Client Development

Martindale-Hubbell®

Search Engine OptimizationImprove your ranking in natural online search results

Millions of Web sites compete to appear at the top of non-paid, “natural” search results on major search engines. Your firm can improve its ranking in these results and capitalize on the high volume of potential clients searching for lawyers online with Martindale-Hubbell® Search Engine Optimization (SEO).

Martindale-Hubbell has over 140 years of experience in the legal market, with a proven track record of helping firms grow their practices. We are now expanding our offering to help drive high-quality leads from online search results. Our skillful SEO team understands the dynamic nature of marketing your firm online and knows how to improve search rankings on sites such as Google,™ Yahoo!® and MSN®.

Develop an SEO package as unique as your Web site:Our SEO specialists will implement your program and continually refine your Web site for optimization within the dynamic search environment. Let the Martindale-Hubbell SEO experts help you:

• Customize your SEO plan based on your firm’s goals. Together we can select a Martindale-Hubbell SEO package to meet your firm’s strategic initiatives and marketing needs. The SEO plan we put together for your firm’s objectives will be completely transparent—detailing the keywords and areas we will focus on for results.

• Execute your SEO plan. Our SEO Specialists’ experience in the legal market plus their in-depth knowledge of the search engines’ algorithms will give you the highest probability of improved ranking in “natural” search results.

• Demonstrate SEO results. We’ll provide detailed reports with the Web traffic, leads, and natural ranking statistics you need to benchmark the success of your SEO program.

What is Search Engine Optimization?Internet search engines regularly “crawl” the Web to gather data about the sites they find. They use this data to rank the sites’ relevance to various search criteria. The outcome of these rankings is displayed to the public as “natural” search engine results.

Martindale-Hubbell Search Engine Optimization (SEO) will increase the number of leads coming into your Web site via “natural” search results across all major search engines.

(This process differs from “paid placement,” in which sites pay a fee to ensure top placement on a particular search engine.) Firms wishing to enhance their marketing efforts with paid placements at the top of search engine results can do so with Martindale-Hubbell Pay-Per-Click (PPC).

SEMSearch Engine

Marketing

SEOSearch Engine Optimization

PPCPay-Per-Click

Achieve improved natural online

search rankings through

Martindale-Hubbell Search Engine

Optimization (SEO).

Get prominent paid placements on leading search engines with Martindale-Hubbell Pay-Per-Click (PPC).

Both SEO and PPC services fall into the major category of Search Engine Marketing (SEM).

Client Development

Martindale-Hubbell Search Engine Optimization (SEO) Investing in a Web site is no longer enough to ensure potential clients will be able to find you online. Martindale-Hubbell SEO understands how the search engines’ “natural” search algorithms work and allows your firm to benefit from our expertise to improve your Web site’s ranking in natural search results.

Martindale-Hubbell SEO provides a great opportunity to:• Breakthrough the online search competition and generate leads

from a broader reach of targeted clients.

• Benchmark your search engine marketing efforts.

Details of our SEO Offering:Martindale-Hubbell offers Exclusive and Non-Exclusive keyword sets. Keyword sets are comprised of 20-40 potential search terms. In some highly competitive geographic locations and practice areas, we offer only a limited number of keyword sets to ensure the best chance for high ranking in online “natural” search results. Our non-exclusive keyword sets are available to all.

Martindale-Hubbell SEO complements your existing Web servicesMartindale-Hubbell SEO helps your firm capitalize on your existing Web site investment. To take advantage of the benefits of our SEO services, firms must have a Martindale-Hubbell Web site.

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To learn more about Martindale-Hubbell Search Engine Optimization,

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