Upload
others
View
1
Download
0
Embed Size (px)
Citation preview
Click to add title
Click to add subtitle
A CASE STUDY IN BEEF
BRANDING IS NOTHING NEW TO THE POULTRY INDUSTRY….IT IS JUST BECOMING MORE IMPORTANT
AS CONSUMPTION STABILIZES MARKETING PLAYS A LARGER ROLE IN DRIVING PROFIT MARGINS
PRODUCT DIFFERENTIATION MUST MEAN MORE THAN
JUST NEW FLAVOR PROFILES:
• PRICE• BIRD SIZE• FEED INGREDIENTS• GEOGRAPHIC LOCATION• PRODUCTION METHODS• PRODUCER STORIES• GENETICS• PROCESSING TECHNIQUES• AUDITABLITY AND CERTIFICATIONS
DRIVE SALES & MARGINS