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What’s Games Got To Do With It?

December 2010 EGAT/I&E Infrastructure Training

Patricia Flanagan EGAT/I&EMaryanne Yerkes DCHA/DG

Serious Games

Digital content whose primary goal is to:

* Share Information * Build Skills* Teach or Learn * Change Behavior* Experiment * Recruit

Delivered in an interactive, entertaining format

Used across sectors

5 Reasons for Games

5. Ubiquity

1. Participatory

2. Role-playing

3. Social

4. EngagementGames are

interactive; players make decisions with

consequences

Players can explore different

roles and new perspectives

Games can foster peer-to-peer collaborative learning

Offering captivating and practical content that players want

More than 250m dedicated gaming devices: PCs, consoles, mobile and more

Games Have Always Been Used To…

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...Build Skills…

…Teach or Learn…

…Experiment…

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Delivery Platforms

• Board Games / Card Games

• Flash Drives / CDs

• Networked PCs

• Dedicated Platforms (“loaded

laptops”)

• Mobile Phones / SMS

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The Game Has Already Begun

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Other Relevant Examples

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Hezbollah: Special Force 2

Hamas: Underash

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Rationale for USAID to Join in the Game

Respond to the Call for Innovation

Assist the Agency in addressing key

challenges

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• 60% of global population expected to live in cities (5 billion urban dwellers) by 2030

• Urbanization in less developed countries will result in >2 billion urban dwellers

Rise of Urban Populations

source: Population Division, UN: World Population Prospects: The 2004 Revision and World Urbanization Prospects: The 2003 Revision. Note: More developed regions; they comprise all regions of Europe plus Northern America, Australia/New Zealand and Japan. Less developed regions; they comprise all regions of Africa, Asia (excluding Japan), Latin America and the Caribbean plus Melanesia, Micronesia and Polynesia.

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Internet Access Expanding

source: ITU, UN: World Report.

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Mobile Access Exploding

source: ITU, UN: World Report.

R U a Friend? C my YouTube Vid &Tweet about it!

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Our Engineers are Playing Games

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• Engineering• Engineering.com

Games and Puzzles.Demonstrates principles & complexities of engineering projects. Specific games:

• • Dynamic Systems• • Cargo Bridge• • Power Up• • Bridge Builder

•

Innovations for Youth Capacity and Engagement (IYCE):

A Serious Games Initiative of USAID

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IYCE

Phase 2: Launching of larger Youth and Gaming partnership

- Implementation TBD

Phase 1: Pilot (15 Months)- Implemented by NetHope

IYCE Phases

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• Utilize innovative technology to empower, engage and educate youth transitioning to adulthood

• Forge unique, sustainable, global public-private alliances which marry gaming, social media and technology with international development

• Develop flexible, scalable, global platforms while amplifying bottom-up efforts and local / regional capacity

IYCE Objectives

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PUB

LIC

-PR

IVIA

TE

CR

OSS

-SEC

TOR

AL

YOU

TH-F

OC

USE

D

IYCE Core Components

GLO

BAL

REA

CH

Participatory Media

Game Making Tools

Game Development: New and Re-published Games

Local and Global Web Portals

IYCE Structure

Local / Global Portals

New Games RepublishedGames

Game Making Resources

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New Game Development

Water & SanitationVendor Reporter

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Game Comments

Share with peers; what do trainers

have to say about how to best use

each game effectively?

ResourcesShare and

download teaching guides, extra

scenarios, lesson plans

Training Resources

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Monitoring & Evaluation

Embedded:• Distribution and user counts

• Game completion counts

Traditional:• Country specific impact

assessments

• Trainer, NGO, youth center reports

• Game experience reports

• Reports from local partners

Partnership Opportunities

Companies from Current/Past USAID Partnerships

Cisco Systems*HP*Sun Microsystems*Ernst & YoungMcKinsey & CompanyPricewaterhouse Coopers* Monsanto*BP (Corporate Social Responsibility)*Microsoft*Telkom FoundationExxonMobilChevronAlcatel-Lucent TechnologiesDiscovery Channel Global Education Fund*OracleIYFGE FoundationIntel*Johnson & Johnson*IBM*American Movil*VodafoneOrangeMotorolaVisaMTV Networks*

* There are contacts at the starred (*) companies on this list who are already interested in games/serious games

• Gaming Industry

• Technology Companies

• Multinationals

• Telecom / Mobile

• International Media Outlets

• Multinational Non-Profits, NGOs, Foundations & other donors

• Other USG agencies

Areas of Engagement

End-users

Internet Cafes,Home

Mobile operators

Moderated environments (NGOs, Gov’s)

Marketing Distribution

ImplementationEvaluation

DevelopmentProduction

FundingSponsorships

PlanningPrivateSector

HostingWebsites

Digital gamesCD versions

MobileGames

SupportingMaterials/ Lesson

plans

Board &Card games

M&E

Multi / Bilateral Donors

Foundations

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IYCE Offers Missions &Bureaus:

• Access to consortium of experts with experience working with most dominant media form of 21st century.

• Opportunities to leverage private sector partnerships on cutting edge of technology.

• Invitation to join pioneering and leading international and strategic innovation hub aimed at global scaling.

• Access to portfolio of serious games and other new media to engage more effectively .

• Opportunities for sharing information, materials and experiences among countries and communities.

Thank You