CLEAN AIR COUNTS CAMPAIGN CLEAN AIR COUNTS CAMPAIGN FOR CLEAN AIR AND FOR CLEAN AIR AND

DEVELOPMENTDEVELOPMENT

Who We AreWho We Are Northeastern Illinois regional initiative.Northeastern Illinois regional initiative. Partners include: Metropolitan Mayors Caucus, US Partners include: Metropolitan Mayors Caucus, US

EPA – Region 5, City of Chicago, and Illinois EPA.EPA – Region 5, City of Chicago, and Illinois EPA. Funded in part through grants from private Funded in part through grants from private

foundations.foundations. Outreach contracted through regional non-profit Outreach contracted through regional non-profit

organizations.organizations.– LEED Council, Delta Institute, Waste Management Research LEED Council, Delta Institute, Waste Management Research

Center, Chicagoland Chamber of Commerce, Center for Center, Chicagoland Chamber of Commerce, Center for Neighborhood Technology, OpenlandsNeighborhood Technology, Openlands

Campaign GoalsCampaign Goals Achieve better air quality while increasing Achieve better air quality while increasing

economic development.economic development. Reduce VOC and NOx emissions by 5 tons Reduce VOC and NOx emissions by 5 tons

per day.per day. Evaluate how target audiences respond to Evaluate how target audiences respond to

voluntary strategies.voluntary strategies. Quantify results of voluntary implementation.Quantify results of voluntary implementation.

Why Voluntary Strategies?Why Voluntary Strategies? The most significant sources are often The most significant sources are often

difficult to regulate.difficult to regulate. Requires education of and buy-in by Requires education of and buy-in by

stakeholders necessary to create systemic stakeholders necessary to create systemic behavioral change. behavioral change.

Cost-effective approach to emission Cost-effective approach to emission reductions.reductions.

$0

$5,000,000

$10,000,000

$15,000,000

$20,000,000

$25,000,000

$30,000,000

Cost of VOC Emission Reduction Strategies(5 tons/day)

Campaign StructureCampaign Structure Business and public outreach coordinated Business and public outreach coordinated

through demonstration corridors.through demonstration corridors. Outreach to area municipalities working Outreach to area municipalities working

through City of Chicago and Councils of through City of Chicago and Councils of Government.Government.

Sector specific pollution prevention.Sector specific pollution prevention. Technical assistance.Technical assistance.

Benefits to ParticipationBenefits to Participation Grant opportunities to area municipalities.Grant opportunities to area municipalities. Technical assistance to implement Technical assistance to implement

strategies.strategies. Access to national experts.Access to national experts. Pollution prevention, architectural, and Pollution prevention, architectural, and

energy efficiency assessments.energy efficiency assessments. Public recognition.Public recognition.

Lessons LearnedLessons Learned Define target audience:Define target audience:

– Geographically Geographically – Sector specificSector specific

Focus on a few strategies.Focus on a few strategies. Provide implementation assistance.Provide implementation assistance. To see results, outreach takes time and To see results, outreach takes time and

significant levels of recruitment.significant levels of recruitment.

Successful ImplementationSuccessful Implementation Develop a core of program stakeholders:Develop a core of program stakeholders:

– Business championsBusiness champions– Government or political representativeGovernment or political representative

Work with organizations well respected in Work with organizations well respected in the business community.the business community.

Education is the cornerstone of success.Education is the cornerstone of success.

Special Thanks to:Special Thanks to: Senator Durbin and Congressman KirkSenator Durbin and Congressman Kirk Chicago Community TrustChicago Community Trust Gaylord and Dorothy Donnelley FoundationGaylord and Dorothy Donnelley Foundation Grand Victoria FoundationGrand Victoria Foundation Illinois Clean Energy Community FoundationIllinois Clean Energy Community Foundation John D. and Catherine T. MacArthur John D. and Catherine T. MacArthur

FoundationFoundation

for further information:for further information:

Kate AgasieKate Agasie

Director, Clean Air InitiativesDirector, Clean Air Initiatives

Metropolitan Mayors CaucusMetropolitan Mayors Caucus

(312) 201-4508(312) 201-4508

kagasie@mayorscaucus.orgkagasie@mayorscaucus.org