click

England Beckham

Brazil Ronaldo

Brazil Ronaldinho

Argentina Batistuta

♦ Where

have you

seen and

heard

advertising?

In the street

on the bus at the bus station

on radio

on TV

in the newspaper

in the magazine

on the Internet

spokesman spokeswoman

♦Do you think advertising actually

works?

♦Have you ever bought anything because you liked the idea promoted in the advertisement?

促销

Paragraph 1

Paragraph 2

Paragraph 3

Paragraph 4

Paragraph 5

the classic ads

the ads in the market

modern ads

the top ads of today

the public ads

traditional, typical

True or False

1. “Tsing Tao Beer” tells you 3 pieces of

information so it is attractive.

2. Advertisements must be attractive an

d creative.

3. The purpose of all advertisements is t

o make customer spend money.

F

T

F

4. Producing public advertisements

mentioned in the text is free.

5. The text inferred that advertisements

are trying to sell you something

makes customers bored.

6. The purpose of advertisements is

creating something that has never

been seen before.

F

T

F

7. Standing out your advertisements is

not easy because people are used to

high standards of visual design. T

Listen to the tape and finish the

multiple choices.

1.Which one is not a public advertisement?

A. Fighting AIDS B. Saving water

C. Helping the poor D. SKⅡ

2.What ideas do today’s advertisements use to make you notice their products?

a. new b. humour c. unusual d. surprised A. abc B. abcd C. acd D. bcd

3.What’s the top advertisers’ aim ?

A. To create something that has never been seen before and is fascinating for people to look at

B. To make contributions to society

C. To use modern techniques of design

D. To make people know their products

Listen to the tape and finish the

multiple choices.

1.Which one is not a public advertisement?

A. Fighting AIDS B. Saving water

C. Helping the poor D. SKⅡD

2.What ideas do today’s advertisements use to make you notice their products?

a. new b. humour c. unusual d. surprised A. abc B. abcd C. acd D. bcd

B

3.What’s the top advertisers’ aim ?

A. To create something that has never been seen before and is fascinating for people to look at

B. To make contributions to society

C. To use modern techniques of design

D. To make people know their products

A

Read the text and complete the table.

Paragraph 1

aim contents

the classic ads

give information about finding ——————___________

a. the name of a

___________

b. what the companies ___

c. where they are ______and the _________ names

products

company

sell

brandlocated

certain

subject

corporation n. 公司

certain adj. sure 确信 some 某一

Paragraph 2

aim contents

the ads in the market

________and hold the _________of the public

a.______________pictures or the words of _______

b.advertisements that people _____looking at

attract

experts

enjoy

attention

consist of

subjectcontain 由……组成

Paragraph 3

aim contents

modern ads

high _________of _____design

_________the highest standards of design with ______linked to the products to make them more attractive

standardsvisual

combine

ideas

subject

concept 概念，原则

ideas which are linked to…

Paragraph 4

aim contents

the top adsoftoday

___________something that has never been seen before and is ___________ for people to look at

__________ , surprised and new and _________ideas

create

fascinating

humour

unusual

subject

fascinating adj. 迷人的，赏心悦目的

Paragraph 5

aim contents

the public ads

make ___________ to society

encourage ____________to ____________in improving their neighbourhood, protecting the environment, and helping other people

citizensparticipate

contributions

subject

1. sb. /sth. be likely to do

= It is likely that 有可能 , 有希望的

Tickets are likely to be expensive.

入场券可能很贵。 It is likely that the thieves don’t kn

ow how much it is worth. 盗贼很可能不知道此物的价值。

.

Language points

2. consist of = be made up of

由…… 组成 , 构成 The country consists of hundreds of

islands.

这个国家是由数百个岛屿构成的。

3. link A to / with B 与……相联系 The video was linked to a powerful co

mputer. 摄像机与一台功能强大的计算机相连接。

The Channel Tunnel links Britain with the rest of Europe. 英吉利海峡隧道把英国和欧洲其他国家连接起来了。

4. be used to doing sth. 习惯于做某事 I’m used to getting up at 5:30 in the

morning.

我习惯于早上五点半起床。 be used to do sth. 被用来做某事 These stones can be used to build the

bridge. 这些石头能用来造桥。

used to do sth. 过去常常做某事As a young man he used to swim in t

he river of his village.

当他年轻的时候 , 常常在村里的河里游泳。

the classic ads

location

brand name

company name

product

brand name

product

company namelocation

the ads in the market

pictures or the words of expertsenjoy looking at

modern ads

highest standards of visual design

high clear light thinidea linked to the product

the top ads of today

humour, surprised and new and unusual idea

the best part

They make people forget that someone is trying to sell them something.

the public ads

protect the environmentmake contributions to society

What are the main characteristics of the ads?

♦ 1)They are meaningful, interesting….

♦ 2)We can find… in the ads.

attractive, humorous, fascinating, surprised, new, creative…

information, modern techniques of design …

Describe an advertisement you like.