Cleanfax: Serving Cleaning & Restoration Professionals - Q1 … · 2019. 11. 15. · Carpet / Floor cleaning contractor Full service cleaning and restoration contractor Restoration

80.19%

19.81%

0.00%

0.00%

0.00%

0.00%

Q1 Which of the following best describes your PRIMARY business?

Carpet / Floorcleaning...

Full servicecleaning and...

Restoration /Remediation...

BSC /Janitorial /...

Residentialcleaning...

Other, pleasespecify

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

ANSWER CHOICES RESPONSES

Carpet / Floor cleaning contractor

Full service cleaning and restoration contractor

Restoration / Remediation contractor

BSC / Janitorial / Commercial cleaning contractor

Residential cleaning contractor

Other, please specify

1 / 86

2019 Cleanfax Carpet Cleaning Benchmarking Survey

89.26%

8.11%

0.72%

0.00%

0.24%

1.67%

Q2 What is your role in the business?

Owner/Corporatemanagement...

Generalmanagement/S...

Technician

Sales

Support staff


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Owner/Corporate management (includes owner-operator)

General management/Supervisor

Technician

Sales

Support staff


2 / 86


31.74%

26.49%

28.88%

8.11%

1.67%

1.43%

1.67%

Q3 What is the current structure of your business?

Proprietorship

LLC

S Corporation

C Corporation

Partnership

Not sure /Refuse


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Proprietorship

LLC

S Corporation

C Corporation

Partnership

Not sure / Refuse


3 / 86


0.24%

3.58%

6.92%

12.17%

19.57%

24.34%

33.17%

0.00%

Q4 How many years has the business been in the carpet cleaning industry?

Less than 1year

1-2 years

3-5 years

6-10 years

11-20 years

21-30 years

More than 30years

Not sure/Refuse

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Less than 1 year

1-2 years

3-5 years

6-10 years

11-20 years

21-30 years

More than 30 years

Not sure/Refuse

4 / 86


17.18%

26.97%

20.29%

30.31%

3.34%

1.91%

Q5 In which geographical region is your business based?

Northeast(ME/NH/VT/CT...

South(TX/OK/NC/SC...

Midwest(OH/IN/IL/MI...

West(NM/AZ/CO/UT...

Canada

Other (pleasespecify)

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Northeast (ME/NH/VT/CT/MA/RI/NY/PA/NJ/DE/MD)

South (TX/OK/NC/SC/GA/FL/TN/AL/MS/AR/LA/KY/WV/VA/DC)

Midwest (OH/IN/IL/MI/WI/MN/ND/SD/IA/NE/KS/MO)

West (NM/AZ/CO/UT/WY/MT/ID/WA/OR/NV/CA/AK/HI)

Canada

Other (please specify)

5 / 86


31.98%

31.50%

19.57%

15.99%

0.95%

Q6 In which size municipality is the business headquartered?

Largemetropolitan...

Mid-sizedurban area...

Small urbanarea (25,000...

Rural area orsmall town...

Not sure/Refuse

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Large metropolitan area (1 million or more population) or its suburbs

Mid-sized urban area (100,000 to 999,999) or its suburbs

Small urban area (25,000 to 99,999) or its suburbs

Rural area or small town (total area population less than 25,000)

Not sure/Refuse

6 / 86


33.65%

54.18%

8.83%

0.95%

2.39%

Q7 What geographical area does the business service?

Immediate area(within 25...

Local (within50 miles of...

Regional(within 200...

National


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Immediate area (within 25 miles of headquarters)

Local (within 50 miles of headquarters)

Regional (within 200 miles of headquarters)

National


7 / 86


6.68%

93.32%

Q8 Is your business part of a franchise system?

Yes

No

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Yes

No

8 / 86


Q9 Rate the importance of the following challenges as they pertain to your business. Please answer each option.

Maintainingmargins

Competing withlow-cost...

Finding newcustomers

Customerretention

9 / 86


Very important Somewhat important Neutral Less important

Not important

Cash flow /Working capital

Financing newequipment

Recruiting/Retaining qualit...

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

VERYIMPORTANT

SOMEWHATIMPORTANT

NEUTRAL LESSIMPORTANT

NOTIMPORTANT

TOTAL WEIGHTEDAVERAGE

10 / 86


57.79% 28.78% 10.07% 1.44% 1.92%4.39

9.66% 15.70% 14.49% 21.98% 38.16%2.37

61.15% 27.10% 6.00% 3.84% 1.92%4.42

88.94% 6.73% 2.64% 1.20% 0.48%4.82

65.94% 22.22% 7.97% 2.17% 1.69%4.49

14.94% 29.40% 29.64% 12.05% 13.98%3.19

53.35% 16.75% 16.03% 3.11% 10.77%3.99

Maintaining margins

Competing with low-costproviders

Finding new customers

Customer retention

Cash flow / Workingcapital

Financing newequipment

Recruiting/Retainingquality staff

11 / 86


0.72%

5.01%

3.82%

5.73%

8.35%

10.26%

11.46%

21.72%

20.05%

12.89%

Q10 What percentage of your total revenue is associated with carpet cleaning services?

0% - 10%

11% - 20%

21% - 30%

31% - 40%

41% - 50%

51% - 60%

61% - 70%

71% - 80%

81% - 90%

91% - 100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


0% - 10%

11% - 20%

21% - 30%

31% - 40%

41% - 50%

51% - 60%

61% - 70%

71% - 80%

81% - 90%

91% - 100%

12 / 86


13 / 86


23.39%

18.14%

11.69%

9.55%

7.40%

19.81%

3.82%

6.21%

Q11 What were the approximate start-up costs for your carpet cleaning business (or for this portion of your broader business)?

Less than$10,000

$10,000 to$19,999

$20,000 to$29,999

$30,000 to$39,999

$40,000 to$49,999

$50,000 to$100,000

$100,000 ormore

Not sure/Refuse

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Less than $10,000

$10,000 to $19,999

$20,000 to $29,999

$30,000 to $39,999

$40,000 to $49,999

$50,000 to $100,000

$100,000 or more

Not sure/ Refuse

14 / 86


78.76%

21.24%

Q12 Are you actively involved in the physical labor of cleaning?

Yes

No

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Yes

No

15 / 86


2.15%

3.58%

4.53%

4.53%

7.16%

7.64%

Q13 How many hours per week do you work in/on the business?

Less than 10

10-15

16-20

21-25

26-30

31-35

36-40

41-45

46-50

51-55

56-60

More than 60

None

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Less than 10

10-15

16-20

21-25

26-30

31-35

16 / 86


18.85%

11.46%

15.51%

8.83%

7.40%

7.88%

0.48%

36-40

41-45

46-50

51-55

56-60

More than 60

None

17 / 86


89.02%

5.01%

2.86%

0.24%

2.86%

Q14 As a carpet cleaning contractor, do your run your company:

Full time(It's all I...

Part time (Ihave another...

Part time (Ihave another...

It's a weekendhobby for me.

N/A

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Full time (It's all I do.)

Part time (I have another part-time job.)

Part time (I have another full-time job.)

It's a weekend hobby for me.

N/A

18 / 86


82.58%

7.40%

5.25%

2.86%

0.72%

0.00%

0.72%

0.48%

Q15 Which is the company’s PRIMARY method of carpet cleaning?(Choose only one)

Hot waterextraction -...


Encapsulation

Bonnet

Dry foam

Oscillating pad

Powder/Drycompound

Shampoo

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Hot water extraction - Truckmount

Hot water extraction - Portable

Encapsulation

Bonnet

Dry foam

Oscillating pad

Powder/Dry compound

Shampoo

19 / 86


24.82%

48.69%

53.22%

31.74%

6.21%

13.37%

11.46%

11.22%

Q16 Which ADDITIONAL carpet cleaning method(s does the company use? (Choose all that apply)



Encapsulation

Bonnet

Dry foam

Oscillating pad

Powder/Drycompound

Shampoo

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Hot water extraction - Truckmount

Hot water extraction - Portable

Encapsulation

Bonnet

Dry foam

Oscillating pad

Powder/Dry compound

Shampoo

20 / 86


65.16%

92.60%

59.90%

81.62%

44.39%

13.13%

34.61%

63.72%

4.77%

Q17 Which of the following services are included in the base price of a typical carpet cleaning? (Choose all that apply)

Prevacuuming

Preconditioning/ Prespray

Movingfurniture

Spot removal

Deodorizing

Fabricprotection

Speed drying

Grooming/Raking


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Prevacuuming

Preconditioning/ Prespray

Moving furniture

Spot removal

Deodorizing

Fabric protection

Speed drying

Grooming/Raking


21 / 86


Q18 Which of the following services do you offer in addition to carpet cleaning services, and which do you sub contract? Please answer all

questions.

Upholsterycleaning

Area rugcleaning

Hard surface(tile/grout)

Hard woodrestoration/...

Residential /Maid cleaning

Janitorial /Facility...

22 / 86


Window cleaning

HVAC/Ductcleaning

Fire/Smokedamage...

Water damagerestoration

Trauma scenecleaning

Auto detailing

Concretesurface...

23 / 86


96.88% 1.92% 1.20%

89.95% 5.39% 4.66%

90.30% 2.49% 7.21%

26.48% 15.21% 58.31%

10.43% 13.80% 75.77%

24.19% 8.55% 67.26%

17.75% 13.61% 68.64%

20.34% 12.89% 66.76%

21.73% 10.71% 67.56%

50.68% 9.76% 39.57%

16.47% 8.38% 75.15%

24.26% 6.80% 68.93%

16.72% 6.87% 76.42%

Currently offer Sub contract N/A

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

CURRENTLY OFFER SUB CONTRACT N/A TOTAL

Upholstery cleaning

Area rug cleaning

Hard surface (tile/grout)

Hard wood restoration/repair

Residential / Maid cleaning

Janitorial / Facility cleaning

Window cleaning

HVAC/Duct cleaning

Fire/Smoke damage restoration

Water damage restoration

Trauma scene cleaning

Auto detailing

Concrete surface preparation

24 / 86


9.33%

16.27%

51.20%

14.59%

6.70%

Q19 To what extent have you perceived any shifts in residential customer flooring choices?

Morewall-to-wall...

More hardwoodflooring

More laminateor engineere...

More tile orstone and grout

N/A

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


More wall-to-wall carpeting

More hardwood flooring

More laminate or engineered wood flooring

More tile or stone and grout

N/A

25 / 86


93.32%

70.88%

32.46%

9.31%

4.06%

34.84%

8.11%

10.74%

34.37%

Q20 Which of the following methods are used to generate new customer leads? (Choose all that apply)

Referrals

Social media(Facebook,...

Print media(Yellow Page...

Radio ads

TV ads

Electronicmedia (AdWor...

Coldcalling/Tele...

Direct/Door-to-door sales...

Networking(association...

Carpetretailers


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Referrals

Social media (Facebook, Twitter, Yelp, Angie's List, etc.)

Print media (Yellow Pages, newspapers, newsletters, direct mail, etc.)

Radio ads

TV ads

Electronic media (AdWords, website, email, e-Newsletters, etc.)

Cold calling/Telemarketing

Direct/Door-to-door sales efforts

Networking (associations, chambers, etc.)

26 / 86


27.92%

5.73%

Carpet retailers


27 / 86


28.33%

10.56%

2.50%

1.67%

22.22%

27.50%

90.28%

Q21 Which social media platforms do you regularly use related to work?(Check all that apply.)

YouTube

Twitter

Snapchat

Pinterest

LinkedIn

Instagram

Facebook

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


YouTube

Twitter

Snapchat

Pinterest

LinkedIn

Instagram

Facebook

28 / 86


12.23%

15.83%

41.25%

21.58%

4.80%

4.32%

Q22 Approximately what percentage of your residential customers(current or previous have converted some or all of their carpeted rooms

to engineered wood or laminate flooring?

50% or more

30-49%

10-30%

Less than 10%

I'm not awareof any...

N/A

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


50% or more

30-49%

10-30%

Less than 10%

I'm not aware of any customers changing their flooring

N/A

29 / 86


2.39%

23.15%

24.82%

19.81%

6.92%

7.40%

3.10%

4.77%

3.58%

Q23 What percentage of your business is residential vs. commercial?Select the option that best represents your business.

100%Residential ...

90%Residential ...

80%Residential ...

70%Residential ...

60%Residential ...

50%Residential ...

40%Residential ...

30%Residential ...

20%Residential ...

10%Residential ...

0% Residential- 100%...

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


100% Residential - 0% Commercial









30 / 86


1.67%

2.39%



31 / 86


6.11%

33.25%

31.54%

18.83%

10.27%

Q24 Average price per square foot? (Residential)

Less than $0.20

Between $0.21and $0.30



More than $0.50

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Less than $0.20

Between $0.21 and $0.30



More than $0.50

32 / 86


3.18%

50.12%

23.72%

7.09%

2.20%

13.69%

Q25 Average price per room?

$25 or less

$26-$50

$51-$75

$76-$100

More than $100

Not sure/Refuse

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


$25 or less

$26-$50

$51-$75

$76-$100

More than $100

Not sure/Refuse

33 / 86


0.98%

4.89%

15.40%

9.78%

18.83%

8.56%

21.76%

19.07%

0.49%

0.24%

Q26 Price per standard flight of stairs (approximately 12 steps)?

Less than $10

$10-$19

$20-$29

$30-$34

$35-$39

$40-$44

$45-$50

More than $50

Not sure/Refuse

I do not offerthis service.

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Less than $10

$10-$19

$20-$29

$30-$34

$35-$39

$40-$44

$45-$50

More than $50

Not sure/Refuse

I do not offer this service.

34 / 86


0.24%

3.18%

12.22%

30.07%

19.56%

16.38%

8.07%

4.89%

3.18%

0.73%

Q27 Average price for a standard sofa/couch?

Less than $25

$25-$49

$50-$74

$75-$99

$100-$124

$125-$149

$150-$174

$175-$200

More than $200

Not sure/Refuse

I don't offerthis service.

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Less than $25

$25-$49

$50-$74

$75-$99

$100-$124

$125-$149

$150-$174

$175-$200

More than $200

Not sure/Refuse

35 / 86


1.47%I don't offer this service.

36 / 86


2.44%

32.76%

40.83%

15.65%

2.93%

2.20%

0.24%

0.24%

0.24%

0.73%

Q28 Price for an arm chair (recliner)?

Less than $25

$25-$49

$50-$74

$75-$99

$100-$124

$125-$149

$150-$174

$175-$200

More than $200

Not sure/Refuse


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Less than $25

$25-$49

$50-$74

$75-$99

$100-$124

$125-$149

$150-$174

$175-$200

More than $200

Not sure/Refuse

37 / 86



38 / 86


32.52%

8.80%

16.87%

12.22%

11.98%

5.87%

2.44%

0.98%

1.71%

1.22%

Q29 General deodorizing per average sized room?

Included inbase price

Less than $10

$11-$15

$16-$20

$21-$30

$31-$35

$36-$40

$41-$45

$46-$50

More than $50


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Included in base price

Less than $10

$11-$15

$16-$20

$21-$30

$31-$35

$36-$40

$41-$45

$46-$50

More than $50

39 / 86



40 / 86


37.90%

12.96%

45.72%

3.42%

Q30 If you clean area rugs, where do you clean them?

On location

In plant

Both onlocation and...

We don't cleanrugs

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

RESPONSESANSWER CHOICES

On location

In plant

Both on location and in plant

We don't clean rugs

41 / 86


5.62%

Q31 Area rug cleaning per square foot?

Less than $.25

$.25-$.50

$.50-$.74

$.75-$.99

$1.00-$1.24

$1.24-$1.49

$1.50-$1.99

$2.00-$2.49

$2.50-$2.99

$3.00-$3.49

$3.50-$3.99

$4.00-$4.49

$4.50-$5.00

More than $5.00

Not sure/Refuse


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Less than $.25

42 / 86


14.18%

10.02%

8.56%

10.51%

3.67%

8.07%

6.11%

5.38%

7.58%

7.58%

2.93%

2.93%

1.71%

1.96%

3.18%

$.25-$.50

$.50-$.74

$.75-$.99

$1.00-$1.24

$1.24-$1.49

$1.50-$1.99

$2.00-$2.49

$2.50-$2.99

$3.00-$3.49

$3.50-$3.99

$4.00-$4.49

$4.50-$5.00

More than $5.00

Not sure/Refuse

I don't offer this service.

43 / 86


6.11%

1.71%

9.29%

Q32 Extensive odor removal/ pet odor removal, per average size room?

Included innormal...

Less than $10

$10-$19

$20-$29

$30-$39

$40-$49

$50-$59

$60-$69

$70-$79

$80-$89

$90-$100

More than $100


Not sure/Refuse


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Included in normal cleaning, no extra charge

Less than $10

$10-$19

44 / 86


13.45%

11.25%

11.49%

8.56%

3.67%

5.38%

2.44%

6.36%

11.25%

0.73%

2.93%

5.38%

$20-$29

$30-$39

$40-$49

$50-$59

$60-$69

$70-$79

$80-$89

$90-$100

More than $100


Not sure/Refuse


45 / 86


2.20%

22.00%

33.50%

14.91%

9.05%

5.13%

2.44%

10.76%

Q33 Fabric protection per average-sized room?

Less than $10

$10-$19

$20-$29

$30-$39

$40-$50

More than $50


Not sure/Refuse

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Less than $10

$10-$19

$20-$29

$30-$39

$40-$50

More than $50


Not sure/Refuse

46 / 86


38.67%

61.33%

Q34 Do you clean laminate or engineered wood flooring?

Yes

No

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Yes

No

47 / 86


20.05%

8.94%

10.84%

55.56%

Q35 If you clean laminate or engineered wood flooring, what equipment do you use? Check all that apply.

Truckmount

Portableextractor

Power head

N/A

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Truckmount

Portable extractor

Power head

N/A

48 / 86


95.56%

71.11%

Q36 Which cleaning solutions do you use for cleaning laminate or engineered wood flooring (if applicable). Please list all brand and product

types:


Brand(s):

Product name(s):

49 / 86


1.19%

22.91%

47.26%

19.09%

5.25%

2.86%

1.43%

Q37 Price per square foot of commercial carpet cleaning?

Less than $0.10

$0.11 - $0.20

$0.21 - $0.30

$0.31 - $0.40

$0.41 - $0.50

More than $0.50


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Less than $0.10

$0.11 - $0.20

$0.21 - $0.30

$0.31 - $0.40

$0.41 - $0.50

More than $0.50


50 / 86


33.65%

10.26%

19.33%

15.99%

8.83%

7.64%

2.39%

1.91%

Q38 How much extra do you charge for specialty stain removal (per stain)?

No extracharge for t...

Less than $10

$10-$19

$20-$29

$30-$40

More than $40

Not sure/Refuse


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


No extra charge for this service

Less than $10

$10-$19

$20-$29

$30-$40

More than $40

Not sure/Refuse


51 / 86


1.43%

8.59%

33.65%

Q39 Fabric protection, per square foot?

$.01-$.04

$.05-$.09

$.10-$.19

$.20-$.29

$.30-$.39

$.40-$.49

$.50-$.59

$.60-$.69

$.70-$.79

$.80-$.89

$.90-$1.00

More than $1.00


Not sure/refuse


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


$.01-$.04

$.05-$.09

$.10-$.19

52 / 86


25.30%

5.73%

3.10%

1.67%

0.72%

0.48%

0.24%

0.48%

2.39%

2.15%

3.82%

10.26%

$.20-$.29

$.30-$.39

$.40-$.49

$.50-$.59

$.60-$.69

$.70-$.79

$.80-$.89

$.90-$1.00

More than $1.00


Not sure/refuse


53 / 86


20.05%

22.67%

13.84%

10.50%

6.92%

5.97%

8.35%

5.01%

0.72%

5.97%

Q40 Other than the owner, how many employees work for the business?

0

1

2

3

4

5

6-9

10-14

15-20

More than 20+

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


0

1

2

3

4

5

6-9

10-14

15-20

More than 20+

54 / 86


0.24%

0.24%

0.24%

1.19%

Q41 What STARTING wage (Under one year of employment) do you pay a carpet cleaning technician, per hour?

Minimum Wage

$7.26 - $7.99

$8.00 - $8.99

$9.00 - $9.99

$10.00 - $10.99

$11.00 - $11.99

$12.00-$12.99

$13.00 - $13.99

$14.00 - $14.99

$15.00 - $15.99

$16.00 - $16.99

$17.00 - $18.00

More than$18.00

Refuse/Notapplicable

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Minimum Wage

$7.26 - $7.99

$8.00 - $8.99

$9.00 - $9.99

55 / 86


10.74%

5.49%

13.60%

6.92%

10.02%

16.47%

2.63%

3.58%

7.16%

21.48%

$10.00 - $10.99

$11.00 - $11.99

$12.00-$12.99

$13.00 - $13.99

$14.00 - $14.99

$15.00 - $15.99

$16.00 - $16.99

$17.00 - $18.00

More than $18.00

Refuse/Not applicable

56 / 86


0.24%

0.48%

3.58%

13.60%

29.83%

10.50%

14.56%

5.01%

22.20%

Q42 What AVERAGE wage (More than one year of employment) do you pay a carpet cleaning technician, per hour?

Minimum Wage

$7.26 - $9.99

$10.00 - $11.99

$12.00 - $14.99

$15.00 - $17.99

$18.00 - $19.99

$20.00 - $24.99

More than$25.00

Refuse/Notapplicable

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Minimum Wage

$7.26 - $9.99

$10.00 - $11.99

$12.00 - $14.99

$15.00 - $17.99

$18.00 - $19.99

$20.00 - $24.99

More than $25.00

Refuse/Not applicable

57 / 86


33.89%

41.53%

24.58%

Q43 Do you offer technicians a mix of wage plus commission?

Yes

No

N/A

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Yes

No

N/A

58 / 86


1.91%

5.01%

10.50%

1.91%

1.91%

7.40%

10.02%

43.91%

17.42%

Q44 What average commission do you pay a carpet cleaning technician?

1%-3%

4%-7%

8%-10%

11%-13%

14%-16%

17%-20%

More than 20%

Do not offercommission

Not sure/refuse

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


1%-3%

4%-7%

8%-10%

11%-13%

14%-16%

17%-20%

More than 20%

Do not offer commission

Not sure/refuse

59 / 86


65.15%

46.67%

23.03%

45.15%

10.91%

9.70%

6.67%

64.85%

8.79%

19.39%

Q45 Which of the following benefits do you provide your full-time employees? (Choose all that apply)

Vacation time

Sick days

Healthinsurance

Paid holidays

Dentalinsurance

Disabilityinsurance

Life insurance

Company uniform

Maternity/Paternity leave


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Vacation time

Sick days

Health insurance

Paid holidays

Dental insurance

Disability insurance

Life insurance

Company uniform

Maternity/Paternity leave


60 / 86


61 / 86


12.89%

45.82%

19.09%

Q46 How many truckmounts does your business currently operate?

0

1

2

3

4

5

6

7

8

9

10

11-15

16-20

More than 20

Not sure/Refuse

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


0

1

2

62 / 86


10.02%

3.34%

2.63%

0.48%

1.19%

0.72%

0.00%

0.72%

1.19%

0.48%

0.95%

0.48%

3

4

5

6

7

8

9

10

11-15

16-20

More than 20

Not sure/Refuse

63 / 86


45.82%

53.22%

0.95%

Q47 Which prespray type do you most often purchase and use?

Liquid

Powder

N/A

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Liquid

Powder

N/A

64 / 86


44.63%

23.15%

24.11%

8.11%

Q48 When hot water rinsing/extracting, which type of rinse do you most often purchase and use?

Acid

Alkaline

Tap water

N/A

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Acid

Alkaline

Tap water

N/A

65 / 86


81.82%

8.85%

7.42%

1.91%

Q49 Which of the following best describes your role in purchasing equipment and supplies?

I have solepurchasing...

I specify orrecommend...

I approvepurchases.

I am notinvolved in...

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


I have sole purchasing authority.

I specify or recommend purchases.

I approve purchases.

I am not involved in purchasing of equipment and supplies.

66 / 86


Q50 To what extent do you purchase equipment and supplies from the following sources? Please answer each option.

Cleaning/Restoration supply...

Direct frommanufacturers

Safety/Industrial distributor

Jan-Sandistributor

Franchise

67 / 86


78.13% 14.66% 5.53% 1.68%3.69

17.01% 37.11% 29.12% 16.75%2.54

9.19% 18.11% 25.68% 47.03%1.89

7.10% 17.49% 20.77% 54.64%1.77

7.48% 9.70% 8.59% 74.24%1.50

3.50% 16.17% 25.88% 54.45%1.69

2.67% 33.16% 24.87% 39.30%1.99

Majority Occasionally Seldom Never

Big boxretailer (i....

Onlineretailer (i....

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

MAJORITY OCCASIONALLY SELDOM NEVER TOTAL WEIGHTED AVERAGE

Cleaning/Restoration supply distributor

Direct from manufacturers

Safety/Industrial distributor

Jan-San distributor

Franchise

Big box retailer (i.e., Costco/Sam's Club)

Online retailer (i.e., Amazon)

68 / 86


5.49%

29.36%

35.32%

29.83%

Q51 How often do you decide to buy cleaning or restoration chemicals based on social media comments or videos?

Very often

Occasionally

Rarely

Never

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Very often

Occasionally

Rarely

Never

69 / 86


12.65%

46.54%

24.11%

16.71%

Q52 How often do you decide to buy cleaning or restoration chemicals based on industry leader endorsements?

Very often

Occasionally

Rarely

Never

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Very often

Occasionally

Rarely

Never

70 / 86


50.73%

9.02%

22.68%

28.78%

30.49%

4.39%

Q53 Which of the following certifications, if any, would be most likely to influence you to purchase a cleaning chemical?

CRI (Cleaningand Restorat...

Ecologo

Green Seal

Woolsafe

N/A


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


CRI (Cleaning and Restoration Institute)

Ecologo

Green Seal

Woolsafe

N/A


71 / 86


36.99%

34.13%

28.88%

Q54 How do you most often purchase your cleaning chemicals?

Order by phone

Order inperson in store

Order online

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Order by phone

Order in person in store

Order online

72 / 86


12.47%

10.07%

7.67%

2.64%

6.95%

3.60%

4.56%

7.19%

16.07%

Q55 What percentage of your equipment/supplies are purchased ONLINE?

90-100%

80-89%

70-79%

60-69%

50-59%

40-49%

30-39%

20-29%

10-19%

1-9%

Zero

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


90-100%

80-89%

70-79%

60-69%

50-59%

40-49%

30-39%

20-29%

10-19%

73 / 86


18.23%

10.55%

1-9%

Zero

74 / 86


81.49%

17.31%

1.20%

Q56 Do you accept credit card payments (MC, Visa, etc) for services rendered?

Yes

No

N/A

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Yes

No

N/A

75 / 86


8.11%

Q57 Estimate the company's total GROSS sales revenue for 2019.

Less than$50,000

$50,000 –$74,999

$75,000 –$99,999

$100,000 –$124,999

$125,000 –$149,999

$150,000 –$199,999

$200,000 –$249,999

$250,000 –$299,999

$300,000 –$399,999

$400,000 –$499,999

$500,000 –$749,999

$750,000 –$999,999

$1,000,000 –$2,999,999

$3,000,000 –$5,000,000

More than$5,000,000

Refuse/NA

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Less than $50,000

76 / 86


8.83%

9.79%

12.41%

8.59%

9.31%

5.73%

4.53%

5.25%

3.82%

5.25%

2.63%

6.21%

1.67%

1.91%

5.97%

$50,000 – $74,999

$75,000 – $99,999

$100,000 – $124,999

$125,000 – $149,999

$150,000 – $199,999

$200,000 – $249,999

$250,000 – $299,999

$300,000 – $399,999

$400,000 – $499,999

$500,000 – $749,999

$750,000 – $999,999

$1,000,000 – $2,999,999

$3,000,000 – $5,000,000

More than $5,000,000

Refuse/NA

77 / 86


8.83%

15.99%

17.18%

16.95%

6.68%

6.68%

10.02%

8.11%

9.55%

Q58 What was your gross sales growth rate in 2018 compared to 2017?

0-1% growth

1-3% growth

4-6% growth

7-10% growth

11-15% growth

16-20% growth

More than 20%growth

Negative growth

Refuse, N/A

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


0-1% growth

1-3% growth

4-6% growth

7-10% growth

11-15% growth

16-20% growth

More than 20% growth

Negative growth

Refuse, N/A

78 / 86


20.05%

15.51%

7.16%

8.35%

21.96%

10.02%

2.86%

14.08%

Q59 What was the biggest factor affecting revenues in the answer above?

Change inmarketing...

Diversifiedservices...

Addedvehicles/emp...

Morecompetition...

Economicfactors...

Economicfactors...

Acquisition(positive)


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Change in marketing strategy (positive)

Diversified services offered (positive)

Added vehicles/employees (positive)

More competition (negative)

Economic factors (positive)

Economic factors (negative)

Acquisition (positive)


79 / 86


27.92%

20.76%

21.00%

19.09%

5.97%

3.10%

2.15%

Q60 What is your projected increase/decrease in gross sales revenue for 2019?

Increase morethan 10%

Increase 6-10%

Increase 1-5%

No change

Decrease 1-5%

Decrease 6-10%

Decrease morethan 10%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Increase more than 10%

Increase 6-10%

Increase 1-5%

No change

Decrease 1-5%

Decrease 6-10%

Decrease more than 10%

80 / 86


9.73%

13.63%

12.17%

7.79%

9.73%

6.08%

8.03%

18.00%

14.84%

Q61 What is your approximate GROSS profit margin from carpet, floor care and upholstery services? Example: Calculate gross profit margin as

(Revenue - Cost of Goods Sold) / Revenue".

Less than 20%

21-25%

25-30%

31-35%

36-40%

41-45%

46-50%

More than 50%

Refuse, N/A

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Less than 20%

21-25%

25-30%

31-35%

36-40%

41-45%

46-50%

More than 50%

Refuse, N/A

81 / 86


13.84%

21.48%

31.74%

7.88%

3.34%

1.19%

1.67%

8.83%

10.02%

Q62 Please estimate the owner's compensation in 2019.

Less than$25,000

$25,000 to$49,999

$50,000 to$99,999

$100,000 to$149,999

$150,000 to$199,999

$200,000 to$250,000

More than$250,000

Not sure/Notapplicable

Refuse

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Less than $25,000

$25,000 to $49,999

$50,000 to $99,999

$100,000 to $149,999

$150,000 to $199,999

$200,000 to $250,000

More than $250,000

Not sure/Not applicable

Refuse

82 / 86


Q63 What technology and/or industry advancement has been the most helpful to your business in the past few years?

83 / 86


100.00%

83.33%

Q64 What are the two biggest challenges in today's competitive marketplace?


Challenge 1

Challenge 2

84 / 86


99.75%

96.05%

97.28%

98.52%

98.27%

98.77%

92.59%

94.32%

98.27%

0.00%

Q65


Name

Company

Address

City/Town

State/Province

Zip/Postal Code

Country

Phone

Email Address

85 / 86


48.63%

13.47%

24.19%

4.74%

2.00%

6.98%

Q66 Would you like to receive/continue receiving Cleanfaxmagazine/resources?

Send me theprint editio...

Send me thedigital edit...

Send me theprint editio...

Send me thedigital edit...

Send meCleanfax...

Do not send meany Cleanfax...

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Send me the print edition and the Cleanfax Insider e-Newsletter.

Send me the digital edition and the Cleanfax Insider e-Newsletter.

Send me the print edition only.

Send me the digital edition only.

Send me Cleanfax Insider e-Newsletter only.

Do not send me any Cleanfax resources at this time.

86 / 86


Documents

Cleanfax: Serving Cleaning & Restoration Professionals - Q1 … · 2019. 11. 15. · Carpet / Floor cleaning contractor Full service cleaning and restoration contractor Restoration