Class 9

Systems Acceptance and

Organizational Change

Asper School of Business - MBA ProgramMIS 6150 Management of Information Systems & Technology

April-June 2009Instructor: Bob Travica

Updated May 2009

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Systems and Technology

Outline

• Concept of Systems Acceptance (Adoption)

• Factors of Systems Acceptance

• Change Management

• Summary

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• SA – a core MIS issue

• SA is a process of making an IS part of routine use.

• Focus on IS users

• Often, adopting a systems runs in parallel with adopting new work methods (tasks, processes; master cases in MIS 6150)

Concept of Systems Acceptance/Adoption (SA)

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Factors of Systems Acceptance

• The traditional IT acceptance model, based on users’ assessment of utility (subjective cost/benefit, pros/cons)• Sensible, proved value in explaining some acceptance aspects • May need fine-tuning to particular types of systems (GSS, ERP; GHXC case).

Expected Benefitsfrom System

Expected Benefitsfrom System

Ease of UsingSystem

Ease of UsingSystem

IntentionTo Use ISIntentionTo Use IS

++

+

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IS Adoption

Processes* Culture

Structure Politics

* Business process can be inter-organizational (e.g., supply chain; GHXC case)

IS pushes for change in existing organization

Existing organization pulls IS into status quo

Other Factors of Systems Acceptance

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• Change management is about assisting people to make significant changes in their work environment (tasks, processes).

Change Management

• Cultural change is most challenging (GHXC, other master cases)

• Players in IS acceptance:

Sponsor/Champion Change Agent Change Target supports actively promotes influenced to adopt

(BOC Group case, Ch.10; other master cases)

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• Users differ in speed of adopting systems: “Technology camel”: eager beavers, early & late adopters, resistors (Fig. 15-1)

• Importance of educating managers on new organizing

methods and supporting systems

• New organizing methods & systems challenegs (National Semiconductor, Semco, Sun Microsystems, Capital One)

Change Management

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Messages for Change Leader

That’s all

folks!

To facilitate adoption of B2B processes, market makers (and To facilitate adoption of B2B processes, market makers (and internal champions) need to;internal champions) need to;Communicate clearly economic value and provide different Communicate clearly economic value and provide different pricing modelspricing modelsAccount for unique technological needsAccount for unique technological needsIdentify and deal with barriers in organization processes, Identify and deal with barriers in organization processes, structures cultures, and politicsstructures cultures, and politicsRoles of champion and change agent must be filledRoles of champion and change agent must be filledWork with executives and other power holders to increase Work with executives and other power holders to increase their understanding of process/technology innovationtheir understanding of process/technology innovation