Class 2Getting Your Point Across

Getting your point across Communication does not occur until the listener/reader understands what you are communicating.

www.eigosmith.info

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Evaluation Results - Challenges

Reading Writing Listening to native at native speed Speaking …

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Evaluation Results - Challenges

Listening to native at native speed Speakers vs. listeners (Related to blood type?)

http://esl.about.com/od/englishlistening/English_Listening_Skills_and_ActivitiesEffective_Listening_Practice.htm

Text-to-speech website http://free-translator.imtranslator.net/speech.asp

DVD listening, first with ENGLISH subtitles

Music listening with lyrics, karaoke www.lyricsfreak.com

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Speaking: How to get your point across in 30 seconds or less – Milo O. Frank

Objective 　　　　　　　　　　　

Listener Approach Hook Subject Ask for it

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Objective - Why

What is your goal for the communication?

Just ONE objective at a time 5 minutes = 10 x 30 seconds

Is it clear to you? You don’t always have to state it to the

listener

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Listener – Whom

With whom will you communicate? Is it the right person?

the one who can get it done What is the person’s background,

what are his/her objectives/role? What motivates this person, what is

important to him/her?

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Approach – Key Point / Persuading Idea

Single idea or sentence that will lead to your objective Supports your objective Gives focus to your conversation Considers needs of your listener

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Hook – Attention Getter

Used to get attention Headline or catch-phrase Most unique, interesting part of your subject

Supports your objective

Examples: “What not to do in bed” (pg. 47) “Extinction is forever”

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Promotion

How we communicate about our company and our products to our customers and to the world to advance our business

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Promotion - Advertising

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Promotion Message Strategy

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Subject

Main content Who, what, where, when, why & how

Explains and reinforces objective Relates to listener and fits approach

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Ask for it – The Close

Call to action or reaction Action: ask directly to agree/act on next

step Reaction: “soft-sell” - no specific

request made…listener moves on his/her own based on motivation from conversation

Movie: Glengarry Glen Ross “Always Be Closing”

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Homework

Writing: 80 words or less You should (or should not) support nuclear power

because… (send by email by 6/10)

Reading: Handouts: economist.com Websites: about.com

http://esl.about.com/od/englishlistening/English_Listening_Skills_and_ActivitiesEffective_Listening_Practice.htm

Speaking Read articles/editorials/letters to the out loud Voice recorder

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