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NATASHA LUEPKE Appeal, Claim, Argument

Claims, Appeals, Arguments

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claims, toulmin terms, appeals, arguments

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Page 1: Claims, Appeals, Arguments

NATASHA LUEPKE

Appeal, Claim, Argument

Page 2: Claims, Appeals, Arguments

Agenda

AssignmentLooking AheadDiscussionAPA ReviewClaimsToulminCounterarguments

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Assignment

[Text of Assignment]

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Assignment Grade

[Text of rubric]

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Looking Ahead

[Text of Assignment]

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Discussion

[Text of question]

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APA Review

General questions?

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In Text

Direct quote: Author, copyright date, page or paragraph

number (Smith, 2009, p. 35).

Paraphrase: Author and copyright date (Smith, 2009).

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Reference Page

ABC orderAuthor’s last name and first initialCopyright dateTitleURL or Publisher

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Book

Graff, G., Birkenstein, C. (2006). They say I say: The moves that matter in academic writing. New York, NY: W.W. Norton Company

Roy, A. (1997). The god of small things. New York, NY: Harper Collins.

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Website with Author

Sheffner, B. (2010, February 9). “Born to sue: Bruce Springsteen’s lame effort to back out of a copyright lawsuit.” Retrieved from the Slate website: http://www.slate.com/id/2244164/

In text: “Contrary to Springsteen's protestations, ASCAP is

not freelancing here” (Sheffner, 2010, para. 6).According to Sheffner (2010)……According to an article on Slate (2010), ……

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Website with No Author

“The Slate tech endorsements: Our favorite apps, games, and gizmos of the year.” (2009,

December 22). Retrieved from the Slate website: http://www.slate.com/id/2239556/

In text:“Can't afford the new Kindle? Manjoo suggests Amazon's

original e-reader, released in 2007, is still a good buy” (“The Slate Tech Endorsements,” 2009, para. 3).

According to “The Slate Tech Endorsements” (2009)…..

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WHAT ARE CLAIMS?

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Rogerian Strategies

Finding a middle groundA common ground to find a solutionPresent the problem

Present how it affects reader Present reader’s possible POV THEN present writer’s POV

Downplay emotion in favor of logic

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What are Toulmin Terms?

A way to understand the basic principle of an argument

Developed by Stephen Toulmin in the 1950s, they are a way to analyze the arguments all around us (such as in ads)

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Main Components

Claim What is the argument? The thesis? What is being

sold?

Support/Data Evidence and Examples

Warrant Underlying assumptions

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A Visual Look at Toulmin

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Warrants

Answer the unspoken audience question of, “How did you arrive at that claim based upon the data presented?”

The assumption underlying the argumentThe“Duh!” statement

Soukup, Charles, and Titsworth, Scott. The Toulmin Project Homepage. 1 May 1998. 5 Apr 2007. http://www.unl.edu/speech/comm109/Toulmin/index.htm

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Example

Claim: You should buy our whitening toothpaste!

Support: Studies show that teeth are 50% whiter after you use this toothpaste!

Warrant: Duh, people want whiter teeth!

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Aristotelian Logic

Logos

Pathos

Ethos

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Visual Media

What are the claims, supports, and warrants in the following images?

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Questions?

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References

Hsu, M. (2008, Sept.) “Heinz by Michelle Hsu.” Retrieved from Searching for rhetoric.

http://1.bp.blogspot.com/_FJkwFNPwsgQ/SOA9TufE_DI/AAAAAAAAATE/doAmoZmUAKc/s1600- h/without_heinz_tomato_ketchup_sauce_advertisement.jpg

“My readers write.” (2010, January 30). Retrieved from Dr. Grumpy in the house: http://drgrumpyinthehouse.blogspot.com/2010/01/my-

readers- write.html Soukup, Charles, and Titsworth, Scott. The Toulmin Project Homepage. 1

May 1998. 5 Apr 2007. http://www.unl.edu/speech/comm109/Toulmin/index.htm

“Unconventional ads.” (2008, Sept 6). Retrieved from Junior blogger: http://juniorblogger.files.wordpress.com/2008/09/jobs-in-town-washing- machine-ad.jpg

Wade, L. (2008, Oct 4). “Goldfish Crackers: Commodifying family togetherness.” Retrieved from Sociological images: http://contexts.org/socimages/2008/10/04/goldfish-crackers- commodifying-family-togetherness/