Classes and Seminar Sessions Only Full ... - Travel Leadersebooks.travelleaders.com/files/Affiliate-Class-Descriptions.pdf · rest easy knowing your clients will get so much more

Classes and Seminar Sessions Only – Full Agenda is Located on the Conference Website 2017 International Conference May 1-May 5, 2017 Loews Royal Pacific Resort at Universal Orlando, Florida

Page 1 of 32 Room assignments will be noted on your personal agenda and in the Conference program book.

su

How to Improve Your Chances for Success…by

Leveraging the Eight Mental Buying Trigger

8:00am-8:45am

Instructor: Mike Marchev

Course Description: Once you understand why people make the decisions they do you will become more confident with your client interviews and recommendations. Mike will have you understanding eight client decision criteria. This session will prove in the first five minutes that it was worth getting up for.

Delta Air Lines - Turn your Delta knowledge into

fabulous prizes!

9:00am-10:00am

Instructors: Tim Frederick, Sandy Essen, Tammy Heitsman Course Description: Once again we will host a wildly fun and competitive workshop which rewards your knowledge and support for Delta and Delta Vacations!

The Hawaiian Islands…Six Unique Islands, Six

Unique Experiences

8:00am-8:45am

Instructor: Robyn Basso

Course Description: There’s no place on earth quite like

the Hawaiian Islands. Six unique islands. Six unique

experiences. From crystal blue waters to black sand

beaches, Hawaiiʻs iconic destinations are enough to fill

any bucket list. But there is more to Hawaii than what

you’ve heard about. Get insight from in-destination

experts from Hawaii Tourism United States and Island

Chapter representatives. This interactive session will

highlight Hawaiiʻs diversity, rich culture, natural beauty,

aloha spirit, and the many unique activities your clients

can experience. In addition to an overview of the

distinct six Hawaiian Islands—Kauai, Oahu, Molokai,

Lanai, Maui and the island of Hawaii, attendees will also

gain valuable insider tips and information about sales,

marketing and training resources as well as exclusive

benefits for Hawaii Destination Specialist available on

agents.gohawaii.com.

Attend these valuable sessions for your chance to win a

$100 AMEX Gift Card Bonus:

Funjet Vacations - Let Funjet Vacations help your

business GROW!

9:00am-10:00am

Instructor: Tausha Martinson, Charlie Thompson, Jermaine Humphrey, Hilde Mason & Marissa Rivera Course Description: Come and learn how Funjet Vacations can help you “Be a Leader” by incorporating our Programs, Technology, Product, Tools and Wellness into your business. Plus, one lucky agent in attendance during our session will win $100 Bonus Cash.

Tuesday, May 2

Classes and Seminar Sessions Travel Leaders Network International Conference Loews Royal Pacific Resort at Universal Orlando, Florida

2017

Page 2 of 32

Globus family of brands -

Monograms: Commission Compounder

Extraordinaire!

9:00am-10:00am

Instructor: Jennifer Halboth, Director, National Accounts Course Description: Do you book ocean cruises? Do you book tours? Do you book river cruises? Do you have business travel clients? Do you want to make MORE money every time you book one of your clients? Then join me as I show you how you can compound your commission on every booking, by adding on Monograms. Not only is Monograms easy to add on to a wide variety of international vacations, but you’ll also rest easy knowing your clients will get so much more than a hotel room and transfer, in destination. Make more money and make your client’s vacation more memorable. You can’t lose! $250 in gift cards will be up for grabs. Survive the entire workshop with me and I’ll randomly draw for 5 lucky $50 gift card winners.

Universal Orlando Resort™- Become an Expert in

Booking Vacations at Universal Orlando Resort!

9:00am-10:00am

Instructor: Barry Johnston & Lidia Markser

Course Description: Come hear about all the new and exciting things coming to Universal Orlando and be trained firsthand on how to book the ultimate vacation for your clients. Learn how to use our customizable marketing tools, social media outlets, vacation package product enhancements and much more to close the sale! Take your clients’ vacation to the next level at Universal Orlando Resort™

Viking Cruises - M.A.S.T. Marketing & Sales Tools

Training

9:00am-10:00am

Instructor: Eric Molina, Director, National Accounts Course Description: Please join Eric Molina for an informative look into Viking Cruises. How do you shift your clients' focus to small ship cruising? Are you wondering about some best practices for building groups? This is an interactive training so come prepared to ask YOUR questions and to get the information that makes a difference to YOUR bottom line. Those in attendance may be lucky enough to win a Viking Cruises experience.

AIG Travel Guard – What’s the Plan?

10:15am-10:45am

Instructor: Bethann Kirk

Course Description: Learn how providing travel insurance and assistance services to your clients can help you increase revenues, customer loyalty and ensure that when things go wrong your client’s know – “What’s the Plan”. In this session you will gain valuable insight into how you can counter your traveler that says “No Thank You” to travel insurance and learn about Travel Guard’s top selling products.

AmaWaterways - a River Cruise Line Like No

Other: Passion.Purpose.Innovation

10:15am-10:45am

Instructor: Morgane Beltaief and Kristina Miranda, Directors of National Accounts Course Description: AmaWaterways is Travel Leaders Network's newest River Cruise Partner. Let us show you how we do it.

Learn about the history of AmaWaterways, its philosophy and the great people behind it.

Discover why AmaWaterways' ships have been rated the highest in the industry by premier travel authority, Berlitz. • Receive valuable insight on what sets AmaWaterways apart.

Learn how to best leverage the Travel Leaders Network exclusive programs

Tuesday, May 2, cont’d


2017

Page 3 of 32

Celebrity Cruises – Galapagos Islands!

10:15am-10:45am

Instructor: TBA Course Description: Celebrity Cruises has been exploring the Galapagos Islands for more than 10 years, and we have learned a lot about providing award-winning vacations in this unique destination. Along with Celebrity Xpedition®, we have recently added two more luxurious ships, Celebrity XperienceSM and Celebrity XplorationSM providing even more itineraries with the most comprehensive, all-inclusive packages you can find. No matter which stunning vessel you choose for your clients Galapagos vacation, one of the best features is that they’re all-inclusive. From packages that include 5-star accommodations in Quito and luxury air transfers, to award-winning shore excursions guided by expert certified Naturalists (two a day) that cover all there is to see and do on every sailing – it’s all included. Celebrity Cruises is proud to be able to bring the mysteries of the Galapagos Islands to life like no one else can. Celebrity’s Galapagos is truly a modern luxury vacation for the modern explorer. For more information visit celebritycruises.com/Galapagos .

Crystal Cruises

10:15am-10:45am

Instructor: TBA Course Description: Come learn what is new at Crystal Cruises.

Disney Destinations

10:15am-10:45am

Instructor: Lily Course Description: This Summer excitement is in the air at the Walt Disney World® Resort as well as at all our Disney Destinations. Pandora-The World of Avatar, opening in Disney’s Animal Kingdom® Park, May 27, 2017. Discover New Magic at Walt Disney World® Resort this summer, as well as information about the Cinderella Castle Suite Agent Contest. Latest updates for Disney Cruise Line including exciting itineraries in 2018. Adventures by Disney, the highest rated Disney vacation brand, our new and exciting itineraries including River Cruises to the Danube & the Rhine, featuring some enchanting Beauty and the Beast-themed activities for the whole family in 2018. Disneyland Resort, stay in the Middle of the Magic. Aulani, a Disney Resort and Spa - Imaginatively designed to embrace time-honored traditions, learn about the array of Hawaiian-inspired experiences

Enterprise - Selling Value versus Price

10:15am-10:45am

Instructor: Tony Cosenza and the Enterprise Team

Course Description: Three great brands, three unique value propositions for your clients and you. In this workshop you will find out which brand is best for your clients. You will learn how National serves the needs of the road warrior, Alamo your leisure customers and Enterprise for those who require high touch service at the airport and in the neighborhood where they live and work. We will have some fun as well give away a few prizes. Every attendee will receive a coupon towards a future rental.



2017

Page 4 of 32

G Adventures- G101: Introduction to G

Adventures. Brush up on the basics!

10:15am-10:45am

Instructor: Tamara Olton, U.S Global Purpose Specialist and Justin Wegiel , Canadian Global Purpose Specialist Course Description: At G Adventures, we don't see

ourselves as just a tour operator — we are a social

enterprise in the business of changing lives. We believe

that travel transforms, builds peace and understanding,

and that it can truly make our world a better place.

Join us for this workshop to learn about:

The G Difference – what sets us apart in the industry

Agent tools, portal and your Global Purpose Specialists (GPS)

The G Adventures culture and brand

GOGO Vacations

10:15am-10:45am

Instructor: TBA Course Description: Come learn what is new at GOGO Vacations.

Holland America Line - Take Your Business &

Commission to the Next Level - Specialize In

Selling Premium Cruises and Immersive

Destination Experiences with Holland America

Line

10:15am-10:45am

Instructor: Denella Ri'chard

Course Description: Join Denella Ri'chard for this engaging, informative workshop where she'll provide you tips and insights on how to sell these amazing destination experiences, how to maximize your commission earning potential, lock-in a qualified loyal clientele while leveraging the partnership of the Holland America sales team, tools, technology and training available to help you grow your business.

Israel: Beyond What You Expected

10:15am-10:45am

Instructor: Jill Daly Director, Midwest Region,

Israel Ministry of Tourism

Course Description: More than just a religious destination, Israel offers travelers beaches, wineries, culinary, adventure travel and more. Discover the many aspects of Israel and experience a trip that will have travelers coming back again.

Japan - Endless Discovery Seminar

10:15am-10:45am

Instructor: Mr. Yoshinobu Ota, Executive Director

Course Description: Come learn about exciting travel opportunities in Japan.

MSC Cruises - INTRODUCING OUR

REVOLUTIONARY CRUISE SHIP - SEASIDE

10:15am-10:45am

Instructor: Brandon Townsley - Director, Online Strategic Accounts & Marianne Sequeira - Manager, National Accounts Course Description:

The Fastest Growing Cruise Line

MSC Seaside-Countdown

Why we are not just any Cruise

MSC Academy

Norwegian Cruise Line - A day in the life on

Norwegian Escape

10:15am-10:45am

Instructor: Gina Garrett-Mancuso – Director,

National Accounts

Course Description: Come experience a day in the life on Norwegian Escape with Gina Garrett- Mancuso our Director of National Accounts and Glen Rothe, Sr. Director of Field Sales. Also, we will be giving away 1 - $100 AMEX Gift Card to a luck agent!



2017

Page 5 of 32

AIG Travel Guard – What’s the Plan?

11:00am-11:30am

Instructor: Bethann Kirk

Course Description: Learn how providing travel insurance and assistance services to your clients can help you increase revenues, customer loyalty and ensure that when things go wrong your client’s know – “What’s the Plan”. In this session you will gain valuable insight into how you can counter your traveler that says “No Thank You” to travel insurance and learn about Travel Guard’s top selling products.

airberlin - one of Europe’s leading airlines!

11:00am-11:30am

Instructor: TBA

Course Description: airberlin is one of Europe’s leading airlines, it is the first choice for more than 30.2 million travelers annually. This year airberlin offers nonstop service from the United States to its international hubs in Berlin and Dusseldorf from Boston, Chicago, Fort Myers, Los Angeles, Miami, New York, and San Francisco and new this year Orlando. Join the airberlin team to learn the vast variety of products and services they offer not only for your clients, but you the agent community!

CIE Tours International - 4 Great Vacation Styles

with CIE Tours

11:00am-11:30am

Instructor: Chris Barnikel, Director of Sales, Southeast Course Description: Did you know that there are four distinct ways to travel with CIE Tours? We'll Discuss The Benefits of:

Escorted Inclusive Vacations

Chauffeur Driven Vacations

Independent Self Drive Programs

Group Travel On An Escorted Scheduled or Custom Itinerary

All attendees will be eligible for a chance to win a piece of Waterford Crystal!

Disney Destinations

11:00am-11:30am

Instructor: TBA

Course Description: This Summer excitement is in the air at the Walt Disney World® Resort as well as at all our Disney Destinations. Pandora-The World of Avatar, opening in Disney’s Animal Kingdom® Park, May 27, 2017. Discover New Magic at Walt Disney World® Resort this summer, as well as information about the Cinderella Castle Suite Agent Contest. Latest updates for Disney Cruise Line including exciting itineraries in 2018. Adventures by Disney, the highest rated Disney vacation brand, our new and exciting itineraries including River Cruises to the Danube & the Rhine, featuring some enchanting Beauty and the Beast-themed activities for the whole family in 2018. Disneyland Resort, stay in the Middle of the Magic. Aulani, a Disney Resort and Spa - Imaginatively designed to embrace time-honored traditions, learn about the array of Hawaiian-inspired experiences

Enterprise - Selling Value versus Price

11:00am-11:30am

Instructor: Tony Cosenza and the Enterprise Team

Course Description: Three great brands, three unique value propositions for your clients and you. In this workshop you will find out which brand is best for your clients. You will learn how National serves the needs of the road warrior, Alamo your leisure customers and Enterprise for those who require high touch service at the airport and in the neighborhood where they live and work. We will have some fun as well give away a few prizes. Every attendee will receive a coupon towards a future rental.



2017

Page 6 of 32

G Adventures G101: Introduction to G

Adventures. Brush up on the basics!

11:00am-11:30am

Instructor: Tamara Olton, U.S Global Purpose Specialist and Justin Wegiel, Canadian Global Purpose Specialist Course Description: At G Adventures, we don't see

ourselves as just a tour operator — we are a social

enterprise in the business of changing lives. We believe

that travel transforms, builds peace and understanding,

and that it can truly make our world a better place.

Join us for this workshop to learn about:

The G Difference – what sets us apart in the industry

Agent tools, portal and your Global Purpose Specialists (GPS)

The G Adventures culture and brand

GOGO Vacations

11:00am-11:30am

Instructor: TBA Course Description: Come learn what is new at GOGO Vacations. Full course description coming soon.

Holland America Line - Take Your Business &

Commission to the Next Level - Specialize In

Selling Premium Cruises and Immersive

Destination Experiences with Holland America

Line

11:00am-11:30am

Instructor: Denella Ri'chard

Course Description: Join Denella Ri'chard for this engaging, informative workshop where she'll provide you tips and insights on how to sell these amazing destination experiences, how to maximize your commission earning potential, lock-in a qualified loyal clientele while leveraging the partnership of the Holland America sales team, tools, technology and training available to help you grow your business.

Israel: the Holy Land

11:00am-11:30am

Instructor: Jill Daly Director, Midwest Region,

Israel Ministry of Tourism

Course Description: Israel is the birthplace of the three monotheistic religions. Explore the locations of the Bible that will allow you to walk in the footsteps of faith. From the shores of the Sea of Galilee, to the hills of Jerusalem, set an itinerary that will be unforgettable.

Japan - Endless Discovery Seminar

11:00am-11:30am

Instructor: Mr. Yoshinobu Ota, Executive Director

Course Description: Come learn about exciting travel opportunities in Japan.

Manulife

11:00am-11:30am

Instructor: TBA Course Description: Come learn what is new at Manulife.

Princess Cruises - Your Invited to the Princess

Innovates Tour

11:00am-11:30am

Instructor: Cindy Botelho, Business Development Manager, National Accounts Course Description: Join the Princess Innovates Tour and be among the first to find out about all the great innovation happening at Princess. We look forward to telling you more about Ocean Medallion, new ships, new programs, new activities, and more. Plus, you will:

Enjoy a high-energy product update that will have you ready to sell!

Win! Everybody wins bonus commissions valued at $75, plus a special gift AND entry in an awesome Grand Prize drawing for great prizes like a 7-day cruise for two with air, a Luxury Bed, Amazon Echos, Norman Love Chocolates, $100 gift cards and more. Over 100 Grand Prizes will be awarded as part of the Grand Finale.



2017

Page 7 of 32

Silversea Cruises- A New Chapter Begins

11:00am-11:30am

Instructor: Christian Sierralta, VP Course Description: • Silversea new leadership team • Exciting news with regards to Silver Muse - Silversea new addition to the of Classic Fleet • World Cruise 2018 amazing destinations. • Information about Expedition fleet – Silver Cloud • Raffles or prize drawings: $100 VISA Gift Card"

Abercrombie & Kent - The NEW Luxury Client and

What They Seek

11:45am-12:15pm

Instructor: Shawn Johnson, Director, National Accounts Course Description: Join Shawn Johnson from Abercrombie & Kent to discover a collection of curated journeys on all seven continents - from guest favorites to exotic new destinations, plus tips for matching your clients with the right travel experience. From Luxury Expedition Cruises for your clients who don't consider themselves cruisers, to Wings Over the World journeys featuring privately chartered flights between destinations, and recommended Tailor Made itineraries, customized with your client's interests in mind. Learn tips for selling solo travel, including top destinations, myths (don't ignore your married clients) and unbeatable savings on single supplements. Discover how A&K's 52 offices around the world can provide your clients "invitation-only" access to the people and places that make every destination unique. And to top it off, we'll raffle off a $100 gift card!

Allianz Global Assistance - Travel Insurance Made Easy 11:45am-12:15pm

Instructor: Suzanne Lustig, Director National Accounts Course Description: In this seminar you will learn how Allianz Global Assistance offers a variety of tools to make selling travel insurance easier and more profitable. We will show you how these tools will increase your confidence and sales with travel insurance: 1. AgentMax Online: Award winning booking tool with automated 2nd Chance emails to clients. 2. Travel Agent Content Capsule: Videos, ads, flyer and social media content. 3. Travel Agent Academy: New courses just launched!

Avanti Destinations -Independent Travel with

Avanti Destinations

11:45am-12:15pm

Instructor: Perry Bender, Central Region Sales Manager Course Description: Destinations offers you the opportunity to customize independent vacations tailored to the clients wishes. By attending their workshop you will learn what destinations they can help you sell along with hearing about some of the new destinations and products offered in 2017. Finally, listen to a number of web tools which will enable you to be more efficient managing your bookings with Avanti. You want to be on board with the rapidly growing independent vacation segment and Avanti has specialized in this segment for 38 years dealing directly with the travel agent community.



2017

Page 8 of 32

Azamara Club Cruises

11:45am-12:15pm

Instructor: Jon Grutzner

Course Description: Join Jon Grutzner from Azamara Club Cruises on May 2nd to learn about Azamara’s Destination Immersion®, the evolution of today's luxury traveler & best practices for sourcing high value guests. At Azamara, every voyage combines warmth and sophistication with authentic experiences of local life onshore. With half of all port visits including a late or overnight stay, guests enjoy the advantages of night touring, including live music, theater, restaurants and clubs that light up after dark. In spring of 2016, both ships were newly reimagined bringing upgraded décor, services and amenities to enhance the guest experience.

CIE Tours International - 4 Great Vacation Styles

with CIE Tours

11:45am-12:15pm

Instructor: Chris Barnikel, Director of Sales, Southeast Course Description: Did you know that there are four distinct ways to travel with CIE Tours? We'll Discuss The Benefits of:

Escorted Inclusive Vacations

Chauffeur Driven Vacations

Independent Self Drive Programs

Group Travel On An Escorted Scheduled or Custom Itinerary

All attendees will be eligible for a chance to win a piece of Waterford Crystal!

Classic Vacations/www.classicassist.com – Your

virtual online booking

11:45am-12:15pm

Instructor: Beverly Mullee, CTC, Sales Director, National Accounts Course Description: Your virtual online booking engine and office tools to help you create personalized descriptive client itineraries with our Wanderlist tool, add tours and activities to enhance clients’ experience, thus increasing your bottom line. Learn more about our Royalty Rewards Program especially for you…cash and travel benefits. Our exclusive Classic Connections…unique selling options. New to booking Classic Vacations – learn how to earn a $100 gift card on your first booking. Come join the fun and excitement.

Club Med - Amazing You!

11:45am-12:15pm

Instructor: Lisa Hamilton, Manager of National Accounts and E-Distribution Course Description: If anyone asks you what you can do at Club Med, just say "Everything". Everything sounds like a lot, but when there are so many included options for sports and activities at Club Med, it really feels like everything. Unlimited Splashes, Unlimitied Thrills, Unlimited Zen, and so much more! Prizes: Join us, also, for a chance to win a 7 day Club Med Vacation for 2 people in one of our North American Resorts. (Cancun, Punta Cana, Ixtapa, Turks, & Sandpiper Bay; blackout dates apply, including holidays and high peak season)

Insight Vacations

11:45am-12:15pm

Instructor: TBA

Course Description: Come learn what is new at Insight Vacations.



2017

Page 9 of 32

Oceania Cruises - Best Value In Upscale Cruising

11:45am-12:15pm

Instructor: TBA

Course Description: Oceania Cruises workshops will highlight our brand pillars and explain why we are the Best Value In Upscale Cruising. I will briefly discuss life onboard and our cuisine. Go over the current offers and promotions including the release of new Cuba itineraries. I will also include a 2017 outlook and preview of the 2018 & 2019 amenity voyages and Distinctive Voyages. What makes us different and tools we currently have available for travel agents.

Regent Seven Seas Cruises® The Luxury of Choice

11:45am-12:15pm

Instructor: Shemain Grasso, Vice President,

National Accounts

Course Description: Please join Shemain Grasso, Vice President of National Accounts to learn the below, latest news about Regent Seven Seas Cruises®:

We are celebrating our 25th Anniversary at Regent with some festive programming in addition to a very special offer for your repeat clients

FREE ROUNDTRIP AIR is included for domestic flights and FREE ROUNDTRIP BUSINESS CLASS AIR is now included on all intercontinental flights!

Regent’s Fleet-wide refurbishment program

Visit our Travel Agent University on RSSC.com as we have unveiled a brand new continuing education course titled “The Luxury of Choice”

Be present to be eligible for a Regent drawing!

Rocky Mountaineer - All Aboard Amazing

11:45am-12:15pm

Instructor: TBA

Course Description: The world-renowned, Rocky Mountaineer train travels by daylight through the wild beauty of Canada's West and is the best way to experience the majestic Canadien Rockies. Our workshop will show you why Rocky Mountaineer is the seven-time winner of World's Leading Travel Experience by Train, what's new in 2017/2018 and best-selling techniques to reach our target audience.

Sandals & Beaches Resorts - Come & See What's

In the Future at Sandals & Beaches Resorts

11:45am-12:15pm

Instructor: Julie Stephan, Regional Director

Course Description: To be the very best requires creativity, commitment, and constant innovation. Come see what Sandals & Beaches Resorts has instore for the future and why we are the most awarded All-Inclusive.

Travel Bound

11:45am-12:15pm

Instructor: TBA

Course Description: Come learn what is new at Travel Bound.

Windstar Cruises - 180 Degrees from Ordinary

11:45am-12:15pm

Instructors: Steven Kona Simao, CTC, Vice President of Sales and Gina McGinnis, Director of Sales, National Accounts Course Description: Windstar has always used the phrase 180 degrees from ordinary but today that slogan is more appropriate than ever. Operating a fleet of 3 iconic sailing ships and 3 all-suite motor yachts, Windstar Cruises is an award-winning cruise line that wants to be your partner of choice in the small-ship category. Learn about our new destinations including Asia, Arabia, & Alaska as well as a number of new brand innovations plus find out more details about Star Promise, our Commitment to travel agents.



2017

Page 10 of 32

Abercrombie & Kent - The NEW Luxury Client and

What They Seek

2:45pm-3:15pm

Instructor: Shawn Johnson, Director, National Accounts Course Description: Join Shawn Johnson from Abercrombie & Kent to discover a collection of curated journeys on all seven continents - from guest favorites to exotic new destinations, plus tips for matching your clients with the right travel experience. From Luxury Expedition Cruises for your clients who don't consider themselves cruisers, to Wings Over the World journeys featuring privately chartered flights between destinations, and recommended Tailor Made itineraries, customized with your client's interests in mind. Learn tips for selling solo travel, including top destinations, myths (don't ignore your married clients) and unbeatable savings on single supplements. Discover how A&K's 52 offices around the world can provide your clients "invitation-only" access to the people and places that make every destination unique. And to top it off, we'll raffle off a $100 gift card!

Allianz Global Assistance - Travel Insurance Made Easy 2:45pm-3:15pm

Instructor: Suzanne Lustig, Director National Accounts Course Description: In this seminar you will learn how Allianz Global Assistance offers a variety of tools to make selling travel insurance easier and more profitable. We will show you how these tools will increase your confidence and sales with travel insurance: 1. AgentMax Online: Award winning booking tool with automated 2nd Chance emails to clients. 2. Travel Agent Content Capsule: Videos, ads, flyer and social media content. 3. Travel Agent Academy: New courses just launched!

Avanti Destinations -Independent Travel with

Avanti Destinations

2:45pm-3:15pm

Instructor: Perry Bender, Central Region Sales Manager Course Description: Destinations offers you the opportunity to customize independent vacations tailored to the clients wishes. By attending their workshop you will learn what destinations they can help you sell along with hearing about some of the new destinations and products offered in 2017. Finally, listen to a number of web tools which will enable you to be more efficient managing your bookings with Avanti. You want to be on board with the rapidly growing independent vacation segment and Avanti has specialized in this segment for 38 years dealing directly with the travel agent community.

Azamara Club Cruises

2:45pm-3:15pm

Instructor: Jon Grutzner

Course Description: Join Jon Grutzner from Azamara Club Cruises on May 2nd to learn about Azamara’s Destination Immersion®, the evolution of today's luxury traveler & best practices for sourcing high value guests. At Azamara, every voyage combines warmth and sophistication with authentic experiences of local life onshore. With half of all port visits including a late or overnight stay, guests enjoy the advantages of night touring, including live music, theater, restaurants and clubs that light up after dark. In spring of 2016, both ships were newly reimagined bringing upgraded décor, services and amenities to enhance the guest experience.



2017

Page 11 of 32

Classic Vacations/www.classicassist.com – Your

virtual online booking

2:45pm-3:15pm

Instructor: Beverly Mullee, CTC, Sales Director, National Accounts Course Description: Your virtual online booking engine and office tools to help you create personalized descriptive client itineraries with our Wanderlist tool, add tours and activities to enhance clients’ experience, thus increasing your bottom line. Learn more about our Royalty Rewards Program especially for you…cash and travel benefits. Our exclusive Classic Connections…unique selling options. New to booking Classic Vacations – learn how to earn a $100 gift card on your first booking. Come join the fun and excitement.

Club Med - Amazing You!

2:45pm-3:15pm

Instructor: Lisa Hamilton, Manager of National Accounts and E-Distribution Course Description: If anyone asks you what you can do at Club Med, just say "Everything". Everything sounds like a lot, but when there are so many included options for sports and activities at Club Med, it really feels like everything. Unlimited Splashes, Unlimitied Thrills, Unlimited Zen, and so much more! Prizes: Join us, also, for a chance to win a 7 day Club Med Vacation for 2 people in one of our North American Resorts. (Cancun, Punta Cana, Ixtapa, Turks, & Sandpiper Bay; blackout dates apply, including holidays and high peak season)

Insight Vacations

2:45pm-3:15pm

Instructor: TBA

Course Description: Come learn what is new at Insight Vacations.

Oceania Cruises - Best Value In Upscale Cruising

2:45pm-3:15pm

Instructor: TBA

Course Description: Oceania Cruises workshops will highlight our brand pillars and explain why we are the Best Value In Upscale Cruising. I will briefly discuss life onboard and our cuisine. Go over the current offers and promotions including the release of new Cuba itineraries. I will also include a 2017 outlook and preview of the 2018 & 2019 amenity voyages and Distinctive Voyages. What makes us different and tools we currently have available for travel agents.

Regent Seven Seas Cruises® The Luxury of Choice

2:45pm-3:15pm

Instructor: Shemain Grasso, Vice President,

National Accounts

Course Description: Please join Shemain Grasso, Vice President of National Accounts to learn the below, latest news about Regent Seven Seas Cruises®:

We are celebrating our 25th Anniversary at Regent with some festive programming in addition to a very special offer for your repeat clients

FREE ROUNDTRIP AIR is included for domestic flights and FREE ROUNDTRIP BUSINESS CLASS AIR is now included on all intercontinental flights!

Regent’s Fleet-wide refurbishment program

Visit our Travel Agent University on RSSC.com as we have unveiled a brand new continuing education course titled “The Luxury of Choice”

Be present to be eligible for a Regent drawing!

Rocky Mountaineer

2:45pm-3:15pm

Instructor: TBA

Course Description: The world-renowned, Rocky Mountaineer train travels by daylight through the wild beauty of Canada's West and is the best way to experience the majestic Canadian Rockies. Our workshop will show you why Rocky Mountaineer is the seven-time winner of World's Leading Travel Experience by Train, what's new in 2017/2018 and best-selling techniques to reach our target audience.



2017

Page 12 of 32

Sandals & Beaches Resorts - Come & See What's

In the Future at Sandals & Beaches Resorts

2:45pm-3:15pm

Instructor: Julie Stephan, Regional Director

Course Description: To be the very best requires creativity, commitment, and constant innovation. Come see what Sandals & Beaches Resorts has instore for the future and why we are the most awarded All-Inclusive.

Travel Bound

2:45pm-3:15pm

Instructor: TBA

Course Description: Come learn what is new at Travel Bound.

WestJet Vacations

2:45pm-3:15pm

Instructor: TBA

Course Description: Come learn what is new at WestJet Vacations. Full course description coming soon.

Windstar Cruises - 180 Degrees from Ordinary

2:45pm-3:15pm

Instructors: Steven Kona Simao, CTC, Vice President of Sales and Gina McGinnis, Director of Sales, National Accounts Course Description: Windstar has always used the phrase 180 degrees from ordinary but today that slogan is more appropriate than ever. Operating a fleet of 3 iconic sailing ships and 3 all-suite motor yachts, Windstar Cruises is an award-winning cruise line that wants to be your partner of choice in the small-ship category. Learn about our new destinations including Asia, Arabia, & Alaska as well as a number of new brand innovations plus find out more details about Star Promise, our Commitment to travel agents.

Supplier Partner Forums

3:30pm-5:00pm

Come hear what the Industry Panelists have to share! There will be seven panels to choose from:

Maximize Your Profits. Do You Want Fries with That?

Grow Your Group Sales

Closing Sales Using Supplier Tools

Develop Your Business Plan with Solid Goals

Building a Specialty Niche

Enhance Your Client's Experience

Getting Creative in Your Local Market

Stop Shooting Yourself in the Foot! Foolish Sales

& Marketing Mistakes You Must Stop Making at

Once

7:00am-7:45am


Course Description: Although most successful businesses rely on the basics and fundamentals to maintain profitability, there are many “old-school” business practices that just don’t cut it anymore. In this session, Mike Marchev will help you focus on a dozen sales and marketing tactics that are actually harming your forward progress.

Canada Focus (For Canadian Members & Suppliers

Only)

10:15am-11:30am

Course Description: Don’t miss out on this excellent opportunity for Canadian members and suppliers to hear what’s new at Travel Leaders Network and our sales team. This would include a review of the current and new initiatives available to all members, including marketing, technology and business building opportunities.

Wednesday, May 3



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Getting into the Honeymoon & Destination

Wedding Market Workshops

Understanding the Bridal Market 101

10:30am-11:30am

Instructor: Carrie Brandt

Course Description: In this lesson you’ll learn about the bridal market: what the market size is, about brides and travel, destination weddings, top locations for destination weddings and industry trends. Brides are important to your business. Travel Leaders Network Program Manager Carrie Brandt will share some valuable information about today’s Bride and will give you an insight into how she thinks, how she makes decisions and why she loves Travel Agents. This workshop provides credits for the Specialist Program.

Growing your Honeymoon & Destination Wedding

Business

2:00pm-3:00pm


Course Description: Bridal Shows are a key way for you to market your business. What you do before, during and after can make or break the time and money you invest. This workshop will share ideas and best practices for participating in Bridal Shows. You’ll learn:

How to choose the right show

Pre-show considerations

Booth ideas

Marketing collateral

Tips on getting the brides to stop by

Follow-up

Evaluating the ROI This workshop provides credits for the Specialist Program.

Marketing to Brides

3:15pm-4:15pm


Course Description: In this lesson you’ll learn about the Travel Leaders strategy to market to the bridal market. You’ll learn about the Honeymoon and Destination Wedding key program elements. Program Manager, Carrie Brandt will provide you with valuable knowledge about the bridal segment. She will also share with you all the Travel Leaders branded marketing resources and tools available for you to create your very own valuable marketing plan using the items in our toolkit. This workshop provides credits for the Specialist Program.

Success in the Honeymoon & Destination

Wedding Space

4:30pm-5:30pm

Instructor: Panel/Carrie Brandt

Course Description: Learn from your peers who have had success in the Honeymoon and Destination Wedding niche. Carrie Brandt, Travel Leaders Program Manager, host a panel of Travel Leaders Network agents who are working successfully with brides and grooms. This workshop provides credits for the Specialist Program.

Understanding the Luxury and Experiential

Traveler

Moving Premium to Luxury

10:30am-11:30am

Instructor: Nancy Griffin

Course Description: If you want to grow your premium business into luxury, asking the right questions is essential. Join this session to learn how to move your premium customers to the next level.

Wednesday, May 3, cont’d


2017

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Worldwide and SELECT Hotel Programs, including

Villas & Wellness

2:00pm-3:00pm

Instructor: Michael Payan

Course Description: With nearly 35,000 properties combined, there’s a lot to know about the Worldwide & SELECT hotel programs! Do you know how to provide your clients with Breakfast for 2 daily, free WiFi and an amenity valued at up to $100? Do you know what the difference is between an Urban spa, a Resort spa, a Destination spa and a Destination/Resort blend? How can you find a 4 bedroom Villa in Antigua in a matter of minutes? If you don’t know the answer to any of these questions, then you need to take this class to find out all about them!

Good to Great – Up your Game with Custom

Travel

3:15pm-4:15pm

Instructor: Stuart Cohen

Course Description: One size does not fit all! To increase sales and satisfaction, journey beyond ‘off-the-shelf’ trips using F.I.T. tips and tools. Learn how to identify prospects, design more-inclusive packages, and enhance your profile to attract clients who crave your newfound expertise!

Travel Leaders Network Tools for Selling Luxury

4:30pm-5:30pm


Course Description: Explore the world of selling luxury with Travel Leaders Network’s cruise and hotel programs. The luxury segment continues to grow. Learn what the luxury client is looking for and where to find them. See how you can offer your customers more than what they were looking for by selling value-add vacations. And Travel Leaders Network has a parcel of tools, including our Culinary Collection and Select hotel program to help you. If you want to increase your revenue, improve customer service and bolster your customer relationships, this class is for you!

Selling Active & Adventure Travel

Workshops

What’s Next? Upcoming Active and Adventure

Travel Destinations You Should Know

10:30am-11:30am

Instructor: ATTA and Panel

Course Description: The world may be vast but every year certain destinations emerge to trend rapidly upward in traveler awareness and popularity and adventure travel is often at the forefront. How do you keep current with what’s next? Join this interactive and forward-looking, one-hour panel discussion with Travel Leaders adventure travel suppliers and moderated by the Adventure Travel Trade Association. Participants will hear what new destinations are on the horizon plus how you can best tap into these and future trends to increase your sales and better serve your clients.

Adventure Travel 101

2:00pm-3:00pm

Instructor: TBA

Course Description: Active & Adventure Travel is the fastest growing travel segment. During this workshop you'll learn about travel trends and the potential market size for Adventure Travel. You'll also learn about three types of Adventure Travelers and what they look for in an agent and trip experience. This workshop provides credits for the Specialist Program.

Qualify Questions

3:15pm-4:15pm

Instructor: Gloria Stock-Mickelson

Course Description: During this workshop you'll learn how to ask qualifying questions that are ideal for the Active and Adventure customer. You'll learn the importance of active listening plus learn the elements of how to make a good recommendation and close the sale. This workshop provides credits for the Specialist Program.



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Increasing Your Share of Active & Adventure

Travel Sales

4:30pm-5:30pm

Instructor: Martin Young

Course Description: Today’s traveler often wants more than just relaxing time in the sun and sand; they seek meaningful, life changing moments and increasingly demand vacations that include, or are entirely focused upon, active and cultural experiences. The adventure travel category is therefore now one of the fastest growing travel segments; but does your business fit in? Join Travel Leaders Sr. Director of Adventure Travel, Martin Young, for a one-hour workshop to explore ideas to promote successful Adventure Travel sales, the profile of an active and adventurous traveler, and the Travel Leaders programs and tools that can help you succeed.

Leisure Travel – What is your Value?

Workshops

Selling You!

10:30am-11:30am

Instructor: Deanna Fjelsted

Course Description: Selling yourself is a critical element of the Travel Leaders Network Leisure Sales Process. During this lesson you'll learn the value of a Travel Agent and identify what makes you unique and valuable. You'll learn to identify the destinations and activities you specialize in and how you can confidently present your value to the client. This workshop provides credits for the Specialist Program.

Presenting Yourself with Impact – How to

Professionally Position yourself to “Earn More

Business”

2:00pm-3:00pm


Course Description: In just one hour seasoned marketing professional Mike Marchev will show you how you can utilize a free software product to create a professionally bound informational resource or Special Reports. The end product will clearly position you head and shoulders above your competition.

How is your Customer Service?

3:15pm-4:15pm


Course Description: Do you have remarkable customer service? Elevate your customer service in your agency today. By implementing some easy customer service strategies and procedures, you can boost your client list and increase your profits.

Top Performer Panel

4:30pm-5:30pm

Instructor: Karin Viera / Panel

Course Description: Com here from the best of the test of your peers. Come learn what they have learned to make them the Top Leisure Performers in our Network!

Marketing – Finding New Customers

Workshops

Find New Customers through your Agent Profiler

10:30am-11:30am

Instructor: Luke Oldenburg

Course Description: Agent Profiler gives you a powerful online presence. This award winning system is Search Engine Optimized so when consumers are looking for a travel agent, your profile will rise to the top of the search. This workshop will give you tips on how to create a profile search engines love, enabling new customers to find you better!



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You have to Know it to Own it – Understanding

and Selling Your Value

2:00pm-3:00pm


Course Description: In this interactive workshop we will help you know your value-own your Value-and sell your value! We will help you to identify your stumbling blocks, eliminate them and watch your profits increase.

Social Media – How to Use Facebook for Business

3:15pm-4:15pm

Instructor: Sara Lantto

Course Description: In this workshop we will be discussing Facebook, and how using it for business is an effective and inexpensive way to reach a wide audience. We will cover:

The difference between a personal Facebook page and a business page

How to build a business page

Adding profile pictures and cover photo

What is a Wall versus Feed

How to Like, Comment, Share

Build an About Us page

The benefits and how-to’s of following other brands

Social Media – Facebook Advertising Made Easy

4:30pm-5:30pm


Course Description: You have a business Facebook page – now what? In this workshop we will cover the basics on how to use Facebook Advertising to reach you target audience. We will cover:

Creating your unique brand Creating Ads Boosting posts Facebook insights Where to find content for your page

Technology Tune – Up Workshops

pinSIGHT: See it! Pin it! Profit!

10:30am-11:30am

Instructor: Nancee Klein

Course Description: (See It!) Learn how to locate the best options for your clients with Travel Leaders Group’s easy to use hotel booking tool that includes features such as multiple search filters and content-rich format in one place. (Pin It!) Identify & map your favorite properties based on your clients’ geographic requests. (Profit!) Earn more money with commissions from 10-20% & more!

Agent Universe: Your One Stop Shop

2:00pm-3:00pm


Course Description: Agent Universe is the one stop shop for all of our Travel Leaders Network programs, products, and services. Our expert will show you around the user-friendly website that will make accessing information easier for you.

CruisePRO: $et $ale to Increased Efficiency and

Profits

3:15pm-4:15pm


Course Description: Set sail with our experts as they guide you through the wave of increased efficiency that CruisePRO offers with its many features & benefits. Learn how adding upsell opportunities and earning enhanced commissions can add increased profit opportunities.

VAX - Everything You Need to DIY

4:30pm-5:30pm

Instructor: Beth Kitzman, BDM Agency Channel

Course Description: Challenge yourself to learn something new on VAX! You may think you know VAX inside and out but there's some tips, tricks and techniques that will help you sell, sell, sell even more, more, more. Even learn all of the do-it-yourself capabilities within VAX VacationAccess and feel empowered in your business.



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Finding New Business through Agent

Profiler Workshops

Introduction to Agent Profiler

10:30am-11:30am

Instructor: Cory Voss

Course Description: Agent Profiler gives you access to Agent Universe and works to help you create a personal online profile. Agent Profiler helps you showcase your best you and be found by consumers looking for your skillsets during their online search. During this workshop, you’ll learn how Agent Profiler gives you access to:

Agent Universe

Agent Profiler Bio

Agent Reviews

Agent Profiler 2.0 Enhancements If you are new to Agent Profiler, this is an ideal workshop to attend. This workshop provides credits for the Specialist Program.

Agent Profiler 2.0 Enhancements

2:00pm-3:00pm


Course Description: Agent Profiler is a powerful tool for providing consumer leads to Travel Leaders Network agents. During this workshop we will review all the 2.0 Enhancements of Agent Profiler:

Additional Bios Experiential Posts Photo Album Customer Testimonials

If you are looking to increase your online presence this workshop will help you better understand the investment and benefits of using Agent Profile 2.0 Enhancements. This workshop provides credits for the Specialist Program.

Finding New Customers through your Agent

Profiler

3:15pm-4:15pm


Course Description: Agent Profiler gives you a powerful online presence. This award winning system is Search Engine Optimized so when consumers are looking for a travel agent, your profile will rise to the top of the search. This workshop will give you tips on how to create a profile search engines love, enabling new customers to find you better!

Be a Leader in Turning Internet Leads from your

Agent Profiler into Sales!

4:30pm-5:30pm

Instructor: Darlene Mongoven

Course Description: Agent Profiler enables you to attract high quality leads on the Internet. Join this active session to discuss the Lead Generation Process and explore the next steps involved in closing those leads and turning them into sales! Do you want more leads? Learn how to tune-up your Agent Profile so that YOU show up in the Search Engine Results Pages!



2017

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Marketing – Retaining Your Customers

Workshops

“Get Engaged” with Travel Leaders Network

Award Winning Marketing Programs

10:30am-11:30am

Instructor: Karen Steuerwald

Course Description: Engagement is one of the key components and benefits to the Travel Leaders Network. Any agency within the Travel Leaders Network has the opportunity to participate in the Engagement Marketing Program. In this workshop we will review the power of the Engagement Marketing Tool for agencies manually managing their customer data. We’ll walk through the capabilities of the application using the customer upload tool and review Direct Mail, Email and the ordering site. Whether you’re new to using the Engagement Marketing tool or a seasoned veteran we’re confident you’ll learn something new in this workshop.

Client Base (CRM) Importance of having a

Database and Managing it

2:00pm-3:00pm


Course Description: Whether you’re exploring the opportunity of using a Customer Relationship Management Tool (CRM) or you’re currently using ClientBase this workshop is for you. Database management becomes more important as the volume of data grows.

In this workshop we’ll discuss the value and importance of keeping your data in a CRM. We’ll review the fields within ClientBase that are getting used by Travel Leaders Network for marketing and we’ll offer new tips on maintenance & data integrity going forward.

Marketing Tune UP

3:15pm-4:15pm

Instructor: Jim Nathan

Course Description: Learn about the classic 4 Ps – Product, Price, Place and Promotion and two recent additions – Positioning and People – and how important it is to have a well-defined, consistent strategy with them all in order to have a well tuned marketing machine for your agency.

“Get Engaged” with Engagement Select, Travel

Leader’s Marketing program for CRM Users

4:30pm-5:30pm


Course Description: Engagement Select is one of the key components and a benefits to the Travel Leaders Network. **The Engagement Select Program is reserved for our ClientBase & AgentMate users.**

In this workshop we will review the power of the Engagement Select Marketing Program. We will walk you through the capabilities of the Engagement Ordering Site for Direct Mail.

You’ll not only learn how to review the data that syncs from ClientBase but also manage activities/mailers as well. We’ll talk about what happens with the data (National Change of Address/ Decease process) and walk through the ordering process.

Whether you’re new to ClientBase/AgentMate and the Engagement Marketing Tool or a veteran we’re confident you’ll learn something new in this workshop.



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Delve into AgentMate Workshops

AgentMate: Be a Leader in Travel Agency

Operations

10:30am-11:30am

Instructor: Debbie Tatum

Audience: Agents and Owner/Managers who are interested in AgentMate Course Description: Stay in the lead with AgentMate’s state-of-the-art web-based technology! Learn how this best in class agency operating system can help streamline your business. AgentMate is designed to manage nearly every component of a Travel Agency’s business the application brings efficiency solutions to you for your everyday tasks saving you both time and money.

AgentMate: Features & Functions for Current

Users

2:00pm-3:00pm

Instructor: Kevin Kimes

Course Description: For current users of AgentMate, don’t miss our annual review of new features, functions and integrations. We will also provide a sneak peek into the exciting AgentMate projects and development in the works for the year ahead!

Increasing Office Efficiency with AgentMate

3:15pm-4:15pm

Instructor: Kevin Kimes, Josh Swantz & Debbie Tatum

Audience: Owner/Managers Existing Users and Owner/Managers who are interested in AgentMate Course Description: What marketing pieces did your clients receive today? Which ones opened the Engagement email sent out yesterday? Which leads should you follow up on next? What final payments are due this week? Did that group booking finalize payment? How is your sales team performing? AgentMate knows the answers to all these questions and much, much more. A fully-integrated customer relationship management (CRM) system and agent-facing booking accelerator, AgentMate is designed to manage nearly every component of your agency’s business. This powerful, yet simple to learn system automates many of the routine tasks that are part of running a highly-successful agency, giving you and your team more time to do what you do best –sell travel.

AgentMate: Be a Leader in Travel Agency

Operations

4:30pm-5:30pm

Instructor: Debbie Tatum

Audience: Agents and Owner/Managers who are

interested in AgentMate

Course Description: Stay in the lead with AgentMate’s state-of-the-art web-based technology! Learn how this best in class agency operating system can help streamline your business. AgentMate is designed to manage nearly every component of a Travel Agency’s business the application brings efficiency solutions to you for your everyday tasks saving you both time and money.



2017

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Business Owner – Leading the Business

Workshops Are you compliant? Understanding the rules of

working with Independent Contractors.

10:30am-11:30am

Instructor: Mike Miller

Course Description: In this workshop we will talk about working with Independent Contractors and the Risks and consequences of misclassification. Passport Online – What Role Does Your Website and

Social Media Play in Growing Your Business?

2:00pm-3:00pm

Instructor: PPOL

Course Description: What are your customers searching for on your website? Where do they go once they get on your site? What destinations do they search? How long are they on your site? Are they following you on Social Media? Passport Online, the industry leader in travel agency technology solutions, will share their 20+ years of expertise in where, how and what consumers shop when on your websites. How can you use this information to update your website, further engage in your social media channels and tie it all together to drive more sales? This will be an educational, informative and interactive session with lots of data that is important to you.

You Can’t Hit a Target that Doesn’t Exist

3:15pm-4:15pm

Instructor: Kevin Weisner

Course Description: Setting a budget with clearly defined goals for your business is step one toward success. But if you feel that creating a budget is either a pain in the neck, or a “once a year exercise” that gets quickly forgotten (or both), then this might be the workshop that changes your thinking. We’ll provide you with a budgeting tool, instructions, and how to create “human scale” goals for yourself and your agents. By doing do, you establish the following:

An Annual Operating Plan (AOP) for your business.

Anticipate costs and expenses for the year as well as track where you may be ahead of the curve.

Set sales performance goals for your business as well as create individual goals for sales personnel (if applicable).

Digest your financials into “human scale” numbers such as total number of monthly bookings needed, leads, etc.

Allow you to project “what if” scenarios, such as increasing sales, yields, or making additional investments

Our Air Programs

4:30pm-5:30pm

Instructor: Darla Chartier

Course Description: This course will assist you in maximizing your agency’s override earnings, utilizing our Point of Sale commissions on the preferred international airline partners and understanding when your agents should use an air consolidator. We will also have an open discussion to get your feedback on what you would like to see in the future with our air programs.

Wednesday, May 3, Cont’d


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Owners/Managers – The People Side of

the Business Workshops

Travel Agent Compensation/Incentive Plans Panel

10:30am-11:30am

Instructor: Linda Geer/Panel

Course Description: Question and Answer session with a panel of Agency Owners who have created successful compensation plans for their employees. We will discuss salaries, incentives and other creative ways to compensate your employees.

This session is for agency owners and approved managers only.

Host Agency Entrepreneurship

2:00pm-3:00pm

Instructor: Lea Diehle

Course Description: Remember the excitement when you started as a new agency owner or manager in travel? Today, the fast growing arena of hosting independent Contractors has sparked remarkable entrepreneurial creativity, new industry excitement and propelled agency sales growth. So where does your agency live today in this new ecosystem? This one-hour workshop by Travel Leaders Senior Manager, Lea Diele, for agency owners and managers (only) will jump-start your offerings as a host, refine your IC recruitment efforts, offer practices to protect your organization and supply you with exciting new ideas to launch or enhance your host agency business in 2017.

We have to talk: Effective Strategies to Improve Performance with Tough Conversations 3:15pm-4:15pm


Course Description: Does the thought of having tough conversations fill you with dread and anxiety? Learn effective communication skills that will help increase employee productivity and performance.

Creating a Training Itinerary for your Office

4:30pm-5:30pm

Instructor: Guida Botelho

Course Description: Agent training can be broken down into:

Travel 101

Technology

Internal processes and policies

Culture

Sales and marketing

Customer service

Product training

Destination

Soft skill training Sounds simple, right? It can be, as long as you have a *training itinerary *in place. Join Guida Botelho, CTA, Director of Training for The Travel Institute and learn how to maximize your in-house training by learning how to develop a cohesive Training Itinerary for your agency. By the time you walk out of this session, you will have started your own Training Itinerary, all you will need are the final touches!

Groups is Where the Money is At

Workshops

Prospecting for Gold (Groups 101)

10:30am-11:30am


Course Description: Are you thinking about expanding your business to include groups? Do you want to increase your revenue? Group business is a goldmine. This workshop is specifically designed for beginners who are looking for great information on how to get started with booking group travel.

Group business is all around us, join us for this session where we will learn about the basics of Groups and how to find those groups as we prospect for Gold.



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Successfully Manage Your Groups (Groups 201)

2:00pm-3:00pm


Course Description: Are you currently in the group business? This workshop is all about Group Management. Managing your group is important if you want to make money. Be prepared to share your group management ideas at this workshop so that we can explore the best practices for staying on top of all the details. We will have discussions on best practices and technology that you can use to manage your groups.

Tips and Tricks for Successful Hotel Contract

Negotiations (Meeting and Incentive Groups 301)

3:15pm-4:15pm


Course Description: Successful group and meeting hotel contract negotiations goes beyond the date, rate and meeting room spaces. Join us for this interactive hotel group contract negotiation class where we discuss best practices to get the most from your negotiations. Be prepared to share your best practices with the group.

Distinctive voyages Hosts – Advanced Best

Practices and Services

4:30pm-5:30pm

Instructor: Pam Jarvis

Course Description: How do you navigate the rough seas of cancelled shore events? Ever stumped on how to market your Distinctive Voyages sailing? Or are you simply looking for new ideas from your fellow Hosts? Then, this is the course for you. Please join us for this energetic and engaging workshop of idea sharing and best practices, where at the end of this session you will sail away with new ideas, tools and resources on making your next Distinctive Voyages sailing the best yet.

Travel Leaders Network Exclusive

Programs Workshops

Maximizing Your Airline Revenue

10:30am-11:30am

Instructor: Renee Jacobson & Arif Kamal Description: Learn how to earn money on international air by utilizing our preferred airline point of sale commissions. We will review international faring concepts, creative pricing methods, and interpreting international airline commission agreements. You must be knowledgeable in booking international itineraries via a GDS. Exclusive Cruise Programs and Host Services –

How to Wow Your Clients and Experience New

Ports and Cruise Lines

2:00pm-3:00pm

Instructor: Pam Jarvis

Course Description: Interested in learning about our exclusive cruise programs? Or what about the opportunity to Host one of our Distinctive Voyages sailings? If you book cruises then you should not miss this workshop. During this fast paced and informative session you will learn not only about our multiple (and exclusive) cruise offerings you will also learn about our Distinctive Voyages Host program and how you too can Host one of our sailings.

pinSIGHT for Sabre Users

3:15pm-4:15pm

Instructor: Jan Dwire

Course Description: Coming soon to a GDS near you….pinSIGHT! That’s right! pinSIGHT is now available for Sabre, so you can now access all of the great content and features that pinSIGHT has to offer without ever having to leave your GDS!



2017

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Made to Measure Trips – Designing Custom

Itineraries with In-Country Partners

4:30pm-5:30pm

Instructor: Marnie Brown

Course Description: The affluent consumer of today places high value on products and services that are unique and tailored to match their personal taste and style. They seek out experts– perhaps a kitchen designer, a landscape architect or a wedding planner and expect to pay more for their knowledge and expertise. Travel is no exception to this sweeping trend – agents everywhere are learning to customize tours for their clients entirely from scratch. Complete with private guides, off-the-beaten path experiences, adventurous pursuits and boutique accommodations - itineraries are inspired by their client’s vision and brought to life with the help of an In-Country Partner. Join Marnie Brown for an educational workshop on how to tap into your client’s vision – and collaborate with an In-Country Partner to create a seamlessly smooth and expertly tailored itinerary for your clients.

Canadian Focused Workshops

Canadian Focus Meeting

10:15am-11:30am

Instructor: Christine James

Course Description: You’re invited join your Travel Leaders Network Canadian Team to hear all about the latest news and updates on our programmes and tools that help make you more profitable. It’s also the perfect opportunity to meet and network with our Canadian Preferred Suppliers as well as your fellow Canadian members!

pinSIGHT for Canada

2:00pm-3:00pm

Instructor: Matthew McCarthy

Course Description: : pinSIGHT has made its way to the Great White North, and this is your opportunity to learn all about it. Find out all about the different rates that are available to you, the incredible mapping tools, and how you can maximize your profits….all with one simple tool…pinSIGHT!

Engagement Marketing for Canada

3:15pm-4:15pm

Instructor: Adam Kemerer

Course Description: : Join us for an informative session where you’ll learn all the benefits of Travel Leaders Network’s award-winning Engagement direct marketing program. The program is tailored for Canadian agencies and features Canada-only supplier partners, Canada marketing segmentation, plus CASL compliance. You’ll learn how to enroll, submit your logo, order direct marketing pieces, plus how Engagement integrates with AgentMate and Trams ClientBase.

$et $ale to Increased Efficiency and Profits with

CruisePRO Canada

4:30pm-5:30pm


Course Description: Set sail with our experts as they guide you through the wave of increased efficiency that CruisePRO offers with its many features & benefits. Learn how adding upsell opportunities and earning enhanced commissions can add increased profit opportunities. This workshop is focused on our Canadian members.

Power Speakers:

Turning E-Enquiries into Sales

12:15pm-1:45pm


Course Description: It's happened to every travel consultant, and it's not going away: online enquiries. From email to website contact forms and supplier referral sites, it's become so easy to "ask an agent" that everyone is doing it! Trouble is: you still have to answer them, and hopefully turn them into sales. In this lively workshop we will show you how simple and proven ways to time time-wasters into money makers. You'll learn how to stop "e-shoppers" in their tracks and transform them into clients. You'll learn to save time, sell your value, and maybe even learn to love online enquiries. Audience: Selling professionals who work with vacation planning



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Power Speakers, cont’d:

16 SELLING STRATEGIES YOU CAN IMPLEMENT

IMMEDIATELY …. for little or no expense.

12:15pm-1:45pm


Course Description: When push comes to shove it boils down to the actions you take to turn prospects into customers. In this Power Session Mike Marchev will outline 16 “Proven” Sales Strategies that you can put into motion at once for little or no expense. Chances are good that if you only adopt one of these strategies upon returning to your office your bottom line will begin moving in the right direction almost immediately.

Time Management - Double Down on Productivity

12:15pm-1:45pm

Instructor: Lea McLeod

Course Description: As a busy travel professional, your time is at a premium. How you choose to spend each irreplaceable minute in the day has a huge impact on the quality of your work life. It determines whether you leave the office feeling accomplished, or frazzled. Using insight into how your brain works, we'll uncover strategies you can put in play tomorrow, so that you get more high impact, focused, and productive days that leave you feeling good about the work you've done. In this session you will learn:

Strategies to use your time in a way that works with your brain's natural tendencies, rather than against them.

How to effectively manage a to do list that aligns with your calendar.

The best time to schedule certain things, like that meeting with your boss or presentation to an important client.

What happens when you get overwhelmed; how you can identify symptoms and create strategies to overcome and stay focused.

Selling to Women

12:15pm-1:45pm

Instructor: Sandy Stevens

Course Description: Statistics show that women influence 85% of all purchasing decisions. However, most sales training focuses on selling to men—even though men and women have very different expectations about their shopping and purchasing experiences. Sandy Stevens, Vice President of Sales with Paul Gauguin Cruises will give you a realistic and insightful view into a woman’s mind from the moment the sales relationship begins. She shares the top five deal breakers for women. So "ditch the pitch" because there is a key to selling to women that is different than selling to men.

Client Intelligence - How well do you know your

Clients?

12:15pm-1:45pm

Instructor: Sherrie & Charlie Funk

Course Description: Most travel agencies are on a mission to become more client-centric. The emphasis is shifting from just transactions to the clients and their wants and needs. This change is driven by intensified competition, deregulation, globalization and saturation of market segments. Last, but not least, this change is driven by the Internet. Thanks to technology, all power lies in the hands of our clients. In this Power Session, you will learn how to:

Find out who your clients are and where they live

Know what they have purchased in the past and their interests in their future vacation plans

Know when to market to them at a particular time

Exploit this knowledge to create the best client interaction

Inform them personally and insightfully without being intrusive.

Create client satisfaction



2017

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Are You Communicating or Just Talking?

12:15pm-1:45pm

Instructor: Gene D. Mickelson

Course Description: How often do we try to communicate with another person in the workplace (co-worker, customer or supplier partner) and the two of you do not understand each other. Each of us has a communication style but that means everyone we talk with also has their own communication style. Are we different or similar? When we are under pressure, does our communication style change? This workshop will explore preferred styles of communication and how to be more effective within your style as well as working with people with differing styles.

Power Speakers:


8:15am-9:45am


Course Description: It's happened to every travel

consultant, and it's not going away: online enquiries.

From email to website contact forms and supplier

referral sites, it's become so easy to "ask an agent" that

everyone is doing it! Trouble is: you still have to answer

them, and hopefully turn them into sales.

In this lively workshop we will show you how simple and

proven ways to time time-wasters into money makers.

You'll learn how to stop "e-shoppers" in their tracks and

transform them into clients. You'll learn to save time,

sell your value, and maybe even learn to love online

enquiries. Audience: Selling professionals who work

with vacation planning



8:15am-9:45am


Course Description: When push comes to shove it boils

down to the actions you take to turn prospects into

customers. In this Power Session Mike Marchev will

outline 16 “Proven” Sales Strategies that you can put

into motion at once for little or no expense. Chances

are good that if you only adopt one of these strategies

upon returning to your office your bottom line will

begin moving in the right direction almost immediately.


8:15am-9:45am


Course Description: As a busy travel professional, your

time is at a premium. How you choose to spend each

irreplaceable minute in the day has a huge impact on

the quality of your work life. It determines whether you

leave the office feeling accomplished, or frazzled.

Using insight into how your brain works, we'll uncover

strategies you can put in play tomorrow, so that you get

more high impact, focused, and productive days that

leave you feeling good about the work you've done.

In this session you will learn:





Thursday, May 4



2017

Page 26 of 32


Selling to Women

8:15am-9:45am




Clients?

8:15am-9:45am


Course Description: Most travel agencies are on a mission to become more client-centric. The emphasis is shifting from just transactions to the clients and their wants and needs. This change is driven by intensified competition, deregulation, globalization and saturation of market segments. Last, but not least, this change is driven by the Internet. Thanks to technology, all power lies in the hands of our clients. In this Power Session, you will learn how to:

Find out who your clients are and where they live

Know what they have purchased in the past and their interests in their future vacation plans

Know when to market to them at a particular time

Exploit this knowledge to create the best client interaction

Inform them personally and insightfully without being intrusive.



8:15am-9:45am




10:00am-11:30am


Course Description: It's happened to every travel consultant, and it's not going away: online enquiries. From email to website contact forms and supplier referral sites, it's become so easy to "ask an agent" that everyone is doing it! Trouble is: you still have to answer them, and hopefully turn them into sales. In this lively workshop we will show you how simple and proven ways to time time-wasters into money makers. You'll learn how to stop "e-shoppers" in their tracks and transform them into clients. You'll learn to save time, sell your value, and maybe even learn to love online enquiries. Audience: Selling professionals who work with vacation planning



10:00am-11:30am


Course Description: When push comes to shove it boils down to the actions you take to turn prospects into customers. In this Power Session Mike Marchev will outline 16 “Proven” Sales Strategies that you can put into motion at once for little or no expense. Chances are good that if you only adopt one of these strategies upon returning to your office your bottom line will begin moving in the right direction almost immediately

Thursday, May 4, cont’d


2017

Page 27 of 32



10:00am-11:30am


Course Description: As a busy travel professional, your

time is at a premium. How you choose to spend each

irreplaceable minute in the day has a huge impact on

the quality of your work life. It determines whether you

leave the office feeling accomplished, or frazzled.

Using insight into how your brain works, we'll uncover

strategies you can put in play tomorrow, so that you get

more high impact, focused, and productive days that

leave you feeling good about the work you've done.

In this session you will learn:





Selling to Women

10:00am-11:30am




Clients?

10:00am-11:30am


Course Description: Most travel agencies are on a

mission to become more client-centric. The emphasis is

shifting from just transactions to the clients and their

wants and needs. This change is driven by intensified

competition, deregulation, globalization and saturation

of market segments. Last, but not least, this change is

driven by the Internet. Thanks to technology, all power

lies in the hands of our clients. In this Power Session,

you will learn how to:

Find out who your clients are and where they

live

Know what they have purchased in the past and

their interests in their future vacation plans

Know when to market to them at a particular

time

Exploit this knowledge to create the best client

interaction

Inform them personally and insightfully without

being intrusive.



10:00am-11:30am





2017

Page 28 of 32

Top Destinations for your HMDW Clients

11:45am-12:45pm

Instructor: Ann Frischmann & Carrie Brandt

Course Description: Come and learn from Ann

Frischmann, Director of Destinations for Travel Leaders ,

as she discusses top destinations for honeymoons and

destination weddings both in the U.S. and abroad. Learn

insider tips, must- see attractions, excursions and more!

Carrie Brandt, Director of HMDW program will be

interviewing Ann, providing an interactive format for

attendee’s.

Creating a Luxury Profile

11:45am-12:45pm

Instructor: TBA

Course Description: Is your passion selling Luxury Travel and working with those elite travelers to craft their perfect vacation? In this workshop, you’ll learn about affluent travelers and their expectations when it comes to travel. You’ll learn how key words can attract and appeal to those that are searching for a Luxury Travel expert. The workshop will also review search engine optimization (SEO) and give you tips to rise to the top of organic search. This workshop provides credits for the Specialist Program.

Increasing your Share of Active & Adventure

Travel Sales

11:45am-12:45pm

Instructor: Martin Young

Course Description: Today’s traveler often wants more than just relaxing time in the sun and sand; they seek meaningful, life changing moments and increasingly demand vacations that include, or are entirely focused upon, active and cultural experiences. The adventure travel category is therefore now one of the fastest growing travel segments; but does your business fit in? Join Travel Leaders Sr. Director of Adventure Travel, Martin Young, for a one-hour workshop to explore ideas to promote successful Adventure Travel sales, the profile of an active and adventurous traveler, and the Travel Leaders programs and tools that can help you succeed.

How is your Follow Up?

11:45am-12:45pm


Course Description: A key to retaining customers is all

about follow up. Think you are doing a good job of

following up with your customer? Join this session to

learn about all of the different types of potential follow

up opportunities you have to help retain your

customers.

Leaders Edge Website Program

11:45am-12:45pm


Course Description: The agency website program was designed to give you a local presence online. Learn how this program can help you make more money and provide even more leads thru the Agent Profiler integration.



2017

Page 29 of 32

Get Organized: Click Save and Send!

11:45am-12:45pm


Course Description: Our expert will guide you in the implementation of Google Docs and canned email responses to save time in your office. Learn how to utilize google docs for training, frequently used documents, & reporting throughout your office as well as how to quickly communicate with clients by using canned email responses so you don’t lose that important lead.

The Administrative Side of Agent Profiler 11:45am-12:45pm Instructor: Luke Oldenburg Course Description: Agent Profiler gives you access to Agent Universe and works to help you create a personal online profile. Agent Profiler does more than just showcases your best you online. During this workshop, you’ll learn how Agent Profiler gives you access to:

Agent Universe

Approving Agents

Agent Profiler Bio

Agent Reviews

Agent Profiler 2.0 Enhancements You’ll also learn about the reporting side of Agent Profiler so you have better control of how your agents are following up with online leads and the new Lead Nurturing Process. If you are an Agent Profiler Approver, you won’t want to miss this informative session!

Marketing Tune UP

11:45am-12:45pm

Instructor: Jim Nathan

Course Description: Learn about the classic 4 Ps – Product, Price, Place and Promotion and two recent additions – Positioning and People – and how important it is to have a well-defined, consistent strategy with them all in order to have a well tuned marketing machine for your agency.

Increasing Back Office Efficiency with AgentMate

11:45am-12:45pm

Instructor: Josh Swantz

Course Description: The backbone of your business is the financials. You have to account for every penny spent and received. You need to track your sales team’s activities in order to award them proper compensation. You need to make sure groups reconcile so you’re not leaving money on the table. You need to stay on top of agency credit cards used to pay vendors and accounting for merchant transactions, fees and receivables. Once again, AgentMate handles all of that and more. No matter your agency’s size, the number of bookings or the number of transactions, AgentMate offers a simple, yet highly sophisticated back-office workflow that drives accuracy, accountability and financial visibility, so you can spend more time focusing ON business instead of IN the business.

Fraudsters Target Agencies Every Day – Are YOU

Ready for Them?

11:45am-12:45pm

Instructor: ARC

Course Description: Managing the risk of fraud is a constant challenge for any travel agent. ARC's Fraud Investigations Manager Doug Nass will provide information about the latest fraud schemes, how to detect them, and practical tips to protect your agency.

We have to talk: Effective Strategies to Improve Performance with Tough Conversations 11:45am-12:45pm


Course Description: Does the thought of having tough conversations fill you with dread and anxiety? Learn effective communication skills that will help increase employee productivity and performance.



2017

Page 30 of 32

Turn your Specialty into Group Travel

11:45am-12:45pm


Course Description: Specializing is important in the Travel Industry, join us for this hands on workshop on how to take your niche and turn it into Affinity Group Travel. Together we will create a group using proven methods, prospecting, marketing and organizational skills to develop specialized group travel.

pinSIGHT! See it! Pin it! Profit! 11:45am-12:45pm

Instructor: Laura Dominguez

Course Description: pinSIGHT is 1 year old and boy is it growing up fast! Come learn how you can maximize your profits by using pinSIGHT, utilize the incredible mapping tools to ensure your clients are in the best location, and get the inside scoop on all of the new enhancements coming soon to pinSIGHT!

What’s new, what’s unique and what Canadian

Affiliate members need to know

11:45am-12:45pm

Instructor: Sue Urie

Course Description: Review of preferred supplier partners available to the Canadian market only including marketing and exclusive promotions and incentives. Rundown of TLN tools available in Canada only, including CruisePRO, pinSIGHT, Engagement and Soft Voyage. Review the differences on lead generation tools such as Agent Profiler between Canada and the US. Review upcoming events for Canadians.

CruisePRO: $et $ale to Increased Efficiency and

Profits

8:30am-9:30am


Course Description: Set sail with our experts as they guide you through the wave of increased efficiency that CruisePRO offers with its many features & benefits. Learn how adding upsell opportunities and earning enhanced commissions can add increased profit opportunities.

Prospecting for Gold (Groups 101)

8:30am-9:30am


Course Description: Are you thinking about expanding your business to include groups? Do you want to increase your revenue? Group business is a goldmine. This workshop is specifically designed for beginners who are looking for great information on how to get started with booking group travel. Group business is all around us, join us for this session where we will learn about the basics of Groups and how to find those groups as we prospect for Gold.

Introduction to Agent Profiler

8:30am-9:30am


Course Description: Agent Profiler gives you access to Agent Universe and works to help you create a personal online profile. Agent Profiler helps you showcase your best you and be found by consumers looking for your skillsets during their online search. During this workshop, you’ll learn how Agent Profiler gives you access to:

Agent Universe

Agent Profiler Bio

gent Reviews

Agent Profiler 2.0 Enhancements If you are new to Agent Profiler, this is an ideal workshop to attend. This workshop provides credits for the Specialist Program.

Friday, May 5



2017

Page 31 of 32

Small Meeting, BIG Opportunity

8:30am-9:30am

Instructor: Deanna/Groupize

Course Description: Are you turning away business, or not going after new business, because you aren’t sure how to manage all the details of meeting and events planning? This workshop will demystify the meetings industry and help you gain more confidence in meeting planning.

Social Media – How to Use Facebook for Business

8:30am-9:30am


Course Description: In this workshop we will be discussing Facebook, and how using it for business is an effective and inexpensive way to reach a wide audience. We will cover:

The difference between a personal Facebook page and a business page

How to build a business page

Adding profile pictures and cover photo

What is a Wall versus Feed

How to Like, Comment, Share

Build an About Us page The benefits and how-to’s of following other brands

pinSIGHT: See it! Pin it! Profit!

8:30am-9:30am

Instructor: Michael Payan

Course Description: (See It!) Learn how to locate the best options for your clients with Travel Leaders Group’s easy to use hotel booking tool that includes features such as multiple search filters and content-rich format in one place. (Pin It!) Identify & map your favorite properties based on your clients’ geographic requests. (Profit!) Earn more money with commissions from 10-20% & more!

How is your Customer Service?

9:45am-10:45am


Course Description: Do you have remarkable customer service? Elevate your customer service in your agency today. By implementing some easy customer service strategies and procedures, you can boost your client list and increase your profits.

“Get Engaged” with Travel Leaders Network

Award Winning Marketing Programs

9:45am-10:45am


Course Description: Engagement is one of the key components and benefits to the Travel Leaders Network. Any agency within the Travel Leaders Network has the opportunity to participate in the Engagement Marketing Program. In this workshop we will review the power of the Engagement Marketing Tool for agencies manually managing their customer data. We’ll walk through the capabilities of the application using the customer upload tool and review Direct Mail, Email and the ordering site. Whether you’re new to using the Engagement Marketing tool or a seasoned veteran we’re confident you’ll learn something new in this workshop.

Lead Your Clients to Extra Amenities using the

Worldwide and Select Hotel Programs

9:45am-10:45am


Course Description: Learn the benefits of selling the Worldwide and Select Hotel and Resort Programs for you and your clients.

Friday, May 5, cont’d


2017

Page 32 of 32

Agent Profiler 2.0 Enhancements

9:45am-10:45am


Course Description: Agent Profiler is a powerful tool for providing consumer leads to Travel Leaders Network agents. During this workshop we will review all the 2.0 Enhancements of Agent Profiler:

Additional Bios

Experiential Posts

Photo Album

Customer Testimonials If you are looking to increase your online presence this workshop will help you better understand the investment and benefits of using Agent Profile 2.0 Enhancements. This workshop provides credits for the Specialist Program.

Puzzled about the new Learning Management

System and the NEW Specialist Programs?

9:45am-10:45am

Instructor: Gloria Stock-Mickelson

Course Description: Join this interactive session to help you better understand the Learning Management System introduced in January. We will have some fun with the LMS Scavenger Hunt. We will also spend time providing an overview of the Specialist programs and answer your questions.

Social Media – Facebook Advertising Made Easy

9:45am-10:45am


Course Description: You have a business Facebook

page – now what? In this workshop we will cover the

basics on how to use Facebook Advertising to reach you

target audience. We will cover:

Creating your unique brand Creating Ads Boosting posts Facebook insights Where to find content for your page

Friday, May 5, cont’d

Documents

Classes and Seminar Sessions Only Full ... - Travel Leadersebooks.travelleaders.com/files/Affiliate-Class-Descriptions.pdf · rest easy knowing your clients will get so much more