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CLARITY | BREVITY | IMPACT®
TAKE YOUR CAREER
TO NEW HEIGHTS WITH BUSINESS COMMUNICATIONS TRAINING
THINK ON
YOUR FEET
INTERNATIONAL
McLUHAN & DAVIES COMMUNICATIONS, INC. / THINK ON YOUR FEET INTERNATIONAL, INC.
15 Delisle Avenue Toronto, ON, Canada 416.928.3131 Toll Free: 1.800.862.2429
TABLE OF CONTENTS
OUR STORYAs communication experts and innovators for 35 years, we’ve helped professionals
achieve measurable success in over 30 countries and 12 languages.
Our work is research-based.
We started by building on the early work of media guru, Dr. Marshall McLuhan,
whose son, Dr. Eric McLuhan was a founding partner along with award-winning
journalist and writer, Roger HB Davies, our current CEO.
Today we continually profile the communication needs of our clients to ensure we
understand the changing dynamics in the workforce.
OUR TRAININGAll of our programs are designed with your business goals and challenges in mind.
We can confidently tell our clients that through our training, you will:
➤ Save Time – speeding up preparation and response time
➤ Save Money – with proven skills that can be applied instantly, reducing prep
time and avoiding costly mistakes
➤ Influence Others – enhance your reputation and leadership skills by
communicating with CLARITY, BREVITY, and IMPACT®
➤ Be Remembered – with tailored messaging for any audience or situation to
make a lasting impression
OUR 5-STAR STANDARDDecades of experience have made us best-in-class and we pride ourselves on staying
current in the market while providing a personal touch.
We are a full-service global training organization with a dedicated management team
to guide you through the process, beginning with a thorough needs analysis, all the
way through to sustainment and follow-up support.
Communications Leadership Diploma P. 4
Breaking News P. 5
Think on Your Feet® P. 6
Think on Your Feet® LINKS P. 8
Think on Your Feet® LINKS Online P. 8
Think on Your Feet® FOUNDATIONS P. 9
Think on Your Feet® PITCH PERFECT P. 10
The Skilled Presenter™ P. 11
Writing Dynamics™ P. 12
Grammar on the Rocks™ P. 13
Polishing Your E-Style™ P. 13
Facilitating Learning™ P. 14
2 | MDCTRAINING.COM • 1.800.862.2429
PRE-WORKSHOP OPTIONS
➤ Needs analysis
➤ Participant self-assessment
➤ Content plan consultation
➤ Collection of real work
challenges and samples
➤ Internal marketing support
DURING THE WORKSHOP
➤ Participant objectives are
captured and addressed
➤ Tangible takeaways to apply
immediately
➤ ‘Theory-Practice-Feedback’ model
for maximum retention
➤ Real work challenges
incorporated to ensure content
resonates
POST-WORKSHOP OPTIONS
➤ Action plan
➤ Participant self-assessment
➤ Newsletter (includes tips,
articles and advice)
➤ Social media/discussion groups
➤ Sustainment app for mobile devices
(coming soon!)
PERKSMATERIALS➤ Participants love our comprehensive, high-quality workbook manuals/reference guides.
➤ Some workshop materials are available in 12 languages plus Braille!
INSTRUCTORS➤ Our accomplished faculty comprises a diverse group of professional experts in their field.
➤ Our trainers and affiliates are stationed in over 30 countries to service you locally and keep travel costs down.
➤ Benefit from our customized delivery including adult learning principles by design.
PROFESSIONAL DEVELOPMENT UNITS (PDUs)➤ Many of our programs are eligible for qualifying PDUs – call us to see if our workshops support your designation.
CUSTOM MENUYes, we deliver! Experience our renowned communication programs in the following ways:
IN-HOUSE WORKSHOPS
Custom sessions delivered on-site exclusively for your team
in over 30 countries and 12 languages
CORPORATE ACCREDITATIONS
Train your trainers to deliver our programs and tailor
content for your company with our certification licensing
PUBLIC WORKSHOPS
Open workshops for individual professionals and small
teams worldwide
COACHING & CONSULTING
Work one-on-one with an executive coach to meet and
exceed your professional goals
Your learning doesn’t end when the workshop does!
Through our pre- and post-workshop options, you’ll reinforce newly learned content and increase business impact.
Select the right follow-up support tools to help sustain concepts while measuring areas of progression:
LEARNING JOURNEY VENTURE WITH US BEYOND THE CLASSROOM
| 3 MDCTRAINING.COM • 1.800.862.2429
COMMUNICATIONS LEADERSHIP DIPLOMAWhether you manage people, projects or budgets, your success as a leader hinges on how you communicate.
LEADERS ARE EXPECTED TO
Communication is not a soft skill. To lead effectively you must be able to think, write and speak with CLARITY, BREVITY and IMPACT®.
Earn your Communications Leadership Diploma by completing the following courses within one calendar year:
VISIT MDCTRAINING.COM FOR MORE INFORMATION
THINK ON YOUR FEET®
LINKS
Understand
and adapt to
communication
preferences
to relate and
engage with
any audience
THINK ON YOUR FEET®
Organize
your ideas
quickly for
clear, concise,
persuasive
messaging
WRITING DYNAMICS™
Learn to write
like a pro –
clear, concise
and FAST!
THE SKILLED PRESENTER™
Polished
presentations
for today’s
professional
Resolve conflict
Clarify expectations Motivate Provide feedback
Provide vision for your organization
Be understood the first time
Deliver sensitive information with empathy
Influence
Be approachable and adaptable Take actionSet an example
4 | MDCTRAINING.COM • 1.800.862.2429
BREAKING NEWSYou asked, we delivered. When clients told us they were looking for new programs,
resources and delivery options to meet their evolving needs, we responded in kind:
NEW PROGRAMSThink on Your Feet® LINKS –
Understanding and adapting to communication
preferences to help you relate, engage and
connect more effectively (p. 8)
Think on Your Feet® FOUNDATIONS –
Preparing students to present and relate
with confidence and structure (p. 9)
Think on Your Feet® PITCH PERFECT –
Drive action and influence decisions to get
results (p. 10)
NEW FORMATNew e-learning options coming in early 2016 with
LINKS Online – see p. 8 for details
NEW ACCESSJoin the conversation and get valuable
communication tips and tricks though our blog
and social media groups!
Visit mdctraining.com for details
NEW CONTENTTimely and valuable articles, white papers
and research studies posted daily.
With a global clientele, it’s no wonder Think on Your Feet®
has 20+ APPLICATIONS
LEADERSHIP Focuses on the needs of
emerging and executive leaders.
LINKS An introduction to structured
communication and audience
communication styles to help
you relate, engage and connect.
RETREATS Special event version available for
large and small groups.
CONTACT US TODAY TO FIND THE THINK ON YOUR FEET®
SOLUTION THAT’S RIGHT FOR YOU.
Influence
Productivity
Business impact
ROI
Measurable
Results
Polishing
Sustainment
Innovation
AdaptabilityApplicability
Harmony
Relate
Empathy Versatile
Efficiency
BLOG
| 5 MDCTRAINING.COM • 1.800.862.2429
RESOURCES
Available in more than 30 countries and 12 languages to help professionals succeed worldwide
BENEFITS
❶ Gain confidence and become more persuasive
❷ Respond to difficult situations on-the-spot
❸ Sell the benefits of ideas, products or services
❹ Get to the point and be memorable
❺ Deliver sensitive information
❻ Guide your listeners’ responses and stay in
control of the conversation
Our internationally acclaimed workshop trains you to organize your ideas quickly for clear, concise, persuasive messaging
CUSTOMIZATION (IN-HOUSE):Thorough needs analysis allows us to tailor content and
delivery style to address your real work challenges.
* Applicable for workshops
booked through the Corporate Head Office.
THINK ON YOUR FEET®
Download the free Layar app
at get.layar.com.
Scan inside the red frame
to watch our CEO,
Roger HB Davies,
discuss the benefits of
Think on Your Feet®
LINKSMASTER CLASS
PERFORMANCE
MANAGEMENT
CLIENT
RELATIONS
LEADERSHIP
BOOK ANY 3 WORKSHOPS FROM THE THINK ON
YOUR FEET® FAMILY OF
PRODUCTS AND SAVE 10%*
6 | MDCTRAINING.COM • 1.800.862.2429
THINK ON YOUR FEET®
introduces 10 structures that help you visualize and organize your ideas quickly – even under extreme pressure.
These structures use 3 communication strategies:
INFORMATIVE
Shows you how to package information
ASSERTIVE
Helps you position arguments to manage your listener(s)
VISUAL
Moves your audience via images, opposites
and cause and effect
Start using your new skills immediately on the job!
➤ Interviews
➤ Q & A
➤ Elevator speeches
➤ Off-the-cuff project updates
➤ Urgent client calls
➤ Real-time feedback
➤ Emails
➤ Status updates
➤ Conference calls
➤ Scheduled meetings
➤ Reports
➤ Formal presentations
➤ Meetings
➤ Board updates
➤ Performance reviews
➤ Media relations
➤ Speaking engagements
➤ Negotiations
IMPROMPTUTIME TO PREPARE
HIGH STAKES1 2 3
Over 95% of all communication is informal. Use THINK ON YOUR FEET® in these situations:
MATERIALS
DURING:• Comprehensive
participant manual
• 3-D visual aid
• Memory-jogging cards
TH
INK
ON
YO
UR
FE
ET
®
POST:• Online refresher modules
• Online access to tips, newsletter
and social media groups
• Post-workshop self-assessment
and action plan
| 7 MDCTRAINING.COM • 1.800.862.2429
THINK ON YOUR FEET®
LINKS
Discover your most
dominant communication
preference with our
exclusive assessment.
ASSESS1
Recognize the various
communication preferences
of others and adjust
your style to ensure your
message resonates.
2
Put your new skills to
use in any personal or
professional situation.
Understanding and adapting to communication preferences to help you relate, engage and connect more effectively
“Think on Your Feet®
LINKS was a great
day spent.The ability to adjust my
communication patterns to improve
the quality of information I am
conveying is a skill that will pay
dividends for years to come.
Thank you for the wonderful
learning opportunity.
Robert Stover CIBC ”
Continue your learning journey with a complimentary copy of MASTERING COMMUNICATIONS by award-winning author, Roger HB Davies! *LINKS Online participants receive e-book version.
LINKS Online (available 2016)
Fun, fresh and interactive, our e-learning option
will help you:
Understand your own communication style
Identify and adapt to the preferences of others
Use 10 exclusive secrets for fast, clear, persuasive
communication
FORMAT6 highly interactive online modules that can be completed
back-to-back or spread out over several weeks.
Prevent misunderstandings and avoid potential conflicts!
BENEFITS ➤ Manage and lead more effectively
➤ Speed up your exchange of ideas and information
➤ Bridge generational gaps in the workplace
➤ Learn how to ensure your message gets across as
intended
➤ Versatile – use your skills in verbal, written and
visual communication
*Formerly Mastering Communications™
3
NEW!
NEW!
ADAPT
APPLY
1
2
3
8 | MDCTRAINING.COM • 1.800.862.2429
THINK ON YOUR FEET®
FOUNDATIONS
DEMANDS ARE CHANGING
How will THINK ON YOUR FEET® FOUNDATIONS give students a competitive edge?
Preparing students to present and relate with confidence and structure
➤ Assess needs, preferences
and concerns to maximize
engagement and prevent
misunderstandings
➤ Tailor content and tone to grab
(and maintain) attention
➤ Speed up the exchange of ideas
and information to make the best
use of time
UNDERSTAND THEIR AUDIENCE
➤ Construct clear, concise,
persuasive messages for
maximum impact
➤ Determine the optimal sequence
of information to make the best
impression
➤ Adapt to formal and informal
situations to ensure you are
always influential
STRUCTURE COMMUNICATION
➤ Learn proven strategies to
conquer nerves
➤ Refine voice projection, eye
contact and gestures for a
polished delivery
➤ Master techniques to handle
tough questions on-the-spot
PERFORM UNDER PRESSURE
TH
INK
ON
YO
UR
FE
ET
® L
INK
STH
INK
ON
YO
UR
FE
ET
® F
OU
ND
ATIO
NS
Our 7 unique modules
introduce students to proven
communication techniques
that will help them:
How will THINK ON YOUR FEET® FOUNDATIONS empower students to GROW, SHOW and SUCCEED?
1
2
3
CORPORATE SPONSORSHIP OPPORTUNITIES
Ask about opportunities to sponsor student groups in your community.
Prepare them to obtain coveted internships, acceptance into a school or program of choice or summer employment opportunities.
NEW!
| 9 MDCTRAINING.COM • 1.800.862.2429
PERKS• Coaching clinic enables personalized training
and one-on-one feedback
• 3 practical reference manuals for use during
and post-workshop
• Video recordings of role plays and your final pitch
(for your eyes only) to help adjust your delivery style
FORMATPITCH PERFECT can be delivered as a three-day boot camp or spread out as a three-week course. Our small group setting allows for hands-on learning and personalized feedback.
WHO SHOULD ATTEND?
Anyone who needs to influence decisions, make a pitch, sell the benefits of products, services or ideas.
BENEFITS ➤ Develop clear and concise pitches to increase
buy-in at all levels
➤ Understand what motivates your clients and
stakeholders by asking the right questions
➤ Adjust your pitch and answer tough questions
on-the-spot
➤ Gain confidence, overcome nerves and become
more persuasive
➤ Polish your delivery style and adapt your pitch
to the medium
➤ Demonstrate value and increase your response
rates with clear and impactful communication
Drive action and influence decisions to get resultsNEW!
THINK ON YOUR FEET®
PITCH PERFECT
Day 1: Understand your audience and stakeholder needs
Day 2: Structure the perfect pitch using our proprietary communication systems
Day 3: Present with impact to obtain commitment and build profitable relationships
10 | MDCTRAINING.COM • 1.800.862.2429
THE SKILLED PRESENTER™
Polished presentations for today’s professional
BENEFITS ➤ Most comprehensive workbook and toolkit on the market
➤ Audience assessment tools ensure your message is
well received
➤ Receive recordings of your presentations to track your
progress throughout the workshop (for your eyes only)
➤ Small group size enables one-on-one coaching and feedback
➤ Overcome nerves and fine-tune your mannerisms for a
polished delivery style
TH
E S
KIL
LE
D P
RE
SE
NTE
R™
TH
INK
ON
YO
UR
FE
ET
® P
ITC
H P
ER
FE
CT
PERFORM WITH IMPACT3
➤ Overcome nerves with
professional techniques
➤ Support your message with the
right body language, eye contact
and voice projection
➤ What to do when your
technology fails
“The two-day
workshop was
engaging, challenging,
and productive. The in-class practice and feedback
corrected many distracting
presentation habits I had never
noticed before. The video recording
is very helpful for self-evaluation
and home study.
Wayne Zhang Senior Database Administrator,
Application Development,
Munich Re Company of Canada
”
From the boardroom to the auditorium and everything in between, THE SKILLED PRESENTER™ ensures you’re up to the task!
FROM THE MASTER TRAINER“People who speak effectively in front of a group are often viewed
as confident and knowledgeable.
Through techniques learned in The Skilled Presenter™,
participants will emerge accomplished presenters while connecting
confidently with their voice and body – not just with words.”
Sally Bevis, Master Trainer, McLuhan & Davies Communications Inc.
➤ Understand and address
listeners’ needs
➤ Field questions with confidence
ENGAGE AUDIENCE1
➤ Determine the optimal sequence
and structure of information to
ensure the best reception
➤ Create effective and appropriate
visual aids
➤ Compose the right message with
little time to prepare
CRAFT CONTENT2
| 11 MDCTRAINING.COM • 1.800.862.2429
Writing Clearly, Concisely, Persuasively – and FAST!
PERKS• Most comprehensive workbook toolkit on the market
• Designed and delivered by award-winning writers and editors
• Your on-the-job writing samples are edited by our pros to
provide valuable feedback in class
POOR WRITING IS COSTLY AND CAN DAMAGE YOUR REPUTATION!
If you write FORMALLY, INFORMALLY or ELECTRONICALLY, WRITING DYNAMICS™ is for you!
BENEFITS➤ Gain speed and accuracy
➤ Ensure consistent quality and build credibility
➤ Eliminate writers block
➤ Effectively format documents for maximum impact
and readability
➤ Lead and influence by example
EDIT Use The Editor’s Six Obsessions™
to get results
DRAFT Build speed, focus and confidence
PLAN How to de-stress the process and
save time
LEARN OUR 3-STEP SYSTEM TO GET YOU WRITING LIKE A PRO!
“Since Writing
Dynamics™,
I’ve changed my
approach to writing. The strength of this program
is the macro focus through the
planning process to the micro
focus through the editing.
The other strong element is the
practical application of new
skills during the workshop.
The trainer's expertise and
facilitation style also enhanced
the learning experience.
Caroline O'Shea Director, Talent Management,
IPEX Management Inc. ”
WRITING DYNAMICS™THE COMPLETE WRITER
1
2
3
WHY WRITING IS A LEADERSHIP SKILL
*Scan to learn more12 | MDCTRAINING.COM•1.800.862.2429
PARTICIPANTS LEARN HOW TO
❶ Make the most of one-way messaging with the right tone and structure
❷ Ensure your message is understood as intended
❸ Save time and increase productivity with inbox management
❹ Structure emails for maximum readability and impact
❺ Address difficult or emotional situations appropriately
Understand the dos and don’ts of maintaining a professional online footprint.(LinkedIn®, Twitter, Facebook and instant messaging)
Submit e-writing samples in advance to have them edited by our pros to provide valuable feedback in class.* *Up to 3-page submission for 1-day delivery
BOTTOMLESS BENEFITS✓ Designed and delivered by professional writers and editors
✓ Gain respect in the workplace by staying on top of current professional standards
✓ Speed up proper communication with confidence
TUMBLERS TO AVOID
AVOID PROFESSIONAL EMBARRASSMENT – Don’t let anything slip through the cracks!
PO
LIS
HIN
G Y
OU
R E
-STY
LE
™G
RA
MM
AR
ON
TH
E R
OC
KS
™W
RIT
ING
DY
NA
MIC
S™
Increase email response rates
and spend less time
going back and forth with
colleagues and clients!
GRAMMAR ON THE ROCKS™
POLISHING YOUR E-STYLE™
Straight-Up Dos and Don’ts
➤ Plurals and apostrophes
➤ Possessives and pronouns
➤ Adjectives and adverbs
➤ Punctuation and formatting
styles
➤ Prepositions and pronouns
By the end of this session, participants will:
❶ Avoid the top 12
grammatical mistakes❷ Source resources to solve
grammatical challenges❸ Fine-tune their writing to reflect
current grammatical standards
| 13 MDCTRAINING.COM • 1.800.862.2429
FACILITATING LEARNING™
BENEFITS
➤ Appeal to your learners with effective communication, design and delivery
➤ Address specific audience needs by incorporating adult learning and communication principles
➤ Manage interruptions, objections and challenging participants with confidence
➤ Designing diverse, captivating
and relevant activities, such as:
✓ Drills
✓ Ice-breakers
✓ Games
✓ Role-playing
➤ Create effective and appropriate
visual aids and learning tools
that appeal to different
communication styles
INSTRUCTIONAL DESIGN
➤ Encourage group interaction
➤ Maintain focus
➤ Provide clear instruction
➤ Lead group discussions
➤ Manage tough questions
➤ Choose the best room
set-up and layout
CLASSROOM MANAGEMENT
➤ Overcome nerves with
professional techniques
➤ Support your message with the
right body language, eye contact
and voice projection
➤ Practice facilitating a brief
learning experience with peer
and trainer feedback with the
option of being recorded
VIBRANT DELIVERY
- 1 -- 2 -
- 3 -
Instruct, involve and guide today’s adult learner
14 | MDCTRAINING.COM • 1.800.862.2429
The highest compliment I can
give to Think on Your Feet®
is that the program is still
as fresh in my mind today
as the day after the training.
Participants throughout
our firm tell me the same
is true for them.
The program’s distinctive
competence is built around
three equally important facets
– structure, simplicity and
creativity.
Bob Dean former Chief Learning Officer,
Grant Thorton
McLuhan & Davies has
the deserved reputation of
designing and delivering
communication workshops
better than anyone else -- and
its program of continuous
improvement is better than any
training partner I know.
Dave McCuaig Human Resources Director,
Covenant Partners Consultancy
“
”
TESTIMONIALS
Discover which of our
20+ THINK ON YOUR FEET® CUSTOMIZED OPTIONS will deliver the most measurable business impact for you
CONTACT US TODAY TO FIND THE THINK ON YOUR FEET® SOLUTION THAT’S RIGHT FOR YOU.
Real-time feedback
Bridging
Feedback
Sensitivity
Relationships
Real work challenges
Maintain control
Empathy
Persuasion
Motivation
Negotiate
Refinement
Change management
Advise
Trust Lasting
”
“ “The Skilled Presenter™ was
a fabulous course that I would
recommend to anyone involved
with speaking and presenting.
The course provided me with
a safe environment to learn new
skills, do self-evaluation and
implement my learnings.
I have noticed an increase in my
confidence and feel empowered
to present in any situation I am
called upon.
Christiane Rutledge Learning Consultant,
Learning and Development,
Meridian™
PERFORMANCE MANAGEMENT
Structure performance reviews
and real-time feedback with employees.
CUSTOMER RELATIONS
Tailored delivery for client service
and customer facing employees.
SALES POWER
Powerful, structured negotiating
and selling skills for salespeople.
”
FA
CIL
ITATIN
G L
EA
RN
ING
™
Scan to hear first-hand how Think on
Your Feet® can change your life
| 15 MDCTRAINING.COM • 1.800.862.2429
TAKE YOUR CAREER
TO NEW HEIGHTS WITH BUSINESS COMMUNICATIONS TRAINING
CLARITY | BREVITY | IMPACT®
McLUHAN & DAVIES COMMUNICATIONS, INC. /
THINK ON YOUR FEET INTERNATIONAL, INC.
15 Delisle Avenue, Toronto, ON, Canada 416.928.3131 Toll Free: 1.800.862.2429mdctraining.com