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Objective
The objective of this campaign was to increase brand awareness of Nykštukas ice-cream among target audience (15-25 year-old), create amotional bond with the brand and present new tastes.
We chose 5 creative social media influencers, who presented the emotional features of the product - fun, energetic and dynamic. Influencers shared their childhood memories about the brand to create nostalgic mood.
18 assets of content were created on Instagram and Facebook during campaign. 11.5% of followers engaged to content on Instagram - people were sharing their own memories and the most favourite tastes of Nykštukas ice-cream.
BrandClient
nykštukaspieno žvaigždės brand awareness
CONTENT ASSETS CREATED18
DURATION1 month
TOTAL NUMBER OF FOLLOWERS341 385
TOTAL ENGAGEMENTS30 362
ENGAGEMENT RATE8.8%
INSTAGRAM STORIES VIEWS173 219
CPE (cost per engagement)
0.07 Eur
Results:
5 influencers
influencer-generated content examples
@kulagneContent creator
@sokoladassStylist
@igluteSinger
In cooperation with:
