CJFMW SHIP Communications Guide for Mini-Grantees and Partners

7/31/2019 CJFMW SHIP Communications Guide for Mini-Grantees and Partners

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2012

Communications GuideCottonwood, Jackson, Faribault,

Martin & Watonwan CountiesSHIP


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Table of Contents

Purpose....................................................................................................................................................... 4

Developing a communications plan for your SHIP work .............................................................................. 4

Target Audience:.................................................................................................................................. 4

Delivery Dates & Delivery Frequency:............................................................................................ 5

Delivery Method:.................................................................................................................................. 5

Deliverable/Description:................................................................................................................... 5

Who is responsible? ............................................................................................................................ 5

CJFMW SHIP Mission & Vision Statements........................................................................................ 6

CJFMW SHIP Mission:........................................................................................................................... 6

CJFMW SHIP Vision: ............................................................................................................................. 6

Interactions with Media ......................................................................................................................... 7

Press Releases .......................................................................................................................................... 7

Interactions with community members, city councils or boards, school boards, service

organizations, schools, worksite managers and health care providers ................................. 8

Social Media............................................................................................................................................... 9

Letters to the Editor/Opinion............................................................................................................. 10


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Strategies ............................................................................................................................................. 14

Use of funding .................................................................................................................................... 15

Talking Points for Physical Activity in the School........................................................................ 17

Recess ................................................................................................................................................... 17

References for Recess Talking Points...................................................................................... 18

Active Classroom ............................................................................................................................... 19

References for Active Classroom Talking Points ................................................................. 20

Walk/Bike to School .............................................................................................................................. 22

Safe Routes to School ....................................................................................................................... 22

References for Safe Routes to School Talking Points ......................................................... 23

Talking Points for Community Active Transportation................................................................ 23

References for Talking Points .................................................................................................... 25

Talking Points for School Nutrition.................................................................................................. 27

Snack/Competitive Foods ............................................................................................................... 27

Vending Machines/Concessions................................................................................................... 27

A la Carte.............................................................................................................................................. 27

Classroom Incentives 28


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References for Talking Points .................................................................................................... 37

Key Terms and Abbreviations............................................................................................................ 38

Appendix 1: Communications Action Plan

Communication with community members and the media is essential for

successful implementation of SHIP in Cottonwood, Jackson, Faribault, Martin &

Watonwan Counties. This guide includes talking points and points of interest to

ensure successful media and community interactions.

Developing a communications plan for your SHIP work


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When do you want your message delivered? Will it be a one-time press release

to local media? A year-long poster campaign? A once a year event? A weekly

post to a blog site? Identify the dates in which you plan to deliver your message

to your target audience.

How will you deliver your message? Sending a press release to local media?

Creating a poster campaign? Writing a monthly article for a school newsletter?

Identify the methods you will use to deliver your messages to your target

audience.

Brainstorm ways to reach your target audience. Do some research- what

methods have been proven successful? What methods are within your budget?

Describe the ways you will reach your target audience.

Id tif h ill b ibl f d l i d/ d li i


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3) Media events4)

Regional announcements

5) Speeches6) Paper products news release, backgrounder, fact sheets7) Brochures, fliers8) White paper9) Follow-up announcements milestones, results, openings10) Stakeholder consultations or events11) Letters to stakeholders12) Advertising TV/radio/print/out-of-home/online13) Social media outreach

It may help if you think of your communication strategy in three stages pre-

announcement, announcement and post-announcement:

Pre-announcement how will you pre-conditionstakeholders/shareholders/ consumers/the media ahead of your

announcement?

Announcement how will you roll-out the initiative?

Post-announcement how will you sustain coverage after theannouncement?


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Communicating SHIP initiatives and projects with the mass media is essential in

continuing to build community support and advocate for continued funding of

SHIP. Here are a few guidelines to follow when approached by the media.

1) Be welcoming to media interviews and coverage of your SHIP work. Letthe SHIP Coordinator (Chera Sevcik) know in advance (if possible) when

you are doing any press for SHIP and when/where the article or interview

will run.

2) Use the talking points for SHIP to provide a sound interview or statementto the media. Be sure to not only communicate about your specific

project or involvement, but to fully discuss the purpose and meaning of

SHIP within Faribault, Martin & Watonwan Counties.

3) Use the mission statement and vision as points of discussion to illustratethe need for SHIP in rural Minnesota and within diverse populations.

4) Give credit where needed. Human Services of Faribault & Martin Countiesand Watonwan County Human Services are responsible for initiating and

receiving the SHIP grant funding. Giving credit to the human services

boards, public health and county commissioners is crucial in developing


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1) Develop a plan for contacting press. This should include timelines anddeadlines and a planned response for follow-up from members of themedia.

2) Inform SHIP Staff person of your plan to engage press in your SHIP work.3) IMPORTANT: Send the finalized press release to Chera Sevcik

([email protected]) for approval prior to sending to members of

the media. (NOTE: Please allow 1 week for approval from CJFMWSHIP/MDH). A media release template has been included for easy use.

4) Plan a prepared statement or responses to potential questions prior tothe interview (if possible).

When communicating SHIP within the community:

1) If possible, inform SHIP Coordinator prior to presenting SHIP initiatives toa group of community stakeholders (i.e. school boards, city council or
mailto:[email protected]:[email protected]:[email protected]:[email protected]


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5) Give credit where needed. Human Services of Faribault & Martin Countiesand Watonwan County Human Services are responsible for initiating andreceiving the SHIP grant funding. Giving credit to the human services

boards, public health and county commissioners is crucial in developing

community trust and recognition of acquiring SHIP funding for our

communities.

6)Honesty is the best policy. If you are not sure how to answer a specificquestion, please refer the media to the SHIP staff, or seek out the answer

and follow up at a later time. This will ensure no inaccurate statements

will be publicized.

The realm of social media is emerging in todays society. Here are a few

guidelines for using SHIP with social media.

1) Be aware that what is posted on social networking sites (Facebook,Twitter, Myspace, Blogs) is available for anyone to see, comment on or

share with other people.


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Writing a letter to the editor or opinion piece, either online (using newspaper

website articles with comment sections) or for print media can be a powerful

movement to continue conversations about SHIP initiatives beyond an initial

story. Here are some guidelines to follow when writing opinion pieces.

1) Inform your SHIP staff person of your plan to engage press in your SHIPwork.

2) Send the finalized opinion piece to Chera Sevcik([email protected]) for approval prior to sending to media outlets

or reacting to online comments.

3) Be prepared to defend your article or opinion in community settings.4) If you are a representative of an organization for SHIP ensure you follow

your own organizational guidelines for writing opinion pieces. There are

legal requirements for lobbying or for submitting letters to the editor or

opinion pieces.

5) Use the talking points for SHIP to provide a sound interview or statementto the media. Be sure to not only communicate about your specific

project or involvement, but to fully discuss the purpose and meaning of
mailto:[email protected]:[email protected]:[email protected]:[email protected]


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The Statewide Health Improvement Program is an integral part of

Minnesota's nation-leading 2008 health reform law. The SHIP logo seeks to

create a distinct identity for SHIP while still keeping the program closely

connected to the state's overall health reforms that make up Minnesota's

Vision for a Better State of Health.

The Statewide Health Improvement Program is an integral part of Minnesota's

nation-leading 2008 health reform law. The SHIP logo seeks to create a distinct

identity for SHIP while still keeping the program closely connected to the state's

overall health reforms that make up Minnesota's Vision for a Better State of

Health.

The Health Reform SHIP logo should be prominently displayed on all materials

produced as part of the Statewide Health Improvement Program. However, in

certain instances, there may be a strong design reason not to include it (for

example the logo creates confusion with other logos) In that case you must


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graphic identifiers. Text should indicate that SHIP is part of the

Minnesota Department of Health.

2) To download the SHIP logos, go tohttp://www.health.state.mn.us/healthreform/ship/logos.html

Please ensure all documents created using SHIP funds are preapproved

prior to distribution. All documents, newsletter articles and

information sheets must have the appropriate funding language at the

bottom.

SHIP activities and mini-grant projects are funded by a Minnesota Department of

Health SHIP grant to Human Services of Faribault and Martin Counties in collaboration

with Cottonwood and Jackson Counties Community Health Services and Watonwan

County Human Services. For more information about local SHIP activities, please visit:

www.shipCJFMW.blogspot.comorhttp://www.health.state.mn.us/ship/
http://www.health.state.mn.us/healthreform/ship/logos.htmlhttp://www.health.state.mn.us/healthreform/ship/logos.htmlhttp://www.shipfmw.blogspot.com/http://www.shipfmw.blogspot.com/http://www.health.state.mn.us/ship/http://www.health.state.mn.us/ship/http://www.health.state.mn.us/ship/http://www.health.state.mn.us/ship/http://www.shipfmw.blogspot.com/http://www.health.state.mn.us/healthreform/ship/logos.html


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Human Services. For more information about local SHIP activities, please visit:


This (training/publication, etc. or NAME of training, etc.) was made possible

through local funding to Human Services from the Statewide Health

Improvement Program (SHIP) of the Minnesota Department of Health. SHIP

activities and mini-grant projects are funded by a Minnesota Department of Health

SHIP grant to Human Services of Faribault and Martin Counties in collaboration with

Cottonwood and Jackson Counties Community Health Services and Watonwan County

Human Services. For more information about local SHIP activities, please visit:

http://www.shipfmw.blogspot.com/http://www.shipfmw.blogspot.com/http://www.health.state.mn.us/ship/http://www.health.state.mn.us/ship/http://www.health.state.mn.us/ship/http://www.shipfmw.blogspot.com/http://www.shipfmw.blogspot.com/http://www.health.state.mn.us/ship/http://www.health.state.mn.us/ship/http://www.health.state.mn.us/ship/http://www.health.state.mn.us/ship/http://www.shipfmw.blogspot.com/http://www.health.state.mn.us/ship/http://www.shipfmw.blogspot.com/


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SHIP refers to the Statewide Health Improvement Program SHIP is based on a very successful program from the Centers for Disease

Control & Prevention called Steps to a Healthier Minnesota implemented

in four Minnesota communities (Rochester, Willmar, St. Paul and

Minneapolis).

Human Services of Faribault & Martin Counties and Watonwan CountiesHuman Services wrote a collaborative grant application for SHIP funding.

Cottonwood, Jackson, Faribault, Martin & Watonwan Counties received atotal of $590,202 to plan and implement changes in schools, worksites,

communities and health care organizations.

SHIP work began January, 2012 and the initial grant period runs throughJune 30, 2013.

SHIP work in CJFMW Counties is guided by a Community LeadershipTeam, a multidisciplinary team with members from all three counties.

Each county also has a local steering committee to provide local insightand direction


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o Increasing affordability and availability of nutritious foods in thecommunity using farmers markets, working with grocery and cornerstores and restaurants.

o Working with communities and counties to help pedestrians safelywalk or bike to and from destinations within their communities.

o Working on school nutrition policies which include Farm to School andschool gardens, classroom snacks and celebrations, incentives,concessions, fundraising and vending.

o Increasing opportunities for physical activity during the school day byinitiating safe routes to school/walking school bus routes, ensuring

schools offer quality physical education curriculum and providing

teachers and staff with the tools they need to create more active

classrooms and active recess.

o Working with health care providers and community leaders to identifyappropriate community resources for tobacco cessation, nutrition and

physical activity and to ensure proper referral to and from health care

and community organizations.

o Implementing worksite health programs that include changes toworksite health policies and environmental changes.


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SHIP funding will be used to initiate and create systems of sustainability.All projects covered by SHIP funds must be sustainable and work mustcontinue beyond SHIP funding.

SHIP funding will benefit all people in the counties because of thecommunity approach.

Each CJFMW SHIP mini-grant has an action plan and budget which detailsthe tasks and associated costs involved with implementing the project.

Each SHIP Grant is required to spend 10% of the award on evaluation ofSHIP efforts.

Each SHIP Grant requires at least one full-time equivalent (1.0 FTE) SHIPCoordinator. In addition, CJFMW SHIP has employed one full time health

educator and has also contracted with three staff to provide assistance

with implementation efforts. Evaluation is being handled by an outside

organization that will assist with assessment, implementation and

evaluation of SHIP projects.


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1. Recess is an essential component of education and that preschool andelementary school children must have the opportunity to participate in

regular periods of active, free play with peers (NAECSSDE 2002).

2. With the advent of increased high-stakes testing, there is an alarmingtrend toward the elimination of recess during the school day. Reducing

recess time is actually counterproductive to increasing the academic

achievements of students (Skrupskelis 2000).

3. Recess contributes significantly to the physical, social, emotional, andcognitive (intellectual) development of the young child (Clements 2000).

4. Physical activity fuels the brain with a better supply of blood and providesbrain cells with a healthier supply of natural substances; these

substances enhance brain growth and help the brain make a greater

number of connections between neurons (Healy 1998).


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7. Recess should not be viewed as a reward but a necessary educationalsupport component for all children. Students should not be denied recess

as a means of punishment, or to make up work (NASPE 2006).

8. Schools should provide the facilities, equipment and supervisionnecessary to ensure the recess experience is productive, safe and

enjoyable (NASPE 2001).

The National Association of Early Childhood Specialists in State Departments of

Education. 2002. Recess and the Importance of Play: A Position Statement onYoung Children and Recess.http://naecs.crc.uiuc.edu/position/recessplay.html

Skrupskelis, A. 2000. An historical trend to eliminate recess. In Clements, R.L.

(Ed.)

Elementary School Recess: Selected Readings, Games, and Activities for

Teachers and Parents. USA: American Press.

Clements, R.L. (Ed.) 2000. Elementary School Recess: Selected Readings, Games,
http://naecs.crc.uiuc.edu/position/recessplay.htmlhttp://naecs.crc.uiuc.edu/position/recessplay.htmlhttp://naecs.crc.uiuc.edu/position/recessplay.htmlhttp://naecs.crc.uiuc.edu/position/recessplay.html


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Little Rock, AR: SECA.

National Association for Sport and Physical Education (NASPE). (2006). Recess

for

elementary school students[Position paper]. Reston, VA: Author.

National Association for Sport and Physical Education (NAPSE). (2001). Recess in

elementary schools. [Position paper]. Reston, VA: Author.

1. Nationwide, an estimated 19 percent of children (ages 6-11) and 17percent of adolescents (ages 12-19) were measured and categorized as

obese in the 2003-2004 NHANES study (CDC 2003-2004).

2. The National Association for Sport and Physical Education has issuedphysical activity guidelines suggesting that children should have an

accumulation of more than 60 minutes and up to several hours of

physical activity each day to promote health and well-being (NASPE).


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5. It is imperative that schools increase the amount of physical activityopportunities that children have during the school day. Being physically

active not only provides important health benefits, but also provides

children opportunities to learn through movement (Nichols 1994).

6. A major thrust in curriculum development in schools today is theintegration of subject content across the curriculum. Including physicalactivity in all subject areas enhances learning (Nichols 1994).

7. Adding physical activity during the day in 5-10 minute increments waseffective for increasing daily in-school physical activity and improving

on-task behavior during academic instruction (Mahar et al. 2006).

Centers for Disease Control and Prevention (CDC). National Center for Health

Statistics(NCHS). National Health and Nutrition Examination Survey Data. 2003-2004.

National Association for Sport and Physical Education. Physical Activity for


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and Physical Activity. PBS Teachers. Retrieved Aug 12, 2009, from

http://www.pbs.org/teachers/earlychildhood/articles/physical.html

Nichols, B. 1994. Moving and learning: The Elementary School Physical

Education

Experience. St. Louis: Mosby.

Mahar, Matthew T., Sheila K. Murphy, David A. Rowe;,Jeannie Golden, A. TamlynShields, and Thomas D. Raedeke. 2006. Effects of a Classroom-Based Program

on

Physical Activity and On-Task Behavior. Med Sci Sports Exerc. 38 (2): 2086-94.
http://www.pbs.org/teachers/earlychildhood/articles/physical.htmlhttp://www.pbs.org/teachers/earlychildhood/articles/physical.htmlhttp://www.pbs.org/teachers/earlychildhood/articles/physical.html


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The following document provides talking points for communicating trends inschool

travel, reasons for walking, and safe routes to school with the public and

media. Safe

Routes. (2008) Talking Points. National Center for Safe Routes to School.

http://www.walktoschool-usa.org/downloads/WTS-talking-points-2008.pdf

1. Child pedestrian injuries occur more often in residential areas and onlocal roads that are straight, paved, and dry, according to Safe Kids USA

(Public Health Law and Policy 2008).

1. Parents driving their kids to school make up 20 to 25 percent of themorning commute, according to the Local Government Commission. Its a

vicious cycle: the more traffic there is, the more parents decide it is

unsafe for their children to walk to school and opt to drive them instead

(Public Health Law and Policy 2008).

2 C i d i h h d Th b f h l d d b


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4. Safe Routes to School puts forth the Four Es as the key to a solution:Engineering, Enforcement, Education, and Encouragement. State and local

officials can create environments that improve child safety by revising

laws, ordinances, and practices to promote the following (Public Health

Law and Policy 2008):

The construction of sidewalks

Neighborhood schools Traffic-calming measures, such as roundabouts and speed humps Requirements that city planners, engineers, real estate developers,

and landscape architects consider pedestrian safety when

designing new communities or modifying existing ones

Public Health Law and Policy. (2008). Safe Routes to School Talking Points.

Planning for Healhy Places.

http://www.healthyplanning.org/factsheets/PHLP_SafeRoutes.pdf
http://www.healthyplanning.org/factsheets/PHLP_SafeRoutes.pdfhttp://www.healthyplanning.org/factsheets/PHLP_SafeRoutes.pdf


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communities the most trivial errand requires the use of a car (Partnership

for Prevention 2001).

3. The physical environment (the neighborhood) has a strong effect onwhether or not members of the community walk or bike. (Public Health

Law and Policy)

i. Nearly ninety percent (87%) of all respondents agreed thathow a community is built has a big effect on how much

physical activity individuals get. (Physical Activity and Healthy

Eating in Minnesota, 2010)

ii. Minnesotans strongly support policies that enhance the builtenvironment to encourage more physical activity.

1. Nearly all (93%) adult Minnesotans believe that futuretransportation projects should accommodate walkers

and bicyclers as well as motorized vehicles.

2. The majority (72%) agree that there should be laws thatrequire communities to build sidewalks and bike paths.

(Physical Activity and Healthy Eating in Minnesota,

2010)

4 Pl h it i d f t lk d bik t d t h h


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7. Increased access to existing community facilities (school gyms and trackson evenings and weekends, extended hours at recreational facilities,

adequate parking at parks and trailheads) will result in increased physical

activity (Kahn et al 2002).

8. 41% of U.S. auto trips are less than 2 miles and 28% are less than 1 mile.These represent a healthful, walkable distance for many people much ofthe year in Minnesotayet most of these trips are taken by car. (MN

Green Steps Cities)

9. Replacing car trips with non-motorized trips results in cleaner air.i. Avoiding just 10 miles of driving every week would eliminate

about 500 pounds of carbon dioxide emissions a year. (Bike

Walk Twin Cities)

ii. Increased foot traffic can boost property values and sales atlocal retail businesses.

iii. There is evidence that property values increase incommunities where residents area able to walk and bike

easily. (Public Health Law and Policy)


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Public Health Law and Policy. Complete Streets Talking Points. Planning for

Healthy

Places.

http://www.healthyplanning.org/factsheets/PHLP_CompleteSts.pdf

Kahn EB, Ramsey LT, Brownson R, et al. The effectiveness of strategies to

increase physical activity: a systematic review. Am J Prev Med 2002;22(4S):73-

10

Department of Health and Human Services (2008). 2008 Physical Activity

Guidelines for

Americans. Be Active, Healthy, and Happy!www.health.gov/paguidelines

Active Living Research (2009). Active Transportation: Making the Link fromTransportation to Physical Activity and Obesity.

http://www.activelivingresearch.org/files/ALR_Brief_ActiveTransportation.pdf

Public Health Law and Policy. Zoning for Healthy Places Talking Points.

Planning for

Healthy Places.http://www.phlpnet.org/sites/phlpnet.org/files/PHLP_Zoning_0.pdf
http://www.health.gov/paguidelineshttp://www.health.gov/paguidelineshttp://www.health.gov/paguidelineshttp://www.activelivingresearch.org/files/ALR_Brief_ActiveTransportation.pdfhttp://www.activelivingresearch.org/files/ALR_Brief_ActiveTransportation.pdfhttp://www.phlpnet.org/sites/phlpnet.org/files/PHLP_Zoning_0.pdfhttp://www.phlpnet.org/sites/phlpnet.org/files/PHLP_Zoning_0.pdfhttp://www.phlpnet.org/sites/phlpnet.org/files/PHLP_Zoning_0.pdfhttp://www.activelivingresearch.org/files/ALR_Brief_ActiveTransportation.pdfhttp://www.health.gov/paguidelines


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entre, salad, dessert, snack items, and second servings of any food item from

the menu.

2. A national study found that most high schools offered high-fat cookies orcakes (80%); pizza, burgers, or sandwiches (76%); and French fries (62%) in a la

carte areas (Wechsler 2001).

1.

Rewarding children with unhealthy foods in school undermines our efforts toteach them about good nutrition. Its like teaching children a lesson on the

importance of not smoking, and then handing out ashtrays and lighter to the

kids who did the best job listening. Marlene Schwartz, PhD., Co-Director of

the Yale Center for Eating and Weight Disorders

2. Using food as a positive reinforcement or withholding food for punishment canlead to learned behaviors that may lead to major weight problems. When

children are rewarded with food, they associate junk food with being good or

feelings of happiness. This may lead to the learned behavior of eating when they

want to rewards themselves instead of eating to satisfy hunger (UDH 2008).

3. Only 16.6% of schools prohibit faculty and staff from using food or foodcoupons as a reward for good behavior or academic performance (CDC 2007).


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Fundraising

1. 54.3% of schools sold cookies or other baked goods that are not low infat as part of fundraising for any school group/organization (CDC 2007).

2. 67.1% of high schools, 56.2% of middle schools, and 49.8% of elementaryschools sold chocolate candy as a fundraiser for a school organization

(CDC 2007).

Institute of Medicine. Nutrition Standards for Foods in Schools: Leading the

Way Toward

Healthier Youth. Stallings VA, Yaktine AL, eds. Washington, DC: National

Academics

Press; 2007.

National Survey of Childrens Health (NSCH) 2007. Retrieved August 29, 2011

at

http://www.childhealthdata.org

Keener, D., Goodman, K., Lowry, A., Zaro, S., & Kettel Khan, L. (2009).

Recommended
http://www.childhealthdata.org/http://www.childhealthdata.org/http://www.childhealthdata.org/


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Wechsler, H., Brener, ND., Kuester, S., Miller, C. Food service and foods and

beverages

available at school: results from the School Health Policies and Programs Study

2000.

Journal of School Health, 2001: 71:313-324.

Healthy Celebrations: Promoting a Healthy School Environment. Connecticut

State Departmentof Education, 2005 (rev. 2007).

http://healthymeals.nal.usda.gov/hsmrs/Connecticut/CT%20Healthy_Celebratio

ns.pdf

U.S. Department of Health and Human Services. Healthy Youth: An Investment

in OurNations Future, 2007. Atlanta, GA: U.S. Department of Health and Human

Services, CDC,

Coordinating Center for Health Promotion; 2007. Retrieved June 3, 2007 from

http://www.cdc.gov/HealthyYouth/about/HealthyYouth.2007.pdf

Centers for Disease Control and Prevention. State-Level School Health Policiesand Practices:

A State-by-State Summary from the School Health Policies and Programs Study
http://healthymeals.nal.usda.gov/hsmrs/Connecticut/CT%20Healthy_Celebrations.pdfhttp://healthymeals.nal.usda.gov/hsmrs/Connecticut/CT%20Healthy_Celebrations.pdfhttp://healthymeals.nal.usda.gov/hsmrs/Connecticut/CT%20Healthy_Celebrations.pdfhttp://www.cdc.gov/HealthyYouth/about/HealthyYouth.2007.pdfhttp://www.cdc.gov/HealthyYouth/about/HealthyYouth.2007.pdfhttp://www.cdc.gov/HealthyYouth/about/HealthyYouth.2007.pdfhttp://healthymeals.nal.usda.gov/hsmrs/Connecticut/CT%20Healthy_Celebrations.pdfhttp://healthymeals.nal.usda.gov/hsmrs/Connecticut/CT%20Healthy_Celebrations.pdf


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Team Nutrition.(2000) Changing the Scene: Improving the School Nutrition

Environment. United States Department of Agriculture Food and Nutrition

Service.

http://www.fns.usda.gov/tn/resources/support.pdf

National Alliance for Nutrition and Activity.(2009). Dispelling School Food

FundingMyths.http://cspinet.org/new/pdf/school_food_funding_myths_2009.pdf.

Minnesota Department of Education. Minnesota Student Survey 1992-2007

Trends.

http://education.state.mn.us/mdeprod/groups/SafeHealthy/documents/Report

/033657.pdf
http://www.fns.usda.gov/tn/resources/support.pdfhttp://cspinet.org/new/pdf/school_food_funding_myths_2009.pdfhttp://cspinet.org/new/pdf/school_food_funding_myths_2009.pdfhttp://cspinet.org/new/pdf/school_food_funding_myths_2009.pdfhttp://education.state.mn.us/mdeprod/groups/SafeHealthy/documents/Report/033657.pdfhttp://education.state.mn.us/mdeprod/groups/SafeHealthy/documents/Report/033657.pdfhttp://education.state.mn.us/mdeprod/groups/SafeHealthy/documents/Report/033657.pdfhttp://education.state.mn.us/mdeprod/groups/SafeHealthy/documents/Report/033657.pdfhttp://cspinet.org/new/pdf/school_food_funding_myths_2009.pdfhttp://www.fns.usda.gov/tn/resources/support.pdf


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sweetened snacks (CCROPP).

2. Strategies focused on changing neighborhood environments to make iteasier to eat healthy food and get regular physical activity can have an

impact on residents health (CCROPP).

3. Educating people about eating healthy and being physically active are keysteps in preventing obesity. We also need to support their ability to makehealthy choices. Healthy eating wont happen if people cant buy healthy

foods, which they can afford. Ideal environments are where the healthy

choice is the easiest choice to make (CCROPP).

4. A Community Food Council can help bring together community residents,schools, local government and health care providers to create andpromote a healthy eating environment (CCROPP).

5. Community councils can work on food environments in a neighborhoodby (CCROPP):

Improved access to fruits and vegetables through farmers markets,community gardens, and supermarkets in low incomeneighborhoods;

Encourage/require restaurants to offer more fruit and vegetable


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Central California Regional Obesity Prevention Program (CCROPP). Talking

Points.

http://www.csufresno.edu/ccchhs/documents/CCROPP/talkPoints.pdf.

1. The modern food environment with easy access to high calorie, relativelyinexpensive food and the obesity epidemic, with its related chronic

diseases, has prompted calls for mandatory menu labeling ordinances

(Pomeranz & Brownell 2008).

2. Americans currently spend 47.9% of their food budget on restaurantfood. Users of fast food restaurants visited on average 2 times per week

with the heavy users averaging 12 times per month (Pomeranz & Brownell

2008).

3. Fast-food consumption is associated with a higher intake of calories,saturated fats, carbohydrates and added sugars. Consuming fast food isassociated with weight gain, insulin resistance and increased risk of

obesity and diabetes A single fast food meal often contains enough


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necessary step in giving consumers the option of eating more healthfully

(Pomeranz & Brownell 2008).

Pomeranz JL, Brownell KD. (2008) Legal and Public Health Considerations

Affecting

the Success, Reach, and Impact of Menu-Labeling Laws. American Journal of

Public

Health98(9):15781583. (Copy and paste link)

http://www.yaleruddcenter.org/resources/upload/docs/what/law/Pomeranz_A

mJPubHealth-2008.pdf.

1. A healthy, motivated employee is vitally important to a workplace as awhole and has a significant impact on an employers bottom line (MDH).
http://www.yaleruddcenter.org/resources/upload/docs/what/law/Pomeranz_AmJPubHealth-2008.pdfhttp://www.yaleruddcenter.org/resources/upload/docs/what/law/Pomeranz_AmJPubHealth-2008.pdfhttp://www.yaleruddcenter.org/resources/upload/docs/what/law/Pomeranz_AmJPubHealth-2008.pdfhttp://www.yaleruddcenter.org/resources/upload/docs/what/law/Pomeranz_AmJPubHealth-2008.pdfhttp://www.yaleruddcenter.org/resources/upload/docs/what/law/Pomeranz_AmJPubHealth-2008.pdf


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estimated $495 million was spent in Minnesota treating diseases and

conditions that would be avoided if all Minnesotan adults were physically

active (MDH 2002).

5. Many health risks overweight, lack of physical activity, poor foodchoices, tobacco exposure and use, stress and alcohol can be modified

and improved (MDH).

6. For multi-component worksite health promotion programs, the summaryof evidence is very strong for average reductions in sick leave, health plan

costs, workers compensation and disability costs of slightly more than

25% (Chapman 2005).

7. In the U.S., 5% of employees account for 80% of the health care costs.While its important to support those that are very ill, it is especially

important to keep your healthy individuals healthy. (Serxner 2006)

8. The annual return on investment for worksite wellness programs hasbeen $3-$6 saved for every $1 spent or a ROI of 3-6:1. It takes about 2

to 5 years after the initial program investment to realize these savings(Goetzel 1999, Pelletier 2001, Aldana 2001).


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Health Care Costs of Physical Inactivity in Minnesota. Minnesota Department of

Health.

http://www.health.state.mn.us/news/pressrel/inactivityfs.pdf.

Chapman, L.S. 2005 update. Meta-evaluation of worksite health promotion

economic return studies. Art of Health Promotion. 6: 1-14.

Serxner, S., et al. 2006. Best practices for an integrated population health

management (PHM) program. The Art of Health Promotion newsletter.

May/June.

Goetzel, R.Z., Juday, T.R., and R.J. Ozminkowski. 1999. Whats the ROI? A

systematic review of the return on investment studies of 8 corporate health and

productivity management initiatives. AWHPs Worksite Health Summer: 12-21.

1. The health care delivery system has focused on the treatment of chronicdiseases instead of the prevention of these diseases It is clear that


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smoking and hazardous drinking which account for roughly 40% of all

deaths in the U.S. (Vinz & Marshall 2008).

4. ICSI has created guidelines for prevention and treatment of chronicdisease risk factors and obesity using strategies that reduces inactivity,

poor nutrition; smoking as well as hazardous drinking. Implementation of

these guidelines can help reduce the prevalence of chronic disease and

improve quality of life (Vinz & Marshall 2008).

5. High quality prevention cannot be accomplished in the medical clinicalone. The guidelines call for relationships between providers, community

partners and employers around healthier lifestyles. For example,

physicians should encourage patients to use community resources more

effectively, and should publicly support new, evidence-based strategiesto change the physical and social environment (Vinz & Marshall 2008).

Vinz C, Marshall M. (2008). Battling the Big Four of chronic disease. The

culprits:


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At-risk/high-risk populations

At-risk/high-risk populations are groups of individuals that experience

negative disparities in the social determinants of health, quality of life,

and/or health outcomes. Examples include disparities related to race,

ethnicity, economic status, age, sex, disability, and geographic location.

CCSC

Cottonwood County Steering Committee

CLT

Community Leadership Team

Community setting

A community is a group of people with diverse characteristics linked by

social ties, who share common perspectives and engage in joint action in

geographical locations or settings. The following are examples of the

community setting:

City/county/tribal government

Neighborhood groups/resource centers


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Parks and recreation

Environmental strategies

Environmental strategies involve physical or material changes to the

economic, social, or physical environment. Examples are incorporating

sidewalks, walking paths, and recreation areas into community

development design; and an elementary school making healthy snacks

and beverages available in all of its vending machines.


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Evidence-based strategies

Evidence-based strategies have demonstrated effectiveness based on the

principles of scientific evidence, including systematic uses of data and

information systems, and appropriate use of behavioral science theory in

order to explicitly demonstrate effectiveness. The majority of strategies

on the Menu of Strategies are directly linked to:

The Guide to Community Preventive Services, at

www.thecommunityguide.org

CDCs Best Practices for Comprehensive Tobacco Control Programs, at

www.cdc.gov/tobacco/tobacco_control_programs/stateandcommunity/be

st_practices/index.htm

FCSC

Faribault County Steering Committee

CJFMW

Cottonwood, Jackson, Faribault,Martin & Watonwan Counties

Health care setting

Health care includes any provider of health services or health information.Health care includes, but is not limited to preventive, diagnostic,

therapeutic, rehabilitative, maintenance, mental health, palliative care,


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Healthy weight and healthy behaviors

Healthy weight is the optimal amount of body mass needed to promote

freedom from the effects of disease; it is dependent on the appropriate

balance of dietary intake and expenditure of calories. Healthy behaviors

are activities that relate to health maintenance, health restoration, and

health improvement. In the SHIP context, healthy weight and healthy

behaviors strategies work to achieve reduced tobacco use and exposure,

increased physical activity, and improved nutrition.

Implementation

In the SHIP context, implementation means the process of developing,

adopting, implementing, enforcing, maintaining, and evaluating SHIP

strategies.

JCSC

Jackson County Steering Committee

MCSC

Martin County Steering Committee

MDH

Minnesota Department of Health


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Ordinance

In the SHIP context, an ordinance is a formally-adopted law, rule, or

regulation that is enacted by the governing body of a city, county, or

tribal government and affects tobacco use or exposure, physical activity

and/or nutrition.

PSE

Policy, Systems and Environmental Change

Physical activity

Physical activity is any form of exercise or movement. It may be

intentional, such as walking and sports activities, or incidental, such as

physical labor, household chores, and yard work. For substantial healthbenefits, adults should do at least 150 minutes a week of moderate-

intensity physical activity, or 75 minutes a week of vigorous intensity

aerobic physical activity, or an equivalent combination of the two with the

physical activity being of at least ten minutes in duration. Children and

adolescents should do 60 minutes or more of moderate-intensity or

vigorous-intensity aerobic physical activity daily.

Policy strategies


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Regulatory policies: Rules and regulations created, approved, and

enforced by governmental agencies, generally at the federal or state level.

Practice-based strategies

Practice-based strategies have demonstrated effectiveness based on local

practices and/or cultural experiences (for example, non-experimental

data, or the experience of practitioners).

Resolution

In the SHIP context, a resolution is a formal written action taken by the

governing body of a city, county, or tribal government that affects

tobacco use or exposure, physical activity, and/or nutrition.

Risk factorsRisk factors are habits or characteristics which increase the likelihood of

developing chronic diseases. In the SHIP context, risk factors are tobacco

use and exposure, physical activity, nutrition, and healthy weight/healthy

behavior.

School settingSchool includes the classroom (not limited to health and physical

education) school nutrition services staff wellness the school grounds


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Social determinants of health

Social determinants of health are the economic and social conditions

under which people live that determine their health.


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Systems strategies

Systems strategies are changes that impact all elements of an

organization, institution, or system; they may include a policy or

environmental change strategy. Two examples include a school district

implementing healthy lunch menu options in all school cafeterias in the

district and a local public health department implementing a healthy

meeting policy that allows only healthy snacks and beverages at all

meetings that take place at the health department.

Tobacco use

Tobacco use is smoking, chewing, or snuffing tobacco or tobacco-related

products.

WCSCWatonwan County Steering Committee

Worksite setting

A worksite is a location, permanent or temporary, where an employee

performs work or work related activities. Worksite facilities include

lunchrooms, restrooms, break rooms, vehicles used for work, andparking facilities. It can also include the grounds around the worksite.

The following are examples of the worksite setting:


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Communications Guide Cottonwood, Jackson, Faribault, Martin &

Watonwan Counties SHIP

2012


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SHIP activities and mini-grant projects are funded by a MDH grant to Human Services of

Faribault & Martin Counties in collaboration with Cottonwood and Jackson Community

Health Services and Watonwan County Human Services.

47


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Communications Guide Cottonwood, Jackson, Faribault, Martin &

Watonwan Counties SHIP

2012

Documents

CJFMW SHIP Communications Guide for Mini-Grantees and Partners