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Clicks, conversations and the candidate experience Michael Poerksen EY Americas Director of Campus Recruiting - Tax

Clicks, conversations and the candidate experience Michael Poerksen EY Americas Director of Campus Recruiting - Tax

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Page 1: Clicks, conversations and the candidate experience Michael Poerksen EY Americas Director of Campus Recruiting - Tax

Clicks, conversations and the candidate experience

Michael PoerksenEY Americas Director of Campus Recruiting - Tax

Page 2: Clicks, conversations and the candidate experience Michael Poerksen EY Americas Director of Campus Recruiting - Tax

The challenges of being everywhere …

“Thanks but no thanks! We have all the resources we need," said no recruiting leader ever.

Page 3: Clicks, conversations and the candidate experience Michael Poerksen EY Americas Director of Campus Recruiting - Tax

17,000+ hires means onboarding the equivalent of…

… every seat in Seattle’s Key Arena, or … every resident in Springboro, Ohio.

Page 4: Clicks, conversations and the candidate experience Michael Poerksen EY Americas Director of Campus Recruiting - Tax

Critical step 1: make it PERSONAL

Applicant tracking

system

Page 5: Clicks, conversations and the candidate experience Michael Poerksen EY Americas Director of Campus Recruiting - Tax

Our purpose

Building a better working worldEY is committed to doing its part in building a better working world.

The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders.

In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.

Page 6: Clicks, conversations and the candidate experience Michael Poerksen EY Americas Director of Campus Recruiting - Tax

Critical step 2: make it COMPELLING

JOIN US OR

DIE!

Page 7: Clicks, conversations and the candidate experience Michael Poerksen EY Americas Director of Campus Recruiting - Tax

The exceptional EY experience

Whenever you join, however long you stay, the exceptional EY experience

lasts a lifetime.

Page 8: Clicks, conversations and the candidate experience Michael Poerksen EY Americas Director of Campus Recruiting - Tax

International Intern Leadership Conference: 2800 interns; 18th year

Emerging Leaders Summit: 250 students; 7th year

Discover EY:150 minority students; 8th year

Global Student Experience:70 participants; 3rd year

Signature events are personal touch points

Page 9: Clicks, conversations and the candidate experience Michael Poerksen EY Americas Director of Campus Recruiting - Tax

Critical step 3: engage the right people to make your message come ALIVE

Page 10: Clicks, conversations and the candidate experience Michael Poerksen EY Americas Director of Campus Recruiting - Tax

Other digital connections

Video crowdsourcingOur people talk about their experiences, tell their stories, offer recruits advice and more using webcam/smartphone videos they shoot themselves. It’s authentic, peer-to-peer communication.

Texting content to studentsStudents can text for a link to rich, exclusive website content. It’s immediate and mobile-friendly.

Facebook engagement through gamesThis exclusive game will reside on a Facebook tab and allow students to test their global IQ. It’s unique, engaging content.

Page 11: Clicks, conversations and the candidate experience Michael Poerksen EY Americas Director of Campus Recruiting - Tax

Critical step 4: use technology to enhance the candidate experience, not simply for tracking and monitoring

Page 12: Clicks, conversations and the candidate experience Michael Poerksen EY Americas Director of Campus Recruiting - Tax

The recruiting experience you provide can enhance—or detract from—your brand

At minimum, 701 people now have a negative perception of your hiring process and

employer brand.

vs.

Page 13: Clicks, conversations and the candidate experience Michael Poerksen EY Americas Director of Campus Recruiting - Tax

Onboarding

Page 14: Clicks, conversations and the candidate experience Michael Poerksen EY Americas Director of Campus Recruiting - Tax

The power of a positive onboarding experience

90% say they’re proud to work for EY

88% would recommend EY to others as a great place to work

84% feel they were welcomed and included by people at EY

Source: 2013 Global People Survey

Page 15: Clicks, conversations and the candidate experience Michael Poerksen EY Americas Director of Campus Recruiting - Tax

EY | Assurance | Tax | Transactions | Advisory

About EY

EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.

EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. For more information about our organization, please visit ey.com.

Ernst & Young LLP is a client-serving member firm of Ernst & Young Global Limited operating in the US.

© 2014 Ernst & Young LLP.All Rights Reserved.

This material has been prepared for general informational purposes only and is not intended to be relied upon as accounting, tax, or other professional advice. Please refer to your advisors for specific advice.

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