Class 5: 1st Developmental Assessment, Symbolic Frame, Outback Steakhouse

BMA-505February, 2006

Agenda

Developmental Assessment Individual Team

Introduction to Symbolic Frame Outback Steakhouse

Assessment Process

Individuals do test. Automatic self-timing: after 8 individuals

finish, 10 more minutes. If you finish early, you can take a break

but: No discussion of test No consultation of books or notes

Groups do same test After 1 group finishes, 10 more minutes.

A Symbolic View Metaphor: theater,

temple Leader: prophet, poet Change strategy:

reframe, use self as symbol, stage rituals and ceremonies, tell stories, create drama

Focus: meaning, belief, faith

Outback Steakhouse

What has Outback done in each frame that is important to its success?

Outback: the Video Case

Outback Steakhouse What has Outback done in each frame

that is important to its success? Outlook was founded and built by a

troika of Chris Sullivan, Bob Basham, and Tim Gannon. If "three's a crowd," this should be a recipe for disaster. Why has it worked for Outback?