Contents The CMA

CMA / TNS Content Marketing Industry Research

10 things to know about content marketing

CMA Services

Best in Class Case Studies

The CMA - The Industry body promoting the discipline and practitioners of content marketing

- The CMA brand promise is to help our members build relationships that you can own

- The CMA members are owned media specialists

The CMA Strategy

Content Marketing Agency

30 of the world’s leading agencies

Working with over 500 brands in the UK & internationally

Media Planning Agency

Mediacom MECiProspect

£1.9 billion client billings between them

Brands

The Prince’s Trust, The CMA’s launch brand

“Joining the CMA means everyone at The Prince’s Trust can benefit from the insight, events and expertise it offers” Charlotte Ridley, Head of Marketing

The Three Pillars

10 steps to create great content marketing

http://www.johnbrownmedia.com/Andrews_Video_test_page.html

 

UK Trends Dominating the Top 200 Circulated Magazines in UK The top three magazines in the UK The National Trust, Asda and Tesco

6/10 are content marketing titles

70% of the circulation of the top 10 magazines in the UK, reaching over 9 million consumers, and 84% of the top five

Fastest growing title is Waitrose +85%

UK Trends New entrants into consumer publishing from established brandsPaid for branded content Porter £5 cover price, most expensive in market Sports Direct, low end of retail market, £1 cover price

UK TrendsUnilever has signed a 7 figure deal as sponsor for The Guardian's Sustainable Business section Guardian Labs unit will produce branded content for it around that theme Distribution: 40m global traffic with 65% from overseas Credibility: The Guardian has a clear corporate and editorial commitment to sustainability The challenge: every word, picture or video will be picked over by the likes of Greenpeace and other NGOs. The Guardian will have to demonstrate its editorial independence as and when Unilever's sustainability credentials are challenged

Cedar’s BA High Life Cumberbatch Campaign

Thank you

clare.hill@the-cma.com