media new york • philadelphia • boston clubmetro • metroX media.metro.us for advertising, contact sales at 215.717.2695 or [email protected] Source: Nielsen Scarborough 2017-18 R2. CHALLENGE: Promote the merging of Thomas Jefferson University Center City and Philadelphia University East Falls and the new opportunities it brings to the adult learner population seeking continuing education, and increase admissions to their Continuing Education classes. SOLUTION: Metro developed an integrated marketing campaign that combined the power of print, digital and outdoor advertising for maximum impact. In the paper, TJU ran ads in high-impact premium positions. Premium promoters distributed the paper on April 15 and helped spread the message about an upcoming information session. On the digital side, TJU ran a metro.us homepage takeover as well as a run of site ad. MetroX extended TJU’s digital reach with a pro- grammatic campaign consisting of run of network, premium news and retargeting, allowing TJU to reach even more people across a variety of websites and mobile apps. OUTCOME: The client was very pleased with the results of their Metro advertising. The print campaign achieved an estimated reach of 3.3 million adults 18+ in Greater Philadelphia, while the digital campaign generated approximately 616,000 additional impressions. CLIENT: Thomas Jefferson University CAMPAIGN CONSISTED OF: GEOGRAPHY: Philadelphia DMA PRINT: cover 1+2, J-unit ads, Back page, Half page, native article STREET: scripted and outfitted premium promoters DIGITAL: MetroX, metro.us homepage takeover RESULTS: Delivered 8.1 million gross impressions delivered TIMING: Feb-June.

CLIENT: Thomas Jeﬀerson University...SOLUTION: Metro developed an integrated marketing campaign that combined the power of print, digital and outdoor advertising for maximum impact

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Page 1: CLIENT: Thomas Jeﬀerson University...SOLUTION: Metro developed an integrated marketing campaign that combined the power of print, digital and outdoor advertising for maximum impact

media new york • philadelphia • bostonclubmetro • metroX

media.metro.usfor advertising, contact sales at 215.717.2695 or [email protected]

Source: Nielsen Scarborough 2017-18 R2.

CHALLENGE: Promote the merging of Thomas Jefferson University Center City and Philadelphia University East Falls and the new opportunities it brings to the adult learner population seeking continuing education, and increase admissions to their Continuing Education classes.

SOLUTION: Metro developed an integrated marketing campaign that combined the power of print, digital and outdoor advertising for maximum impact. In the paper, TJU ran ads in high-im-pact premium positions. Premium promoters distributed the paper on April 15 and helped spread the message about an upcoming information session. On the digital side, TJU ran a metro.us homepage takeover as well as a run of site ad. MetroX extended TJU’s digital reach with a pro-grammatic campaign consisting of run of network, premium news and retargeting, allowing TJU to reach even more people across a variety of websites and mobile apps.

OUTCOME: The client was very pleased with the results of their Metro advertising. The print campaign achieved an estimated reach of 3.3 million adults 18+ in Greater Philadelphia, while the digital campaign generated approximately 616,000 additional impressions.

CLIENT: Thomas Jefferson University

CAMPAIGN CONSISTED OF: GEOGRAPHY: Philadelphia DMA PRINT: cover 1+2, J-unit ads, Back page, Half page, native article STREET: scripted and outfitted premium promoters DIGITAL: MetroX, metro.us homepage takeover

RESULTS: Delivered 8.1 million gross impressions delivered

TIMING: Feb-June.