SOCIALLY COMPETITIVE ATHLETE FITNESS EXERCISEREXERCISE FREQUENCY EXERCISE TYPE

5.6X / week, most team sport occasions: e.g. soccer. 3.8X / week, almost exclusivel individual sports such as Gym Classes / Yoga / Pilates.

KEY MOTIVATIONSTo be with friends and to socialize. For the excitement of competition, health management, and energy.For an escape from stress/pressures.

For health, weight maintenance, energy, well-being, confidence, to look good and an escape from stress/pressure.

EXERCISE ATTITUDESExercise is a high priority and many consider themselves athletes.Enjoy competition but also see sports as a social activity.

Don’t feel good about themselves unless they exercise regularly. Physical activities play a big role in their lives. Many active members love to exercise.

BARRIERS

Main consumption is Match-day (vs Training) day• Due to high cost, or • Don’t believe they need full benefit for training as they’re not

pushing themselves hard enough.

Many see sports drinks as unhealthy, a gimmick, and no better than water. Also, consider sports drinks not as thirst quenching as water.

FUNCTIONAL WATER

8%Consumed a Health / Sports drink in LZD

92%

Did not consume a Health / Sports drink in LZD

NO 49% YES 51%

Participate in any Sport / Leisure activity regularly (excl. Walking)

24% have played a Sport in L3 Months

FUNCTIONAL WATER, EXCLUDING COCONUT WATER, IS IN DECLINE BY -0.7% (MAT TO 06/11/16)

CURRENT FUNCTIONAL WATER CATEGORY IS MADE UP OF BRANDS THAT ARE FULL OF SUGAR

THERE IS AN OPPORTUNITY TO DELIVER TO CONSUMERS NEEDS FOR A TRUE, NO SUGAR FUNCTIONAL WATER

AUSTRALIAN HEALTH TRENDS1 IN 2 AUSTRALIAN POPULATION AGED 14+ HAVE PARTICIPATED IN A SPORT REGULARLY,

YET ONLY 8% HAVE CONSUMED SPORTS/ HEALTH DRINKS IN THE LAST 7 DAYS

SPORTS DRINK SEGMENTATIONTHE 2 MOST ACTIVE CONSUMER SEGMENTS HAVE VERY DIFFERENT MOTIVATIONS & BARRIERS

CATEGORY STATE OF PLAY

ROY MORGAN AUST POP 14+ SAMPLE MAT MAR15 N= 19,479

IPSOS GLOBAL HYDRATION SEGMENTATION STUDY 2010

• 600ML X 12

• Line Priced with Core Gatorade

• Range of 3 Variants – Orange, Lemon & Berry

• Fridge Location: Functional Water

RANGE OVERVIEW

• No Sugar

• Light, Natural Flavours

• Vitamin B

• Sports Cap

G-ACTIVE VS GATORADE THIRST QUENCHER

Active Hydration PRODUCT CATEGORY Sports Fuel

Passionate Exerciser CONSUMER TARGET Competitive Athlete

Supports superior hydration for the Active Occasion KEY BENEFIT

Sports fuel to help improve athletic performance

Clear like Water APPEARANCE Bright colours

CLEAR DIFFERENTIATION FROM BASE GATORADEA SOLUTION FOR A DIFFERENT CONSUMER TARGET

CONSUMER BENEFITS

FULL SCALE LAUNCH

CAMPAIGN

OOH

SAMPLINGTVC

PR

IN-STORE• Product

Launch POS• Merchandising

Units

DISPLAY UNIT A3 BIN CARD

INFLUENCER CAMPAIGN

• Dedicated Social Media program• Targeted digital buy

DIGITAL / SOCIAL MEDIA

• Media begins 23 April, 2017

POS ITEMS

GATORADE IS PRODUCED AND DISTRIBUTED IN AUSTRALIA UNDER LICENCE FROM STOKELY-VAN CAMP INC. BY SCHWEPPES AUSTRALIA PTY LTD.

WATERMADE

ACTIVEELECTROLYTE WATER

& NO SUGARGATORADE IS PRODUCED AND DISTRIBUTED IN AUSTRALIA UNDER LICENCE FROM STOKELY-VAN CAMP INC. BY SCHWEPPES AUSTRALIA PTY LTD.

WATERMADE

ACTIVEELECTROLYTE WATER

& NO SUGARGATORADE IS PRODUCED AND DISTRIBUTED IN AUSTRALIA UNDER LICENCE FROM STOKELY-VAN CAMP INC. BY SCHWEPPES AUSTRALIA PTY LTD.

WATERMADE

ACTIVEELECTROLYTE WATER

& NO SUGAR

PALLET WRAP

A3 BIN CARD FLOOR DECAL

CASE STACKER (MOCKUP ONLY)

WATERMADE

ACTIVEELECTROLYTE WATER

& NO SUGARGATORADE IS PRODUCED AND DISTRIBUTED IN AUSTRALIA UNDER LICENCE

FROM STOKELY-VAN CAMP INC. BY SCHWEPPES AUSTRALIA PTY LTD.

BRAND FRIDGE DECAL

WATERMADE

ACTIVEELECTROLYTE WATER

& NO SUGAR

GATORADE IS PRODUCED AND DISTRIBUTED IN AUSTRALIA UNDER LICENCE FROM STOKELY-VAN CAMP INC. BY SCHWEPPES AUSTRALIA PTY LTD.

FOR

PRICE FRIDGE DECAL

MAT NO. PRODUCT DESCRIPTION EAN TUN10005927 G-ACTIVE ORANGE 600ML X 12 PET 9310640000867 19310640000864

10005962 G-ACTIVE BERRY 600ML X 12 PET 9310640000881 19310640000888

10005963 G-ACTIVE LEMON 600ML X 12 PET 9310640000874 19310640000871

FOR MORE INFORMATION CONTACT SCHWEPPES AUSTRALIA ON 1300 133 122