Flex Fuel Dealers PresentationAugust 2 & 3, 2006

Sam Spofforth, Executive DirectorClean Fuels Ohio930 Kinnear Road

Columbus, OH 43212

(614) 292-5435; sam@CleanFuelsOhio.org

Clean Fuels Ohio

Who We Are

Statewide organization based at The OSU Center for Automotive Research (formerly Central Ohio Clean Fuels Coalition)

Mission: Increase availability and use of alternative fuels and energy-saving transportation technologies Increase American energy security Improve air quality Support Ohio’s economy

Membership-based organization CFO has been active for a long time in promoting E85

and FFVs.

Clean Fuels Ohio

E85’s Environmental Benefits

E10 provides modest environmental benefits; E85 provides substantial ones

E85’s environmental benefits: Lower THC and Lower NOx = ozone reduction Lower Toxics Lower Net CO2 emissions Positive Energy Balance More…

Clean Fuels Ohio

THC and NOx Tailpipe Emission Comparison

0.000

0.010

0.020

0.030

0.040

0.050

0.060

HolidayE10

SA E10 BP E10 Non-EtOH

E85

Em

issi

on

, g

ram

s/m

ile

THC

NOx

American Lung Association of MN Summer 2004 American Lung Association of MN Summer 2004 Twin Cities Gasoline Survey & Twin Cities Gasoline Survey & ComparisonComparison

Partial EPA federal test procedure [505-sec-duration/hot start; FTP 75 driving cycle]Partial EPA federal test procedure [505-sec-duration/hot start; FTP 75 driving cycle]

Test vehicle: 2004 4-L Ford Explorer Sport Trac flexible fuel vehicleTest vehicle: 2004 4-L Ford Explorer Sport Trac flexible fuel vehicle

87-octane gasolines and one E85 fuel87-octane gasolines and one E85 fuel

Non-ethanol gasoline sampled at BP in Hudson, Wisconsin.Non-ethanol gasoline sampled at BP in Hudson, Wisconsin.

All American Lung Association of Minnesota fuel/vehicle testing has been All American Lung Association of Minnesota fuel/vehicle testing has been conducted by the University of North Dakota Energy & Environmental Research conducted by the University of North Dakota Energy & Environmental Research Center and the Minnesota State University-Mankato MnCAR programCenter and the Minnesota State University-Mankato MnCAR program

E85 also lowers net total CO2 emissions.

Clean Fuels Ohio

Current/Near Term Retail Sites

Regular Updates: www.CleanFuelsOhio.org/E85

Clean Fuels Ohio

Near Term Prospects for E85 Retail Sites

CFO has been working closely with a wide range of new and prospective biofuels retailers

One-two months: T & C Co-op, Full Circle Fuels, Knight, Kroger, and possibly others should bring total to 13

End of 2006: probably 18-20 Midwest E85 Corridor Grant: letters of interest from

13 different retail owners – listing 99 sites (12 in Cleveland-Akron metro area) Doesn’t include all who have expressed interest in E85

End of 2007 – at least 50 total sites, probably more Additional state incentive funding would be helpful

Clean Fuels Ohio

Marketing FFVs

Buy an FFV now. For no additional cost, you will have flexibility and choice as E85 locations come on line.

Use E85. It’s better. 100+ Octane Fuel Made in the Midwest American Energy Security Cleaner Air Stronger Economy

Keep checking www.CleanFuelsOhio.org for new E85 locations.

Clean Fuels Ohio

Marketing Summary

E85 Station Imaging Targeted Mailings to FFV Owners Fleet Outreach Print, Highway Signage, Billboard, Other

Advertising Events & “Earned” Media FFV Dealer Marketing FFV Dealer & E85 Retailer Partnership

Marketing

Clean Fuels Ohio

NEVC Imaging Package

E85 Brochure Point of Sale Boxes Pump Talker Pump Topper & Stand Stickers (various sizes) Price Sign (Curbside, Pole, Marquee Inserts) Banner E85 Resource Guide CD-ROM Counter Mat

Clean Fuels Ohio

Clean Fuels Ohio

BMV Database – 150,000 FFVs

Clean Fuels Ohio

Targeted FFV Owner Mailings

You may already be driving a flexible fuel vehicle that can run on E85, a fuel that’s 85% Ethanol and 15% gasoline. E85 is cleaner, high octane, and it’s renewable. We can grow more right here in Ohio! Check under your fuel lid for a sticker indicating E85 use, or look up your vehicle on www.E85fuel.com to see if you can drive E85!

Join Santmeyer Oil for our E85 Grand Opening Event on November 18,or stop by anytime and try a tank of E85 at:

Marathon Mart1058 West Old Lincolnway, Wooster330.262.2893E85 Fuel is suitable for flexible fuel

vehicles only.

Clean Fuels Ohio

Clean Fuels Ohio

Advertising: billboards, print, other

Clean Fuels Ohio

Highway Signage

Clean Fuels Ohio

FFV Dealer Ad

Clean Fuels Ohio

FFV Dealer/E85 Retailers Partnerships

Fuel Deals – Special fuel card or coupons with nearby E85 retailer

FFV Window hangers or glove box brochures Special promotional period – FFV buyers

entered to win prizes; get month’s worth of discounted fuel

Other…

Sam SpofforthClean Fuels Ohio930 Kinnear Road

Columbus, OH 43212(614) 292-5435

Sam@CleanFuelsOhio.orgNikos@CleanFuelsOhio.org

www.CleanFuelsOhio.org

New Members Welcome