content, photos, section

4.3 Main colours of your app

4.4 High resolution logo

4.5 Ad tags

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5 REVENUE MODEL The potential for revenue through advertising on mobile platforms is great. As such a growing

market, advertisers are always looking for opportunities to advertise on mobile.

The revenue model below is only a suggested option and can be adjusted depending on the

publisher’s objectives and target market. In the launch of a new digital property it is

impossible to justify avertisement rates on a CPM basis. We woud recommend a flat fee

creating a beneficial opportunity for both parties.

5.1 Advertising Spec examples: 5.1.1 iPhone and iPod touch

Exclusive branding and brand exposure

320x50 px banner on the home page and article

pages

5.1.2 Tablet

Exclusive branding and brand exposure

728x90 px banner on the home page and article

pages

124x768 px full page advertisement

Advertising Element Section Client Cost

Mobile App Advertising

(iPhone, iPad, iPod, Android)

Home page / article pages

R 16 000

**for display advertisements taken out for longer than 2 months: 15% Discount on total price

6 months: 25% Discount on total price **

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6 COSTING Please refer to accompanying spreadsheet.

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CLIENT’NAME’ MOBILE’APP’SUITE’PUBLISHER’ SOLUTION’€¦ · Creative Spark’s mobile, multi-platform app suite solution for content publishers is an easily customised,