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onUp Momentum… Sparking the conversation for financial confidence

April 20, 2016

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EVERYTHING WE DO STARTS WITH OUR

PURPOSE:

Lighting the Way

to Financial Well-Being

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But… When you ask Americans what keeps

them up at night, more than 80% will

say one word:

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It’s time we change the

conversation about money.

The Movement is our purpose in action.

We want to take a stand with a movement that will lead

everyone onward and upward toward financial confidence.


SUPERBOWL AD

5 https://www.youtube.com/watch?v=kKtDqM1H82w

https://www.youtube.com/watch?v=kKtDqM1H82w


WHY A MOVEMENT?

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BRAND

Answers a “brand” need

(it’s about us not them)

Tightly controlled

Not sustainable, limited duration

Limited reach without

substantial investment

Answers a “real” need/problem

Is not controlled

Becomes self-sustaining

Reaches more people, virally

CAMPAIGN MOVEMENT

STAND


HOW WE WILL REACH 5MM PEOPLE IN FIVE YEARS

Teammates Companies Communities Consumers

25,000 people taking action

1M people taking action

750,000 people taking action

3.2M people taking action

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FINANCIAL FITNESS FOR TEAMMATES LAUNCHING THE MOVEMENT TO OUR TEAMMATES

14,000 teammates enrolled

Over 7,500 opened an emergency savings account

70% follow the budget they created

(national average is 37%)

73% have taken action to improve their

credit score (national average is 50%) 8

Designed for teammates

to help them get

control over their

finances, this program

also includes a financial

incentive to create an

emergency savings

account

It includes easy-to-

follow training modules

and face-to -ace “boot

camp” sessions for

teammates and their

families started on the

road to financial

confidence.



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FINANCIAL FITNESS FOR COMPANIES

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COMMUNITIES: HELPING OTHERS onUp

For every person who joins the onUp

movement, SunTrust is donating $1 to

Operation Hope, a global organization that

brings financial empowerment to

underserved communities.

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WHAT ARE WE

ASKING PEOPLE

TO DO?

www.onUp.com

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WHAT HAPPENS WHEN YOU JOIN THE MOVEMENT?

Join

Sign Up for Newsletter

Mental Wealth Quiz

onUp.com WELCOME EMAIL RESOURCE

CENTER SUPPORT THROUGH

OUR SERVICES

FINANCIAL ADVISOR

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JOIN LEARN TAKE ACTION


FINANCIAL STRESS

Individual feels stressed and worried about finances

CONTROL ‘Getting the basics in place’

1. BUILD SAFETY NET

2. ESTABLISH SPENDING BEHAVIORS

3. CREATE PLAN TO MANAGE MONEY

4. AUTOMATE FINANCES

5. REWARD YOURSELF PRODUCTIVELY

CONFIDENCE ‘Aspiring toward goals’

1. DEVELOP LONG TERM GOAL

2. CONSIDER WHAT’S WORKING FOR YOU

3. KNOW YOUR OBSTACLES/BARRIERS

4. DEVELOP SHORT TERM GOALS

5. INVOLVE OTHERS WHO IMPACT FINANCES

Steps ‘onUp’ to Financial confidence

PROGRESS

STRESS

LIFE WELL SPENT ‘Things are flowing’

1. TAKE STOCK OF VALUES

2. ALIGN FINANCIAL BEHAVIORS TO YOUR VALUES

3. VOLUNTEER AND GIVE BACK

4. FIND MEANING WITHIN YOUR MEANS

5. BE PRESENT IN THE MOMENTS THAT MATTER

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AND NOW IT’S YOUR TURN

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Take a step Join the

movement

at onUp.com

1 Start the

conversation

2 3 Spread

the word

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© 2016 SunTrust Banks, Inc. SunTrust is a federally registered trademark of SunTrust Banks, Inc.

NEW MARKET TAX CREDITS


NEW MARKETS TAX CREDIT PROGRAM

• Created in 2000

• Administered by U.S. Department of the Treasury

• Flexible federal tax credit program that generates below-market capital for community and

economic development projects

• Primarily supports industrial, community facility, and commercial development in qualifying Low

Income Census tracts

• Can also support direct loans/equity investments to operating businesses

The bottom line:

• Can boost available capital for high impact projects/businesses by up to about 20%

• The capital is “patient”—7 year term or longer

• At the end of the 7 years, NMTC capital can convert to a permanent subsidy

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NMTC PROGRAM: POLICY GOALS

Increase investment in low-income communities

Create tangible benefits to LICs and low-income persons

• Creation of high-quality, accessible jobs

• Increased access to services (healthcare, education,

etc.)

• Increase access to goods (healthy foods, retail, etc.)

Support minority-owned businesses

Promote environmental sustainability (brownfield cleanup, green

buildings, renewable energy, etc.)

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Testa Produce, Chicago, IL

Hatcher Station Health Clinic, Dallas, TX


NEW MARKET TAX CREDITS EVENTS

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© 2016 SunTrust Banks, Inc. SunTrust is a federally registered trademark of SunTrust Banks, Inc.

GROW YOUR BUSINESS WITH SBA


WHY SBA FINANCING IS SO ATTRACTIVE SBA Characteristic -> Benefit to Borrowing Business

Low down payment -> keeps business liquidity accessible

Longer loan amortization means -> lowers monthly loan payment

“Goodwill” can be financed -> expands access to capital for partner buy

outs & business acquisitions

Financing available for new & developing

companies

-> providing needed capital for growth

Loan decisions that are not collateral

dependent

-> businesses with insufficient collateral can

be considered

Adjusted size standards & increased loan

amounts

-> more businesses qualify for SBA financing

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KEY SBA MYTHS AND REALITIES

Myth: My business won’t qualify

Fact: Increased size standards allow more businesses to use SBA loans

Myth: SBA loans have too much paperwork

Fact: SunTrust handles the application using a stream-lined process

Myth: I don’t like working with the government

Fact: You work with SunTrust and its dedicated SBA officer

Myth: The decision process is slow

Fact: SunTrust can close SBA loans typically in 45-60 days

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KEY SBA MYTHS AND REALITIES

Myth: SBA loans are for weak businesses

Fact: SBA is a optimal choice for businesses who want flexible financing for growth

Myth: SBA loans are for small amounts

Fact: SBA loan limits have increased to handle larger loans

Myth: SBA fees and rates are high

Fact: SBA fees and rates are very competitive and offer greater down payment flexibility

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GROW YOUR BUSINESS WITH SBA

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94

56

67

% of CFO’s consider cash flow optimization be

the #1 strategic priority -The Hacket Group

% of respondents are focused on squeezing

more cash from internal operations, and 65%

say they are not hiring or are reducing staff

-Strategic Treasury Survey, Treasury & Risk Magazine

% of financial processing cost is related

directly to labor -APQC Whitepaper

WHAT DOES FINANCIAL CONFIDENCE MEAN FOR

BUSINESSES?

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CONTACT INFORMATION

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Lisa Hayes

NFP&G Relationship Manager

[email protected]

904.632.2599

Nick Ferrer

T&PS Sales Officer

[email protected]

904.632.2506

Lauren Butler

Community Development Manager, North Florida

[email protected]

904.632.2849

mailto:[email protected]



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Click to edit Master text styles - WordPress.com · CLICK TO EDIT MASTER TITLE STYLE NEW MARKETS TAX CREDIT PROGRAM • Created in 2000 • Administered by U.S. Department of the