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CITY of VIRGINIA BEACHResort Area Strategic Action Plan (RASAP) MeetingMonday, June 10th 2019
AGENDA
RASAP Boundary Expansion
Summary of Stakeholder Interviews & Key Takeaways
Project Prioritization
Preparation for Public Workshop on June 17th
Summary/Next Steps
3:00
4:20
4:00
3:30
3:10
RASAP BOUNDARY EXPANSION
264
LAS
KIN
RD
ATLANTIC AVE
OCEANA BLVD
19TH
ST
S BIRDNECK RD
24TH
STVI
RG
INIA
BEA
CH
BLV
DNO
RFO
LK A
VE
ARCTIC AVE
BALTIC AVE
HOLLY RD
18TH
ST
16TH
ST
GENERAL BOOTH BLVD
22N
D S
T
21ST
ST
CARDINAL RD
CYPRESS AVE
25TH
ST
PACIFIC AVE
BOBOLINK DR
BELL
S R
D
A ST
D ST
LIN
KHO
RN
DR
20TH
ST
N BIRDNECK RD
MEDITERRANEAN AVE
PINEW
OOD RD
13TH
ST
C ST
CAV
ALI
ER D
R
26TH
ST
12TH
ST
VIR
GIN
IA A
VE
RUDEE AVE
52N
D S
T
14TH
ST
ORI
OLE
DR
30TH
ST
YORK LN
LAK
E D
R
BAY
CO
LON
Y D
R
CAR
OLI
NA
AVE
BAY DR
CRO
ATAN
RD
51ST
ST
DEL
AWAR
E A
VE
S ATLANTIC AVE
15TH
ST
JEFF
ERSO
N AV
E
CARIBBEAN AVE
49TH
ST
WINWOOD DR
32N
D S
T
48TH
ST
33R
D S
T
CATON DR
50TH
ST
HILL RD
OW
LS C
REEK
LN
IVY DR
CAR
OLY
N D
R
RIF
LE R
ANG
E R
D
34TH
ST
35TH
ST
43R
D S
T
9TH
ST
VIRGINIA DARE DR
N OCEANA BLVD
53R
D S
T
E ST
SOUTHSIDE RD
KAMIC
HI C
T
SYKES AVE
44TH
ST
VANDERBILT AVE
CR
EDLE
RD
BLU
EBIR
D D
R
QU
AIL
PO
INT
RD
TREE
FER
N D
R
4TH
ST
25TH
HAL
F ST
10TH
ST
BARBERTON DR
27TH
ST
OLD
VIR
GIN
IA B
EAC
H R
D
HEADQUARTERS RD
ALLE
Y
REY
NAR
D D
R
45TH
ST
21ST
HAL
F S
T
BINGHAM ST
OCEAN FRONT AVE
24TH
HAL
F ST
WAT
ERFR
ONT DR
20TH
HAL
F ST
E BAY SHORE DR
22N
D H
ALF
ST
23R
D H
ALF
ST
CARV
ER A
VE
LAKE RD
28TH
ST
PARKS AVE
TAN
AGER
TR
L
PIN
EWO
OD
DR
S BAY SHORE DR
TER
RAC
E AV
E
29TH
ST
7TH
ST6TH
ST
STAR
LIN
G C
T
26TH
HAL
F ST
BEAU
TIFU
L ST
2ND
ST
LEE
RD
B ST
HARBOUR PT
KILDEE
R C
TAMER
ICUS
AVE
ATLA
NTI
S D
R
SOU
THER
N B
LVD
DEARY LN
HIG
H P
OIN
T AV
E
INDIAN RD
GARCIA DR
MIDDLE LN
WOLFSNARE RD
HU
GH
ES AVE
OLD
S LN
S ORIOLE DR
GAN
NET
RU
N
ROSELYNN LN
36TH
ST
BLO
OM
PKW
Y
BRAN
T R
D
FREMAC DR
CURLEW DR
DEE
R C
REE
K D
R
CEDAR POINT DR
SHIPPS LN
MARSHVIEW DR
LONGSTREET AVE
11TH
ST
WIN
STO
N S
ALEM
AV
E
PRES
ERVE
DR
GO
LDS
BOR
O A
VE
HOPE AVE
SURFSIDE AVE
CR
OAT
AN H
ILLS
DR
LISA SQ
SEA ST
WAR
EH
OU
SE R
D
BUSH
NEL
L D
R
S SYKES AVE
OH
IO A
VE
JEN
SEN
DR
23RD S
T
LOR
ETTA
LN
GO
OSE
LN
DG
LAN
DS E
ND W
AY
PAV
ILIO
N D
R
GR
EEN
SBO
RO
AVE
BRUTON LN
WILD
WO
OD
DR
KEN
NE
DY
AVE
KELA
CRE
S
MYRTLE AVE
TYPHON AVE
RID
GE R
D
BURFORD AVE
33R
D H
ALF
ST
46TH
ST
GAY DR
SEA PINES RD
WILLOW DR
QUAIL POINTE CV
42N
D H
ALF
ST
DO
NN
A D
R
37TH
ST
HUDSON DR
REGULUS AVE
34TH
HAL
F ST
REYN
ARD
CRE
S
W HOLLY RD
WIL
L O
WIS
P D
R
GREGORY LN
KIN
GFI
SH
ER C
T
RUDDER RD
30TH
HAL
F ST
C AV
E
DOZIER LN
JAC
KSO
N S
T
MAR
ABO
U L
N
PROSPERITY RD
KENY
A LN
SOU
THW
ICK
RD
43R
D H
ALF
ST
CH
EWIN
K C
T
GOLF LN
SUHTAI CT
40TH
ST
KERRY LN
GARY AVE
8TH
STGARAGE RD
1ST
ST
CRYSTAL LAKE DR
LAUREL VIEW DR
BAYWAY RD
CH
INQ
UAP
IN L
N5TH
ST
ROSE LN
39TH
ST
LAK
EWO
OD
CIR
MIL
LER
S LN
3RD
ST
S DOGW
OOD RD
17TH
ST
REALTY LN
FLEM
ING
DR
HIT
ESH
EW P
L
LAU
REL
LN
IND
IAN
A AV
E
CO
ASTAL D
R
HOLLY C
RES
DEN
DR
ON
DR
N D
OG
WO
OD
RD
ADAN
KA L
N
SALTMEADOW BAY DR
WR
IGH
T LN
BRO
OKL
YN A
VE
S O
RIO
LE C
IR
HORSESHOE CT
ACKISS AVE
LIN
LIER
DR
CHARNELL DR
LINBAY DR
TREETOP DR
OC
EAN
PEB
BLES
WAY
PENGUIN PL
42N
D S
T
PINEY BRANCH DR
SHIP SHOAL W
AY
ST PAULS ST
VEAU
CT
MAR
YLAN
D A
VE
WYTHE LN
OLD BAY CT
LITTLE HORSESHOE DR
KITTIWAKE
CT
17TH
HAL
F ST
STRA
TEM
CT
DUKES LN
BIRCH LAKE RD
GUN
STO
N RD
E PINEY BRANCH DR
RU
DEE
CT
EDEN ROC CIR
STAR
GR
ASS
RD
SEAW
INDS
LN
COQUINA LN
6 HA
LF S
T
5 HA
LF S
T
SCOTT LN
INDIAN AVE
PEN
GU
IN C
IR
SEQ
UO
IA W
AY
HILL MEADOW DR
FOUNTAIN LAKE DR
BAR
TOW
PL
POST
CAN
YON
RD
WYE LN
OAK H
ILL CT
COASTAWAY DR
35TH
HAL
F ST
MAX
IMU
S SQ
WIN
DSO
R RD
WR
EN
PL
PART
LET
CT
ALLE
ND
ALE
DR
CURLEW PL
SPEN
CER
CT
SECO
TAN
RD
SEABRIDGE RD
DO
RSE
Y LN
GRE
ENTR
EE A
RCH
JIM COOK DR
PINE KN
OB W
AY
BARB
ERTO
N CT
MAR
SH D
UC
K W
AY
OC
EAN
TR
ACE
ARC
H
OC
EAN
HIL
LS R
D
WASHINGTON AVE
ARCTIC CRES
OC
EAN
GAR
DEN
ST
BLACK DUCK CT
RIVERFRONT CT
51ST
HAL
F S
T
OAKSHIRE DR
PIPE
RS C
RES
11TH
HA
LF S
T
TAU
REA
U C
T
MOCKINGBIRD DR
15TH
HAL
F ST
CRYSTAL LAKE C
IR
HOLLADAY PT
ELIZ
ABET
H CT
PINE SONG LN
MARYLAND CT
SEA OATS WAY
HOBART AVE
LIGHTHOUSE PT
GIL
L CT
CLO
SE
AVE
COLO
NNAD
E DR
SEA POINTE CT
DISTRIBUTION DR
POLO CT
36TH
HAL
F ST
39TH
HAL
F ST
37TH
HAL
F ST
38TH
ST
BIRDNECK CIR
45TH
HAL
F ST
FRAZ
EE L
N
LORAN
CT
PEO
PLE
S W
AY
JACK RABBIT RD
ARCTIC CIR
JESTERS CT
FISHERMANS BND
DAVENPORT LN
BUSHNELL CT
HAW
KS N
EST
WAY
BRO
OKL
YN C
T
CAR
ISSA
CT
HAR
LOW
ST
TENBEE LN
ARLY
NN
LN
CARVER SQ
LOC
KH
EED
AVE
MA
ISO
N C
T
VIRGINIA CT
WIIG
WAAS LN
COURAGE WAY
SPR
ING
LAK
E C
RES
CATS
KILL
CT
27TH
HAL
F ST
MO
CKI
NG
BIR
D P
L
PEACE SQ
LAKE POINT CIR
RUDEE POIN
T RD
TROOPER CT
TERRACE CT
CASPIAN AVE
MAN
OO
MIN
PL
BEACH TOW
N DR
WATERFRONT CV
COQUINA CHASE
OLD
RU
DEE
BLVD
9TH
ST
ALLE
Y
ALLE
Y
38TH
ST
ALLEY
26TH
ST C
AVA
LIER
DR
ALLEY
264
5TH
ST
INDIAN AVE
ALLE
Y
ALLE
Y
DOZIER LN
SURFSIDE AVE 46TH
ST
15TH
ST
9TH
ST
PARKS AVE
ORIOLE DR
9TH
ST
BAY
CO
LON
Y D
R
ALLEY
12TH
ST
ARCTIC AVE
GARY AVE
42N
D H
ALF
ST
ALLEY
ALLE
Y
ATLANTIC AVE
ARCTIC AVE
ALLEY
B ST
HOLLY RD
ALLE
Y
7TH
ST
TER
RAC
E AV
E
PACIFIC AVE
6TH
ST
10TH
ST
22N
D S
T
BALTIC AVE
HOLLY RD
REALTY LN
2ND
ST
20TH
ST
SOU
THER
N B
LVD
HO
LLY
RD
27TH
HAL
F ST
TANAGER TRL
23R
D S
T
24TH
ST
8TH
ST
24TH
ST
27TH
ST
WYTHE LN
3RD
ST
E ST
LINBAY DR
4TH
ST
ALLE
Y
HIG
H P
OIN
T AV
E
15TH
ST
ALLE
Y
ALLE
Y
264
ALLE
Y
ALLE
Y
43R
D H
ALF
ST
A ST
9TH
ST
ALLE
Y
MYRTLE AVELAKE DR
JEFFERSON AVE
ALLE
Y
9TH
ST
ALLEY
WIN
STO
N S
ALEM
AV
E
23R
D S
T
MA
RY
LAN
D A
VE
Source: Esri, DigitalGlobe, GeoEye, Earthstar Geographics, CNES/Airbus DS, USDA, USGS, AeroGRID, IGN, and the GIS User Community
$
LEGENDProposed Expanded Boundary
Existing Resort Area SGA
Virginia Aquarium and Owls Creek Area
RESORT AREA BOUNDARY
Note: During the 06/12 meeting, it was determined that the boundary would be adjusted to include Marshview Park
SUMMARY OF STAKEHOLDER INTERVIEWS&
KEY TAKEAWAYS
SEATACK COMMUNITY DAY (Saturday, June 1st):
SEATACK COMMUNITY DAY (Saturday, June 1st):
FEEDBACK FROM SEATACK COMMUNITY:
• Residents do not want the resort area “creeping” into the residential community• The community would like to see markers recognizing the historic community• Would like a space similar to Town Point Park in Norfolk with affordable, programmed
activities that are not water-related• Would like a walking/biking path around Seatack Park• Residents would make use of shuttles, bike share, and scooter share as transportation
options if available• Residents support the idea of satellite parking with shuttles for the oceanfront, but don’t want
the parking to be in their backyard• The industrial/commercial jobs along Birdneck aren’t accessible to a lot of workers since
transit doesn’t reach them• The community likes to be genuinely included in decision making processes impacting the
surrounding areas• • Residents would make use of shuttles, bike share, and scooter share as transportation options if available• • Residents support the idea of satellite parking with shuttles for the oceanfront, but don’t want the parking to be in their backyard• • The industrial/commercial jobs along Birdneck aren’t accessible to a lot of workers since transit doesn’t reach them
ADDITIONAL STAKEHOLDERS ENGAGED:
• RAC
• Hotel Association
• Shadowlawn Civic League
• Resort Beach Civic League
• Virginia Aquarium
• Convention & Visitors Bureau
• Property Owners
• Developers
• Stormwater
• Traffic Engineering
• Parks & Recreation
• Communications
STAKEHOLDER INTERVIEW COMMENTS (these are individual opinions expressed)
• Resort Area has been on the decline for decades • The decline started when parking spaces were removed from Atlantic and parking was
removed from stub streets to be turned into loading zones (sped up traffic, made it look like more asphalt, walkability decreased)
• Don’t have 10-15 years to lose• 17th Street is where the natural growth is; start here and then work on Atlantic• Over 50% of stakeholders did not see value in the trolley; thought it was a lot of real estate
dedicated to a “touristy gimmick” that was not moving enough people. Instead, use this space for wider sidewalks, outdoor dining areas, and on-street parking.
• Bike share/bike lanes are needed for health, safety• Need a traffic study for how to handle Atlantic and Pacific• The resort should connect better to the neighborhoods and inland commercial, for reasons of
business development and social equity
• Cosmetic changes without real infrastructure changes (wider sidewalks, bike lanes, undergrounding utilities, etc.) would be a waste of money
• Parking problems have less to do with the number of parking spaces and more about predictability and location of available parking
• The way that business owners present their storefronts drive the look and feel of the resort area just as much as great streetscapes
• The resort area aesthetic is dominated by concrete; need a softer, greener series of spaces for people to enjoy when they are not on the beach
• Create pedestrian-friendly streetscapes with intense plantings (increases comfort and safety)• A Convention Center Headquarter Hotel was seen by majority of the interviewees as not
being the most important priority at this time• Provide a world class, multi-purpose public park at Rudee Loop that ties into an existing
vibrant marina district • Need to use Something in the Water festival as a springboard for positive change
STAKEHOLDER INTERVIEW COMMENTS (these are individual opinions expressed)
PROJECT PRIORITIZATION
2019 RASAP Project Initiatives Short‐Term(6 months‐2 years)
Mid‐Term(2‐5 years)
Long‐term(6‐10 years)
Support Development, Investment and InfrastructureLaskin Gateway ‐ Continue to monitor private re‐investment 4
Central Beach ‐ Atlantic Avenue initiatives, review redevelopment 1Marina District ‐ large green space at Rudee Loop 2Pacific Ave. Streetscape Improvements (5th to 40th) 3Establish and Maintain Safe EnvironmentLighting 1Wide sidewalks 3
Enhanced Police presence 3Improve uniform strategies 4Improve bike and pedestrian access 2
Facilitate and Activate Atlantic AvenueBeautification 1
Public restrooms 2Improved signage/wayfinding 3
District Identification/Branding 4
Stricter code compliance 3
Monitor TIP fund and set priorities on a regular scheduleEnhance aesthetics of publicly‐owned streets and corridorsEnhanced maintenance 2Plantings 3Streetscapes 1Stricter code compliance 4Encourage Private Renovation, Redevelopment & New DevelopmentDesign Assistance Program 1
Resort Incentive Program 3Resort SGA Storefront Office 4Promote Positive Resort Perception 2
Encourage & support involvement in projects w/ public participationPromote in‐market advertising from TIP fund 1
Enhance Resort Traffic and Parking PlanIncrease awareness of parking apps 3Prepare for limited parking during construction projects 4Review and revise commercial parking lot ordinance 5Strategic Mobility Plan w/ Implementation Strategy 1
Create a Transportation Management Authority (TMA); authority to implement 2Adopt new parking technology ‐ parking finder assistance (predictability) 1
Strategic GoalsWrite-in Comments:
• Sense of arrival/sense of place/gateways
• Lighting
• 17th Street
• Dome site project
• Arena is top priority #1
• Norfolk Southern Right-of-way
• 32nd Street
• Create Transportation Mgmt. Authority
2019 RASAP Project Initiatives Short‐Term(6 months‐2 years)
Mid‐Term(2‐5 years)
Long‐term(6‐10 years)
Support Development, Investment and InfrastructureLaskin Gateway ‐ Continue to monitor private re‐investment 4
Central Beach ‐ Atlantic Avenue initiatives, review redevelopment 1Marina District ‐ large green space at Rudee Loop 2Pacific Ave. Streetscape Improvements (5th to 40th) 3Establish and Maintain Safe EnvironmentLighting 1Wide sidewalks 3
Enhanced Police presence 3Improve uniform strategies 4Improve bike and pedestrian access 2
Facilitate and Activate Atlantic AvenueBeautification 1
Public restrooms 2Improved signage/wayfinding 3
District Identification/Branding 4
Stricter code compliance 3
Monitor TIP fund and set priorities on a regular scheduleEnhance aesthetics of publicly‐owned streets and corridorsEnhanced maintenance 2Plantings 3Streetscapes 1Stricter code compliance 4Encourage Private Renovation, Redevelopment & New DevelopmentDesign Assistance Program 1
Resort Incentive Program 3Resort SGA Storefront Office 4Promote Positive Resort Perception 2
Encourage & support involvement in projects w/ public participationPromote in‐market advertising from TIP fund 1
Enhance Resort Traffic and Parking PlanIncrease awareness of parking apps 3Prepare for limited parking during construction projects 4Review and revise commercial parking lot ordinance 5Strategic Mobility Plan w/ Implementation Strategy 1
Create a Transportation Management Authority (TMA); authority to implement 2Adopt new parking technology ‐ parking finder assistance (predictability) 1
Strategic Goals
Write-in Comments:
• Bike Share
• Connectivity
• Plan for Sea Level Rise
• Green Infrastructure
• Implementation of RASAP Plan
• Everything is #1
• Promote in-market advertising (short term)
• Marina District (long term)
• Skate Park at Rudee Loop
REVISED PRIORITY MATRIX:
Priority Ranking Opinion of Probable Cost (Total Cost) Funding Source Options Implementation Steps
Design Implementation Design Implementation Design Implementation
(1=high, 5=low) Create a Central Management StructureThat does not affect taxes X X
(1=high, 5=low) Multi‐Modal Transportation Network PlanTransportation Management Authority (TMA) X X
Traffic‐calming (reduce speeds, increase safety, divert traffic away from neighborhoods) X X
Pedestrian circulation X X
Bike Circulation (bike network, bike share) X X
Public transit X X
Vehicular transit (private and rideshare) X X
Parking (comprehensive parking study, remote parking and shuttle, decrease surface parking) X X
(1=high, 5=low) Pedestrian‐Friendly Streetscape Design w/ Green Infrastructure17th Street X X
Atlantic Avenue (15th to 25th as #1 priority) X X
Pacific Avenue X X
Central Beach Streetscapes X X
ViBE District X X
32nd Street
(1=high, 5=low) Public‐realm design guidelinesSite furnishings X X
Wayfinding system X X
Smart corridor enhancements X X
(1=high, 5=low) Gateways/Sense of ArrivalNorfolk Avenue X X
21st Street/22nd Street X X
Laskin Gateway
Rudee Bridge X X
Atlantic Avenue (transition from North End into the Resort Area) X X
17th Street/Virginia Beach Blvd. X X
(1=high, 5=low) Connected Green/Open SpacesConnector park preservation and enhancement X X X
Open vistas to the ocean X
Park at Rudee Loop X X X
Refresh existing parks X X X
New parks/open space (additional public bathrooms/showers) X X X
(1=high, 5=low) Advocacy ‐ support key private development projectsDome site X X
Convention Center Hotel X X
Rudee Inlet/Marina District X X
Pier Replacement (public, or private, or partnership) X X
2019 RASAP Project InitiativesShort‐Term
(6 months‐2 years)Mid‐Term(2‐5 years)
Long‐term(6‐10 years)
Complete
Complete
REVISED PRIORITY MATRIX:
Priority Ranking Opinion of Probable Cost (Total Cost) Funding Source Options Implementation Steps
Design Implementation Design Implementation Design Implementation
(1=high, 5=low) Create a Central Management StructureThat does not affect taxes X X
(1=high, 5=low) Multi‐Modal Transportation Network PlanTransportation Management Authority (TMA) X X
Traffic‐calming (reduce speeds, increase safety, divert traffic away from neighborhoods) X X
Pedestrian circulation X X
Bike Circulation (bike network, bike share) X X
Public transit X X
Vehicular transit (private and rideshare) X X
Parking (comprehensive parking study, remote parking and shuttle, decrease surface parking) X X
(1=high, 5=low) Pedestrian‐Friendly Streetscape Design w/ Green Infrastructure17th Street X X
Atlantic Avenue (15th to 25th as #1 priority) X X
Pacific Avenue X X
Central Beach Streetscapes X X
ViBE District X X
32nd Street
(1=high, 5=low) Public‐realm design guidelinesSite furnishings X X
Wayfinding system X X
Smart corridor enhancements X X
(1=high, 5=low) Gateways/Sense of ArrivalNorfolk Avenue X X
21st Street/22nd Street X X
Laskin Gateway
Rudee Bridge X X
Atlantic Avenue (transition from North End into the Resort Area) X X
17th Street/Virginia Beach Blvd. X X
(1=high, 5=low) Connected Green/Open SpacesConnector park preservation and enhancement X X X
Open vistas to the ocean X
Park at Rudee Loop X X X
Refresh existing parks X X X
New parks/open space (additional public bathrooms/showers) X X X
(1=high, 5=low) Advocacy ‐ support key private development projectsDome site X X
Convention Center Hotel X X
Rudee Inlet/Marina District X X
Pier Replacement (public, or private, or partnership) X X
2019 RASAP Project InitiativesShort‐Term
(6 months‐2 years)Mid‐Term(2‐5 years)
Long‐term(6‐10 years)
Complete
Complete
PREPARATION FOR PUBLIC WORKSHOP ON JUNE 17TH
PUBLIC WORKSHOP PREPARATION:
• Welcome and Sign-in • Room setup• Table Facilitators• Presentation• Exercise 1 Open Space/Recreation/Placemaking Stormwater Management/Resilience/Sea Level Rise• Exercise 2 Parking/Multimodal/Connectivity Streetscapes• Exercise 3 Balance of Residential and Resort Clean and Safe/Central Management Authority• Summary/Closing/Next Steps
SUMMARY / NEXT STEPS
NEXT STEPS:
• May 13th - WPA to provide draft outline
• June 17th - Public Workshop
• June 18th - Debrief on Public Workshop
• See the website for monthly updates:
www.vbgov.com/resortsga
SCHEDULE
MAY NOVEMBEROCTOBERSEPTEMBERAUGUSTJULYJUNE
• RASAP Steering Committee Meeting
• Internal Stakeholders Meeting & One-on-one Interviews
• WPA to provide a Recommended Outline for Document
• RASAP Steering Committee - Interview Debrief and Workshop Brief
• 1st Public Workshop
• Workshop follow-up/debrief
• RASAP Steering Committee - Summary of Open House/Workshop
• Draft RASAP Update due
• RASAP Steering Committee - Draft RASAP Update
• Brief Planning Commission – Special Workshop
• Brief City Council
• 2nd Public Workshop
• Workshop follow-up/debrief
• RASAP Steering Committee - Summary of Public Meeting
• Final Draft RASAP Update Document
• RASAP Steering Committee - Final Draft RASAP Document
• Planning Commission Public Hearing
• City Council Public Hearing/Vote
THANK YOU!