By Group G Clayton Industries Case Study Clayton Industries
leaders in Air Conditioning Industry. Clayton Industries Lead by
Daniel Brigges ( President & CEO)Clayton Industries leads in
USA, Canada, Mexico and European Market . Clayton Industries two
Working Zones : Clayton North Amercia ( Mr. Larry Templeton EVP )
Clayton European ( Mrs Simone Buis , EVP- Begium, Italy, Spain,
UK)
Mrs Simone Bruis (EVP European Wing)Simonne Buis had been making
organizational changes, and trying to create a more integrated
European organization. In the pursuit of this, she set goals for
individual subsidiaries with larger Market centres all across
European market rather than conc. On local market centers. This
framing of common targets ignored the strengths and weaknesses of
individual subsidiaries.
This had resulted Clayton Italy, making heavy operational losses
for three years now, to the tune of over $1 million USD a month,
exacerbated due to a general global recession which has reduced
sales (which are down by 19%)
