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It’s all about engagement EXPERIENCE YOUR CONTENT

Clickly - ADV - JPM

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Page 1: Clickly - ADV - JPM

It’s all about engagement

EXPERIENCE YOUR CONTENT

Page 2: Clickly - ADV - JPM

OUR CUSTOMERS

Page 3: Clickly - ADV - JPM

Clickly developed proprietary semantic algorithms supported by machine learning that analyse and categorise publishers content, enabling our technology to automatically find other articles with

related content that are relevant for readers and contextual to what they are reading.

Clickly automatically deploys in-text content recommendations connected to words and expressions through an interactive and engaging format.

In-Text Content Discovery

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Clickly’s in-text Content suggestions have: 20% interaction rate

3% CTR

Metrics

Your brand can also be displayed as a suggestion, on the publishers content.

Page 5: Clickly - ADV - JPM

Native Ad Formats

From brand awareness to lead generation, whatever are your objectives, we have the best format to achieve those goals without compromising a page’s look and feel.

From video and display standards (IAB) to native lead generation formats, these ad-units are effective and deliver an interactive experience for readers while keeping them engaged with

content reducing publisher’s bounce rate.

Content Recommendation Video Ads

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A New Micro-Moment

Viewability 100%

Since Clickly’s content suggestions are activated by the reader, we guarantee

that you pay only the actual engagements and clicks that your ad received. With Clickly you are never

paying wasted impressions.

Super engagement

Now you can communicate your brand when the audience is engaged with the content they love the most, at the exact moment they want to discover more about what they are reading.

Native & Relevant

Your brand is displayed contextually to the content being read, in an ad unit

that has a native look and feel. The readers perceive it as interesting, relevant and not intrusive to their

content discovery journey.

AdBlock Resistant

As audiences are increasingly blocking annoying ads, Clickly stands out as a native advertising solution that readers engage with.

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Mobile First

More and more audiences are reading content on mobile devices. Clickly is the perfect solution to boost this traffic, as our format seamlessly blends into the content and is activated by intuitive gestures.

Besides it is an important source of mobile revenue, with great metrics in screens where the traditional formats have to compete with the content for screen real estate.

Page 8: Clickly - ADV - JPM

You can buy premium inventory directly from our advertising back-office, selecting the publishers you

want from our network

Programmatic Integrations

We also have integrations with some of the major DSPs, so if you want to target your ads through Clickly, you can do so from the trading desk you already use

We can integrate with your DMP, or a dataset from clients/prospects you

want to target, or any other retargeting configuration.

You have total control

DMP integration for cookie based campaigns

DSP integrations for trading desk use

Self serviceable platform

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Outbound Publisher Content Suggestion

8M suggestions to the advertiser 2.5% CTR on clickly's content suggestions to advertiser 1.6% CTR, generated 130k clicks

Clickly's in-text content suggestions can also be sponsored by brands or other external publishers, who buy traffic from you, with your approval.

Case study 1

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Publisher Video Ad

2M ad placements 12% video play rate 238k video plays

Clickly's in-text content suggestions also support formats such as video or image, and are charged CPE or CPV, apart from CPC.

Case study 2