BASIC DESIGN TERMS

• Click on the link to answer questions 1-8.• View the examples of each element to

help you understand each principle.• You will have to scroll down to find all

the answers.• http://desktoppub.about.com/od/designpr

inciples/l/aa_pod2.htm

SIX PRINCIPLES OF DESIGN

• Attain balance by equally distributing the weight of various elements, such as blocks of text, graphics, images, headings, ruled lines, white space on a page.

• Click on the following site to answer question 9: http://desktoppub.about.com/od/designprinciples/l/aa_balance.htm

BALANCE

• Balancing similar elements equally on a page (centered alignment).

• Click on the following link to answer question 10:

http://desktoppub.about.com/od/designprinciples/l/aa_balance1.htm

SYMMETRICAL DESIGN

• Contemporary design in which contrasting elements of unequal weight and proportion are positioned on a page to achieve balance.

• Click on the following link to answer question 11.• http://desktoppub.about.com/od/designprincipl

es/g/asymmetrical.htm

• Now click on the small gray words, on the web page, that says “an example of an asymmetrical layout” to see an example.

ASYMMETRICAL DESIGN

• Click on the link to answer question 12: http://desktoppub.about.com/od/designprinciples/l/aa_balance3.htm

RADIAL

• Click the following link to find out more and answer questions 13- 16 :

http://desktoppub.about.com/od/designprinciples/l/aa_balance4.htm

THREE RELATED ASPECTS OF PAGE LAYOUT AND BALANCE

• Alignment of text and or graphics on a document.

• Click on the link to answer questions 17-18:

http://desktoppub.about.com/od/designprinciples/a/alignment.htm

ALIGNMENT

• Uniformity among specific design elements establishes a pattern of consistency in your document. Inconsistency can confuse and frustrate the reader and can lead to a reduction in readership.

• Link on the following link to answer question 19:

http://desktoppub.about.com/od/consistency/Consistency.htm• Make sure you read and look at all the

examples using a grid.

CONSISTENCY

• The difference between varying degrees of lightness and darkness on the page.

• Click on the link to answer question 20:http://webdesign.about.com/od/webdesignbasics/p/aacontrast.htm

CONTRAST

An element used to attract the reader’s eyes.

FOCUS

The ease with which individual characters are recognized.

LEGIBILITY

• When scanning a paper the eyes have a tendency to move in a Z pattern.

• Click the link to answer questions 21-22:http://desktoppub.about.com/cs/pagelayout/f/layout_rules.htm

Z-PATTERN