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The Creative Learning Center
Tessa Brennan, Sarah Carpenter, Jackie Giles, Kelsee McKim, + Hannah Peay
Campaign Overview
• Assessment of the CLC• Research on target public• Strengths and weaknesses• Campaign goals and objectives• Budget• Timeline for implementation
Problem/Opportunity Statement
The CLC aims to utilize the opening of its new facility, along with the celebration of its
upcoming 40th anniversary, to present itself to the community of Starkville and enhance its
reputation as a faith-based, educational institution and to increase enrollment in the
Pre-K program within the next year.
Goals
Goal 1:To revamp the current image of the CLC held by its target publics by March 2016
Goal 2:To enhance the reputation of the CLC’s Pre-K
program by its next enrollment period – March 2016
Goal 3:To expand the CLC’s online presence in order to
better reach its target publics by August 2015
Public Relations Intern
Amy FountainInternship Coordinator
• Manage website• Manage social media accounts• Help plan and execute special events• Produce promotional materials• Distribute materials
Duties:
Facebook + Private Facebook
40th Anniversary Event
40th Anniversary Pinterest board