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Client List StudiesStaying Compliant Whilst Maximising Your Return

Tom Pugh, Senior Vice President

Tom Pugh joined M3 Global Research as Business Development Director in

2017, and specialises in real world data and innovation in online tracking. A

management studies graduate of Leeds University, he joined the TNS Custom

Market Research graduate programme, focusing on large, quantitative

multinational trackers for large technology and consumer brands, before joining

Precision IR as Sales Director for continuous investor relations data feeds in

2007. He has worked in international fieldwork since 2010, holding senior sales

roles at major organisations, whilst also fostering his entrepreneurship, in setting

up, and subsequently selling, an online media business.

2© 2019 M3 USA Corporation. All rights reserved.

Contents

▪Key considerations in defining feasible sample sizes from your

client list at proposal phase

▪ Fieldwork and your list recruit —the best tactics to maximise

the return on your list and ensure you achieve a robust sample

size

▪ List matching challenges—overcoming obstacles that will

negatively impact your list recruit feasibility

▪ List matching and GDPR—ensuring the management of your

client list is fully GDPR compliant

3© 2019 M3 USA Corporation. All rights reserved.

What can affect feasibility?

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What is the source of the list? Each type will come with

differing challenges.

How big is the list?

What data is available within the list?

What is the IR within the list? Will all matches qualify for the

research study?

Feasibility

Best Practice to Maximise Feasibility

▪Where possible, the list should always be sent in advance

▪Where this isn’t possible, then accurate data surrounding list size, segments, specialty, etc., needs to be sent at proposal phase

▪ There needs to be an understanding among all parties that the better the quality of the list, the likely better the match

▪Where possible, lists should not be total universe lists to simply validate research respondents

▪ Facility lists need to be treated with an expectation that a good quantity of HCPs will work at multiple locations

5© 2019 M3 USA Corporation. All rights reserved.

What can your fieldwork agency do to help?

Clarity

Provide clear parameters on what the feasibility given is based

Plan

Provide a recruitment plan

Guidance

Offer guidance as to what information is needed within the list

Flexibility

Offer a flexible approach in Europe

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Other Challenges

▪ European naming conventions

▪ Typos can be a huge issue

▪ Name shortening can also be

problematic especially when the

shortened name has a different

first letter than the formal name

▪ List fatigue

▪ Remember: just because you

have a big list doesn’t necessarily

mean that you will have a 100%

match

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List recruitment tactics: what really works?

▪ Much depends on the permissions and

instructions the data controller provides

when the list is issued

▪ The majority of completes will come from

your fieldwork partner’s online panel

▪ A well-managed list, a strong match, and

effective (whilst GDPR compliant)

management of panel partners is the most

effective means to maximise your return

© 2019 M3 USA Corporation. All rights reserved.

Who is the data controller?

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The pharma company is the data controller

in their relationship with their research agency who is the

data processor

The research agency is the data controller

in their relationship with their fieldwork agency who is the

data processor

The fieldwork agency is the data controller

in their relationship with their panel partners who are the

data processors

GDPR Best Practice▪ The list should be sent with accompanying

instructions from the data controller as to what the

purpose of the list is and how it can be shared

▪ The fieldwork agency must be mindful that if they

bring onboard a panel partner, they need to ask

permission of the data controller (in this case the

research agency)

▪ There are multiple responsibilities for the research

agency as a data controller

▪ As a data controller, (the research agency) has a

legal requirement to only use processors providing

sufficient guarantees to implement appropriate

technical and organisational measures in such a

manner that processing will meet the requirements of

this regulation and ensure the protection of the rights

of the data subject

10© 2019 M3 USA Corporation. All rights reserved.

Summary

▪ In a post GDPR industry, list studies remain very challenging

▪ A clean list, delivered early with clear GDPR instructions from the data controller,

makes the fieldwork agency’s life easier and increases the chances of a good

match and strong feasibility

▪ An understanding of what the list has come from, how the data was generated,

and how often it has been used provides crucial context in terms of its application

▪ The fieldwork agency must work within the GDPR instructions provided and work

to maximise the list recruit via a flexible panel match and use reputable partners

in a transparent fashion where necessary

▪ There’s much responsibility on the research agency as a data controller; working

with GDPR compliant partners is key, alongside transparency and communication

11© 2019 M3 USA Corporation. All rights reserved.

Winter Webinar Series

Using ISO Certification as a Framework to Ensure Global Quality

19 March | 10am ET / 3pm GMT

Presenters: Jana Rueten & Angelina Yatsenko

THANK YOU

Tom Pugh | Senior Vice President

(O) +44 203 725 7922 | (M) +44 7976 528166

Email: Tom.Pugh@eu.m3.com