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Punching above our weight in Nottingham

John Wileman – Nottingham City Council

Building the legacy through major sporting

events.

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Sport for Good: How we show the difference

Doorstep Sport makes to young lives and to communities

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Click to edit Master title styleEvents in Nottingham 2015

• Cricket• Cycling• Marathon• Tennis• Archery• CPISR World Games

Click to edit Master title styleThinking about things differently

- Archery• Who are the partners who need to be

around the table.• Think about the people not just the event.

• Spectators• Participants

• After the event has left town – can clubs cope?

Click to edit Master title styleThinking about tennis

• WTA event• ATP event• World Deaf Tennis Championships• Wheelchair Super Series – British

Open Wheelchair• Nottingham Indoor Wheelchair

Click to edit Master title styleEvent operation and the horrible term legacy

We have lots of ideas about what an event brings:-• Volunteers• Economic impact• Pride• Column inches of coverage• Viewing figuresBut do we know the other things• How many volunteers stay engaged – use there experience• What has the event done for participation – has APS risen • We give free tickets – what difference did they make• Does social media chatter lead to physical activity

Click to edit Master title styleSupporting events, hosting and

in house event organisation Bidding process

Resources

The event itself

What happens next

Click to edit Master title styleLegacy funding – Joining major events to participation – across

the regionSE funding

Its not about the event – its what happens because of the event.

Tennis Example – regional activationArchery Aspirations – club activation

Click to edit Master title styleLinking Major Events and

Campaigns

Click to edit Master title styleNottingham

Campaigns and Projects Nottingham City Homes

Ping COF

This Girl Can

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Nottingham City Homes Over 50,000 people in social housing

What we know(learnt) – they want very local activity, they want to be social, they will not

visit events, they are proud of the City.Legacy = NCH - Non Traditional Partner

Legacy = Local People (Activators / Champions).

Campaigns in NottinghamSocial Housing Project

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Ping!Ping Info

Legacy ( Das Kino, Steering Group Mtgs, Sports Coach UK – Coach

Ed / bar Staff).

Click to edit Master title styleCampaigns in NottinghamCity of Football

Proud to be COF for 2 yrsUnique partnership (Creative and Business

partners)Insight rich – understanding people

COF will challenge normsLegacy –Shared Learning

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This Girl Can!National into Local

International Women's Day 8th MarchCall to Arms / Call to ActionLegacy Springboard 2015-19Local Nottingham TGC Advert

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