Clevelander Alumni Magazine (Fall 2011 Issue, Vol. 21)

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alumni magazine

FALL 2011

ENSURING SUCCESSCOLLEGE’S ‘SUCCESS STRATEGIES’ PROGRAM STRIVES TO PROVIDE SKILLS & SERVICES FOR REAL-WORLD PRACTICEpage 10

Thank you!

PREMIUM EXHIBITORS & SPONSORS

PREMIUMEXHIBITORS

SPEAKER & BADGE SPONSORS

www.cleveland.edu Fall 2011 3

fall2011

Vol. 21, Issue 2

In every issue

04 President’s Message

05 Memory Lane

07 Alumni Leadership

08 Alumni News

12 CCC Graduates

Clevelanderalumni magazine

Director of Communications Alan [email protected]

Associate Publications Editor Scott [email protected]

Advertising & Marketing Associate Scott [email protected]

Associate Projects Manager Amelia [email protected]

News & Features

Dr. Redwood’s ‘Health Insights’ CCCKC professor Dr. Daniel Redwood continues his series of “Health Insights Today” interviews with Dr. Gordon McMorland, an expert on the avoidance of surgery.

Program ensures future success The College’s “Success Strategies” program, led by Dr. James Anderson ’66, is in its fifth year of providing career resources and business practice services.

CCCLA leaves lasting legacyCleveland Chiropractic College of Los Angeles ceases operations in August 2011 after a century of service to the profession and graduating thousands of successful doctors.

Seminars continue through 2011The College’s Office of Professional Development releases a list of remaining offerings in its 2011 postgraduate seminars schedule, including four in the last two months.

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Clevelander magazine is published three times a year for all Cleveland alumni. Send inquiries to the Office of Communications, Cleveland Chiropractic College, 10850 Lowell Ave., Suite 2045, Overland Park, Kan. 66210. Printed in the USA.

Postmaster: Please send address changes to the Office of Alumni Relations, Attn: Sarah Hilliard, Cleveland Chiropractic College, 10850 Lowell Ave., Suite 3037, Kansas City, Mo. 66210. Non-profit U.S. postage paid, Kansas City, Mo., Permit 1345.

Submissions: To have items considered for publication, contact Scott Albright via e-mail at [email protected] or write to the Clevelander at the address listed above. Please include your name, graduation year, address and daytime phone number. Submissions may be edited for style, clarity and length.

Clevelander 4

president’smessage

Board of TrusteesDr. Charles A. Eddy ’70

Chairman

Dr. Ernst Anrig ’69Vice Chairman

Dr. Timothy E. Meng ’66Secretary/Treasurer

Dr. James C. Anderson ’66Allen Ashworth

Dr. Daniel J. Fahnestock ’65 The Honorable Anna HoDr. Edward McKenzie ’69Dr. Rosemarie Wilson ’92

Emeritus MembersDr. Gloria Lee Ford ’72

Dr. Ethelbert Stalling ’41*Dr. G. Richard Wheatley ’47*

*deceased

AdministrationDr. Carl S. Cleveland III ’75

President

CCCKC Alumni BoardDr. J. Kay Carver ’71

President

Dr. Gerald Witt ’98Vice President

Dr. Linda Klinginsmith-Tilford ’76Executive Secretary

Dr. Patrick Hammond ’97Recording Secretary

Dr. L. Russell Matthias ’74Treasurer

Dr. Roger Ott ’84Sergeant-at-Arms

Dr. Richard Brown ’78Dr. Charles A. Eddy ’70

Dr. Christopher D. Leonardi ’96Dr. Eugene Lockrow ’83Dr. Doran Nicholson ’80

Dr. Robert Curtis ’95

CCCLA Alumni BoardDr. Tina Alamian ’07

President

Dr. Jennifer Francisco ’07Vice President

Dr. Matthew Cobb ’08Recording Secretary

Dr. Tammy Cassa ’08Treasurer

Dr. Johnna West ’07Sergeant-at-Arms

Dr. Brian Haas ’95Dr. Claire O’Neill ’95

Dr. Kay Marine ’78Dr. Brian Miller ’86

Homecoming offers opportunities for allHave you seen the videos created by the Foundation for Chiropractic Progress

(F4CP) of football legend Jerry Rice sharing his personal story of the power of chiropractic in his life? The F4CP has done a magnificent job of sharing Rice’s testimonial with the world through print, radio and TV advertisements. Go to http://

tinyurl.com/3h794al to view Rice’s compelling description of the power of chiropractic in his success both on the football field and on the dance floor in his winning season on ABC’s reality show, “Dancing with the Stars.”

Many Cleveland alumni provide care to athletes in their practice. Everyone from the formerly sedentary office worker who is starting her first “Couch to 5K” program, to the car-dio kick boxer, to the Olympic-hopeful skier can benefit from chiropractic. Cleveland Chiropractic College is proud to have

gathered some of the brightest minds in sports chiropractic for our 2011 Homecom-ing celebration held on the Kansas City campus Oct. 7-9.

These professionals included some of the greats in the field, who are devoted to helping their patients achieve their personal performance bests. Speakers such as Dr. Jeff Spencer ’88, a CCCLA graduate, Olympic cyclist and chiropractor for Tour de France winner Lance Armstrong; and Dr. Sheila Wilson ’95, a CCCKC graduate and president of the International Federation of Sports Chiropractic, all informed and inspired attendees with their experience working with and treating some of the world’s best athletes.

The lineup also included Dr. Jeremy Rodgers ’98, extreme sports chiropractor; Dr. Bill Austin, SpiderTech therapy presenter; Dr. Mark Pfefer ’88, CCCKC direc-tor of research, presenting the risks of concussions to the active athlete; Dr. Bruce Bond, one of the foremost speakers on nutrition; Dr. Manuel Duarte, well-known Foot Levelers instructor; and Dr. Michael Perusich ’99, CCCKC graduate and expert instructor on becoming a team sports physician.

Every year, this grand event provides top-notch continuing education offerings and alumni events that allow Clevelanders to catch up with old friends and network with new ones. I always look forward to seeing as many of you as possible each year during Homecoming weekend. It’s a wonderful professional and social event for all who are involved.

If you were unable to attend Homecoming, but still want the opportunity to visit campus, professionally or socially, just go to the College’s web site and check out the event calendar at http://www.cleveland.edu/event-calendar, where all of CCC’s on-campus events and continuing education seminars are listed.

Carl S. Cleveland III ’75, D.C.President


memorylane

One of my recollections is attending one of the last evening classes offered and how the scheduling issues gave a brief rest to the weary. It gave us some extra time between classes to study, visit, nap or whatever. I also remember nodding off in Dr. Mac’s Chemistry class, and passing notes as Dr. Cleveland Jr. taught about Pavlov’s dog.

— Dr. Danna White ’75

I remember telling my classmate, Frank Andosca, that the people in the Midwest hunted their own turkeys for Thanksgiv-ing instead of buying them at the market, and that 100 turkeys would be let loose in downtown Kansas City to be hunted!

— Dr. C. Douglas Bohannon ’83

Who could forget our classmate, Linda Scherpf, who was always planning activi-ties to make school fun for the class? I loved the time Linda dressed up like Mae West complete with blonde wig and fals-ies for our Gonstead final with Dr. Frey, and called her character Jugs-to-Position!

— Dr. Stephanie Rasmussen ’83

I’ll never forget going to Shoney’s and eat-ing fried chicken right after cadaver lab. I also remember Dr. Wertin’s imitation of Dr. Carl S. Cleveland III and Dr. Harry Brown being my first adjustment. I loved

being in Kansas City and I remember the beauty of the Christmas lights on the Country Club Plaza, and the tragedy of the collapse of the Hyatt Hotel.

— Dr. Keith Moeckel ’85

One of my fondest memories of faculty was Dr. Gier, who I had for Tri 0 Organic Chemistry, as well as other courses dur-ing my time at Cleveland. I had never really developed a significant understand-ing of some chemistry concepts until that class with Dr. Gier. His teaching meth-odolgy made so much sense to me that I ended up tutoring others. I also have a lot of memories from our Anatomy Lab classes, and of many of my classmates like John Pavelko, Ruban Guzman, Rick Huskey, Ray Foxworth, Mark Giust, Tamara States, Leonard Greenbaum, Pam Milosevich and Sylvia Haney. And I had a lot of fun playing on the softball team.

— Dr. Milton Schulz ’85

There was this time I nodded off in Toxi-cology class and the instructor called on me for a “yes or no” answer; I said “yes” and, of course, the answer was “no.”

— Dr. Dennis Henson ’93

Take a look back

1980sCompetition heats up for two student softball teams at CCCKC in August 1989. The coed team is 8-0 and in first place in its division. The Tri-III men’s team is led by sluggers Dr. Phil Webb ’91 and Dr. Bruce Rippee ’91, who are carrying .615 and .538 batting averages, respectively. The team finishes the regular season at 6-3 and is poised to make an appearance in the Class D State Softball Tournament.

1990sAs part of CCCLA’s 1993 Homecoming celebration, Delta Tau Alpha sponsors the “Off the Wall” talent show, featur-ing artistic acts by students and staff members. First-place honors go to the “Simply Irresistibles,” a group of Tri-IV students who perform a hilarious dance/skit. The actors are Dr. Tyra Beavers, Dr. Vicki Hill, Dr. Vincent Marcel, Dr. Claire O’Neill, Dr. Brigitte Rozenberg and Dr. Marla Schwartz, all Fall 1995 graduates.

2000sTwo distinguished CCC alumni, who were tireless servants to the advancement of the College and the profession, passed away in the fall of 2002. Dr. G. Richard Wheatley ’47 died Oct. 12. He served as a member of the College’s board of trustees for nearly 40 years, and was named trustee emeritus upon his retirement. Dr. D. Warren Salzmann ’58 died Sept. 1. He was a longtime member of the College’s Ambassadors Society.

Time to shareThis column gives you the opportunity to share your

Cleveland memories or fun stories with fellow alumni and

friends of the College.

To have “Memory Lane” items considered for publication,

please send them along with your name, graduation year, address and phone number to scott.albright@cleveland.

edu. Or send your submission to Clevelander, Cleveland

Chiropractic College, 10850 Lowell Ave., Suite 2045,

Overland Park, Kan. 66210.

Submissions should be about 100 words in length. Those

chosen for publication may be edited for style and clarity.

Do you remember these events?

Clevelander 6

healthinsights

An interview with Dr. Gordon McMorland

Chiropractic to avoid surgery

by Dr. Daniel Redwood

Dr. Gordon McMorland is a Canadian chiropractor and

researcher, whose landmark research (Journal of Manipulative & Physiologi-cal Therapeutics, October 2010), which

he co-authored with three noted neuro-surgeons, demon-strated that most patients who were deemed appropriate candidates for low back surgery were able to avoid it with chiropractic care,

achieving outcomes equal to those attained through surgery, without its risks, costs and life disruption.

Below is a condensed version of an interview Dr. Daniel Redwood con-ducted with McMorland. The full ver-sion, including references, appears in the May/June issue of Health Insights Today (healthinsightstoday.com), Cleveland’s web-based bimonthly health newsletter.

Q: What were the major findings in your study comparing chiropractic care to microdiskectomy for low back pain with disc-related sciatica?

A: The patient population we were studying – and this is partly the prod-uct of the lengthy wait list we have up here in Canada – had chronic radiculopathies secondary to herniated lumbar disc. By definition, that meant that these patients had been experi-encing their condition for at least six months. So these people’s conditions had failed to respond favorably to tra-ditional conservative medical manage-ment and they had subsequently been referred on for a surgical consultation. That was the patient population we were looking at.

The key findings were that 60 per-cent of the patients that were ran-

domized and underwent spinal manipulation benefited to the same degree as their surgical counterparts. The 40 percent that didn’t respond to the spinal manipulation subsequently crossed over and had back surgery, and they also had equivalent in suc-cess to the original surgical group. So it was determined that there was no detrimental effect seen in delaying their surgical intervention.

I guess I should mention that I think the major limitation of our study is the small sample size. There were only 40 patients enrolled in the study. Even with that sample size, though, we still reached statistical significance in all of our outcome measures. Just anecdotally, an interesting observation we had was that the main reason we struggled with recruitment in this study was that a large number of the patients had never been offered a trial of treatment involving chiropractic or spinal manipulation. So during the informed consent, when they learned that this treatment was an option for them, they didn’t want to participate in the study because they didn’t want to undergo the randomization process. They perceived that the randomization process brought in the chance of being assigned to the surgical arm, and they only wanted to undergo surgery if the chiropractic treatment didn’t work. So they decided to go through a trial of chiropractic on their own. Of course, being a randomized trial, those who would not voluntarily undergo the randomization process were excluded from the trial.

Q: What is your sense of the cost-benefit implications of referring patients who might otherwise undergo low back surgery for a trial of chi-ropractic care? There was an article published in Employee Benefit News that extrapolated as to the cost savings

that could result from not sending all of these people to surgery, and trying chiropractic first

A: We steered clear of going into the cost of each treatment. We didn’t have a health care economist on our research team, and you can get into these argu-ments about direct costs versus “soft” or indirect costs (loss of productiv-ity, how many meds they’re on, and more). Essentially, the average number of times these patients saw a chiroprac-tor was a bit over 20 visits over two to three months. So it’s pretty simple, if you just multiply the average number of treatments by the cost of each treat-ment. Based on Canadian figures of about $50 a treatment, would add up to $1000 or $1500. Our patients also went through active rehab, both the chiropractic and surgical arms of the trial. That maybe adds another $300-$500 per case. So on the chiro side, I’d have to guess that the direct costs for each case would be a few thousand dollars. That would then be compared to the cost of a lumbar surgery, which is in the tens of thousands.

Q: If a chiropractor or chiropractic student reads this and wants to prac-tice full-time but also participate in research, what advice would you offer to them?

A: I think chiropractors have a lot to offer with respect to integrative health care settings. So I’d recommend that they network with other health care providers and researchers within those settings. q

— Dr. Daniel Redwood is a professor at CCCKC and editor of the College’s Health Insights Today newsletter and Daily HIT blog. He also serves on the editorial boards of the Journal of the American Chiropractic Association, Journal of Alternative & Complementary Medicine and Topics in Integrative Healthcare.

Dr. McMorland


alumnileadership

Proud president ends termThis will be my last article to write as president of the Alumni Association, as

my term ended at Homecoming. I have been proud to serve the College and the association during my tenure, and would like to take this opportunity to thank you for allowing me this honor.

A wise man once told me that “people who become doctors of chiropractic are typically strong, independent individuals who make great doctors; however, they sometimes don’t play well with others.” In other words, they are used to being in control in their offices and don’t like others to be in control of them. To avoid this pitfall, here are a few suggestions:

Plan for success! A great way to do this is to take classes at the College and to attend other professional seminars — not just the ones required for license renewal.

Be a joiner! (Don’t be an island.) Join the Alumni Association, your district chiropractic association, as well as national organizations. Get to know your legislators. Personal relationships make a big difference when we have a legisla-tive crisis, and your involvement is beneficial to your career and the College.

Be happy! People, patients, families, staff and colleagues will respond so much better to a positive and happy doctor.

Thank you again for the opportunity to serve as your president. Your dues and contributions make both the College and the profession stronger. As always, your Alumni Association greatly appreciates your continued participation. And we wish you health and success now and in the future.

— Dr. J. Kay Carver ’71, president, CCCKC Alumni Association

CCCKC’s alumni association is continually exploring opportunities to be of

greater service to alumni and association members. If you have suggestions about how

we can better serve you, please don’t hesitate to

email or call us.

Dr. J. Kay Carver, CCCKC Alumni Association president, can be reached via email at

[email protected] or by leaving a message

at (913) 234-0627.

To reach Dr. Clark Beckley, vice president of campus

relations, send an e-mail to [email protected]

or call (913) 234-0609.

Dr. Clark Beckley, vice president for campus and professional relations, has assumed the position of interim director of Postgraduate Education and

Alumni Services for the College. Beckley, a 1975 graduate of CCCKC, brings a multitude of experiences in chiropractic education to this assignment.

“Please join me in thanking Dr. Beckley for accepting this challenge,” said President Carl S. Cleveland III. “Cleveland graduates can rest assured that their postgraduate and professional development needs are in the hands of a very capa-ble, knowledgeable individual who truly cares about the success of each alum.”

Beckley takes over this post from Dr. John Nab ’94, who left the College at the end of July to join Standard Process as director of professional development.

“As a senior administrative team member, Dr. John Nab has filled an impor-tant leadership role at Cleveland. He is a warm and friendly fellow that has never met a stranger,” Cleveland III said. “While we are proud and congratulate Dr. John for achieving this professional advancement opportunity, he will be missed by everyone associated with Cleveland.”

Beckley has served the College in a variety of positions since his graduation 36 years ago. He has been a faculty member, clinician, clinic director and chair of clinical sciences, among other responsibilities.

“I look forward to working with alums from both the KC and LA campuses to ensure that their needs are being met,” Beckley said. “Interacting with graduates has always been one of the most satisfying parts of my time at Cleveland.”

Graduates should continue to contact the Office of Postgraduate Education and Alumni Services at (800) 969-2701 regarding continuing education or other areas of need. Visit cleveland.edu to view and register for courses.

Dr. Beckley to serve alumni

Clevelander 8

alumninews

Dr. Mark Balder-ston ’78 was

appointed to the Kansas Ath-letic Commission by Gov. Sam Brownback. The commission is comprised of five members who administer the laws and regula-tions governing regulated sports and wrestling in the state. Appoin-tees serve a five-year term, and Balderson has been a member of the commission since 2006. In addition, he has been a member of the National Board of Chiro-practic Examiners since 1978 and the Kansas Heal-

ing Arts Board since 1988. He can be reached at Balderston Chiro-practic, 11015 W. 75th St., Shawnee, Kan. 66214. The number is (913) 631-8888. ■

Dr. David Zak ’83 has been named

the Missouri Representative to the Interna-tional Chiroprac-tors Association (ICA). Established in 1926 by B.J. Palmer, ICA is the oldest national chiropractic orga-nization in the world. Dr. Zak can be reached at Zak Chiropractic, 208 SE 3rd St., Lee’s Summit, Mo. 64063, or by

phone at (816) 525-9900. ■

Dr. Josh Mettling ’06 was married

on June 18 to Felicia McCor-mick at the First Christian Church in Winfield, Kan. He operates Met-tling Chiropractic, 1916 E. 9th St.,Winfield, and can be reached by calling (620) 221-6325. ■

Dr. Melin-da Dillon ’10 and Dr. Doug

Bottorff ’87 both now have prac-tices at Be Well on 39th, a holistic wellness center in Midtown Kan-sas City. Dillon

operates Freeling Chiropractic, and Bottorff, Harmo-ny Chiropractic. They, along with other health care professionals at the center, pro-vide a variety of services from chi-ropractic care to yoga therapy and nutritional consul-tation. They can be contacted at Be Well on 39th, 1001 W. 39th St. Kansas City, Mo. 64111. To reach Dillon, call (913) 515-0929, and Bottorff can be reached at (816) 363-2222. ■

Dr. Anna McCoy ’11 has joined Bolz & Lucas Chiropractic in Topeka, Kan. Now known as Bolz,

’70s

Connections

Stay connectedKeep in touch with College classmates and friends by informing us of life changes. Send information for the alumni news section of the magazine via e-mail to [email protected]. Or mail your information to Clevelander, Cleveland Chiropractic College, 10850 Lowell Ave., Suite 2045, Overland Park, Kan. 66210.

Dr. Lewis Eberting ’60 passed away on July 18, 2011. Eberting

and his wife, Jone, were extremely active in the CCCKC Alumni

Association throughout the 1960s and 1970s. His son, Arthur, is a

1983 CCCKC graduate.

Eberting mourned by CollegeThe College was saddened to

learn of the death of Dr. Lewis E. Eberting, 79, who passed away on July 18, 2011, at the Missouri Veteran’s Home in Warrensburg. Born to George and Ethel (Pruessner) Eberting on Nov. 22, 1931, Eberting was the youngest of four children.

Eberting graduated from high school in Kansas City. Immediately after high school, he went into the service. He was a wartime veteran, who enlisted in both the National Guard and the Navy.

Eberting decided to pursue a career in chiropractic as the result of being treated by a friend who was a chiroprac-tor. He enrolled in the D.C. program at Cleveland Chiropractic College, graduating in 1960. Eberting opened a

practice in the Kansas City area prior to opening Eberting Chiropractic Clinic in Clinton, which is still open today and operated by his son, Dr. Arthur L. Eberting ’83.

For eight years, he served on CCCKC’s Alumni Association board. He also served on the Parker Chiroprac-tic Research Foundation for 31 years.

He married his wife Jone (Scott) Eberting. This union produced two children, Arthur and Carol. Dr. Ebert-ing has five grandchildren.

He is survived by son and his wife, Debbie; daughter, Carol Hunter and her husband, Randy; a brother, Calvin Eberting; and a sister Vivian Burwell. His parents, wife, and sister, Marcella Sell, preceded him in death. q

’80s

’10s

’00s


alumninews

The awards ceremony at the Missouri State

Chiropractors Association (MSCA) convention in July saw the state’s best and bright-est honored for their service to the profession and the public. Among those beacons of light were two CCCKC alumni who were recognized for going above and beyond for their discipline. The acco-lades were a testament to the commitment and leadership exhibited by Clevelanders.

Dr. Gary Carver ’70 was honored with the “Dr. Rick James Distinguished Service Work Horse Award.” Carver, who practices in Kansas City, received a plaque and a cer-tificate from MSCA in sup-port of his efforts. Carver is a strong supporter of the Col-lege and is an active alumni presence at campus events

Receiving one of the night’s highest honors was fellow alum Dr. L. Russell Matthias ’74, who was named 2011 “Chiropractor of the Year” by the MSCA. The award hon-ors the contributions made by Matthias to the chiropractic

profession. This is the second honor in as many years for Matthias, as he was the recipi-ent of the “President’s Award” in 2010. Matthias, who also serves on the College’s Alumni Board, practices in Blue Springs.

“Our 2011 con-vention was a huge success, with many great activities and outstanding speak-ers,” Dr. Paul Foster ’58, MSCA presi-dent, said. “The unsolicited comment frequently heard by officers and staff was: ‘This was the best stable of speakers that you folks have ever had.’”

The annual MSCA con-vention provides chiropractors the opportunity to earn con-tinuing education credits and learn about new products and services from vendors. It also allows for networking with peers, and re-connecting with old colleagues and friends. The gathering was held at Lodge of the Four Seasons in Lake Ozark, Mo. q

■ = CCCKC graduate

❏ = CCCLA graduate

Dr. Paul Foster ’58, right, president of the MSCA, presents Dr. Russell Matthias ’74 with the 2011 “Chiropractor of the Year” award during the organization’s

July convention. It was Matthias’ second such honor in as many years after earning the MSCA’s

“President’s Award” in 2010.

MSCA leadership honors Clevelanders

Lucas & McCoy Chiropractic, she joins her father, Tim Bolz, and his practice part-ner Steve Lucas. McCoy will offer Sacro Occipital Technique, as well as pediatric and prenatal chiroprac-tic care. She can be reached at Bolz Lucas & McCoy Chiropractic, 4990 S.W. 21st St., Topeka, Kan. 66604 or by calling (785) 272-2090. ■

Dr. Kalenna Wil-son ’11 is now seeing patients in Houston, Mo., at St. John Chiroprac-tic. After graduat-ing summa cum laude, she and her husband, Shan, began to think about where to start their careers. They decided to trade city life for the slower pace of southern Missouri. You can reach her by calling (417) 967-2470. ■

The inevitable passing of alumni, their family members and friends of the College saddens all of us within the Cleveland community. Although they are gone, they are not forgotten. Alumni Services has learned of the following passings:

To report the passing of someone from the College, please send a notice via e-mail to [email protected] or through the postal mail to Clevelander, Cleveland Chiropractic College, 10850 Lowell Ave., Suite 2045, Overland Park, Kan. 66210.

Reflections

Dr. Elmer Post ’49, died Sept. 16, 2011 ■

Dr. Ralph Ingram ’57, died Aug. 14, 2011. ❏

Dr. Lewis Eberting ’60, died July 18, 2011 ■

Dr. Dalynn Brummett ’92, died Aug. 22, 2010. ■

Dr. Thomas Magariel ’69, died Nov. 3, 2010 ■

Dr. Mark Buckner ’94, died Dec. 15, 2010 ■

Clevelander 10

Anderson, the Success Strategies business consultant, wants everyone to remember that they are not alone in this transition process.

“Our priority is to help chiropractors reach their goals by provid-ing experience-based information that will assist them while they research their options,” Anderson said. “If you don’t have a plan, you have no destination.”

Success Strategies provides individual one-on-one counseling, at no cost, to help students and graduates develop career plans and achieve goals. Think of it as a “24/7 approach.” People can use the available resources as they are needed, when they are needed. Guidance is avail-able in many areas, including:

• Planning your current and pro-jected budgets

• Setting and achieving smart goals • Researching potential areas for your

new business • Understanding your credit score

and history• Choosing and improving your com-

munication style

Anderson believes that the sooner a student takes advantage of the program, the better off he or she will be.

“I think seeking the program’s ser-

vices early in a student’s school career is the best way to avoid mistakes,” he said. “When students graduate from Cleveland, we’re confident they are great chiropractors. They’ve been well trained. But health-related training is not enough. Chiropractors are entrepreneurs, and the successful ones know exactly where they’re going and they make specific plans on how to get there.”

Clevelanders who are about to gradu-ate are going through an exciting time; however, it can be an intimidating one as well. No doubt they may have never owned or managed a business. Many haven’t had to deal with business plan-ning, budgeting, contracts, negotiating

or marketing a business. It can be a very hectic time. Anderson makes sure to treat each person as an individual and works to tailor a program to his or her

specific needs. “No two persons’ goals or situ-ations are exactly the same,” he said. “Most people who come to see me want a business plan so they can borrow money. Some are pretty desperate. They might have made a hasty busi-ness decision — like borrowing more money

than they needed — and when their practice doesn’t produce enough money to pay it back, they feel financially cor-nered.

“I strive to develop plans based on what I call smart goals, goals that are measurable, manageable and for which their creator takes responsibility, goals that have a starting date and a comple-tion date,” Anderson continued. “I find most people have wishes, not goals. Success Strategies assists in developing a vision for new chiropractic businesses and helps an individual explore options. I encourage all students, graduates, any doctor in the field to have a viable business plan, a business and personal

Chiropractors are entrepreneurs, and the

successful ones know exactly where they’re going

and they make specific plans on how to get there.

If you don’t have a plan, you have no destination.”

Dr. James C. Anderson ’66

“

Clevelander 10

coverstory

by Alan Morgan

The notebook will need a companion soon. Letters, emails, cards and hand-written notes fill the three-ring binder. They come from current students, recent graduates, members of the com-munity and even non-Cleveland D.C.s. And the message is much the same: In one way or

another, they all say, “Thank you.” Dr. James C. Anderson ’66 and Cleveland Chiropractic College’s Suc-cess Strategies program are the beneficiaries of all these kind words and kudos. Success Strategies was developed specifically to provide the support students and graduates need to make their transition from Cleveland Chiropractic College into the professional world as rewarding and successful as possible.

ENSURINGEXCELLENCE

UCCESS TRATEGIES


coverstory

budget, and the ability to plan ahead financially as they seek a business loan.”

The Success Strategies program goes beyond business and communication classes. Whether it’s opening a new busi-ness or searching for an independent contract/associate position, Anderson’s primary goal is to help the student or graduate become successful. When writ-ing a business plan, developing budgets, negotiating an opportunity or reviewing contracts, Anderson and the Success Strategies program will be there. So what does Anderson see as the most valuable service the program provides?

“Tools to define reality,” he said. “Success Strategies helps my clients see their reality with clarity. Once reality is defined, then measures can be taken to manage and eventually thrive in the business world.”

The Success Strategies program is off and running, having helped hundreds of students and graduates on their paths to success. The program’s top priorities are career resources, practice development and business training, and with that Anderson is committed to providing Cleveland students and graduates the skills and services they need to succeed in the real world of private practice.

So what does Anderson envision for the future of the program? This trimes-ter he’s started a three-part program for

students that encompasses 1) developing personal goals and getting your house in order – credit score, personal budget, resumé; 2) beginning your professional life and transitioning from Cleveland to the business world – developing a busi-ness plan, marketing your practice; and 3) examining performance – including human resource issues, and contracts and negotiations.

To determine whether or not Suc-cess Strategies is working, all you need to do is open the notebook. Read any letter or email, and you’ll likely come across something like this from Dr. Kirk Iodice, a graduate not of Cleveland but Logan College of Chiropractic, who says:

“I am a Logan grad, but due to the tremendous assets offered to students and practicing Drs., I always encourage potential students to strongly consider Cleveland as the #1 choice for their chi-ropractic education…I have no doubt that the services provided by Dr. Ander-son and Cleveland have literally saved my practice in these tough times.”

The Success Strategies program can help anyone — current student, recent graduate or practicing chiropractor. To get started on a path to the future, contact Anderson via email at [email protected] or by phone at 913-234-0619 or 913-269-6861. q

Dr. James C. Anderson ’66, director of the College’s Success Strategies program, converses with students following one of his career resources and business practice seminars. These monthly seminars are the centerpiece to the program, which was launched in 2007.

11

Dr. James Anderson embodies spirit of entrepreneurism

The term entrepreneur defines Dr. James Anderson pretty well. He started his first enterprise when

he was nine years old, mow-ing lawns in 1947. In less than a year, he had four employees mow-ing for him, and by 1949 he was

running a lawn-service business with 15 employees.

At age 16, he started an auto-mobile detailing business, which he eventually sold to Feld Chev-rolet. Next, he became interested in flying and paid for lessons by starting an aircraft detailing busi-ness with two employees, finishing with 20. He sold the business to Kansas City Piper.

He earned his real estate license at age 21 and began selling and buying real estate. At 23, he opened an automobile upholstery business. It was during that stage of his life that Anderson decided he wanted to explore chiropractic and enrolled at CCCKC, complet-ing the program in 1966.

“I came to realize that if I had a business plan that was working well in one location, I could just move that business plan to a new location,” Anderson said. “I call it the McDonald’s business plan.”

During his 40 years in active practice in the Kansas City area, Anderson has hired more than 30 associates and sold several chi-ropractic businesses. He has also been active at the College, serving on the alumni board and as chair-man of the board of trustees, of which he is currently a member. q

www.cleveland.edu Fall 2011

Dr. Anderson

Clevelander 12

farewellgraduates

Fast FactsCommencement for CCCKC’s Class of Spring 2011 washeld Friday, April 15. Duringthe ceremony, Dr. Carl S. Cleveland III conferred47 graduates.

Dr. Paul Hooper, a 1975 CCCKC graduate, served as the commencement speaker.

Kalenna Wilson earned class Valedictorian honors.

CCCKC April ’11 Graduates

Summa Cum LaudeFranklin Hutchinson

Cale SneddenKalenna Wilson

Magna Cum LaudeBonnie HigniteNathan HinzJordan KompJustin Walters

Cum LaudeTravis Baker

Bradley CarolanThomas Komp

Bradley Montgomery

Aca

dem

icH

onor

s

Kristopher AdolphLawrence, Kan.

Travis BakerHoxie, Kan.

Christopher BarnesTulsa, Okla.

Bradley CarolanGreenwood, Mo.

Robinson CherestalPort-au-Prince, Haiti

Bryson ClarkWebb City, Mo.

Jill DiazForbes, N.D.

Melvin DunnSt. Francis, Kan.

Chad EagySpencerville, Ohio

Erica EatonBlue Springs, Mo.

Ashley EngleFulton, Mo.

Marcus FeasterWinfield, Kan.

Sarah GayasaddinMinot, N.D.

Anita HaneyKansas City, Mo.

Sherri HaysTulsa, Okla.

Brent HeaterLee’s Summit, Mo.


farewellgraduates


Bonnie HigniteAda, Okla.

Nathan HinzArvada, Colo.

Franklin HutchinsonSalina, Kan.

Tae Yong KimMun Kyoung, Korea

Megan KnoxStella, Mo.

Jeremy KoblerDodge City, Kan.

Jordon KompSalina, Kan.

Thomas KompAssaria, Kan.

Dong Chang LeeSeoul, South Korea

Kent LeeAndover, Kan.

Anna McCoyTopeka, Kan.

Branon McMichaelIndependence, Mo.

Dustin McPhailAshland, Kan.

Mark MeltonBeloit, Kan.

Stephanie MillerJefferson City, Mo.

Bradley MontgomeryLawton, Kan.

Forward Thinking“The doctor of the future

will give no medicine, butwill interest his patients in the

care of the human frame, indiet and in the cause and

prevention of disease.”

— Thomas Edison

Anton NielsenYiborg, S.D.

Gavin OldsGalena, Kan.

Jamie SloanBallwin, Mo.

Cale SneddenNewark, Ohio

Clevelander 14

farewellgraduates

Chiropractic Oath“I do solemnly pledge before God and man to devote my life to the prevention and relief of human disease and suffering; to perform my professional duties with dignity, pride and courage; to always live up to the high principles of my profession; to protect my science; and to enjoy the blessings and benefitsof chiropractic.”

— Written especially forCleveland Chiropractic College by Dr. Leo Spears, founder of the former Spears Hospital,Denver, Colo.


Jeremy StoverParsons, Kan.

Lauren SwordGladstone, Mo.

Christina ThomasSpringfield, Mo.

Audrey TullisParsons, Kan.

Mark WadeJackson, Mo.

Justin WaltersSalina, Kan.

Christopher WeaverStillwell, Kan.

Kalenna WilsonSummersville, Mo.

Aaron WolfswinkelPella, Iowa

Alan YoderPeabody, Kan.

Not Pictured:

Amanda Burns


farewellgraduates

CCCLA April ’11 Graduates

Mark ElliottMarina Del Ray, Calif.

Jenny EspositoMassapequa, N.Y.

Michael GoldmanSanta Monica, Calif.

Michael KalikoWoodland Hills, Calif.

Joo Yong KimSeoul, Korea

Akiko KobayashiWest Hollywood, Calif.

Summer LamHonolulu, Hawaii

Peter Phuc Hung LeNorth Hills, Calif.

Magna Cum LaudeMark Elliott

Joel Yeo

Cum LaudeMichael Goldman

Aca

dem

icH

onor

s

Enrique SantanaSan Fernando, Calif.

Daniel SmithTemecula, Calif.

Ghazaleh TabriziCosta Mesa, Calif.

Harmik TorosianGlendale, Calif.

Joel YeoSouth Pasadena, Calif.

Fast FactsCommencement for CCCLA’s

Class of Spring 2011 washeld Saturday, April 16. During

the ceremony, Dr. Carl S. Cleveland III conferred

13 graduates.

Dr. Tammy Cassa ’08, an instructor and research

associate at CCCLA, served as the commencement speaker.

Joel Yeo earnedclass Valedictorian honors.

Mark Elliott was named Salutatorian.

Clevelander 16

farewellgraduates

Fast FactsCommencement for CCCKC’s Class of Summer 2011 washeld Friday, Aug. 12. Duringthe ceremony, Dr. Carl S. Cleveland III conferred18 graduates.

Dr. David Wickes, chair of the Council on Chiropractic Education (CCE), served as the commencement speaker.

Jay Goodbinder earned class Valedictorian honors.

CCCKC August ’11 Graduates

Magna Cum LaudeJay Goodbinder

Cum LaudeMatthew Graham

Lauren QuintMelissa Waszak

Jami ZennerAca

dem

icH

onor

s

Anthony BiondilloCleveland, Ohio

Mark CampbellTekonsha, Mich.

Ashley ChaneyMaysville, Mo.

Ethan CrossTrenton, Mo.

Jacob GawithMinneapolis, Kan.

Jay GoodbinderOverland Park, Kan.

Matthew GrahamCastle Rock, Colo.

Daniel HardingRidgeway, Mo.

Christopher HarlanMoberly, Mo.

Kim HodgeManhattan, Kan.

Khoi HuynhWichita, Kan.

Leslie LaytonSimi Valley, Calif.

Kristin MorganLincoln, Neb.

Le NguyenWichita, Kan.

Lauren QuintDodge City, Kan.

Melissa WaszakOmaha, Neb.

Jeremiah WilliamsManhattan, Kan.

Jami ZennerValentine, Neb.


CCCLA August/December ’11 Graduates

Jason ArnoldYreka, Calif.

David BrooksCincinnati, Ohio

Dana DickerhoofCanton, Ohio

Mamerto Estepa Jr.Oxnard, Calif.

HarrisonSan Diego, Calif.

Elizabeth HuiHacienda Heights, Calif.

Jay LeeAtlanta, Ga.

Yvette ShahgaldianGlendale, Calif.

Summa Cum LaudeHarrison

Magna Cum LaudeDana Dickerhoof

Cum LaudeLisa Leary

Shahram Soleimani

Aca

dem

icH

onor

s

Heather ValinskyLos Angeles, Calif.

Brad AndrewsLaguna Niguel, Calif.

Omer BoysanChatsworth, Calif.

Connie ChippCincinnati, Ohio

Martin ClausLittleton, Colo.

Tanya CobeyLos Angeles, Calif.

Collin HigoHenderson, Colo.

Ryan HurNorthridge, Calif.

Fast FactsCommencement for CCCLA’s

Classes of Summer and Fall 2011 was held Saturday, Aug.

13. During the ceremony,Dr. Carl S. Cleveland III

conferred 26 graduates.

Dr. Glenn Johnson ’85, a CCCLA professor, served as

the commencement speaker.

Harrison earnedclass Valedictorian honors.

Dana Dickerhoof was named Salutatorian.

farewellgraduates

AU

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Clevelander 18

Parting Words“Pioneers in chiropractic lit a torch, they have passed the torch to us, it is ourresponsibility to sustainthe flame.”— Dr. Carl S. Cleveland III

CCCLA August/December ’11 Graduates

Kyu Yong-John LeeTorrance, Calif.

Michael MensahBritish Columbia, Canada

Dane MooreLiberty, Mo.

Jessica NardoneEllwood City, Pa.

Adam SandsCornwall, N.Y.

Abraham Silva-CarusoFresno, Calif.

Shahram SoleimaniKansas City, Kan.

farewellgraduates

Faranak TaheriFairfax, Va.

Sepideh TarameshlooperLos Angeles, Calif.

Hungchiao Lisa WuArcadia, Calif.

Look for a special commemorative issue in 2012 honoring CCCLA’s 100 years.

By now you are aware that the Los Angeles campus of Cleveland Chiropractic College has ceased operations. Please know that Cleveland-LA alumni are and

will remain a cherished and integral part of the Cleveland College family. Cleveland-LA is no longer a building or a program, but a network of graduates who will continue changing lives through chiropractic.

The Teach Out and Expanded Teach Out programs were approved by the Council on Chiropractic Education and the Higher Learning Commission of the North Cen-tral Association of Colleges and Schools. The majority of students elected to enroll in the Teach Out institution, Southern California University of Health Sciences. Several students transferred to Cleveland’s Kansas City campus to complete their chiropractic degree in residence in Overland Park or through a full-term preceptorship.

“A dedicated group of Cleveland-LA employees continues work to close down the campus and we are grateful for their efforts and their loyalty,” Dr. Ashley Cleveland, provost, said. “On a personal note, I am proud that over the time I was at Cleveland-LA, the number of students on the Dean’s List increased each term. The faculty and staff welcomed me and worked hard to sustain the program over the last year and a half. I will always fondly remember the time I spent there.”

Following is some important information for those affected by this change:Transcripts: Transcript requests should be sent to David Foose, director of academ-

ic records and support at CCCKC, 10850 Lowell Ave., Overland Park, Kan. 66210. He can be reached at [email protected] or (913) 234-0650. All academic records from CCCLA will be managed through the Office of Academic Records and Support in Kansas City.

Questions regarding Teach Out/Expanded Teach Out: Dr. Ashley Cleveland will continue to be the coordinator for the Teach Out and Expanded Teach Out. She can be reached at [email protected] or (913) 234-0648.

Cleveland Connect or Moodle Questions/Issues: Please contact Kirk Barnett, student information systems manager, at [email protected] or (913) 234-0704.

Postgraduate Education: The College’s web site contains updated information about seminar offerings and co-sponsorships around the country. Or contact Sarah Hilliard, professional development manager, at (800) 969-2701.

A Proud Chapter in the College’s History Comes to a Close; Cleveland-LA Ceases Operations After a Century of Service

Steeped in history and tradition, Cleveland Chiropractic College of

Los Angeles closed in August 2011 after 100 years of service.

Lasting Legacies

Clevelanderalumni magazine

NON-PROFIT

U.S. POSTAGE

PAIDKANSAS CITY, MO

PERMIT NO. 1345Cleveland Chiropractic College

Office of Communications10850 Lowell Ave., Suite 2045

Overland Park, Kan. 66210-1613

ADDRESS SERVICE REQUESTED

CLEVELAND CHIROPRACTIC COLLEGEHAS THE FOLLOWING SEMINARS REMAINING FOR 2011:

PROFESSIONAL DEVELOPMENT SEMINARS

Whole Food Nutrition Certificate Program Session 6: Pediatric HealthPresented by Dr. Joseph Olejak

Oct. 15-16 (Saturday 1-7 p.m.; Sunday 8 a.m.-2 p.m.)

Meridian Therapy Advanced Seminar: Korean Hand AcupuncturePresented by Dr. Larry Beem

Oct. 22 (8 a.m.-8:30 p.m.)

Kinesio Taping KT1/2 Presented by Dr. Scott Hainz

Oct. 29-30 (8 a.m.-5 p.m. both days)

Comprehensive MRI of the Spine: Everything a Chiropractor Needs to KnowPresented by Dr. Terry Yochum

Nov. 5-6 (Saturday 1-7 p.m.; Sunday 8 a.m.-2 p.m.)

Whole Food Nutrition Certificate Program Session 7: Aging Well/Geriatric HealthPresented by Dr. Joseph Olejak

Nov. 5-6 (Saturday 1-7 p.m.; Sunday 8 a.m.-2 p.m.)

Kinesio Taping KT3 Presented by Dr. Scott Hainz

Dec. 3 (8 a.m.-5 p.m.)

Whole Food Nutrition Certificate Program Session 8: Immune System SupportPresented by Dr. Joseph Olejak

Dec. 10-11 (Saturday 1-7 p.m.; Sunday 8 a.m.-2 p.m.)

CLEVELANDONLINE

Continuing Education on your terms!

Offering courses on your schedule andthe curriculum of

your choice!

To learn more, visit cleveland.

myicourse.comfor state requirements

and a full listing of available courses.

For more information on session topics, instructors, program costs and to register, please visit our web site at www.cleveland.edu or call Sarah Hilliard at (800) 969-2701.

Documents

Clevelander Alumni Magazine (Fall 2011 Issue, Vol. 21)