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contact: Frank Russoemail: [email protected]
phone: 516-790-0156www.creativeimage.com
client case study:
The Bronx Zoo is a WCS attraction in NYC. It is a landmark destination for New Yorkers and tourists alike. The Zoo is a vital entity that helps fund wildlife preservation and education.
challenge:Creative Image was asked to help The Bronx Zoo add some teeth to their partner/affiliate marketing promotions, to drive traffic to new exhibits and raise attendance overall. Of specific concern was waning crowds during holidays and events throughout the year.
obstacle:The Zoo faces obstacles from competing attractions that are easier to get to in NYC; the breadth and variety of attractions for all ages is not well understood by families in the tri state area looking for entertainment options.
solution:A series of event-themed, value-oriented affiliate communication programs helped the Zoo increase ticket sales over prior year, and in fact set some attendance records. In addition, we developed in-store and other cross-platform content for partner programs with Wendy’s and Ikea.
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Increased foot traffic from previous year with engaging campaign.
Positioned the Zoo as a destination worthy of spending a holiday or special day.
Raised awareness among corporate affiliates.
Special Offer: 20% off a Bronx Zoo Total Experience ticket. Details Below.
To your mom, family is what counts. That goes for any mom, whether human or not. What better way to celebrate Mother’s Day than by bringing her and the family closer to Mother Nature? At the Bronx Zoo, there are giraffe families frolicking in the grass, families of sea lions playing on the rocks, and monkey families hanging out in trees. Together. As all families should. Just ask mom.
“For mother’s day, all I want isthe family to be together.”
Plan your trip, get directions,
and more
Coming soon to the Bronx Zoo
bronxzoo.com/dinoLike Us #Bronxzoo Take the train
or2 5
Save money, mom likes a good deal:Visit tickets.wcs.org and enter your unique store name for 20% off Bronx Zoo and Central Park Zoo Total Experience tickets.
20%
OFF
Special Offer: 20% off a Bronx Zoo Total Experience ticket. Details Below.
To your mom, family is what counts. That goes for any mom, whether human or not. What better way to celebrate Mother’s Day than by bringing her and the family closer to Mother Nature? At the Bronx Zoo, there are giraffe families frolicking in the grass, families of sea lions playing on the rocks, and monkey families hanging out in trees. Together. As all families should. Just ask mom.
“For mother’s day, all I want isthe family to be together.”
Plan your trip, get directions,
and more
Coming soon to the Bronx Zoo
bronxzoo.com/dinoLike Us #Bronxzoo Take the train
or2 5
Save money, mom likes a good deal:Visit tickets.wcs.org and enter your unique store name for 20% off Bronx Zoo and Central Park Zoo Total Experience tickets.
20%
OFF
Ideation:Conceptual and memorable creative expressions delivered through targeted affiliate e-mail.
Design:Graphic design to make content visually appealing and delivery messaging clear and focused.
Copywriting:Strong copywriting holds the viewers imagination and leads them to the desired call-to-action on the page.
E-Mail Marketing:Affiliate campaign offering discounts and group sales for seasonal specific events.
In-Store Signage:Gained impressions within Wendy’s locations in NYC and Ikea stores in Tri-state area.
Digital Strategy and Analysis:Optimized program based on analytics and research.
